Giving as a Strategic Tool: Short guide

Giving 
initiates 
a 
movement. A 
company 
that 
has generated 
movement in
 the 
recipients 
can 
then direct 
this 
energy. A
 company
 that 
gives can 
quite 
literally 
get the
 world’s
 resources to
 work 
for 
its 
benefit. Giving
 process 
is only 
actualized when 
the 
receiver accepts 
it. Giver
 needs 
to 
be 
ready to 
receive 
and 
utilize the
 surfaced
 motion, whatever
 its 
form

SoGW W W S T R A T E G Y of G I V I N G C O M

Giving
initiates
a
movement.


A
company
that
has
 generated
movement


in
the
recipients
can
then


direct
this
energy.

SoGW W W S T R A T E G Y of G I V I N G C O M

A
company
that
gives

can
quite
literally
get
 the
world’s
resources


to
work
for
its
benefit.

SoGW W W S T R A T E G Y of G I V I N G C O MBUT WHAT IS

GIVING?

W W W S T R A T E G Y of G I V I N G C O M

W W W S T R A T E G Y of G I V I N G C O M

W W W S T R A T E G Y of G I V I N G C O M

W W W S T R A T E G Y of G I V I N G C O M

GIVING

PROCESS

W W W S T R A T E G Y of G I V I N G C O M

Both 
of
which
can


be
further
divided


into
two
parts.

W W W S T R A T E G Y of G I V I N G C O M

The
first
part
in
giving


is
the
most
distinct
and
the
 most
visible.
At
the
same
 time,
it
is
the
hardest.

W W W S T R A T E G Y of G I V I N G C O M

Giving
process
is


only
actualized 
 when
the
receiver


accepts
it.

W W W S T R A T E G Y of G I V I N G C O M

Receiving
a
gift
always


triggers
a
motion 


in
the
receiver
that
ignites
 the
redemption
process.

W W W S T R A T E G Y of G I V I N G C O M

Giver
needs
to
be
ready


to
receive
and
utilize


the
surfaced
motion,
 whatever
its
form.

SoGW W W S T R A T E G Y of G I V I N G C O M

How
can
this
be


turned
into


a
strategy?

SoGW W W S T R A T E G Y of G I V I N G C O M

Think backwards.

W W W S T R A T E G Y of G I V I N G C O M

W W W S T R A T E G Y of G I V I N G C O M

Y

How
are
we
hoping
to


change 
the
thinking
or
 behavior
of
the
receiver?

W W W S T R A T E G Y of G I V I N G C O M

Z

What
does
the

receiver
 want?

W W W S T R A T E G Y of G I V I N G C O M

Simply

W W W S T R A T E G Y of G I V I N G C O M

W W W S T R A T E G Y of G I V I N G C O M

The
motion
generated

in
the
receiver

W W W S T R A T E G Y of G I V I N G C O M

The
motion
generated

in
the
receiver The
needs
of

the
receiver

W W W S T R A T E G Y of G I V I N G C O M

The
motion
generated

in
the
receiver

The
needs
of the
receiver The
given

object

W W W S T R A T E G Y of G I V I N G C O M

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