Design for network: Using the Internet

We are living in the middle of a remarkable increase in our ability to share, to cooperate with one another, and to take collective action, all outside the framework of traditional institutions WE WILL BE JUDGED BY OUR ABILITY TO ENGAGE AND EMPOWER A NETWORK

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#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

HI.

My name is Mike Arauz, but

you can call me @mikearauz.

This is where I work:

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#DESIGNFORNETWORKS

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Clay Shirky,

author of Here Comes Everybody

we are living in the middle

of a remarkable increase in our ability to share, to

cooperate with one another, and to take collective action, all outside the framework of traditional institutions.”

”

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WE WILL BE JUDGED

BY OUR ABILITY TO

ENGAGE AND EMPOWER

A NETWORK

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THINGS

USED TO BE

SIMPLE

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THINGS

GOT

DIGITAL

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Yochai Benkler,

author of The Wealth of Networks

The increasingly widespread practice of people coming

together for effective

purposes changes our sense

of who the other is.”

”

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IMAGINE A WORLD FULL

OF PEOPLE WHO HAVE

GROWN UP TAKING

GOOGLE, LINUX, AND

WIKIPEDIA FOR GRANTED

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WHAT THE INTERNET

IS GOOD FOR:

AWARENESS PERSUASION

SHARING

COOPERATION

COLLECTIVE ACTION

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SENDING LOLCATS TO YOUR FRIENDS HAS NEVER BEEN EASIER.

SHARING

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PASS ALONG

IS MADE OF

PEEEOOPLE!!!

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ADAPTED FROM RESEARCH BY HENRY JENKINS

AND THE CONVERGENCE CULTURE CONSORTIUM AT MIT

WHY WE SHARE

STRENGTHEN

MY BOND

GIVE ME STATUS

DEFINE OUR COLLECTIVE IDENTITY

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PROBLEMS = NOT RELATING TO WOMEN = RELATING TO WOMEN

JAY Z

TIGER WOODS

LINK: MIKEARAUZ.COM/2009/12/WHAT-MAKES-CONTENT-SPREADABLE

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SPORTS CELEBRITY

HIP HOP

DATA

GRAPHIC DESIGN

GEEKS, DORKS, AND NERDS JAY Z

TIGER WOODS

INFO GRAPHICS

MAP OF INTEREST

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WE WILL SHARE WHETHER

YOU LIKE IT OR NOT

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WE’VE WATCHED OVER 1 MILLION CAT VIDEOS TO HELP YOU FIND

THE BEST ONES.

COOPERATION

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JANE MCGONIGAL, GAME DESIGNER,

SPEAKING AT THE NEW YORKER CONFERENCE, 2008

SPEND TIME WITH PEOPLE

I LIKE

BE PART

OF SOMETHING BIGGER

FOSTERING SUSTAINED ENGAGEMENT

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$

♥

MAKE / WIN MONEY

OPPORTUNITY TO WIN WORK HONE MY SKILLS

ADDICTED TO PARTICIPATING

BE PART OF A COMMUNITY

ADAPTED FROM “MOVING THE CROWD AT THREADLESS”

BY DAREN C BRABHAM

CROWD MOTIVATIONS

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21

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FARMVILLE WORKERS

OF THE WORLD, UNITE AND RISE UP!

COLLECTIVE

ACTION

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COLLECTIVE ACTION:

Getting a group of people

to work together towards

a shared goal.

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DON’T EXPECT THIS

TO BE EASY

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UNDERSTANDING ALIGNMENT +

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MIT’s Center for Collective

Intelligence has collected and

analyzed 250 examples of

web-enabled collective intelligence.

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WHAT

HOW

WHY WHO

THE ELEMENTS OF

ORGANIZING

GROUP ACTION

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(INDIVIDUAL DECISION)

MARKET SOCIAL NETWORK

MOTIVATIONS

MONEY GLORY EXPERTISE SOCIAL SATISFYING WORK

BE PART OF SOMETHING BIGGER PERSONAL PASSION

ADAPTED FROM “THE COLLECTIVE INTELLIGENCE GENOME”, BY THOMAS W MALONE, ROBERT LAUBACHER

AND CHRYSANTHOS DELLAROCAS, MIT SLOAN MANAGEMENT REVIEW, SPRING 2010

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CLIF BAR

2 MILE CHALLENGE

PEOPLE DOING THE

2 MILE CHALLENGE

AN AGGREGATE COUNT

OF MILES RIDDEN INSTEAD OF DRIVEN

I GET CREDIT FOR RIDING INSTEAD

OF DRIVING

TWITTER, FACEBOOK, DAILY MILE, 2MC PLATFORM

PEOPLE WHO

LOVE RIDING BIKES

A WORLD WHERE WE RIDE INSTEAD OF DRIVE

IT’S BETTER FOR ME AND SOCIETY TO RIDE MY BIKE

RECORDING MY RIDING, UPDATING MY STATUS

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IF YOU ONLY REMEMBER

3 THINGS

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LOOK FOR WAYS TO

SHARE, COOPERATE,

AND ORGANIZE

COLLECTIVE ACTION

3

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THANK YOU

Say hi on Twitter: @mikearauz Read more: mikearauz.com

Blog: mikearauz.wordpress.com

Tiêu đề	Design for network: using the internet
Tác giả	Mike Arauz
Trường học	Design for Networks
Thể loại	Bài luận
Năm xuất bản	2010

Định dạng
Số trang	37
Dung lượng	11,09 MB