Design Thinking for Geeks

How geek can learn to get benefit from designing Observations: It’s not stalking, but it’s close. The Ethnographic Interview: It’s not about you (or your product), its about them

Nina Khosla & Doug Tarlow www.youngandbrilliant.net & www.dougtarlow.com

Understand Observe Define Ideate Prototype Test

(It’s not that different from what you do, but let’s figure out what we’re talking about anyways.)

“Deep dive.”

Understand

Build Knowledge

“Deep dive” is a fancy term for doing research

(lots of it)

Look with a blank slate.

Look for related and analogous examples

Stay as open as possible and embrace uncertainty

Interviewing.Learning

Stalking

Developed to study tribes like these

and adapted

to study tribes like these

How do I do it?

Observations: It’s not stalking, but it’s close.

The Ethnographic Interview: It’s not about you (or your product), its about them

How do I do it?

Observations: It’s not stalking, but it’s close.

The Ethnographic Interview: It’s not about you (or your

product), its about them

In the digital space?

Usability + tracking tools

Observing in

“public” spaces User interviews + walkthroughs

What are needs?

(VERBS) (nouns)

What are needs?

Various levels of needs:

CommonContextActivityQualifier

Need for social connection.

Need to make new connections.

Need to meet people on Meetup.

Need to join the TechNY Meetup.

Develop a point of view.Articulate insights.

Define the problem

Design is a convergent and divergent process

Design is a convergent and divergent process

Design is a convergent and divergent process

Design is a convergent and divergent process

Two popular ways to create a point of view:(User) needs (verb phrase) in a way that (way)

How might we (verb phrase)?

Two popular ways to create a point of view:

Daniel, who uses clothes as an art form, needs

to explore the Zappos site in a way that makes online shopping a creative experience

Two popular ways to create a point of view:

Daniel, who uses clothes as an art form, needs

to explore the Zappos site in a way that makes online shopping a creative experience

How might we create exciting exercise

experiences for those who don’t normally

exercise?

Two popular ways to create a point of view:

Daniel, who uses clothes as an art form, needs

to explore the Zappos site in a way that makes online shopping a creative experience

How might we create exciting exercise

experiences for those who don’t normally

exercise?

Post it notes

(the quintessential design thinking activity).

1 Provide focus

2 Defer Judgement.

3 Build on the ideas of others.

4 Encourage wild ideas.

5 Visualize it.

6 One conversation at a time.

7 Go for quantity not quality

Build

Visualize

Test

Prototypes can be

simplified if built

to test one thing

at a time

Form prototypes for the original Apple

mouse sitting in the Ideo offices.

Balancing concept and prototype.

Go beyond the local maxima

Subjectivity? No, there’s a science to design.

Data-driven: quantitative and qualitative

A process developed by creativity researchers.

Be more creative with more restrictions.

http://bit.ly/sekkrit