The desire to redesign is aesthetic-driven, while the desire to realign is purpose-driven Redesigners ask... When was our last redesign? Is it just me, or does it look old? Will a redesign bring new traffic?
Trang 1Web Skills
Webmaster Jam Session
Dallas, Texas | 22 September 2006
© MMVI Cameron Moll
Trang 29skills
Trang 3Essential Web Skills © MMVI Cameron Moll
Decorate Good designers
3
1
Trang 4Essential Web Skills © MMVI Cameron Moll
Communicate
Great designers
4
1
Trang 5The most basic of all human needs
is the need to understand and to
be understood.
—Ralph Nichols
“
Trang 6You know you’ve achieved perfection in design, not when you have nothing more
to add, but when you have nothing more
to take away.
—Antoine de Saint-Exupery
“
Trang 9Essential Web Skills © MMVI Cameron Moll
Believe “less” is more Good designers
9
2
Trang 10Essential Web Skills © MMVI Cameron Moll
Believe “less” and “more” co-exist
Great designers
10
2
Trang 12(audio)
Trang 13Less
Trang 14+ More
Trang 16Essential Web Skills © MMVI Cameron Moll
Fix problems Good designers
16
3
Trang 17Essential Web Skills © MMVI Cameron Moll
Prevent them
Great designers
17
3
Trang 18Where to add armor?
Trang 20Essential Web Skills © MMVI Cameron Moll
Are inspired within
a genre Good designers
20
4
Trang 21Essential Web Skills © MMVI Cameron Moll
Are inspired by their total environment
Great designers
21
4
Trang 23“Whoever sheds the blood of man by man shall his blood be shed.”
Trang 24“Whoever sheds the blood of man
by man shall his blood be shed ”
Trang 25In silence we ponder
Momentarily.
Years fail to wash away
Memories that stain the walls of yesterday.
What are They but those we revere?
Indelible is the pain
Yet greater is the courage
Of those who gave the incalculable bequest.
What are we but guardians of the legacy now ours? Written in our hearts the memories
In perpetuity remain.
Forever
Will the Fallen
Stand.
Trang 26In silence we ponder
Momentarily.
Years fail to wash away
Memories that stain the walls of yesterday.
What are They but those we revere?
Indelible is the pain
Yet greater is the courage
Of those who gave the incalculable bequest.
What are we but guardians of the legacy now ours?
Written in our hearts the memories
Trang 28Essential Web Skills © MMVI Cameron Moll
Macrodesign Good designers
28
5
Trang 29Essential Web Skills © MMVI Cameron Moll
Microdesign
Great designers
29
5
Trang 30Essential Web Skills © MMVI Cameron Moll
Trang 32Essential Web Skills © MMVI Cameron Moll
Use good typefaces Good designers
32
6
Trang 33Essential Web Skills © MMVI Cameron Moll
Use good typography
Great designers
33
6
Trang 35Essential Web Skills © MMVI Cameron Moll
Treat text as content Good designers
35
7
Trang 36Essential Web Skills © MMVI Cameron Moll
Treat text as UI
Great designers
36
7
Trang 38Copywriting is interface design
Great interfaces are written.
—Jason Fried
“
Trang 40Text as content Text as UI
Trang 41Essential Web Skills © MMVI Cameron Moll
Code for one instance Good designers
41
8
Trang 42Essential Web Skills © MMVI Cameron Moll
Code for many
Great designers
42
8
Trang 44NO STOWAGE
NO PARA ALMACENAR, GUARDAR
O COLGAR OBJECTOS
Trang 45Essential Web Skills © MMVI Cameron Moll
Trang 48“We don’t internationalize.”
Trang 50Essential Web Skills © MMVI Cameron Moll
Redesign Good designers
50
9
Trang 51Essential Web Skills © MMVI Cameron Moll
Realign
Great designers
51
9
Trang 52The desire to redesign is driven, while the desire to realign is purpose-driven.
aesthetic-alistapart.com/articles/redesignrealign
“
Trang 53Essential Web Skills © MMVI Cameron Moll
Redesigners ask
When was our last redesign?
Is it just me, or does it look old?
Will a redesign bring new traffic?
53
“
Trang 54Essential Web Skills © MMVI Cameron Moll
Trang 56Essential Web Skills © MMVI Cameron Moll
Good Designers
Decorate
“Less” is more Fix problems Inspired by genre Everything at once Treat text as content Use good typefaces Code for one instance Redesign
56