HIGH PERFORMANCE PRESENTATION SKILLS DO THESE RIGHT AND YOU WILL NOT FAIL! pot

Trang 1

be transmitted, copied or used without the author’s written permission

Royal Society for the Encouragement

of Arts, Manufactures and

Commerce

•

Trang 2

or used without the author’s written

permission

Trang 3

Trang 4

Trang 5

Trang 6

permission

Job hunting in the UK

My failures

Trang 7

Do you do this?

• Look away at intro?

• Sit without asking where?

• Be too unconventional?

• Remove jacket without asking?

• Over smile

permission

Do you do this?

Trang 8

Lost in Africa

Story time

without the author’s written permission

Lost in Africa

Trang 9

Lost in the woods

“When an individual gets really confused is when he or she has lost a

sequence of orientation-points And after a while he says, ‘To hell with it! Everything’s in motion!’

“Well, that’s the definition of confusion Everything is in motion in

relationship to nothing—no orientation-point If you ever want to find yourself in the woods, this is the way you go about it You don’t look for moss on the underside of your shoes You don’t immediately put up

sticks to find out where north is because the chances are, you didn’t

know where north was when you left the point you left to get to where you were lost

“The way you find yourself in the woods is first, find your sanity That’s the

first thing you find RH

Lost in the woods

Trang 10

Communication

on this or any other planet

Communication

Trang 11

GIP Not your fault

author’s written permission

On the subject of communication,

I want to do the right thing but I

am not doing it because no one

taught me the rules’

‘During and after university, I was unaware of the level of detail required in presenting myself’

‘I was taught everything except how

to get a job’

‘We are like lost puppies

We have degrees but we cannot even speak properly I never asked my teachers why I scored low marks in presentations and they never told me Result was that I thought that I was useless’ GIP

Not your fault

Trang 12

Why do you put up with it?

96% of GIP graduates don’t enjoy the job interview process and don’t feel that they

present well in that environment

Why do you accept this?

Trang 13

Demo 5 mins

The interview…

Trang 14

Graduate uniforms

Trang 15

Changing Context

Most trusted in a public relations context

Alarming Change?

A company’s own

web site/Corporate Comms

49%

Conversations with company employees

41%

Articles in business magazines

44%

used without the author’s written permission

Trang 16

How do you stand out from the crowd?

permission of the author jacqueline.purcell@yahoo.co.uk

Trang 17

Changing Context

permission

Trang 18

It's the 'little big things' that you miss Get

those right and you will never fail

copied or used without the author’s written permission

Trang 19

• Propose solutions for top level presentation

• Have fun while learning

Trang 20

Before During After

written permission of the author jacqueline.purcell@yahoo.co.uk

Trang 21

• Not Knowing How To Deal With Fear And Shyness

• Expecting The Worst

• Making The Wrong First Impression

• Seeking Client Approval Or Acceptance

• Thinking You Need To Be “Original And Creative”

• Not Having An Arsenal Of Techniques

“At The Ready”

Trang 22

Body moves

in brief

Non verbal communication = Interpretation

2 Sitting with legs crossed, foot kicking slightly

3 Walking with hands in pocket, shoulders hunched

5 Standing with hands on hips

6 Arms crossed on chest

7 Hands clasped behind back

8 Head resting in hands, eyes downcast

10 Sitting with hands clasped behind head, legs crossed

11 Tapping or drumming fingers

19 Pulling or tugging ear

22 Touching, slightly rubbing nose

23 Pinching bridge of nose, eyes closed

Trang 23

• Targeting Audiences

• Amplification and Repetition of Message/s

• Persuasion and Influence

• Control the body

• Will you cost me my job?

• Do I like you?

• Area Control

Trang 24

It’s hard to learn from a process that is not…………

An amateur practices until he can get it right A

professional practices until he cannot get

it wrong

Trang 25

to succeed in High Performance Environments you have to be a

superlative communicator

Trang 26

Persuasion

1 Ethos Credibility

2 Pathos Persuading by appealing to listeners emotions

3 Logos Persuading by the use of reasoning

Knowledge and logic

the author’s written permission

Trang 27

Cicero

5 Kinds of Classical Rhetoric

1 Invention – search for persuasive ways to present information

2 Arrangement – organising parts of our presentation to

ensure a proper presentation

3 Style – use of correct or appropriate language

4 Memory – The use of practice

5 Delivery – Presenting the message with effective gestures

Trang 28

Munroe’s Motivational Sequence

organisational process that seeks immediate action

Attention ∙ Need ∙ Satisfaction ∙ Visualisation ∙ Action

• Get their attention

• Make them feel a need for change

• Provide a solution that is satisfying

• Intensify desire with visualisation

• Call for immediate action

Trang 29

• Win awards or create your own awards platform

• Follow bloggers, send them your products or

become a blogger in your field

(As of 16 February 2011, there were over 156 million public blogs in existence)

• Action events/product demos on you-tube

• Corporate goodie bags for AGM’s

• Do some charity work – get your profile up

• Write a column

• Original stunts that generate publicity

Trang 30

• Distil your life’s work or experience into a 3, 5, 9

or 18 minute talk

• Be authentic/vulnerable

• Convey one strong idea

• Tell a story that hasn’t been told before

• Tell and not sell

• Make me feel something

• Absolutely and positively stick to the time limit

Do these things and you too can give “the talk of

your life.”

Trang 31

Your product/service must be the hero/heroine of your own narrative

Trang 32

Prepare a structured sales pitch

because it is a solid process that can be practiced and because it highlights what problem you can solve

Trang 33

• Which means that

Trang 34

the author’s written permission

Trang 35

Never Fail Techniques To Develop

2 ORGANISE YOUR SPEECH

4 HOW TO SAY IT

5 YOUR BODY SPEAKS

6 VOCAL VARIETY

7 RESEARCH YOUR TOPIC

8 GET COMFORTABLE WITH VISUAL AIDS

9 PERSUADE WITH POWER

PLUS - LOOK GOOD

3 GET TO THE POINT

1 ICE BREAKER

Trang 36

Give a 5 minute presentation

to each other

Trang 37

Measuring Communication Apprehension

• Level of fear or anxiety associated with real or anticipated communication

• Traits or disposition in all or most

communication situations

• Get a personal report of communication

apprehension to access your oral skills:

1 Public

2 Small group

3 Meeting

4 Inter-personal

Trang 38

Relationship Analysis

55 adjectives to pick personality mapped on a grid Better understand interpersonal communication

Known to self Not known

Known to others ARENA

Room 1

BLIND SPOT Room 2

Not known to others FACADE

Room 3

UNKNOWN Room 4

Trang 39

Visualisation and Preparedness

• Seeing the result, like athletes

• Block the negative voices

Trang 40

is like a dash of paprika,

it’s hearty,

it’s healthy

It’s invigorating!

Trang 41

• Research and then write a vigorous,

compelling letter requesting a face to face meeting

• Prepare a brilliant power point that you

rehearse 50 times before delivering

• Elicit sympathy

• Mild criticism

• Compliments

Trang 42

• Find out where decision makers meet, go

there, take pictures with them, book an

appointment to see them, in order to get3pE

• Punch above your weight

• Position and context

• Get past the gate keeper

• Persist again … follow them on Twitter

complain that you cannot get to them

• Push / Pull Starbucks example

• Persist (BBC policy)

Trang 43

…of a small and trivial character are

the ones which strike deepest in the

grateful and appreciating heart

Henry Clay

Story Time… Angus S and Richard

used without the author’s written permission

Trang 44

Set up split testing strategies

Reduce CV

Trang 45

Say what you want to happen in a positive way! Repeat it

Guarantee

Money

Results

Trang 46

• Research your intended client

• Praise vs mild condemnation

• Use the David and Goliath effect

• Ipsos Mori findings

Trang 47

• Spontaneity

• Perfect balance

Trang 48

Public or private, small or enormous,

is all about humanity – about humans serving humans, about human

growth and community

Trang 49

1 The Little Big Things Tom Peters

2 Power Questions

3 Ted.com

Trang 50

It's the 'little big things' that you miss Get those right and you

will never fail

1 Do you now have an arsenal of techniques at the ready?

2 Get me back to work with you on scripting, communication

and presentation skills

3 Link with me on LinkedIn Recommend me

4 When you make it… send me on an all expenses paid

holiday to a place of my choosing!

Tác giả	Jacqueline Purcell
Trường học	Royal Society for the Encouragement of Arts, Manufactures and Commerce
Năm xuất bản	2012

Định dạng
Số trang	51
Dung lượng	3,81 MB