Case study: Human resources management and the failure of Yahoo In this essay, our group will summarize human resource theories and the process of determing human resources as well as explore the factprs that contribute to Yahoos demise and examine the lessons that can be learned from this case study for effective human resource planning in orgsnizations.
Trang 1DIPLOMATIC ACADEMY OF VIETNAM
FACULTY OF INTERNATIONAL ECONOMICS
MIDTERM ESSAY Module: Business Administration TOPIC: HUMAN RESOURCES MANAGEMENT
Trang 2TABLE OF CONTENTS
1.2 The fundamental functions of human resource management 41.3 Models of human resource management applied in enterprises 5
B Case study: Human resource management and the failure of Yahoo! 13
Trang 3I Reasons for choosing this case study 13
II History of development and operation of Yahoo! 13
III Human resource management and the failure of Yahoo! 15
3.2 The controversial human resource management policies of Marissa Mayer 16
3.2.4 About the stage of job performance evaluation 19
INTRODUCTION
Human resource planning is a critical component of any organization's success
By strategically managing its workforce, a company can achieve its goals andobjectives, adapt to changing market conditions, and stay competitive in today'sfast-paced business environment However, poor human resource planning can havedevastating consequences, as evidenced by the case of Yahoo Once a leading internetgiant, Yahoo's decline and eventual sale to Verizon in 2017 can be attributed, in part,
to its unstable human resource planning policies
In this essay, our group will summarize human resource theories and theprocess of determining human resources, as well as, explore the factors thatcontributed to Yahoo's demise and examine the lessons that can be learned from thiscase study for effective human resource planning in organizations
Trang 4A Summary of human resource management
I Overview of human resource management
1.1 Introduction of human resource management
1.1.1 Definition
Human resource management refers to the process of developing andimplementing tools, means, strategies, and solutions to logically and effectively useemployees' abilities and strengths In other words, human management in theemployer-employee relationship As a result, the enterprise's corporate goals are metwhile employees' particular needs are met
1.1.2 The role of human resource management
Human resource management has four primary roles, which are as follows:
The first is to manage and create policies for the enterprise's human resources The second is the consultancy for various aspects of the company The third function
is to support other departments with recruiting, training, and welfare services The
fourth responsibility is to check personnel and oversee the application of HR
regulations
1.1.3 Goals of human resource management
Human resource management focuses on basic goals related to business, peopleand society as follows: 1) The objective of the enterprise is to attract, develop andmaintain a quality and effective workforce that meets the strategic business objectives.2) Objectives of functional departments in the enterprise are responsible forcontributing to the common goal of the whole enterprise in accordance with theirprofessional scope 3) The personal goal is to meet the increasing needs of theemployees of the enterprise, creating conditions for the employees to becareer-oriented, to develop their personal capacity, to be motivated and motivated atthe workplace work school 4) The goal for society is to meet the needs andchallenges of society
1.2 The fundamental functions of human resource management
Attracting, training, developing, and keeping employees are the three majorroles of human resources Attracting human resources entails guaranteeing a sufficientquantity of individuals with the necessary skills for the job The purpose of training
Trang 5and development is to increase staff capacity and ensure adequate working skills andcertifications The maintenance function's role is to stabilize and effectively utilize theenterprise's human resources.
1.3 Models of human resource management applied in enterprises
1.3.1 Overview
A human resource management model is a set of human resource managementpolicies and viewpoints that are used to implement human resource management in anorganization
1.3.2 Types of human resource management models
First is the secretarial model This paradigm is primarily concerned with data
collection, reporting, and administrative responsibilities Second is the legal
framework This strategy is primarily concerned with understanding legal difficulties
to assist firms in avoiding labor disputes Third is financial modeling This concept focuses on resolving wage disparities between employees and businesses Fourth, is
the governing model Human resource managers understand and share goals andvalues to provide business-appropriate solutions The human resource management
department's employees serve as online managers' trainers The fifth model is the
humanistic model This concept is intended to foster and nurture human ideals and
potential The sixth model is based on behavioral science Organizational psychology
and behavior serve as the foundation for human resource management activities in thisapproach This concept is now extensively utilized in areas like evaluation, incentive,training, staff development, and so on
1.4 Human resource management environment
The external environment, internal environment, human factors, andmanagement elements comprise the human resource management environment Eachsection has several aspects that influence each company's human resourcemanagement process
Trang 61.4.2 Internal environment
Internal environment affecting human resource management includes 1)Objectives of the enterprise; 2) Business development strategy; 3) Corporate culture;4) Union
be paid and evaluate staff objectively and equitably
1.5 Challenges of human resource management
The first is business restructuring Workers confront several obstaclesfollowing the reform and restructuring of the enterprise apparatus, including job loss,lower benefits, relocation, workplace… Second, because globalization will be aregular trend in the future, businesses will confront various human resource issuessuch as communication, loyalty, wage, and so on Thirdly, delayed growth might beattributed to market shifts and competition reasons Fourth, there are two major types
of labor diversity Age, social trends, ethnicity, gender are core factors, whilesupplementary variables include income, marital status, religion, education… Finally,
as a company grows, its employees' ideals and desires alter dramatically They desirebetter treatment, a more productive workplace
II Theories of human resource management
Some prominent theories include Abraham Maslow's theory of needs, DouglasMcGregor's theory of X and Y, William Ouchi's theory of Z, Frederick Herzberg'stwo-factor theory, etc
2.1 Abraham Maslow's Theory of Needs
Maslow's Hierarchy of Needs has five stages
The first level is physiological requirements (Physiological Needs) Eachperson's most practical and vital necessity is physiology Eating, relaxing, physiology,
Trang 7and so on are all things that help individuals live and develop Physiologicalrequirements are at the bottom of Maslow's hierarchy Higher wants will be unable toarise until this need is supplied and satisfied.
The second level is security requirements, and safety (safety, security needs).The Maslow pyramid moves on to the next requirement As these basic requirementsare addressed, individuals will progress to greater demands for their security andsafety It is the desire for a pleasant life and a stable community
The third level is societal requirements (Belonging needs) Social needs includeboth mental and emotional requirements As a result, everyone desires to be a part ofsocial ties such as the workplace, school, family, etc This is an incredibly significantand fundamental necessity for everyone
The fourth level is esteem requirements In every company or setting, this is theurge for recognition, they want to be liked and respected
The urge for self-actualization is the fifth stage The ultimate need in theMaslow hierarchy is self-actualization This is the drive to succeed To follow theirtalents and interests while contributing positive values and advantages to society
Source:Simply Psychology.com
2.2 William Ouchi's Theory Z
Some features of Theory Z include:
Trang 8First, mutual trust and openness According to Ouchi, there should be mutualtrust among employees, supervisors, workgroups, unions and management In fact,trust and openness are closely related When trust and openness exist in anorganization, the chances of conflict are reduced to a minimum Second, close linksbetween the organization and employees To make employees loyal and committed tothe organization, a strong bond (strong connection) must exist between theorganization and the employee Third, collective decision-making To elicit employeecommitment, it is desirable that employees participate in the decision-making process.Fourth, the free-form organizational structure Theory Z holds that there is no formalstructure for organizations The structure should be based on teamwork andcollaboration with the sharing of information, resources, and plans Fifth, the role offacilitator and coordinator for management and leadership Managers must act asfacilitators and coordinate the actions of everyone, including within their workgroups.Sixth, general culture To promote mutual understanding, excellent human relationsand cooperation within an organization, theory Z emphasizes on common culture, e.g.uniforms for employees without distinction, common canteens for all everyone,
III Human resources management process
3.1 Human resource planning
3.1.1 Definition of human resource planning
Human resource planning is the process of studying and determining humanresource needs in order to make policies and activities related to human resources toensure that enterprises have enough quality, productive and qualified human resourcesand achieve the stated overall goals
3.1.2 Human resource planning process
Step 1: Analyzing the environment and defining goals => Step 2: Analyzingthe current status of human resource management => Step 3: Forecasting humanresource needs => Step 4: Forecasting human resource supply => Step 5: Planninghuman resource programs => Step 6: Inspecting and evaluating the implementationstatus
Trang 93.2 Job analysis and design
3.2.1 Job analysis
Job analysis is essentially the process of studying job content in order todetermine the working conditions, tasks, authority, and necessary qualities and skills
Job analysis process contains 4 steps
Step 1: Defining the scope of job analysis => Step 2: Preparing for job analysis
=> Step 3: Collecting data and analysis => Step 4: Developing job descriptions and
job specifications
3.2.1 Job Design
Job design is the process of combining discrete pieces of work together to form
a complete task to be assigned to an individual or employee Job design is the process
of identifying specific tasks to be completed and the methods used to accomplishthem, and the relationship of that work to other jobs in the organization Severalapproaches to job design include:
- Training costs are low
- Repetitive work leads toboredom and mechanical work
- Employees lose interest in work
- Complicated in controlling,organizing learning and working
- Requires a lot of deep training
- Increased pressure on workers
Job enrichment - Ensure specialization according - Resources are fragmented,
Trang 10reducing the advantage of scale
- Reduced system control
3.3 Manpower recruitment
3.3.1 Definition
Recruitment is the process of attracting human resources from different sourcesand selecting the right people with suitable standards to use in the right job positionsthat the business wants to recruit Human resource recruitment is a specific steptowards realizing the goal of human resource planning Human resource recruitmentactivities in the enterprise include: activities to ensure that the enterprise has enoughqualified candidates in order to select the most suitable people for the enterprise
Multiple-choice test => Step 6: Second interview => Step 7: Verify investigation =>
Step 8: Health check => Step 9: Hiring decision
3.4 Training and development in human resources
3.4.1 Overview
The process of training and development is an activity that tries toprovide employees with information, skills and understandings about theorganization’s work and goals with the aim of improving the organization'seffectiveness and the performance of the individuals to future work
3.4.2 Training process and training methods
About the training process, training programs need to be developedsystematically and based on consideration of the real needs of enterprises The processconsists of 3 stages: needs assessment, training phase and evaluation phase
Trang 113.5 Performance appraisal
Performance appraisal is the process to ensure that employees meet currentstandards and improve job performance in the course of their work in the organization.This is a very important activity in human resource management
Personal development
- Identify individual training needs
- Feedback on job performance
- Define transitions and job duties
- Identify individual strengths and development needs
Administrative decisions
- Wage
- Advancement
- Maintain or lay off
- Recognition of personal achievements
- Temporarily laid off (temporary unemployment)
- Identify weak employees
Maintaining and
developing the
organization
- Human resource planning
- Identify the training needs of the organization
- Evaluate the achievement of the organization's goals
- Information for creating and setting goals
- Evaluate human resource systems
- Consolidate and maintain the organization'sdevelopment needs
- Standards for reasonable research
Providing
documentation
- Documentation for human resource decisions
- Assistance in achieving legal requirements
Table 1 The basis purposes of the performance appraisal
3.5.1 Performance appraisal process
Picture 1 Performance appraisal process
Trang 123.5.2 Methods of performance appraisal
Scorecard method: list the main requirements for employees when performingwork such as: quantity, quality of work, style, behavior, …Alternate ranking method:rank employees from best to worst on a trait or vice versa on key points such as workattitude, work performance, … Retention criticism method: record employees’ majorerrors or good results in the work in order to evaluate who performs very well or verypoorly Behavioral observation method: observe the employee's job performancebehaviors based on the number of observations and repetition frequency of thebehaviors
3.6 Payment for labor
3.6.1 Overview of payment for labor
Salary is a motivating factor Employees will feel excited if they are well-paidwhich deserves their effort and performance, thereby striving more in the future.Payment for labor is not only the needs of employees but also the responsibility andobligations of the enterprise towards employees
About the employee's income structure, an employee's income includes basic
salary, allowances, bonuses and other benefits
In addition to material payment, enterprises also have non-material payment forlabor Non-material payment is shown through factors such as attractive, interestingwork or a working environment with reasonable payment policies and comfortableworking conditions,