DE THI KET THUC HOC PHAN MARKETING

caban cua Marketing la: A.Nghien cuumoi truang Marketing va xay dung chiftn luge Marketing B.Nghiftn cuu hanh vi ngufri tiftu dung va xay dung chiftn luge Marketing C.Xac dinh thj trufrng muc tiftu cua doanh nghiep va xay dung chiftn luge Marketing tac dong vao thj trufrng D.Tat ca dftu sai 2.Yeu to nao sau day khong phai la yeu to thugccaban cua Marketing la: A.Nghien cuumoi truang Marketing va xay dung chiftn luge Marketing B.Nghiftn cuu hanh vi ngufri tiftu dung va xay dung chiftn luge Marketing C.Xac dinh thj trufrng muc tiftu cua doanh nghiep va xay dung chiftn luge Marketing tac dong vao thj trufrng D.Tat ca dftu sai 2.Yeu to nao sau day khong phai la yeu to thugccaban cua Marketing la: A.Nghien cuumoi truang Marketing va xay dung chiftn luge Marketing B.Nghiftn cuu hanh vi ngufri tiftu dung va xay dung chiftn luge Marketing C.Xac dinh thj trufrng muc tiftu cua doanh nghiep va xay dung chiftn luge Marketing tac dong vao thj trufrng D.Tat ca dftu sai 2.Yeu to nao sau day khong phai la yeu to thugccaban cua Marketing la: A.Nghien cuumoi truang Marketing va xay dung chiftn luge Marketing B.Nghiftn cuu hanh vi ngufri tiftu dung va xay dung chiftn luge Marketing C.Xac dinh thj trufrng muc tiftu cua doanh nghiep va xay dung chiftn luge Marketing tac dong vao thj trufrng D.Tat ca dftu sai 2.Yeu to nao sau day khong phai la yeu to thugc

Phan 1 Trie nghiftm Chgn cau tra loi diing nhat (3 diftm)

1.Hai hoat dong ca ban cua Marketing la:

A.Nghien cuu moi truang Marketing va xay dung chiftn luge Marketing

B.Nghiftn cuu hanh vi ngufri tiftu dung va xay dung chiftn luge Marketing

C.Xac dinh thj trufrng muc tiftu cua doanh nghiep va xay dung chiftn luge Marketing tac dong vao thj trufrng

D.Tat ca dftu sai

2.Yeu to nao sau day khong phai la yeu to thugc moi trufrng kinh tft?

A.Toe do tang trufrng kinh tft

B.Ca clu xult nhap khau

C.Cac quy djnh cua clc to chuc tai chinh

D.Thu nhap binh quan dlu ngufri

E.Ty le lam phlt

3.Doanh nghiep nghiftn cuu moi trufrng kinh doanh khi:

A.Xam nhap thi trufrng mfri

B.Khi san pham da lao hoa

C.Khi cli tiftn san pham

D.Tat ca cac phuang In trftn

4.Trong nghiftn cuu marketing, viftc nao sau day can lam trufrc hftt?

A Phlt hiftn vln dft, muc tiftu can nghiftn cuu

B Viftt bio do kftt qul nghiftn cuu

C.Thu thap dfr lieu

D.Lap kft hoach nghiftn cuu

5.Thfri gian chu ky song cua mot san pham se:

A Giong nhau fr clc khu vuc thj trufrng khlc nhau

B.Khlc nhau fr clc khu vuc thj trufrng cfr tinh chat tuang dong

C.Khlc nhau doi vfri clc khu vuc thi trufrng khlc nhau

D.Giong nhau vfri clc khu vuc thj truang khlc nhau

6.Phan doan thi trufrng giiip doanh nghiep:

A.Xlc djnh thj truang muc tiftu

B.Djnh vj thi trufrng

C.Nhan biet doi thu canh tranh

7.Tong so cac nhom chung loai san pham do cong ty san xuat la dai lugng (tiftu chi) nao cua

Ngay duypt de:

Nguai duypt de f ]/

DE THI KET THUC HOC PHAN MARKETING -MKT21A

De thi so 1 Th&igian lam bai: 90phut

Ap dung cho khod/hp/lap: Dai hoc chinh quy

Ca thi: t^Ngay thi: U(( A(

Dai dipn Phong TTKT:

HOC VIEN NGAN HANG

KHOA QUAN TRI KINH DOANH

danh muc san pham:

A.Chieu dli

B.Chiftu rong

C.Chiftu sau

D.Khong cfr tiftu chi nlo

8 Dieu kiftn nao dufri day khong nhat thiet phai thoa man ma su trao doi tu nguyftn van diftn ra:

A.It nhlt phai cfr 2 ben

B.Phii cfr su trao doi tiftn giua hai bftn

C.Moi bftn phii cfr khi nang giao tiftp va giao hang

D.Moi bftn dugc tu do chip nhln/ tir choi dft nghj ciia bftn kia.

E.Moi bftn dftu tin tufrng viftc giao dich vfri bftn kia la hop ly.

9.Khi doanh nghiep xac dinh phuang an thj trufrng muc tieu la chi kinh doanh 1 san pham cho mot thi trufrng duy nhat thi doanh nghiep nen ap dung chien luge marketing nao?

A.Marketing phan biet

B.Marketing khong phan biet

C.Marketing tap trung

D.Marketing mix

E.Marketing tap trung va phan biet

10.Chien luge marketing phan biftt dugc su dung cho thi trufrng:

A.Co nhu cau dong nhat thap

B.Co sin pham khlc biet

C.Cl a vl b deu dung

11.Be phan khiic thj trufrng doi vfri san pham kem danh rang, doanh nghiep co the sir dung tieu thuc nao?

A.Tuoi tie

B.Trinh do van hoa

C.Dja vj xa hpi

D.Dia ly

12.Viftc ban hang cho cac ca nhan va doanh nghiep dft hg ban lai va sir dung vao muc dich kinh doanh dugc ggi la:

A.Bin le

B.Ban buon

C.Liftn doanh

D.Tit ca dftu dung

13.Doanh nghiep co the dat ten nhan hieu bang each:

A.Dat ten cho tirng sin pham rieng biet

B.Dat ten chung cho tat cl clc sin pham

C.Dat ten cho tirng nhfrm mat hlng

D.Kftt hgp ten doanh nghiep vfri ten nhan hieu

E.Tit cl clc phuang In trftn

14.Trong cac dap an sau day, dap an nao khong thugc cap do ciia san pham:

A.Clp do y tufrng

B.Clp do sin phlm thuc

C.Clp do nhln thuc

D.Clp do sin phlm dich vu

15.Nhom nhan to vi mo gom nhung loai nhan to nao ?

A Nhln to cong ty, nhl cung clp

B Ngufri moi gifri marketing vl khlch hlng

C Doi thu canh tranh vl cong chung true tiep

D Cl A,B,C dftu dung

16.Doanh nghiep thuc hien nghien cuu moi trufrng kinh doanh khi:

A.Xam nhap thi trufrng mfri

B.Khi sin phlm da lao hoa

C.Khi cli tiftn sin pham

D.Tit cl clc phuang In trftn

17.Khi doanh nghiep thuc hien hoat dong djnh gia va xay dung cac dieu kiftn thanh toan, doanh nghiep dang thuc hiftn chuc nang nao?

A.Chuc nang yftm trg

B.Chuc nang thich ung

C.Chuc nang tiftu thii

D.Chuc nang phln phoi

18.Yftu to anh hufrng manh nhat tfri quyet djnh mua hang cua khac hang la:

A.Dong luc cua khlch hlng

B.Ca hoi mua sin pham cua khlch hlng

C.Khi nang tli chinh cua khlch hlng

19.Yftu cau cua khach hang ve san pham cot loi cua mot san pham se:

A.Giong nhau vfri clc khlch hlng trftn clc khu vuc thi trufrng khlc nhau

B.Khlc nhau trong clc kholng thfri gian khlc nhau

C.Khong doi trong clc kholng thfri gian khlc nhau

D.Thay doi theo muc do gilm din theo thfri gian

20.Chu the tham gia vao kenh phan phoi gom:

A.Nha san xult, trung gian va ngufri tiftu diing

B.Trung gian

C.Nha sin xult va ngufri tieu dung

D.Nha sin xult, trung gian, ngufri tiftu dung va cac to chuc ho trg

Can bp coi thi khong giai thich g) them.

Sinh vien khong dugc sir dung tai lieu khi lam bai

Phan 2: Tg luan 7 diem

Cau 1 (3 diem)

Hay phln tich qua trinh ra quyftt dinh mua hang ciia khach hang ca nhln Liftn he qua trinh mua hang cua mot trufrng hgp cu thft ma Anh/Chi da thuc hiftn.

Cau 2 (4 diem)

Phan tich su Inh hufrng cua 3 yftu to Moi trufrng vT mo: Kinh tft, Phlp luat vl Cong nghe doi vfri viftc xay dung vl thuc thi chinh slch sin pham cua doanh nghiep (3 diftm).

Liftn he thuc tft vft chinh slch sin pham cua cac doanh nghiep Viet Nam (Id)