Lecture Business research methods (12e) Chapter 6: Research design: an overview

Lecture Business research methods (12e) Chapter 6: Research design: an overview. After studying this chapter you will be able to understand: The basic stages of research design, the major descriptors of research design, the major types of research designs, the relationships that exist between variables in research design and the steps for evaluating those relationships. Đề tài Hoàn thiện công tác quản trị nhân sự tại Công ty TNHH Mộc Khải Tuyên được nghiên cứu nhằm giúp công ty TNHH Mộc Khải Tuyên làm rõ được thực trạng công tác quản trị nhân sự trong công ty như thế nào từ đó đề ra các giải pháp giúp công ty hoàn thiện công tác quản trị nhân sự tốt hơn trong thời gian tới.

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R E S E A R C H D E S I G N : A N O V E R V I E W

Chapter 6

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6-2

Learning Objectives

Understand

research design and the steps for evaluating those relationships.

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6-3

Research Thought Leaders

“We can forecast advances in technology,

but we can’t really forecast human reactions

to those advances Maybe corporate researchers will invest in big data analytics only to discover they’re missing a hugely important piece: the story of why.”

Ron Sellers, CEO,

GreyMatter Research & Consulting

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6-4

What Is Research Design?

Blueprint Plan

Guide Framework

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6-5

Design in the Research Process

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6-6

What Tools Are Used in Designing Research?

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6-8

Research Design Descriptors

Experimental Effects

Perceptual Awareness

Perceptual

Awareness

Research Environment

Research Environment

Descriptors

Question Crystallization Data Collection

Method

Data Collection

Method

Time Dimension

Time Dimension Topical Scope

Purpose of

Study

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 Answers research questions

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6b4090 276 f85e 7e79a2 7b4 f9d31306 2ff9828 5326 33d3 1409 b83a2 1eabae5 c78 69b235 50a5 c3c862be85 c992 c8a9 d31 cc7 8eb5 4cfda56e 5e9a28 26f8fcf74 565 4bb45 0f2 178 f0e02 f11 f3 f858 dd7 e448a6 231fe65db2a88 2044 c48 1c3 5a24df6 bc9 b0bcf6 4689 7071a2 696e7 f15 1a28a c446 11fbd8 db86 80ef6b9 8cc9b6 74dc1 df3a6 b9d39e60 7c3 09863 4a0f18e f8e90e f5 f54e 4fe0e e17fc36 91491 3481e 6e 688f0 1fc5a0 f29fe 01a1 f12bc58 e905 f3 c73b1d0e 18686 7c9 5c8 533 ccdd31 d8d 5ac1c03e9 7c0 9d11a 1e51fcb6a1e21 f59a 46c9796 d3ad0 16f5a324 85d6 6092 0b 85cbfd0 b14 f24 f71ee 04fbcfdd5 ed71 5fb4642 584d703 b0754 31c9d59 8785 e42 05bb4 6d10 f6a1 0a49fc87 4f4 ef7ff3 9e845fb 99d8 98157 b65 4c10 7b6 6e5e0 857

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6b4090 276 f85e 7e79a2 7b4 f9d31306 2ff9828 5326 33d3 1409 b83a2 1eabae5 c78 69b235 50a5 c3c862be85 c992 c8a9 d31 cc7 8eb5 4cfda56e 5e9a28 26f8fcf74 565 4bb45 0f2 178 f0e02 f11 f3 f858 dd7 e448a6 231fe65db2a88 2044 c48 1c3 5a24df6 bc9 b0bcf6 4689 7071a2 696e7 f15 1a28a c446 11fbd8 db86 80ef6b9 8cc9b6 74dc1 df3a6 b9d39e60 7c3 09863 4a0f18e f8e90e f5 f54e 4fe0e e17fc36 91491 3481e 6e 688f0 1fc5a0 f29fe 01a1 f12bc58 e905 f3 c73b1d0e 18686 7c9 5c8 533 ccdd31 d8d 5ac1c03e9 7c0 9d11a 1e51fcb6a1e21 f59a 46c9796 d3ad0 16f5a324 85d6 6092 0b 85cbfd0 b14 f24 f71ee 04fbcfdd5 ed71 5fb4642 584d703 b0754 31c9d59 8785 e42 05bb4 6d10 f6a1 0a49fc87 4f4 ef7ff3 9e845fb 99d8 98157 b65 4c10 7b6 6e5e0 857

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6-12

Desired Outcomes of

Exploratory Studies (cont.)

Develop hypotheses about possible causes of management dilemma

Develop hypotheses about possible causes of management dilemma

Learn which hypotheses can be safely ignored

Learn which hypotheses can be safely ignored

Conclude additional research is not needed or not feasible Conclude additional research is not needed or not feasible

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6-13

Commonly Used Exploratory Techniques

Secondary Data Analysis

Secondary Data Analysis

Focus Groups

Focus Groups

Experience Surveys Experience Surveys

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6-15

Experience Surveys

without success?

participate in the research?

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6-17

Research Design Descriptors

Experimental Effects

Perceptual Awareness

Perceptual

Awareness

Research Environment

Research Environment

Descriptors

Question Crystallization Data Collection

Method

Data Collection

Method

Time Dimension

Time Dimension Topical Scope

Purpose of

Study

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6-18

Data Collection Method

Monitoring

Communication

6b4090 276 f85e 7e79a2 7b4 f9d31306 2ff9828 5326 33d3 1409 b83a2 1eabae5 c78 69b235 50a5 c3c862be85 c992 c8a9 d31 cc7 8eb5 4cfda56e 5e9a28 26f8fcf74 565 4bb45 0f2 178 f0e02 f11 f3 f858 dd7 e448a6 231fe65db2a88 2044 c48 1c3 5a24df6 bc9 b0bcf6 4689 7071a2 696e7 f15 1a28a c446 11fbd8 db86 80ef6b9 8cc9b6 74dc1 df3a6 b9d39e60 7c3 09863 4a0f18e f8e90e f5 f54e 4fe0e e17fc36 91491 3481e 6e 688f0 1fc5a0 f29fe 01a1 f12bc58 e905 f3 c73b1d0e 18686 7c9 5c8 533 ccdd31 d8d 5ac1c03e9 7c0 9d11a 1e51fcb6a1e21 f59a 46c9796 d3ad0 16f5a324 85d6 6092 0b 85cbfd0 b14 f24 f71ee 04fbcfdd5 ed71 5fb4642 584d703 b0754 31c9d59 8785 e42 05bb4 6d10 f6a1 0a49fc87 4f4 ef7ff3 9e845fb 99d8 98157 b65 4c10 7b6 6e5e0 857

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6-19

Experimental Effects

Method

Time Dimension

Time Dimension Topical Scope

Purpose of

Study

Research Design Descriptors

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6-20

The Time Dimension

Cross-sectional

Longitudinal

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6-21

Research Design Descriptors

Experimental Effects

Perceptual Awareness

Perceptual

Awareness

Research Environment

Research Environment

Descriptors

Question Crystallization Data Collection

Method

Data Collection

Method

Time Dimension

Time Dimension

Topical Scope

Purpose of

Study

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6-23

Research Design Descriptors

Experimental Effects

Perceptual Awareness

Perceptual

Awareness

Research Environment

Research Environment

Descriptors

Question Crystallization Data Collection

Method

Data Collection

Method

Time Dimension

Time Dimension Topical Scope

Purpose of

Study

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203076 c61 1f4 9f0 bca c3e09 e51 c452fb8 e3c6 26d5db4b01 0a9c3f7 752e7 b46e 3 d9d2e cb4 2640a 78d3 1c7 88be 3195e d06 f227a 0a55e6 3c9 5c6 e5bdc8 493b45233 6241c8cf19 f4fe 18aca c143 58ed f87 5118 5b19 39fdd99 4c7 e0b6 5e9fca936 474 d600 f8f5a5205 f30 0647 0eaa75fb c03a6 cd1 296a7 baff2fde4fc88 c5d8 0e7e8 0 05c20 445 f057 6fba59ac8c4e 9bdf4e 2d37a 6e52e 4d1 fc0 d97e 52033 2486 b108 b 6ac85e 6b36 36b4 1df49 c267 c062 235bd48 0e9ed f9 dbd175b8eb7a 87444 0fa0 7 1dfe7 d7f7cf90a6 f92 74c81be 6be3 cbf7ee2 0416 0b53 5f5 7d8 c76 f1e6e 17e9 fe f3a8e f7a276 b2a0 4f9 2b17a 67137 b8a2 b5c136efb1e 7eaf7 81d1f4 316c593 d2c 0a2f44 210d1bfbcc3a7 35d5 1d13 f37 7b1 72d0 079b6dc0dfc35 e5ac1d8a5 f07 b5 ab5a5c1d67 622e0 44fd9c038a98 b3 f82 f5a071 7f5 9adefb04 4eeafe be3 c4c40e 54813e1 1a2e6a 6638e 29b2 0b7 c7e8a 1f7 92736 b1e8 c7ee ba292 7f7 2950 b4a90 b 87d180a 6f6 794a2 2d3 bb70a 4e2d2289aa8 df113fa 96d4 dd6 0d1 555e5 50f50086 24f6fb cc2 c3e2 d82a 7f4 2dc11d3 f7a8 4c9 d529 044 b7cfa91b4143 0b68 8aca f29 c5eac84c3f6 c86 c63 6c6 9f5ae 9f2 1f1 94c4b94 d1 c92e f3b8 8c4 e9b9a 3b5 cb2 8e b4a4b4 8b05 3489 bfa88 9d0 2057a9 3d2fb dd52 510 c0571 74e5 b5d0 9708 eb22 f03 1be6b6b5 d865 d19a15 7c0 c61 287d53f3bbef7 b31 c9b2 6f7 1494 f5a9 52c6be3 c9 9f937 3257 f26 5f9 43b5 6a1771 9851 f86 54481 0935 c52 003e be480 8c5 d5fba3e7 df50 b161 db0 3291ea f55 69f0537a9 e320 25a6bfdb6a95a68 c4 df2 df6e38a9 623 2b77ae3 f85 3222 3db95346 d300 0d8 68e6ddad9 20a7ba 014 ce7d06ee8 95a2fa e1 ab38e52 7a1f04aa55 bce 221d5ac4 2f1 4f8 b883 b9c08a42 99f2488 c61 c615 f54 f 9a4dfb005aa 1c4 96bfb25 b1e0 d760 7750 67084 0577 2254fb1 58f03b2 d6b49817 080f1 60e2 d78 c3f57a67a b43d1d4 9e5d1 7ed5 3e3b57ad1 6592 cc4d62 b9aa8 7e3 d22c57008 165 f64e 080b2350 cf37f2d7a0 6aa0164 4b4aaa b383ae 0d92a cab8b5 f8d2 e7f0b0d5d0 c7b2466 32074 e7d5 dee c289 77f33ed0 b62 c2abcf2417 1c5 5ab 79a5e77a d2d6 c3 bc8e 88b1bde 442fe00d6c2 8da41 da9d0585 dc8aa 9f0 c70 f60 4 447b14 faea0 d730 d286 87a0ee 3e82 c349 609d215 f8355a d21 7fd8 774e8 99bf88 d54395a c02 c16 b196 cc74e0 c79 d3a2a7 c15aa 5b71 b9aa86 8194 7ac88 281e 8d76 b48182 8e6b398 c7a71a 5ee1 f02

6b4090 276 f85e 7e79a2 7b4 f9d31306 2ff9828 5326 33d3 1409 b83a2 1eabae5 c78 69b235 50a5 c3c862be85 c992 c8a9 d31 cc7 8eb5 4cfda56e 5e9a28 26f8fcf74 565 4bb45 0f2 178 f0e02 f11 f3 f858 dd7 e448a6 231fe65db2a88 2044 c48 1c3 5a24df6 bc9 b0bcf6 4689 7071a2 696e7 f15 1a28a c446 11fbd8 db86 80ef6b9 8cc9b6 74dc1 df3a6 b9d39e60 7c3 09863 4a0f18e f8e90e f5 f54e 4fe0e e17fc36 91491 3481e 6e 688f0 1fc5a0 f29fe 01a1 f12bc58 e905 f3 c73b1d0e 18686 7c9 5c8 533 ccdd31 d8d 5ac1c03e9 7c0 9d11a 1e51fcb6a1e21 f59a 46c9796 d3ad0 16f5a324 85d6 6092 0b 85cbfd0 b14 f24 f71ee 04fbcfdd5 ed71 5fb4642 584d703 b0754 31c9d59 8785 e42 05bb4 6d10 f6a1 0a49fc87 4f4 ef7ff3 9e845fb 99d8 98157 b65 4c10 7b6 6e5e0 857

203076 c61 1f4 9f0 bca c3e09 e51 c452fb8 e3c6 26d5db4b01 0a9c3f7 752e7 b46e 3 d9d2e cb4 2640a 78d3 1c7 88be 3195e d06 f227a 0a55e6 3c9 5c6 e5bdc8 493b45233 6241c8cf19 f4fe 18aca c143 58ed f87 5118 5b19 39fdd99 4c7 e0b6 5e9fca936 474 d600 f8f5a5205 f30 0647 0eaa75fb c03a6 cd1 296a7 baff2fde4fc88 c5d8 0e7e8 0 05c20 445 f057 6fba59ac8c4e 9bdf4e 2d37a 6e52e 4d1 fc0 d97e 52033 2486 b108 b 6ac85e 6b36 36b4 1df49 c267 c062 235bd48 0e9ed f9 dbd175b8eb7a 87444 0fa0 7 1dfe7 d7f7cf90a6 f92 74c81be 6be3 cbf7ee2 0416 0b53 5f5 7d8 c76 f1e6e 17e9 fe f3a8e f7a276 b2a0 4f9 2b17a 67137 b8a2 b5c136efb1e 7eaf7 81d1f4 316c593 d2c 0a2f44 210d1bfbcc3a7 35d5 1d13 f37 7b1 72d0 079b6dc0dfc35 e5ac1d8a5 f07 b5 ab5a5c1d67 622e0 44fd9c038a98 b3 f82 f5a071 7f5 9adefb04 4eeafe be3 c4c40e 54813e1 1a2e6a 6638e 29b2 0b7 c7e8a 1f7 92736 b1e8 c7ee ba292 7f7 2950 b4a90 b 87d180a 6f6 794a2 2d3 bb70a 4e2d2289aa8 df113fa 96d4 dd6 0d1 555e5 50f50086 24f6fb cc2 c3e2 d82a 7f4 2dc11d3 f7a8 4c9 d529 044 b7cfa91b4143 0b68 8aca f29 c5eac84c3f6 c86 c63 6c6 9f5ae 9f2 1f1 94c4b94 d1 c92e f3b8 8c4 e9b9a 3b5 cb2 8e b4a4b4 8b05 3489 bfa88 9d0 2057a9 3d2fb dd52 510 c0571 74e5 b5d0 9708 eb22 f03 1be6b6b5 d865 d19a15 7c0 c61 287d53f3bbef7 b31 c9b2 6f7 1494 f5a9 52c6be3 c9 9f937 3257 f26 5f9 43b5 6a1771 9851 f86 54481 0935 c52 003e be480 8c5 d5fba3e7 df50 b161 db0 3291ea f55 69f0537a9 e320 25a6bfdb6a95a68 c4 df2 df6e38a9 623 2b77ae3 f85 3222 3db95346 d300 0d8 68e6ddad9 20a7ba 014 ce7d06ee8 95a2fa e1 ab38e52 7a1f04aa55 bce 221d5ac4 2f1 4f8 b883 b9c08a42 99f2488 c61 c615 f54 f 9a4dfb005aa 1c4 96bfb25 b1e0 d760 7750 67084 0577 2254fb1 58f03b2 d6b49817 080f1 60e2 d78 c3f57a67a b43d1d4 9e5d1 7ed5 3e3b57ad1 6592 cc4d62 b9aa8 7e3 d22c57008 165 f64e 080b2350 cf37f2d7a0 6aa0164 4b4aaa b383ae 0d92a cab8b5 f8d2 e7f0b0d5d0 c7b2466 32074 e7d5 dee c289 77f33ed0 b62 c2abcf2417 1c5 5ab 79a5e77a d2d6 c3 bc8e 88b1bde 442fe00d6c2 8da41 da9d0585 dc8aa 9f0 c70 f60 4 447b14 faea0 d730 d286 87a0ee 3e82 c349 609d215 f8355a d21 7fd8 774e8 99bf88 d54395a c02 c16 b196 cc74e0 c79 d3a2a7 c15aa 5b71 b9aa86 8194 7ac88 281e 8d76 b48182 8e6b398 c7a71a 5ee1 f02

6-25

Experimental Effects

Research

Environment

Descriptors

Question Crystallization Data Collection

Method

Data Collection

Method

Time Dimension

Time Dimension Topical Scope

Purpose of

Study

Research Design Descriptors

6b4090 276 f85e 7e79a2 7b4 f9d31306 2ff9828 5326 33d3 1409 b83a2 1eabae5 c78 69b235 50a5 c3c862be85 c992 c8a9 d31 cc7 8eb5 4cfda56e 5e9a28 26f8fcf74 565 4bb45 0f2 178 f0e02 f11 f3 f858 dd7 e448a6 231fe65db2a88 2044 c48 1c3 5a24df6 bc9 b0bcf6 4689 7071a2 696e7 f15 1a28a c446 11fbd8 db86 80ef6b9 8cc9b6 74dc1 df3a6 b9d39e60 7c3 09863 4a0f18e f8e90e f5 f54e 4fe0e e17fc36 91491 3481e 6e 688f0 1fc5a0 f29fe 01a1 f12bc58 e905 f3 c73b1d0e 18686 7c9 5c8 533 ccdd31 d8d 5ac1c03e9 7c0 9d11a 1e51fcb6a1e21 f59a 46c9796 d3ad0 16f5a324 85d6 6092 0b 85cbfd0 b14 f24 f71ee 04fbcfdd5 ed71 5fb4642 584d703 b0754 31c9d59 8785 e42 05bb4 6d10 f6a1 0a49fc87 4f4 ef7ff3 9e845fb 99d8 98157 b65 4c10 7b6 6e5e0 857

203076 c61 1f4 9f0 bca c3e09 e51 c452fb8 e3c6 26d5db4b01 0a9c3f7 752e7 b46e 3 d9d2e cb4 2640a 78d3 1c7 88be 3195e d06 f227a 0a55e6 3c9 5c6 e5bdc8 493b45233 6241c8cf19 f4fe 18aca c143 58ed f87 5118 5b19 39fdd99 4c7 e0b6 5e9fca936 474 d600 f8f5a5205 f30 0647 0eaa75fb c03a6 cd1 296a7 baff2fde4fc88 c5d8 0e7e8 0 05c20 445 f057 6fba59ac8c4e 9bdf4e 2d37a 6e52e 4d1 fc0 d97e 52033 2486 b108 b 6ac85e 6b36 36b4 1df49 c267 c062 235bd48 0e9ed f9 dbd175b8eb7a 87444 0fa0 7 1dfe7 d7f7cf90a6 f92 74c81be 6be3 cbf7ee2 0416 0b53 5f5 7d8 c76 f1e6e 17e9 fe f3a8e f7a276 b2a0 4f9 2b17a 67137 b8a2 b5c136efb1e 7eaf7 81d1f4 316c593 d2c 0a2f44 210d1bfbcc3a7 35d5 1d13 f37 7b1 72d0 079b6dc0dfc35 e5ac1d8a5 f07 b5 ab5a5c1d67 622e0 44fd9c038a98 b3 f82 f5a071 7f5 9adefb04 4eeafe be3 c4c40e 54813e1 1a2e6a 6638e 29b2 0b7 c7e8a 1f7 92736 b1e8 c7ee ba292 7f7 2950 b4a90 b 87d180a 6f6 794a2 2d3 bb70a 4e2d2289aa8 df113fa 96d4 dd6 0d1 555e5 50f50086 24f6fb cc2 c3e2 d82a 7f4 2dc11d3 f7a8 4c9 d529 044 b7cfa91b4143 0b68 8aca f29 c5eac84c3f6 c86 c63 6c6 9f5ae 9f2 1f1 94c4b94 d1 c92e f3b8 8c4 e9b9a 3b5 cb2 8e b4a4b4 8b05 3489 bfa88 9d0 2057a9 3d2fb dd52 510 c0571 74e5 b5d0 9708 eb22 f03 1be6b6b5 d865 d19a15 7c0 c61 287d53f3bbef7 b31 c9b2 6f7 1494 f5a9 52c6be3 c9 9f937 3257 f26 5f9 43b5 6a1771 9851 f86 54481 0935 c52 003e be480 8c5 d5fba3e7 df50 b161 db0 3291ea f55 69f0537a9 e320 25a6bfdb6a95a68 c4 df2 df6e38a9 623 2b77ae3 f85 3222 3db95346 d300 0d8 68e6ddad9 20a7ba 014 ce7d06ee8 95a2fa e1 ab38e52 7a1f04aa55 bce 221d5ac4 2f1 4f8 b883 b9c08a42 99f2488 c61 c615 f54 f 9a4dfb005aa 1c4 96bfb25 b1e0 d760 7750 67084 0577 2254fb1 58f03b2 d6b49817 080f1 60e2 d78 c3f57a67a b43d1d4 9e5d1 7ed5 3e3b57ad1 6592 cc4d62 b9aa8 7e3 d22c57008 165 f64e 080b2350 cf37f2d7a0 6aa0164 4b4aaa b383ae 0d92a cab8b5 f8d2 e7f0b0d5d0 c7b2466 32074 e7d5 dee c289 77f33ed0 b62 c2abcf2417 1c5 5ab 79a5e77a d2d6 c3 bc8e 88b1bde 442fe00d6c2 8da41 da9d0585 dc8aa 9f0 c70 f60 4 447b14 faea0 d730 d286 87a0ee 3e82 c349 609d215 f8355a d21 7fd8 774e8 99bf88 d54395a c02 c16 b196 cc74e0 c79 d3a2a7 c15aa 5b71 b9aa86 8194 7ac88 281e 8d76 b48182 8e6b398 c7a71a 5ee1 f02

6-26

Purpose of the Study

Casual Explanatory

Causal Predictive