Oriental development strategy of nam duoc joint stock company to 20181

 Introduction Chapter 1: Theoretical basis for building business strategies of a company  Chapter 2: Analysis of environment and business situation of Nam Duoc..  Strategy and stra

 Introduction

 Chapter 1: Theoretical basis for building business

strategies of a company

 Chapter 2: Analysis of environment and business

situation of Nam Duoc

 Chapter 3: Conclusions and solutions

1. Purposes and reasons for the thesis topic

 Strategy and strategic level

 Business strategy and its orientations

 Role of business strategy for a company

 Analysis and development process of a

comprehensive strategy

 Threats - opportunities - weaknesses - strengths

 Overview of establishment and development history

department

2010 – 2012 and first six months of 2013

Opportunities Threats

Economic  Spending on medicine  Depression & high inflation

Political  Government's

commitment to support policies

 Lacks transparency in policy management

Social &

cultural

 Trend of natural products  Negative image of herbal

medicine

Environment  Some kinds of disease

related

 Herbal material is decreasing

Legal  Drug regulatory policies

are being tightened.

 Enforcement of intellectual property protection is poor

 In 5 next years, the pharmaceutical industry is

growing by 17% on average.

 The growth rate of the herbal products market is

expected to increasing by about 25%.

 Advantage/power of the customer: Medium

Competitive situation in the industry is dispersedy

Nam Duoc does not have any really strong capacity and this is really trouble to think means that Nam Duoc didn’t build the

significant competitiveness.

The impact of extenal

factors

Importance level Classification Total points

 Organizational structure, functions wasn’t clear.

The critical success factors

(KSFs)

Definition Weight

Nam Duoc Quantitative

assessment (1-4)

The average

1

2

we have important score is 2.8

It show that internal factors of Nam Duoc is average It is ready to be

able to take advantage of opportunities and addressing the

challenges of the market to accelerate development in the future.

S W

O Strategy 1 - "Strategy for sustainable

development, stability based on

T Strategy 2 – “Acceleration strategy

based on external resources”

Variables Score Average

score

From the results of the matrix shown in table, we have

following conclusions:

1) FS + ES = 4.3 - 2 = 2.3 2) IS + CA = 4.5 – 2.3 = 2.2

Results from the analysis showed that matrix QSPM, strategy 2

“Quick boost rely on outside resources” is the optimal strategy can

be implemented in practice to achieve the goals and mission of Nam

Duoc A spare strategy is strategy “Strategy for sustainable

development, stability based on the available capacity”.

1. Main targets of Nam Duoc to 2018

management

With a clear mission and development orientation based on solid internal resources, we can fully trust

in the success and sustainability of Nam Duoc Nam Duoc is set to become one of the leading companies who manufacture and distribute herbal medicine and functional products in Vietnam in

2018, contributing to bring Vietnam medical brand

into international community