Development of social media communications for car accessories of Lifepro Auto Joint Stock Company

Development of social media communications for car accessories of Lifepro Auto Joint Stock Company Development of social media communications for car accessories of Lifepro Auto Joint Stock Company Development of social media communications for car accessories of Lifepro Auto Joint Stock Company Development of social media communications for car accessories of Lifepro Auto Joint Stock Company Development of social media communications for car accessories of Lifepro Auto Joint Stock Company Development of social media communications for car accessories of Lifepro Auto Joint Stock Company Development of social media communications for car accessories of Lifepro Auto Joint Stock Company Development of social media communications for car accessories of Lifepro Auto Joint Stock Company Development of social media communications for car accessories of Lifepro Auto Joint Stock Company Development of social media communications for car accessories of Lifepro Auto Joint Stock Company Development of social media communications for car accessories of Lifepro Auto Joint Stock Company Development of social media communications for car accessories of Lifepro Auto Joint Stock Company Development of social media communications for car accessories of Lifepro Auto Joint Stock Company Development of social media communications for car accessories of Lifepro Auto Joint Stock Company Development of social media communications for car accessories of Lifepro Auto Joint Stock Company Development of social media communications for car accessories of Lifepro Auto Joint Stock Company

My personal Internship report written in the context of a Covid-19 epidemic began tobreak out and become serious in Vietnam During this time I was also very worried aboutwhat myself could do and contribute to corporate collective But after the first period ofpractice despite not being exposed to people, the company has always facilitated me toexperience and train myself A lot of new methods of working and marketing solutions arealso sought in working conditions that die Beginning for the report I would like to thank themembers of Lifepro auto company for helping me in the course of the internship and theteachers who have listened and are in review this report My topics is: “Development of social

media communications for car accessories of Lifepro Auto Joint Stock Company”

Hanoi, 26/05/2020

TABLE OF CONTENTS

ACKNOWLEDGEMENT 1

TABLE OF CONTENTS 2

TABLE OF PICTURE 3

INTRODUCTION 4

I Overview 4

1.1 Overview of LIFEPRO AUTO JOINT STOCK COMPANY 4

1.2 Company introduction 4

1.3 Organizational chart 5

1.4 SWOT analysis 6

II Overview of the internship 11

2.1 The mission is assigned 11

2.2 The process of performing the task 15

III Mission results 26

3.1 Tasks assigned by management 26

3.2 Your mission 28

3.3 Problem 30

IV: Experience and practice 31

1 First element – DESIGN 32

2 The second element - CONTENT 32

3 The third element - ATTRACTION 32

4 4th element - ADS 33

5 Final element - MEASURE 34

CONCLUSION 35

TABLE OF PICTURE

Picture 1 : Logo of Lifepro Auto Joint Stock Company 5

Chart 1 : Diagram of company personnel structure 5

Picture 2 : Fanpage Facebook Auto accessories Lifepro 9

Picture 3 : Sample articles as prescribed on Facebook fanpage 12

Picture 4: Company logo must appear on photographs each product 13

Picture 5 : The topical articles attract customers 14

Picture 6 : Rate the service on Fanpage 16

Picture 7: Website hacks like and increases marketing interaction in Vietnam 17

Picture 8: Exchange groups follow on facebook 18

Picture 9: Website like4like 19

Picture 10: like4like services 19

Picture 11: Operation form of like4like website 20

Picture 12: Operation form of like4like website 20

Picture 13: A fanpage on like4like's system 21

Picture 14: Price list to recharge to earn credits 22

Picture 15: website download iclick http://seoiclick.com/ 23

Picture 16: The iclick software interface 24

Picture 17: The unit of meat used to interact with other accounts 25

Picture 18: Iclick service packs 26

Picture 19: Announcement of the company's new fanpage 30

Picture 20: The new Fanpage has been active since 4/5 31

I Overview

1.1 Overview of LIFEPRO AUTO JOINT STOCK COMPANY

Trading name: 365-AUTO , JSC

Type of activity: Joint Stock Company

Tax code:

Address: No 838, Bach Dang Street - Thanh Luong Ward, Hai Ba Trung District,Hanoi City

Legal representative: Nguyen Tien Binh

License date: October 28, 2015

Operating date: October 27, 2015 (Has been operated for 5 years)

In Lifepro, many items of POISON - COLD - BEAUTY are distributed exclusively by

us With the goal: Every car, every family always uses a product of Lifepro In eachdevelopment strategy, we always consider our customers' satisfaction when using productsand services as a measure of success

In addition to manufactured products, Lifepro also distributes all imported automotiveaccessories and toys such as perfume, scented wax or famous brand decoration accessoriesfrom leading countries in Japan, USA, Korea, Germany

Currently, Lifepro has a system of agents and distributors covering 50/63 provinces andcities, we are moving to cover the whole country in the coming time With a prestigiouswarranty, quality assurance, Lifepro is always a companion on every road with the driver ofthe customer

As a wholesale-retail distribution chain of strong brands, we provide an innovative andprofessional working environment Owning a young, talented staff along with valuablemanagement experience accumulated from many markets in the Accessories and Toysindustry Lifepro is confident to bring customers the best products and prices to createconvenience for users

Picture 1 : Logo of Lifepro Auto Joint Stock Company 1.3 Organizational chart

Chart 1 : Diagram of company personnel structure

general manager

Manager of warehouse management

Professional

import goods

warehouse checking specialist Bookkeeper

Head of Sales

Website sales specialist

Sales specialist via facebook fanpage Accountant

1.4 SWOT analysis

STRENGTHS:

Lifepro Auto is a company specializing in providing quality automotive accessoriesproducts imported from abroad Starting operation in 2009, the company has had a lot ofachievements, built a brand image and has a market position in the field of supplyingautomotive accessories The company's products are always evaluated on the website:Lifepro.vn and Facebook fanpage , so the brand is the company's strong point The companyhas created a market influence on the supply of goods, guaranteed prestige in transactions andproduct quality commitment for customers and has always been a pioneer in the field of

providing entertainment accessories - toy cars

The location of the company is located in Hanoi port where the first source of importedgoods flows, which is convenient for importing goods and saving a lot of transportationcosts, This is also a strong point creating the company's brand and advantages over otherbusinesses in the ability to supply goods

At the forefront of the product segment of entertainment accessories and automotiveinterior, the company Lifepro has an extremely diverse number of items and price segments,which are many exclusive items from a number of major brands from foreign countries such

as Korea, Japan

1 LIFEPRO AUTOMOTIVE INTERIOR

Car Pumps & Vacuum Cleaner

Accessories & Other Equipment

Air purifier

Seats - Car cushions

Car & Motorcycle Whistle

Camera & Back Sensor

Car Door Controller

Lifepro smart sleeping pillows

Mobis step foot high-end

2 LIFEPRO HOUSEHOLD APPLIANCES

Air purifier & room deodorizer

Ozone generator & gas alarm

3 AUTOMOBILE LIGHT

Osram German Automotive Light Bulb

Lifepro Automotive Light Bulb

Korean Light Bulb 365-Auto

Exotica- USA Fragrance & Wax

Carori Fragrance And Wax Carori

Scentech-Korea Fragrance & Wax

7 KOREAN TAPE WRAP

UB Auto D-Cut Wrap

UB Auto Chain Grip Wrap

UB Auto Auto Ring Wrap

UB Auto Attractive

UB Auto MasterPiece Steering Wheel Wrap

KORIS ALLROUND Steering Wheel Wrap

KORIS Steering Wheel - NOBLESSE

KORIS - CHAMUDE high-quality steering wheel

KORIS - ALCANTARA high-quality steering wheel

WEAKNESS

Compared to the major competitors, LifePro does not have a large and flexiblewarehouse system compared to other large competitors currently the company has only onewarehouse at Hanoi Port Customers who purchase will order via Facebook fanpage, Websiteand can go directly to the warehouse for reference

With neighboring provinces, the company often sends sales collaborators to theprovinces and offers its products to car garages or regional dealers, the employees are notemployees The company has its own employment policy, mainly collaborators who work inthe field of automobile parts trading or cars in neighboring provinces to limit traveldifficulties Collaborators are mainly sought by the company via social networks and mostlywork with the sales manager at the company However, the supply of goods from thewarehouse to the situation when the order also brought many difficulties with large ordersplaced by the garage, wholesale agents and retail stores For the orders of individualcustomers, the company has shipped through the garage offices in Hanoi or shipping unitssuch as Viettel, GHTK etc Therefore the company has no distribution and sales system inneighboring provinces of Hanoi

In terms of marketing, I also see a big weakness in the company that employees at thecompany do not have high knowledge of information technology and use of communicationtools The point seems that even though the company has been operating for 10 years, thedesign and maintenance of websites often have to hire external services Although theservices have been provided but tools and manuals for salespeople on the website, thecompany's website still has some minor errors such as not displaying the product whenclassifying prices and setting segments The product is not really beautiful and easy to see.For facebook fanpage, although the company has been operating for a long time, it hasnot really invested in image design and communication, so the customer interaction withfanpage is very low During my internship without counting the influence of the covidservice, the sales staff at the company only posted two to four articles a day on thefanpage The number of such posts is extremely small, but most salespeople focus on findingcustomers on facebook through personal pages Because for them this contributes to building

a personal image and also more accessible to customers than using the company's fanpageentrusted

Picture 2 : Fanpage Facebook Auto accessories Lifepro

As shown in the image, we can see that the posts with the number of interactions fromcustomers are almost none of the company's employees The task of sharing articles wasassigned to the sales staff on the fanpage but it was not effective and the staff was notenthusiastic in this matter

1 Pham Gia Import Export & Trading Co., LTD

The company has a chain of distribution systems with its headquarters at No 72B2 Lac Lac Nghiep Street - Tran Khat Chan Street - Thanh Nhan Ward - Hai Ba Trung District,Hanoi In addition, Pham Gia Company has two other offices in Hue Street Ward - Hai BaTrung District and Thanh Xuan District Pham Gia Chuyen Company offers:

-Vehicle shells: Three shock absorbers, Bonnet, Doors, Taillights,Headlights, Chassis lights etc

Machine tools: Cement, Piston, Coin, Camshaft, Engine shafts, Camstraps, General increase wires etc

Undercarriage: Damping, Steering column, Ruler, Power steering, Moay ơ, Bat dèo,Càng A etc

Electronics: Airbag system, Sensor of all kinds, Machine starter, Generator etc

Famous brands: KIA, HYUNDAI, DAEWOO, CHEVROLET

Commitment to the goods of right origin, right type, competitive price.

100% refund if not guaranteed quality as announced

2 SAV Union Investment Company Limited

SAV is headquartered at No 18, Alley 445 / 50A Lac Long Quan, P Xuan La, Q Tay

Ho, Hanoi, Vietnam with two warehouses Warehouse 1 is located at Khe Lu, Nguyen Khe,Dong Anh Industrial Park, Hanoi and warehouse 2 is located in Vinh Phu, Thuan An, BinhDuong

SAV United Investment Co., Ltd is a nationwide distributor of Engines Parts, Filters,Batteries, Belts and Lubricants quality assurance, competitive price The company providesproducts such as:

Cummins engine, Mitsubishi & all kinds of spare parts

Filter: Baldwin, Fleetguard, Racor-Parker, VIC, Mann

Battery: Fujiya, Energeo

Belt: Dayco

Lubricant: Valvoline, REV-1

With 2 large warehouses in Hanoi & Binh Duong confident to meet all needs 24/7.These are the two companies with large scale in terms of investment capital, productsfocusing on automobile operating accessories such as batteries, engines, filters,machinery, chassis, etc and non-associated Regarding the products at Lifepro, but in the last

2 years with a large number of branches and warehouses, these two companies have started toinvest in spare parts related to automotive interiors and directly becoming a competitor ofLifepro, although after going behind, with a large capital, large warehouse system, manydiverse product lines that lifepro does not fully serve the needs of customers The twocompanies will be dangerous competitors with Lifepro in the future

In addition to the challenge of market competition, During my internship the companywas adversely affected by the business situation due to COVID-19 epidemic, Time of diseaseoutbreak in Vietnam demand of consumers a sharp decline, accompanied by a policy ofsocial isolation and suspension of mandatory business activities for non-essential goods, hascaused great damage to the company

OPPORTUNITY:

Although it does not identify the trading and trading of products in other segments such

as larger companies, Lifepro still has the opportunity to compete for a long reputation in itsown field In the future, if the company focuses more on communication and expanding itsbusiness system, it will surely reap a lot of success

Especially communication through facebook because the company has a large number

of trusted customers after many years, the main products sold through the website andfacebook fanpage have not really been interested and invested strongly The event is alsosimply a discounted post with a number of items allowed by the company (inventories,promotional products from foreign distributors etc.) If the company invests more in socialmedia, it will create a more dynamic image and attract more customers to the company

II Overview of the internship

2.1 The mission is assigned

Mission 1 : Post articles on the company's Facebook fanpage

This is actually a job the senior employees at the company do not want to do and this isalways assigned to the trainees or new employees who are young, newly graduated andinexperienced Every day we are assigned two goals to accomplish, namely: Post articlesabout the company's products every 1-2 hours, design images and conduct media campaigns

at the request of manage

I was personally chosen to do this task because during the period of March when I firstjoined the intern company I only had one thought in mind: I wanted a job related tomarketing

I expressed my desire to position my job with a manager Manager I also verypuzzled me work because I personally do not have experience in this field I do notunderstand the nature and characteristics of the product and do not have the experience to be asales consultant when a customer sends a message to the fanpage I also cannot findcustomers and direct sales

Therefore, in the whole of March, I was assigned the task of designing and postingarticles on the company's fanpage, in addition to me, there were also other trainees at thecompany who took on this task and took turns Design and publish each other according to areasonable time frame The purpose of this job is for me to understand the company'sproducts My manager said this job is suitable for newcomers like us He also appreciated thespirit of learning, the enthusiasm and dynamism of new people

Long-term employees do not invest time in fanpage because they focus on findingcustomers and building a personal image rather than the image of the company The secondreason is that all employees are trying to complete the KPI within the month I and the otherfive trainees assigned to manage and post on the Fanpage for us this task requires goodteamwork so we assigned each one to post in a day According to the working hours from8am to 6pm on average every day we post from 6-8 articles This is not much, butmanagement we want quality rather than quantity So, after posting, other members will take

turns directing messages and sharing posts on Facebook communities where customers areinterested in the company's product, the whole group discusses work and support mutualsupport.

Due to the Covid-19 epidemic, from March to early May, I and other members of thepractice team did not have to go to the company to work We occasionally come to thecompany every two weeks to take part in product training and to discuss with the salesmanager about the strategy during the time of the disease outbreak In general, sales activitiesduring this period completely stalled We keep posting and replying to the fanpage to showthat the company is still active Although we did not work on the website platform, but in theinternal meetings in the form of online, we also found that the business at that time wasextremely difficult, but all members of the company still had to make efforts work andprepare the plan as well as the spirit when the epidemic is over and the economy stabilizes

Mission 2: Design articles on fanpage

Picture 3 : Sample articles as prescribed on Facebook fanpage

Article design must comply with the company's full layout including:

 Title, product name

 Detailed information about the product

 Company information

 Product image

 Hastag #Lifepro, #phukienoto

Accompanied by an easy-to-see layout with enough information and icons to increasethe color of the article and attract customers and logos attached on each product image topromote the brand Photos I took on the company's website

Picture 4: Company logo must appear on photographs each product

The post design is very important in the communication because of the epidemic, so wedon't have much time to work, the free time at home the whole trainee team is still in contactwith each other to coordinate and design “Like” posting regularly to the company In addition,

in the trainee group, a number of other friends are assigned to design sales content such aspromotions during the season, customer gratitude, discount combos In addition to articlesabout our products must also update current news related to petrol, vehicle prices, epidemicsituation, market situation to post in order to attract readers and increase the number of peopleaccessing fanpage

Picture 5 : The topical articles attract customers

Another reason assert IEC design a post is extremely important because in thetime point of disease is changing complexity of state of Vietnam has implemented socialdistance, banned trading and restrict people traveling At that time, the only way to reachcustomers was through social platforms and online sales Despite a sharp decrease incustomers' buying demands, our company believes this is a good opportunity to develop andinvest more time in fanpage Running ads is temporarily under management in March andApril because the running costs are very expensive and the time of the disease outbreak is notsuitable, it is difficult to make a profit

Mission 3: Statistics of job results

After each working day depending on the assignment of each person, our trainee teammust prepare a report at the end of the day We need to review the content and number ofposts posted on the fanpage in a day This work is very important for me to control the contentposted and not yet posted on the fanpage Coordinate the work for eachmember appropriately and to ensure all products are popularized with customers

2.2 The process of performing the task

The internship at my company and the trainee team always tried to complete theassigned tasks, although everyone understood that due to the covid-19 epidemic, there werenot many opportunities for people to contribute more Most of the time we do not have to go

to the company, so all the tasks required by the manager are not too difficult to perform Weare not required to find customers and complete KPI because at that time all employees knowthe market is in crisis and very difficult Therefore, I have more time to think about improvingproduct communication through the company's social networks

One of the first tasks I want to do is to improve the amount of interaction on thecompany's fanpage This work no one thought because without covid-19 interaction on thecompany's fanpage has never been strength in finding customers Despite 10 years ofoperation, Lifepro opened its fanpage in 2012 according to the sales manager In my opinion,after nearly 8 years, the company's fanpage has only more than 2000 followers, which is avery small number The number of customers interacting with low fanpage almost nocustomers comment on this article is also a concern

With such a fanpage the company will not create a crowd effect and attractcustomers Long-term employees do not focus on building a company image but only seekingoutside customers to build a personal image and complete the KPI I personally think this is alack of responsibility and a common sense of build for the company A long time ago whensetting up a fanpage, the company did not have the investment and the right view of its brandimage on Facebook So during the internship and before the market stabilized, I did a number

of things to improve the company's fanpage

Mission 1: Improve the Lifepapge Fan Accessories Carapapge image

A strong fanpage should have a quality product image, a good number of customers, a

high number of customers and interact on each article regularly

Increase the number of reviews on Fanpage

Picture 6 : Rate the service on Fanpage

I and my entire internship team mobilized my friends and used all facebook accounts toevaluate for the fanpage to take pictures of the product at home or some locations to up load,this will create trust for customer goods

Increase the number of followers on Fanpage

A very important thing in Facebook Marketing is that the fanpage needs to have manyfollowers, in Vietnam two years ago, the Facebook marketing services in Vietnamflourished Some companies specializing in the field of increasing follow the fanpage onsocial networks are formed Many businesses, large and small, or online business individualsuse these services to increase marketing efficiency and to affirm their reputation becausecustomers are always interested in service channels with a large number of followers

The strength of this service is that it is cheaper than running ads on the Facebookplatform Although the followings are not from real accounts, they contribute a great deal tothe crowd effect and attract the attention of customers Very much, in the year of 2019,cybersecurity laws were enacted in Vietnam, and many marketing service companies wereforced to close because they violated the law

Picture 7: Website hacks like and increases marketing interaction in Vietnam

To increase monitoring for the company's fanpage I searched many websites in this areabut to the present time all the Facebook Hack and marketing services in Vietnam are alreadydeactivated After searching, I have found some very useful solutions to this problem

With just a simple keyword on facebook « Like Like » I have found marketingcommunities and helped each other in building images for new brands

Picture 8: Exchange groups follow on facebook

Method of operation of the group is very simple I will post an article about my fanpage,the participants will follow up, take a photo to confirm and send photos under the commentwith their fanpage link Next I will click on their fanpage link and click follow Finally, I took

a photo to confirm and respond in the comments But this method takes a lot of time and thenumber of followers cannot increase quickly

Also in the process of understanding I have found some other stuff serve marketingfrom foreign sites were: Like4like.org

Picture 9: Website like4like

Picture 10: like4like services

Like4like website provides marketing services for many platforms such as facebook,youtube, instagarm, The interface is easy to see and the form of operation is also extremely