Along a Demand Curve Demand refers to a schedule of quantities of a good that will be bought per unit of time at various prices, other things constant... Shifts in Demand Versus Movemen
Trang 1Chapter 4
Trang 2Laugher Curve
Teach a parrot the terms of supply
and demand and you’ve got an
economist
Thomas Carlyle
Trang 3 Demand means a willingness and
capacity to pay
Trang 4coordinates individual desires
Trang 5 Quantity demanded rises as price falls,
other things constant
other things constant
Thus, there is an inverse relationship
between price and quantity
demanded.
Trang 6The Law of Demand
for goods whose price has increased
Trang 7 The demand curve is the graphic
representation of the relationship
between price and quantity demanded
and to the right
As the price goes up, the quantity
demanded goes down.
Trang 8The Demand Curve
demanded varies indirectly—in the
opposite direction—with price
Trang 9 “Other things constant” in our definition
of demand means that all other factors
that affect the analysis are assumed to
remain constant, whether they actually
remain constant or not
tastes, prices of other goods, even the
Trang 11Along a Demand Curve
Demand refers to a schedule of
quantities of a good that will be bought
per unit of time at various prices, other
things constant
demand curve
Trang 12Shifts in Demand
Versus Movements
Along a Demand Curve
amount that will be demanded per unit of time
at a specific price, other things constant.
Graphically, it refers to a specific point on the demand curve.
Trang 13Along a Demand Curve
the graphical representation of the
effect of a change in price on the
quantity demanded
Trang 14Shifts in Demand
Versus Movements
Along a Demand Curve
other than price on demand
or to the left
Trang 15D 1
Change in quantity demanded (a movement along the curve) B
Trang 17 Shift factors of demand are factors that
cause shifts in the demand curve to the right or left
Trang 18Shift Factors of
Demand
not limited to—the following:
Trang 19 A rise in income may increase demand
for goods
you will consume less of the good
whose price has not changed
without a change in price
Trang 20Shift Factors of
Demand
may consume more now
you may put off purchases today
Trang 21 If there is an increase in population,
demand will increase at every price
will decrease as well
Trang 22The Demand Table
following:
As price rises, quantity demanded
declines.
Quantity demanded has a specific
time dimension to it.
Trang 23 The demand table assumes all the
following:
All the products involved are identical
in shape, size, quality, etc.
The schedule assumes that
everything else is held constant.
Trang 24From a Demand Table
to a Demand Curve
on a graph and connect the points to
derive the demand curve
Trang 25 The demand curve graphically conveys the same information that is on the
demand table
Trang 26From a Demand Table
to a Demand Curve
price that you will pay for various
quantities of a good—you will happily
pay less
Trang 271.00 50 0
$0.50
1.00 2.00 3.00 4.00
9 8 6 4
2
Demand for cassettes
G
Trang 28Individual and Market
Demand Goods
horizontal sum of all individual demand
curves
This is determined by adding the
individual demand curves of all the
consumers (“demanders”).
Trang 29 In reality, the sellers do not add up
individual demand curves
their product which becomes smooth
and downward sloping curve
Trang 30Individual and Market
Demand Goods
for the following reasons:
At lower prices, existing consumers
buy more.
At lower prices, new consumers enter the market.
Trang 31(3) Pierre’s demand
(2) Cathy’s demand
(3) Market demand
9 8 7 6 5 4 3 2
6 5 4 3 2 1 0 0
1 1 0 0 0 0 0 0
16 14 11 9 7 5 3 2
E F
G
$4.00 3.50 3.00 2.50 2.00 1.50 1.00 0.50 0
Trang 32production
resources or inputs, necessary to
produce goods or services.
Trang 33 Individuals supply factors of production
to intermediaries or firms
Trang 34goods has two parts:
production to households and firms.
factors of production into usable goods and services.
Trang 35 Quantity supplied rises as price rises,
other things constant
other things constant
between price and quantity supplied
Trang 36The Law of Supply
two factors:
In the face of rising prices, firms arrange their activities
to supply more of the good to the market, substituting production of that good for the production of other
goods.
Assuming firms' costs are constant, a higher price
means higher profits.
Trang 37 The supply curve is the graphic
representation of the law of supply
right
supplied varies positively—in the same
direction—with the price
Trang 39Supply Curve
Supply refers to a schedule of
quantities a seller is willing to sell per
unit of time at various prices, other
things constant
Trang 40Shifts in Supply Versus Movements Along a
Supply Curve
If the amount supplied is affected by anything other than a change in price, there will be a
shift in supply.
representation of the effect of a change in a
Trang 41Supply Curve
Quantity supplied refers to a specific
amount that will be supplied at a
specific price
Trang 42Shifts in Supply Versus Movements Along a
Supply Curve
quantity supplied represented by a
movement along a supply curve
Trang 43Change in quantity supplied (a movement along the curve)
Trang 44Shift in Supply Fig 4-6b, p 92
S 1
Trang 45 Shift factors of supply are those factors that cause shifts in the entire supply
curve to the left or right
Trang 46Shift Factors of Supply
Changes in the prices of inputs used in the
production of a good
Changes in technology
Changes in suppliers' expectations
Changes in taxes and subsidies
Trang 47 Changes in the prices of inputs used in
the production of a good
If costs rise, then profits go down, and there is less incentive to supply.
If costs go up substantially, the firm
may even shut down.
Trang 48Shift Factors of Supply
profits go up, thus the incentive to
supply also increases
This is especially true when new
technology replaces labor.
Trang 49 If they expect prices to rise in the future, suppliers may store today's production
for an expected windfall later
suppliers may sell off more of their
inventories today
Trang 50Shift Factors of Supply
profits go down, leading suppliers to
reduce output
as they reduce costs of production
Trang 51 To derive a supply curve from a supply
table, you plot each point in the supply
table on a graph and connect the points
Trang 52From a Supply Table to
a Supply Curve
minimum prices an individual seller will
accept for various quantities of a good
Trang 53 Competing suppliers’ entry into the
market places a limit on the price any
supplier can charge
Trang 54Individual and Market
Supply Curves
The market supply curve is derived by horizontally adding the individual supply curves of each supplier
Trang 55(2) Ann’s Supply
(5) Market Supply
(4) Charlie's Supply
$0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50
0 1 2 3 4 5 6 7
0 0 1 2 3 4 5 5
0 0 0 0 0 0 0 2
0 1 3 5 7 9 11 14
(3) Barry's Supply
Trang 56F E
D C
Market Supply
Trang 57 Supply and demand come together to
determine equilibrium quantity and
equilibrium price
Trang 58Excess Supply and
Excess Demand
Excess supply –if quantity supplied is
greater than quantity demanded, prices tend to fall
Excess demand – prices tend to rise if quantity demanded is greater than
quantity supplied
Trang 59 The larger the difference between
quantity demanded and quantity
supplied, the greater the pressure for
prices to rise (if there is excess
demand) or fall (if there is excess
supply
Trang 60Price Adjusts
quantity supplied, prices have no
tendency to change
Trang 61B A
S
D
Excess demand Excess supply
E
Trang 62opposing dynamic forces cancel each
other out
Trang 63 In supply and demand analysis,
equilibrium means that the upward
pressure on price is exactly offset by
the downward pressure on price
Trang 64 Equilibrium price is the price toward
which the invisible hand drives the
market
Equilibrium quantity is the amount
bought and sold at the equilibrium price
Trang 65 Equilibrium isn’t a state of the world—
it's a characteristic of the model used to look at the world
—but simply a state in which dynamic
pressures offset each other
Trang 66Characteristics of
Supply/Demand
Equilibrium
Consumer surplus – the distance
between the demand curve and the
price the consumer pays is net benefit
to consumers
Trang 67 Producer surplus - if a producer
receives more than the price she would
be willing to sell the good for, she
receives a net benefit
Trang 68Characteristics of
Supply/Demand
Equilibrium
makes the combination of consumer
and producer surplus as large as it can
be
Trang 69an increase in the combination of
consumer and producer surplus
Trang 70Consumer and Producer
Producer Surplus
Consumer Surplus
Lost Surplus
Trang 71End of Chapter 4