Quick steps in creating great design: Documentation Renovation and Emotion Devotion
Trang 1Design Experiments
Trang 2wufoo.com
Trang 4Support Driven Design
Trang 5We are fanatical about creating meaningful
relationships with
our users.
Trang 6New Users :: Dating
Existing Users :: Marriage
Trang 7Existing Users :: Marriage
Trang 8Dr John Gottman
Trang 9Everyone fights.
Trang 10Cost / Billing Users’ Users Performance Roadmap
Others
Money
Kids Sex Time
Others
Trang 11100%
9%
Website Visitors Signup to Trial Login to Account
1%
5%
.5%
Active Users Paying Users Staying Users
Trang 12100%
9%
Website Visitors Signup to Trial Login to Account
1%
5%
.5%
Active Users Paying Users Staying Users
Trang 14Documentation
Renovation
Trang 2130% Decrease in Support
Requests with New Documentation Design
Trang 2210x increase in pageviews.
Trang 23Emotion Devotion
Trang 2673.3%
Filled out Emotional State
Trang 2778.1%
Filled out Operating System
Trang 2875.1%
Filled out
Browser Type
Trang 2918.6%
Filled out Screenshot
Trang 32Delete Police
Trang 34Almost completely eliminated
accidental delete.
Trang 35A few months later, accidental
deletes started to return.
Trang 41GHETTO
Trang 43And that’s where
we went wrong.
Trang 46How we solved it.