Báo cáo phân tích hoạt động kinh doanh bằng tiếng Anh về tập đoàn Viễn thông Quân đội Viettel. Trong bài báo cáo này, tôi đã sử phân tích Viettel nhằm phục vụ môn học trên lớp. Công ty được phân tích bằng các mô hình SWOT, 5 tác động, chuỗi cung ứng và ứng dụng AI để phát triển kinh doanh.
Trang 1Business System Analysis and Design
Southern New Hampshire University IT210
Business System Analysis and Design Report
Analyze on Viettel Telecom Business System and Design
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Table of Contents
I Positions 3
II Name, visions and missions of the company 3
Company name: 3
Mission: 3
Vision: 3
III SWOT analysis 4
SWOT Analysis 4
-THE SWOT ANALYSIS DIAGRAM- 4
Description 4
IV Five Forces Model analysis 5
V Three Generic Analysis 8
Three Generic Analysis for Viettel: 8
Pick one of the strategy and explain why it is the best choice for your Viettel 9
VI.Value Chain Analysis 9
Value Chain Analysis for Viettel 9
How can you do business process reengineering to optimize your company's operations? 10
VII Supply Chain Analysis 11
Analyze the Supply Chain: 11
-The Supply Chain for Viettel Telecom- 12
VIII Available Customer Relationship Management 12
IX Database diagram to manage the data 13
X How AI can help improve strategic decision making in Viettel 13
Research and explain how AI can help improve strategic decision making in Viettel 14
Some of the AI tools in the market that can be used for strategic decision making include: 14
Reference 16
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I Positions
Our team is the Board of Director of Viettel Telecom Corporation
II Name, visions and missions of the company
Company name:
Viettel Military Industry and Telecoms Group
Mission:
As a “Caring Innovator”, the firm always regards each customer as an individual who needs to be respected, cared for and listened to, understood, and served well Besides, supposing the
foundation for a thriving business is social, Viettel is committed to reinvesting in society as well
by associating production and business activities with communal activities, especially healthcare and education programs along with poverty support
Vision:
In the last years, the company has made some grand achievements In 2018, Viettel officially fulfilled the goal of “ universalizing telecommunications” services and also become one of the 15 largest telecom enterprises in the world In the same year, the brand repositioned itself with a novel vision: To become a global business technology corporation, continue to maintain its
leading position in Vietnam regarding telecommunications & high-tech industry, and participate
in the top 150 largest enterprises in the world by 2030
With these expectations, by the end of 2020, the business has completed 6 key foundations of a digital society, involving: Digital infrastructure, Digital solutions, Digital content, Digital Finance Security, and High-tech Industrial Production Research Recently, in 2022, Viettel Construction organized a series of seminars on business strategies and operating models of the corporation from
2023 to 2025 With a view to bringing the most comfortable and satisfying experience to
households and businesses, the department determines to create and develop business products in the direction of a closed ecosystem: “Building construction - Provide equipment attached to the project - Lifetime equipment care” All linking business activities aim to engender target values for clients
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III SWOT analysis
SWOT Analysis
-THE SWOT ANALYSIS DIAGRAM- Description:
Strengths:
Viettel is a prominent and respectable brand in Vietnam, with a solid reputation for innovation, reliability, and quality
The firm has an eclectic portfolio of services ranging across telecommunications, mobile
networks, cloud computing, and e-commerce This eclecticism enables Viettel to distribute its risk and earn revenue from disparate sources
It heavily finances research and development, which guarantees that it is always the trailblazer in the tech field, and it could offer advanced services to its consumers
The brand also has a firm financial performance, with a sustainable revenue growth rate, which indicates that it is a profitable and growing business
Weaknesses:
The international presence of the company is limited as it is a Vietnamese telecom unit Hence, it faces curbs when it comes to expansion opportunities
It is highly reliant on the Vietnamese government’s regulations and policies, which can impact the operations of the corporation
Due to its rapid extension plans, the firm is also dealing with a great debt level Possessing a high debt level could adversely affect the operation of the business in the long run
In domestic and other markets, the telecom industry is extremely competitive, and Viettel faces intense competition from local and global players
Opportunities:
Expansion into other Asian and African markets to vary its profit streams as well as market
penetration is possible with Viettel
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The business could benefit from the growing demand for e-commerce and cloud computing services in Vietnam and other Southeast Asian nations
The increasing number of mobile users in developing countries provides the brand with an
opportunity to tap into these markets
Digital transformation in the public and private sectors represents an opportunity for Viettel to increase its customer base by offering new services
Threats:
The fast advancement in technology could negatively influence the demand for the traditional telecommunication services of Viettel and force it to invest in new projects that may require significant resources
As the corporation expands incessantly into other markets, competition from local and
transnational players is inevitable This rivalry could have an adverse effect on its market share
Some markets in which the company intends to expand may have local regulations and policies that can limit foreign investments, thus making it tough for the brand to enter such markets
The economic fluctuation and political instability in some of the firm’s operating markets present
a risk that can be harmful to its operations
IV Five Forces Model analysis
1 Supply power:
To be able to operate effectively in the field of telecommunications services, a substantial
investment in equipment is required, as is the identification of the best and most suitable supplier for the company Furthermore, there are policy changes and limited capital investment It has financial suppliers such as BIDV, MHB, Vinaconex, and EVN It also has a number of material and product suppliers, including AT&T (United States), Blackberry Nokia, Huawei (China), Ericsson (Sweden), and Nokia Siemens Network (Finland) Because Viettel is a state-owned enterprise run by the Ministry of Defence, the Ministry of Defence owns 100% of the company
As a result, Viettel is not currently under competitive pressure from suppliers
2 Buy Power:
Domestic market: Viettel is the most important telecommunications company in Vietnam
Viettel's entry into the market contributed to the popularization of mobile phones in Vietnam In the Vietnamese market, Viettel continues to maintain its No 1 position in telecommunications with 54% of the mobile subscriber market share and over 40% of the FTTH fiber Internet
subscription market share
In the first 6 months of 2022, Viettel has had many policies to attract customers to use 2G and 3G technologies to 4G infrastructure, accumulating nearly 40 million 4G subscribers, raising the
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proportion of 4G subscribers to nearly 75%; broadcasting 168 5G stations in 24 provinces and cities
International market: Viettel's foreign telecommunications sector grew nearly twice the growth of world telecommunications Viettel's service revenue grew in all 9/9 markets over the same period
In which, 6/9 markets had double-digit growth, including: Movitel (Mozambique) 38.6%; Mytel (Myanmar) 79.6%; Natcom (Haiti) 28.6%; Lumitel (Burundi) 22.4%; Telemor (Timor Leste) 15.9%; and Halotel (Tanzania) 14.2% Viettel also started the process of promoting technology products to international markets such as B2B services in Myanmar; cyberinformation security services in Germany; cooperate with technology corporation Nvidia (USA) to expand the business system with artificial intelligence (AI) companies globally; trading in telecommunications
network equipment and information machines in some Southeast Asian and South Asian markets; export fiber optic cable…
3 Rivalry among Existing Competitors:
Businesses in the industry compete directly, putting pressure on the industry to increase
competition intensity The following factors will increase competitive pressure on competitors in
an industry
+ Industry status: Demand, growth rate, number of potential competitors and
offer many unique marketing strategies
+ Industry structure: Distributed system
+ Industry status: Demand, growth rate, number of potential competitors and
offer many unique marketing strategies
+ Industry structure: Distributed system
+ Industry status: Demand, growth rate, number of potential competitors and
offer many unique marketing strategies
+ Industry structure: Distributed system
o Industry status: Demand, growth rate, number of potential competitors, and many unique marketing strategies are available
o Industry structure: Distributed system
There are many competing firms in the distributed system, with no firm able to dominate the business
o Exit barriers
To be able to operate strongly in the field of telecommunications services requires
a lot of investment in equipment and finding the best and most suitable supplier for
the company Furthermore, there are changes in state policies and limited capital
investment It has financial suppliers such as associate companies, BIDV, MHB,
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Vinaconex and EVN Besides, it also has a number of material and product suppliers
such as AT&T (United States), Blackberry Nokia, Huawei (China), Ericsson
(Sweden), Nokia Siemens Network (Finland
To be able to operate strongly in the field of telecommunications services requires
a lot of investment in equipment and finding the best and most suitable supplier for
the company Furthermore, there are changes in state policies and limited capital
investment It has financial suppliers such as associate companies, BIDV, MHB,
Vinaconex and EVN Besides, it also has a number of material and product suppliers
such as AT&T (United States), Blackberry Nokia, Huawei (China), Ericsson
(Sweden), Nokia Siemens Network (Finland
The Vietnamese mobile telecommunications service provider market currently has many
providers, but the market is still dominated by three telecom service providers: VinaPhone, Mobifone, and Viettel In Vietnam, demand for services grows by 5-10% per year, while revenue and profit of providers grow by the same amount Despite the fact that the barriers to entry into the industry are high and customer pressure is not significant, many businesses are preparing to enter the market As a result of this trend, the industry's competitiveness will rise, and consumers will be increasingly respected
4 Threat of new entrants
With financial advancement and the explosion of data innovation, human life is getting a lot better, and portable phones are gradually becoming a necessity in life According to M-Porter, potential business competitors are not present in the industry, which has an impact on the future industry More or less potential competitors, as well as pressure on them to be strong or weak in the industry, are determined by the following factors
+) Industry attractiveness: Factors that influence industry attractiveness include the rate of return, the number of customers, and the number of businesses in the industry
+) Barriers to entry into the industry: Factors that make it difficult to enter the industry
• Engineering
• Capital
• Commercial factors: Distribution system, brand, customer system d Specific resources: Input materials (Controlled), Patents, Human resources, household
Viettel, Mobifone, and Vinaphone have joined Vietnammobile EVN in domestic
telecommunications This is a potential rival giant behind the country's large capital investment in the business sponsoring business This is a real threat to water telecommunications companies, making them wary
5 Threat of Substitute Products or Services
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In addition to mobile phones, the internet is one of the most efficient and effective modes of communication available today As a result of the explosion of information technology, many applications and products have emerged to replace things like texting and calling over the internet However, computers and mobile phones are currently used in tandem and support each other The computer and the internet are extremely useful, but they cannot replace mobile phones and media transmission administrations
V Three Generic Analysis
Three Generic Analysis for Viettel:
1 Cost Leadership:
Viettel has used a cost leadership strategy to gain a competitive advantage in the
telecommunications industry By reducing operational costs, optimizing resources, and leveraging economies of scale, Viettel may offer their services at lower prices than their competitors This strategy could help Viettel attract price-sensitive customers and gain market share Viettel has concretized the goal of bringing telecommunications to all Vietnamese people with favorable rates and many attractive promotions
2 Differentiation:
Viettel offers unique and innovative services such as telecommunications services, digital
services, e-commerce, payment services, and digital content The service quality of Viettel's customer service staff is also highly appreciated Viettel's customer care staff is evaluated
professionally and dedicatedly on all interactive channels from customer care switchboards, stores, technical staff Not only that, the store network has a wide coverage All over the country, Viettel can respond quickly to the requirements of customers Viettel creates a strong brand image and attracts customers who value quality and superior services This strategy could help Viettel gain a competitive advantage and increase customer loyalty
3 Focus:
In order to have a competitive advantage, the scope of Viettel's business strategy is the market segments that the Group always targets Since entering the market, Viettel has chosen to sell low-cost products and services for low-income people This is a low-competition target market
segment with very high potential.Viettel has also achieved great achievements when investing in telecommunications network systems to areas with difficult terrain, deep-lying and remote areas Identifying such a niche has great potential Viettel's development strategy closely follows the Government's development policy in the Post and Telecommunications industry: The goal of the Group as well as the Government is to bring Vietnam to 60th place in the ITU and IT rankings
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total revenue from the IT sector accounts for 17 - 20% of GDP; The average annual growth rate is 2-3 times the GDP growth rate, Vietnam must perform well 6 main tasks which are:
• Continue to develop and perfect the base of the entire telecommunications infrastructure;
• Bringing telephones, audio-visual equipment and computer equipment to households;
Developing IT applications in state agencies, serving the needs of people's social life
• IT industry development;
• Human resource development;
• Build IT corporations that can reach the whole world
Pick one of the strategy and explain why it is the best choice for your Viettel
IT is a constantly growing field in Vietnam and other countries around the world Therefore, we cannot deny that this is a good opportunity for Viettel to accelerate its development With an equity capital of more than VND500,000 billion and a talented staff, Viettel can quickly update Viettel's unions to outpace its competitors and completely dominate the telecom market through this potential
VI.Value Chain Analysis
Value Chain Analysis for Viettel
1 Inbound logistics:
Viettel's network will use new technology equipment with high energy efficiency, environment friendly energy use, substation infrastructure / fiber optic cable to ensure urban beauty
2 Operations:
The corporation operates a large network of te infrastructure including base stations, data centers, and transmission lines The company has also developed advanced technology and software to provide high-quality services to its customers
3 Outbound logistics:
Viettel distributes its products and services through a network of retail stores and authorized dealers The company also offers online channels for customers to purchase and manage their accounts
4 Marketing and sales:
The business has a strong marketing and sales strategy that focuses on promoting its brand and building customer loyalty The company uses a variety of channels to reach its target audience, including television, social media, and direct mail
5 Service:
The firm places a strong emphasis on customer service and offers a range of support options including call centers, online help, and in-store assistance The company also invests in training its staff to ensure high-quality service
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6 Procurement:
The group has a well-established procurement process that ensures the timely delivery of raw materials and equipment The company also works closely with its suppliers to ensure quality and reliability
7 Human resources:
The company places a high value on its employees and invests in their training and development The company offers competitive compensation packages and a range of benefits to attract and retain top talent
How can you do business process reengineering to optimize your company's operations?
Business process reengineering (BPR) is a methodology that focuses on the analysis and redesign
of business processes to improve efficiency and effectiveness Here are some steps that Viettel Group can take to implement BPR and optimize its operations:
1 Identify the processes to be reengineered:
Viettel Group should identify the key processes that require reengineering This can be done by analyzing the current business processes and identifying the areas where improvements can be made
2 Map the existing processes:
The next step is to map the existing processes to understand how they currently operate This can
be done by creating process flowcharts or using process modeling software
3 Analyze the existing processes:
Viettel Group should analyze the existing processes to identify areas where improvements can be made This can be done by conducting process performance analysis, identifying bottlenecks, and determining the root causes of problems
4 Redesign the processes:
Based on the analysis, Viettel Group should redesign the processes to improve efficiency and effectiveness This can involve simplifying the processes, reducing technology unnecessary steps, and introducing new new or automation
5 Implement the new processes:
The redesigned processes should be implemented with appropriate training and communication to ensure that all stakeholders understand the changes and are able to operate the new processes effectively
6 Monitor and evaluate the new processes:
Viettel Group should monitor and evaluate the new processes to ensure that they are achieving the desired results This can involve measuring process performance, identifying areas for further improvement, and making necessary adjustments