Leveraging IP to Raise Funding and Improve Your Valuations in a Bear Market_2 pot

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IP Position in Ideas to Reality

“Position” of IP in the flow of ideas to

reality!

WWw.ipcapitalgroup.com lpCa p | ta | G rou p, Inc.

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IP Rings — Across all areas

to raise your value

oa pit rep be arm ar “ ipCapital Group, inc

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Strategy dictates the

size of your IP Rings

to raise your value

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“a

Strategy dictates the

size of your IP Rings

to raise your value

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›-Value of Intellectual Property

Strength of IP Laws

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Value of Intellectual Property

IP is related to your Market Cap Market Cap vs IP: Where are you?

HIGH TECH INDUSTRIES

# of Patents + Execution

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Venture financing is related to IP

IP enhances upside

“Own your space”

IP reduces downside risk

Creates barrier for entry in market

Depth of your IP Story

www ipcapitalgroup.com

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IPO — Stock market wants insurance

p.co

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Maximize the Defensive Value of IP

People switch companies — unprotected IP

moves with them

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Protected Innovation=™

www.ipcapitalgroup.com pCa D | ta | G ro ụu Dp, Inc.

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Connect Innovation vs Invention (IP)

Human Capital

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Connect Innovation vs Invention (IP)

Human Capital Human Capital

IP

+

Innovation Invention (IP)

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Innovation Invention (IP)

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The /pCapital System>M

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Case Studies

www ipcapitalgroup.com ipCa p | ta | G ro u p, Inc.

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Situation

A Silicon Valley start-up, has

developed breakthrough,

proprietary pattern recognition,

visualization and simulation

technology with application to a

broad range of industries The

technology is based on the

principles underlying how nature,

with a single strand of DNA, can

encode a complete organism from

a simple one-cell bacteria to a

complex human being

Although the company had filed five patents on its core technologies, they engage /joCapital Group to conduct the complete suite of /pCapital

System“ services so as to fully

develop and exploit the value of their existing inventions

joCapital Group performs an joScanS and captures 50 inventions We also scan one of the company’s subsidiaries and identify

an additional 56 inventions

joCapital Group interviews the inventors and produces 25 jpDisclosure™ documents for the subsidiary

joCapital Group also creates an

jpLandscape™, jpAnalytics™, ipStrategy™ and ipValuation Story for the subsidiary

jpCapital Group Insight:

¢ Owning your IP space enables you to “prove” your business model and technologies

¢ “Proving” your business model and technologies attracts Investors

Proving the Business Model

—> Our Solution Outcome

joCapital Group writes up 24 of the

jpValuation Story" to help raise a

second round of $25M in funding

The subsidiary now has a strategy for managing and further

developing its intellectual property Having proven its business model and technology, the parent company is preparing to apply its core technologies to several new spin-offs in other fields

joCapital Group continues to work with the company and its subsidiary

to build their jpPortfolios

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Situation —> Our Solution

A $30 million startup computer Within four months, /pCapital

| networks company with an Group performs an jpScan to

innovative network security create an inventory of the startup’s

technology needs to document their intellectual property and documents

technology rapidly to support a the enabled inventions in 27

significant increase in their jpDisclosures

valuation in impending Based on the jpDisclosures, the

acquisition talks with another startup’s attorney prepares and

company files 25 patent applications

joCapital Group also develops the

jpValuation Story to enable the

startup to demonstrate its true value to its potential buyers

jpCapital Group Insight:

Increasing Valuation

Outcome

Within 18 months of /pCapital

Group’s initial services, the startup

is purchased for $278 million — an increase in value of $248 million from the startup’s pre-purchase valuation

The executives credit much of their negotiation success to their comprehensive /pPortfolio, clearly

defined ipStrategy, and powerful joValuation Story

Prior to the purchase, the acquiring company had no patents Its

executives indicate they valued

the startup so highly because of its intellectual property

The General Counsel of the startup

becomes the General Counsel of

the acquiring company and invites joCapital Group to capture its IP

¢ “Packaging” your IP story to supplement traditional valuation methods strengthens your

negotiating position

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ipDue Diligence™ Testimonial

“Il was very pleased with the approach, timeliness, and

substance of the work you did to support our due diligence with regards to intellectual property

You provided a high level summary in a matter of days and followed that up with a more detailed report describing

approach and findings with a couple of days after that

Your work was informative and very helpful

| also know that the Company enjoyed the exchanges that they had with you | look forward to working with you again in the near future.”

Thomas Patterson Weston Presidio Capital April 9, 2001

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Actions to take - Company

Use your IP to raise money and increase valuation

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