Introduction to AdWords Google AdWords Campaign

Introduction to AdWords Google AdWords Campaign Types  There are five types of campaigns They are Search Network with Display Select Search Network Only Display Network Only Shopping Online Video Goo[.]

Introduction to AdWords

Google AdWords-Campaign Types

 There are five types of campaigns They are:

Search Network with Display Select

Search Network Only Display Network Only Shopping

Online Video

Google AdWords-Definition

 Google AdWords is Google's online advertising program

 Google AdWords is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website

AdWords Vs AdSense

The Google AdWords enables you to

create advertisements which will

appear on relevant Google search

results pages and our network of

partner sites.

The Google AdSense differs in that it delivers Google AdWords ads to individuals' websites.

AdWords is a media buying channel AdSense is an advertising sales channel

AdWords ads are shown on specific

search result

AdSense enables adaption of the ad with the page content

AdWords is on Google SERP (search

engine result page)

AdSense is shown on web pages

Google AdWords-Advantages

Reach people searching for what you offer

Control your budget Measurable, accountable, flexible

Cost Effective Maximum Relevance Highly Targeted Remarketing

Google AdWords-Search Results

Google AdWords-Account Structure

 Your account is associated with a unique email address,

password, and billing information

Keywords Keywords

Keywords Ads

Ad Group 1 Ad Group 2 Ad Group 1 Ad Group 2

Ads Keywords Ads Keywords Ads Keywords Ads Keywords

Google AdWords-Campaign Types

 Your ad campaign has its own budget and settings that

determine where your ads appear

 We can create a project based on the client requirement for the project

Google AdWords-Campaign Types

 There are five types of campaigns They are:

Search Network with Display Select

Search Network Only Display Network Only Shopping

Online Video

 Each of your campaigns is made up of one or more ad groups.

 Use ad groups to organize your ads by a common theme

Google AdWords-Ad Types

Text Ad Image

Ad

Video Ad

Dynamic Ad

Mobile Ad

Google AdWords-Ad Types

Google AdWords-Keywords Match Types

Keywords Types

Broad

Match

Phrase Match

Exact Match

Broad Match Modifier

Denoted with double quotes ( “

“ ) symbol

The ad will show,

if the keyword matches exactly with your query.

Denoted with square brackets ( [ ]) symbol

Best match type

to target many users, who use a combination of keywords.

Denoted with plus ( + ) symbol

Google AdWords-Bidding Types

Mainly Three kinds of bidding types Namely

 CPM(Cost-per-thousand impressions):

 CPC(Cost-per-click ) :

 CPA(Cost-per-acquisition) :

Google AdWords-Ad Rank

 Ad Rank determines your ad Position where your ad shows

on the page in relation to other ads and whether your ads are eligible to show at all

 The main components of your Ad Rank are your bids and the quality of your ads and website

AdRank = Max CPC * Quality Score(QS)

Google AdWords-Ad Rank

 Max.cpc:

 A bid that you set to determine the highest amount that you were willing to pay for a click on your ad

 Quality Score(QS):

 QS is a metric calculated AdWords based on various

factors of quality and relevancy

Quality Score Factors:

Click through rate of keywords Relevance of keywords in Ad Group Relevance of keywords and Ads Relevance of landing page with keywords Historical AdWords account performance

Google AdWords-Ad Extensions

 Ad extensions are a type of ad format that show extrainformation about your business Some can be addedmanually and others are automated

Google AdWords-Ad Extensions

Review extensions

call-out extensions App extensions

Call extensions

Location extensions Site link extension

Google AdWords-Create Ads

Google AdWords-Editor Tool

 AdWords Editor is a free, downloadable application for managing your AdWords advertising campaigns

Purpose:

 Can make bulk changes in off-line

 Export and Import files to share proposals

 View statistics to all campaigns

 Copy/Move items between Adgroups and Campaigns