Marketing service finalreport btaskee

Đây là một bài luận về ứng dụng Btaskee một ứng dụng đa năng giúp người dùng tiết kiệm thời gian và công sức trong việc sắp xếp các dịch vụ làm sạch nhà cửa hàng ngày. Btaskee không chỉ đơn thuần là một nền tảng đặt dịch vụ, mà còn là một giải pháp toàn diện cho nhu cầu làm sạch của người dùng, bao gồm cả việc tìm kiếm các dịch vụ phù hợp, quản lý lịch trình, thanh toán trực tuyến và hỗ trợ khách hàng 247. Với bài luận này, chúng tôi sẽ trình bày một cái nhìn tổng quan về Btaskee, đánh giá hiệu quả và tiềm năng của ứng dụng này và đưa ra những đề xuất phát triển trong tương lai để đáp ứng nhu cầu ngày càng tăng của thị trường dịch vụ làm sạch.

VIETNAM GENERAL CONFEDERATION OF LABOUR

TON DUC THANG UNIVERSITY FACULITY OF BUSINESS ADMINISTRATION

-FINAL REPORT SEMESTER I

2022 – 2023

SUBJECT : MARKETING SERVICE

TOPIC: bTaskee

Group name: Idonnau

Instructor: PhD Nguyễn Lê Thái Hòa

Thành phố Hồ Chí Minh, ngày 13 tháng 12 năm 2022

TEAM’S MEMBERS

Nguyễn Như Thùy (Leader)

Chap IVChap VChap VIChap VII

Table of Contents

TEAM’S MEMBERS 2

I Company Introduction & Brand Product Ideas 5

1 Company introduction 5

2 The process of formation and development 6

3 Services provided by bTaskee: 8

4 Area of operation: 8

5 Achievements that bTaskee has achieved: 8

6 Meaning of bTaskee: 9

7 Vision - Mission - Core Values of bTaskee: 9

7.1 Vision: 9

7.2 Mission: 9

7.3 Core value: 10

8 bTaskee Partner: 10

II Market situation: 11

1 Market analysis: 11

2 PESTEL: 13

3 Competitor analysis: 15

3.1 Main competitors of bTaskee 15

3.2 Porter 5 Forces & volume : 15

4 Product Porfolio 16

5 Past & current marketing Strategies 16

5.1 Overview 16

5.2 Scale of growth: 17

5.3 Foundation and development process: 18

5.4 Product Strategy 19

6 Key success factors: 21

III SWOT analysis 22

IV STP & Customer insight 26

1 Market Segmenting : 26

2 Target market: 26

3 Positioning map : 26

4 Define customer insights - create products : 26

5 Reasons why choosing bTaskee: 28

6 How to use bTaskee : 29

V Objectives 35

VI Action plan : 36

1 Marketing Mix analysis 36

1.1 Product 36

1.2 Price 36

1.3 Place 36

1.4 Promotion 36

1.5 People 38

1.6 Process 38

1.7 Physical evidence 38

*The process of selecting collaborators for bTaskee's housemaid service 39

*Human resources 40

*Facilities 40

*The distribution of maid service 41

2 Pricing tripod 42

3 ICM 43

3.1 Direct Marketing: 43

3.2 Advertising: 44

3.3 Promotion: 44

VII Timeline & Human Resources And Budget Allocation 46

VIII Recommendation 49

TEACHER’S COMMENT 50

REFERENCES 51

I Company Introduction & Brand Product Ideas

Slogan: “Touch to make it less complicated”

Company logo:

The life of maids can be made easier with the help of this app A maid collaborator at bTaskee has the potential to earn up to more than 50,000 VND per hour In light of the current state of the domestic help market, this is an appealing compensation for domestic helpers In addition to this, they have complete freedom in terms of scheduling their own time As a result of the implementation of the most cutting-edge technology, bTaskee's collaborators are now able to work on their own terms with regard to working time, workplace, etc., and are no longer subject to being forced in the manner in which

traditional helpers are

Customers of bTaskee are liberated from their reliance on maid service as a result

Hourly housekeepers, as opposed to full-time maids, only show up to clean when the client specifically requests it and leave once the job is done Because there are many maids available on an hourly basis, the consumers will not be dependent on any maids

In addition, consumers have the ability to schedule cleanings at any time that is most appropriate and convenient for them Just a few easy actions with the phone using the bTaskee program, and bTaskee colleagues will confirm and come to clean within five minutes Therefore assisting clients in minimizing the amount of time wasted

Even though there is no need to clean all day, traditional housework requires the family

to pay the maid a monthly payment even though there is no need to clean all day With hourly housework, however, consumers only have to pay for the maid when they need her, and the price of the maid starts at only 50,000 VND per hour, which results in

significant cost savings

2 The process of formation and development

Co., Ltd bTaskee was founded by Mr Do Dac Nhan Tam - a software engineer studying

at the University of Waterloo, Canada In 2015, he returned to Vietnam with a group of

16 friends, including two Germans and an American who collaborated to launch a

software project to provide maid services

When creating a project, the target group of helpers that Tam is aiming for are students But for many months, no one registered because most of the students had the mentality ofnot wanting to work as a maid If you can't recruit, the system won't work bTaskee has tofocus on unskilled workers and people with a lot of leisure time However, these people are afraid of new technology Tam went to explain and guide each person to install and use the software After 1 month of campaigning, as soon as the software was running, thestartup recruited the first 250 people to apply for the job In order to retain customers and maids, bTaskee enhances services and searches for many job leads, helping hourly

workers earn more when they only work for one family After a long time of being

consistent with this direction, the situation of maids leaving has decreased, the monthly salary is twice as high as that of a permanent job The number of customers is also

increasing day by day

In March 2016, bTaskee entered the trial phase with an application called “bTaskee - Hourly maid” However, at the beginning, the company faced many difficulties in terms

of capital, because at that time there were very few investors who dared to venture in Vietnam He decided to participate in the major domestic fundraising contest "Startup Funding Camp - SFC 2018" organized by the Vietnam Youth Union

In 2018, he won the first prize of the contest “Startup Funding Camp - SFC 2018”

Thanks to that, he has attracted two big investors, South Korea and Singapore With the goal of creating jobs for workers in Vietnam and gradually developing throughout the country Turn the company into an example for startups from Vietnam Therefore, he decided to start a business in Vietnam - his hometown instead of starting a business in other countries Therefore, bTaskee is the biggest passion in his life and the whole team.After 2 years since the establishment of the company, he has collected for himself more than 80,000 registered customers to use the service and 3000 maids who are strictly managed with information Every day, nearly 1000 jobs are successfully connected

When summarizing the revenue of the collaborators, many people have reached 10

million VND/month, some people make up to 20 million VND/month The company's monthly revenue is over 3 billion VND Due to the increasing number of people knowingabout the application, Mr Tam decided to expand the branch to Hanoi

In 2019, thanks to the positive reception from a large number of customers, bTaskee has gradually expanded to all 9 provinces including Da Lat, Da Nang, Nha Trang, Hai Phong,Dong Nai, Can Tho, Binh Duong, Ha Noi and Ho Chi Minh City This makes the

company's annual revenue grow strongly

Initially, bTaskee application only included house cleaning services as the main (House cleaning by the hour and by the package) Over time, the application also integrates other services such as general cleaning, air conditioning cleaning, sofa cleaning, curtain,

mattress cleaning, room cleaning for guests, and cooking At the same time, bTaskee alsointroduces to customers the service "bTaskee for business", to assist in cleaning and cleaning work areas of companies

In recent years, the epidemic situation is the biggest obstacle for many businesses around the world Although still struggling with immediate difficulties, the company continues toexpand its service provision to two Southeast Asian countries (Thailand and Malaysia)

At the same time, due to the complicated epidemic situation, each family has to regularly disinfect their home Btaskee has launched two new services, disinfecting spray and grocery shopping to solve the need to buy food stored in the house and ensure customers

a living space that is always safe and clean

3 Services provided by bTaskee:

Currently, bTaskee has provided customers with 07 services on the app:

And bTaskee is trying to become a leading company in Vietnam that provides more convenient family services integrated on mobile applications such as child care, elderly care

4 Area of operation:

Currently, bTaskee provides convenient services for many households in 10 major cities and provinces in Vietnam: Hanoi, Hai Phong, Da Nang, Hoi An, Nha Trang, Da Lat, Binh Duong, Bien Hoa, Ho Chi Minh City and Can Tho In addition, bTaskee is

expanding to foreign markets with the main service of hourly domestic help in Thailand and Malaysia

5 Achievements that bTaskee has achieved:

With its confirmed values, Vietnamese startup has received many awards such as:

 Second Prize of Hatch Innovation and Startup Contest! Fair 2016

 First prize of Surf 2017 contest for start-up community held in Da Nang

 Top 25 Vietnamese Startups 2017 voted by Vnexpress Newspaper

 In 2018 awarded by Ho Chi Minh City Journalists Association – Saigon Fast Business Club Specifically

In the first year since its establishment, bTaskee was honored to participate in the Top

100 Vietnam Pitching Competition organized by Echelon Vietnam after only 7 months ofoperation

Also in this year, bTaskee excellently entered the top 10 enterprises at the Pitching

competition within the framework of the SURF International Startup Conference and Exhibition in Da Nang bTaskee won the first prize and received a cash prize of VND 50 million and a year of using a modern workspace at Flying Fish (Da Nang) worth VND 50million Besides, bTaskee also sponsored an exhibition booth at the Hatch!Fair event in

Ho Chi Minh City in October of the same year

Especially, with an effective operating model and expansion potential, in 2018, bTaskee won the first prize of the Startup Funding Camp competition organized by the Central Vietnam Youth Union More specifically, bTaskee is also honored to be sponsored by ALMA company with the opportunity to raise capital directly with international

investment funds at; exchange and learn from successful technology startups in this Middle Eastern country

In 2019, bTaskee joined the entrepreneurial journey in Israel through the DLD Tel Aviv Innovation Festival program Here, bTaskee participated in seminars such as: digital forum, national startup forum, smart tourism forum Besides, bTaskee also had the opportunity to meet CEOs of the company successful startups in Israel

6 Meaning of bTaskee:

The name bTaskee is inspired by the image of hardworking bees (bee) to talk about female collaborators who always complete the assigned work (Task) They (bTasker) - industrious, hardworking and industrious bees - will provide customers with high-quality services in a convenient and fast way

7 Vision - Mission - Core Values of bTaskee:

7.1 Vision:

Not only does it want to help you take care of your family from house cleaning services, air conditioning cleaning, home cooking, laundry, bTaskee is striving to become a leading company in Vietnam and reach out to the Southeast Asian market, providing more home convenience services integrated on mobile applications

Quality: Ensure quality service for customers All of our bTaskers are experienced and

undergo rigorous training, testing, and probation

Dedication: Always put yourself in the position of the customer to bring the best work

efficiency

Convenience: The application is quick and convenient to book and receive work

anytime, anywhere It only takes 60 seconds to post a job, working hours are extremely flexible

Improvement: We are always listening to constantly improve technology, innovate

policies, because the complete user experience is our destination

8 bTaskee Partner:

ZALOPAY - Fast Mobile Payment App in 2 Seconds

MOMO - Vietnam's No 1 Super Payment Application

HOOZING - Buying and Renting App

II Market situation:

1 Market analysis:

The operation of the business and a marketing strategy will be evaluated after the first sixmonths, roughly Several factors below can be used to evaluate performance:

* The market size is :

 Level of income growth

 Actual income

 Emerging issues

 Methods of improvement

* Marketing investment:

 Projected marketing budget - Budget usage in practice - Adjustment plani

* Level of customer use of BTASKEE services:

 Throughout each quarter of the year, more or fewer customers use the services

Up to now, bTaskee has operated widely in 3 cities Every day, there are more than 500 successful connections bTaskee's goal is to create jobs for 10,000 workers across the country Besides the expectation to develop this application to Southeast Asian countries,

in the immediate future, Thailand and Malaysia

* Product Life Stage:

In Ho Chi Minh City, Vietnam, bTaskee was created and put into service on March 31,

2016 After operating for more than six months, bTaskee has rapidly grown to include two major cities: Hanoi and Da Nang They later improved the app by introducing a

"bundle house cleaning" option, which enables users to book routine monthly house cleaning appointments along with a "one-time payment" facility To use the entire month Not content with only that, bTaskee has introduced a second air conditioning cleaning service In order to make booking payments more convenient, bTaskee additionally introduced a cashless payment mechanism using prepaid wallets through their associated electronic payment services and foreign payment cards

In addition, bTaskee has introduced a number of brand-new home utility services in the last two years, including laundry, general cleaning, family cooking, and hotel room cleaning Furthermore, bTaskee has increased its reach in Vietnam by opening offices in six provinces and cities, including Binh Duong, Da Lat, Nha Trang, Hai Phong, Can Tho,and Bien Hoa

* Trends:

As consumption in Vietnam shifts from goods to services, customers' demands will become more stringent at each stage of the service delivery process And thanks to useful apps, the majority of our daily activities appear to be reliant on our smartphones

Customers are currently accustomed to using applications to replace conventional ways for booking cars, making payments, or doing their shopping online, among other things

It may be argued that this is a Vietnamese business innovation that will greatly benefit both companies and customers These applications also appear to be a general trend in theservice, retail, and e-commerce sectors The housekeeping sector, of course, is not an exception

The housework market has gotten more competitive as a result of technology, which forces companies to continuously enhance their products to fulfill customer expectations.The integration of house cleaning duties on the application will address the issue of losing intermediate fees as well as shorten the time needed to find assistants as

individuals become gradually busier with their jobs and have less time to clean the house.Additionally, domestic workers can identify and accept work in a matter of minutes, and

E Economic

Pros: The political climate in

Vietnam has been steady for a very

long period

Cons: There are very few laws

governing labor protection and

competition

Several factors, such as industry growth, inflation, labor expenses, andconsumer income, have an impact on the growth of bTaskee Taskee will make an effort to keep a salary balance so that each employee has a consistent source of income

According to projections, Vietnam's GDP will increase by 6.9% in 2019, which will assist increase the

country's average per-capita income

Therefore, when the economy develops, people would believe that the cost is more reasonable when they hire maids

S Social

T Technological

women and men, have different

cultural traditions in Vietnam

Traditionally, women have handled

the majority of home tasks, cooking,

and child care However, in this day

and age of equality, women too have

employment to demonstrate their

competence to the wider community

Because of this, the growth of

cleaning services is the best

justification

Store (for iOS) both always have the bTaskee app available (Android) To make it pleasant and simple for clients to use, bTaskee constantly refreshes new interface software

Customers and workers of bTaskee can instantly connect thanks to this app People merely need smartphonesthat are connected to the Internet to use bTaskee; the service will be available in a few hours

Environmental:

*External :

The three most significant suppliers to Btaskee for cleaning supplies such detergent, dishwashing liquid, floor cleaner, etc are Omo, Comfort, and Vim Additionally, Btaskeecollaborated with numerous big-box laundromats as their business grew in order to securethe labor for their services and guarantee the delivery of such services

 Competitors:

Jupviec.com, a popular app for finding a maid for busy individuals, uses the same

methodology as Btaskee Jupviec.com is one of the major competitors of Btaskee, with more than 4.3/5 stars rated on IOS and Google Play Additionally, Jupviec.com offers a variety of services, including cleaning, cooking, babysitting, air conditioner and

plumbing inspections, among others

Mori-mori is a later-developed program that uses the same operating system as Btaskee but offers less services Because of this, it is a major rival to Btaskee's service, but since customers now have more options thanks to Mori, Btaskee's expansion may also be in jeopardy

 Customer:

Btaskee targets consumers with solid financial standing who are willing to pay for the high quality services they are utilizing due to the price and quality of services

*Internal

 Finance

Taking first place in Start-up According to Funding Camp 2018, the business's finances are becoming better every day, with an increase in profit of more than 600% annually (according to www.365timviec com) They are continually hiring more personnel and partners in order to ensure that there will be staff on hand to fulfill each user order

*Legal

Helping with housework is a profession and is protected by law

The law also has policies to protect workers' rights and make domestic work an official profession in society Specifically, the benefits of signing labor contracts and paying social insurance and health insurance for the maid

3 Competitor analysis:

3.1 Main competitors of bTaskee

When launching a technology application to help connect maids and customers, bTaskee has been extremely successful on its way Therefore, many competitors have launched similar home help applications, current competitors of bTaskee in the market include:

 JupViec: HMC Joint Stock Company – Brand name is JupViec.vn is currently providing a platform to connect the maid needs of customers and employees The company was established in 2012, JupViec.vn is currently creating jobs for more than 3000 domestic workers, serving more than 8 provinces across the country Initially HMC was a company specializing in brokerage services for regular

maids, then they turned into a maid application similar to bTaskee

 HouseCare: HouseCare is a mobile application that connects hourly maids with people in need, established in 2018 On the application, users can easily find helpers and make notes or payments Although entering the market 6 years later than other brands, HouseCare is still in stable business, choosing the right

customer segment and using a simple and friendly technology platform

3.2 Porter 5 Forces & volume :

Threat of substitutes: In general, industries are more attractive when the threat of

substitutes is low This means that products or services from other industries cannot be easily substituted Conversely, when there are obvious substitutes for a product or

service, industry profitability suffers as consumers choose not to buy when prices are too high In the cleaning industry, the risk of service substitution is relatively low The

cleaning industry is experiencing accelerated growth due to the multitude of houses and

offices In the 20th century, everyone will find a clean, comfortable, relaxing and safe environment The desire for cleaning services is slowly turning into a need In order to retain customers, they provide high-quality services at low prices to create customer satisfaction with their services.

Competition in the industry:

Power of supplier : In general, industries are more attractive when the power of

suppliers is low So, the supplier won't suppress the profitability of the industries The power of suppliers in the cleaning industry is relatively low compared to other industries

In the cleaning industry, manpower and cleaning products are needed These two things can be easily found in the market For example, there are many manpower agent

companies and the market for selling nature cleaning products is rapidly expanding

Power of customer: The power of buyers can create an attractive industry Buyers can

suppress the profitability of the industry if the power is high For example, the power of buyers in the cleaning industry is high, the reason is the buyer can easily switch to

another cleaning company if the quality of the cleaning is not polished So, bTaskee company tends to provide the best cleaning service to retain the customer

Potential of new entrants into the industry:

 Customer loyalty to the brand: Customers in the industry show a strong preferencefor products and services of existing companies

 Cost advantage: Existing companies can easily produce and deliver their products and services at a lower cost than new entrants

 Capital requirements: High fixed costs to enter an industry, such as the

telecommunications industry

 Access to suppliers and distribution channels: Existing companies can be

exclusive customers for suppliers and distribution channels

 Alignment: Existing companies may collude with each other to discourage new entrants

And bTaskee is trying to become a leading company in Vietnam that provides more convenient family services integrated on mobile applications such as child care, elderly care.

5 Past & current marketing Strategies

5.1 Overview

In March 2016, bTaskee entered the testing phase with an application called “bTaskee- hourly maid” However, in the beginning, the company encountered many difficulties bTaskee decided to participate in major fundraising contests in the country to reach partners and customers In addition, he also proposes, plans and budgets marketing

activities in the market in line with the company's overall marketing strategy

In 2018, the company's monthly revenue reached over 3 billion VND due to the

increasing number of people knowing the application, Mr Tam decided to expand the branch to Hanoi

In 2019, thanks to the reception and support of a large number of customers bTaskee has gradually expanded to 9 provinces and cities including: Da Lat, Da Nang, Nha Trang, HaiPhong, Dong Nai, Can Tho, Binh Duong, Hanoi and Ho Chi Minh City Ho Chi Minh City, helping to increase revenue for the whole year even more

Initially, the bTaskee app only included house cleaning services, including: hourly and full-package cleaning Over time, the application also integrates other services such as: general cleaning, air conditioning cleaning, sofa washing, bedspreads, bedspreads, hotel room linens, cooking

By 2020, the epidemic situation will become the most feared object for many businesses

in the world Although still struggling with immediate difficulties, the company continues

to expand its service offerings to two Southeast Asian countries, Thailand and Malaysia

At the same time, taking advantage of the complicated developments of the epidemic, each family must regularly disinfect their homes Mr Tam has launched both services: disinfecting spray and going to the market to solve the need to buy food stored in the house in the face of limited means of transportation to crowded places and to help keep

the living space safe clean It can be said that bTaskee always knows how to apply marketing strategies to target its target in the market.

The last year of 2021 was a year of gloom due to the great impact of COVID-19, but bTaskee still grew by 18% over the same period in 2020 This is also a positive sign to help the unit attract investment and continue to expand the market to the whole SoutheastAsia In 2022, the unit aims to grow by 15-20% per month, revenue of 10 million USD With the desire to increase the marketing share of bTaskee into the national market and will continue to cover the whole Southeast Asia region

5.2 Scale of growth:

The way this model works is similar to the Grab or Uber model When there is a need, thelandlord just needs to post the job on the application bTaskee personal assistants will receive job notifications and decide to accept them when they feel it's right for them

To ensure the quality of cleaning services for homeowners, bTaskee always focuses on recruiting Contributors bTaskee's collaborators must have all personal documents, a certificate of conduct, and must also complete a knowledge test on cleaning skills, as well

as undergo a methodical probationary process In addition, after each job is completed, homeowners can rate the quality of the maid's work on a scale of 1-5 stars bTaskee's system will regularly screen and only keep the best quality people in the system

Currently bTaskee provides two main services:

 Hourly housework

 Clean up the air-conditioner

5.3 Foundation and development process:

Market demand:In Vietnam, consumption trends move closer to services, customers

will have stricter requirements with each step in the service provision process And most

of our day-to-day activities seem to be tied to our smartphones along with convenient apps

At the present time, customers are familiar with applications for car booking, payment or online shopping, etc., replacing traditional methods It can be said that it is an innovation

of businesses in Vietnam, bringing a significant benefit to businesses and consumers These applications also seem to have become a general trend of the e-commerce, retail and service industries And of course, the domestic help industry does not want to be outside this "playground"

Technology has made the market for housework more competitive, forcing businesses to constantly innovate to meet the needs of users

The integration of house cleaning tasks on the application will solve the problem of losing broker fees as well as reduce the time when looking for a maid It also only takes afew minutes for domestic workers to find and receive a job Something that seems

unprecedented in the traditional maid industry

Service development:The home help application will be a solution to make all daily

activities of city residents more convenient, such as posting house cleaning, cooking, and cleaning jobs air-conditioner, laundry, it only takes 1 hour to find a job Technology will also make the job search process easier for workers Domestic workers 4.0, with the sharing economy, can choose jobs, are no longer constrained by the owner's activities, on average are 51,000 VND for an hour of work and the total income is based on the

individual's ability to work

For the purpose of creating software for maids and customers to connect with each other The bTaskee application launched in March 2016 means hard-working bees that embrace work (task) The target customers are middle-class families who need to hire hourly maids Accordingly, the maid registers a profile and chooses the right job for her,

bTaskee will create an account for customers who need hourly maids Thus, with this software, employees can receive hundreds of jobs per month For each 2-3 hour job, the maid is paid 145,000 VND

When creating a project, the target group of helpers that Tam is aiming for are students But for many months, no one registered because most of the students had the mentality ofnot wanting to work as a maid If you can't recruit, the system won't work bTaskee has tofocus on unskilled workers and people with a lot of leisure time However, these people are afraid of new technology Tam went to explain and guide each person to install and use the software After 1 month of campaigning, as soon as the software was running, thestartup recruited the first 250 people to apply for the job In order to retain customers and maids, bTaskee improves services and searches for many job leads, helping hourly

workers earn more when they only work for one family After a long time of being

consistent with this direction, the situation of maids leaving has decreased, the monthly salary is twice as high as that of a permanent job The number of customers is also

increasing day by day

With an initial investment of over 200,000 USD, after 2 years of operation, the company has a monthly revenue of over 3 billion VND with more than 20,000 customers

registering to use the service and more than 2,000 "on-call" maids Every day, there are more than 500 successful connections When summarizing the income of maids, many people reach over 10 million VND/month

Up to now, bTaskee has operated widely in 3 cities Every day, there are more than 500 successful connections bTaskee's goal is to create jobs for 10,000 workers across the

country Besides the expectation to develop this application to Southeast Asian countries,

in the immediate future, Thailand and Malaysia

Organizational structure:Company structure chart: bTaskee's apparatus consists of 5

different departments performing different functions in the company The head of these 5 departments is the director of the company The organizational structure of the bTaskee company will be represented according to the diagram

5.4 Product Strategy

5.4.1 Core Value

The core value of bTaskee is ‘’Quality and Convenience for Customers’’

bTaskee company offers a new model for the Viet Nam market about cleaning the house For the first time, when bTaskee was launched in the market, users still thought bTaskee was a housemaid brokerage company And when joined in, they were unfamiliar with the new model of receiving tasks through a mobile application

Sure the quality as well as convenience for customers, bTaskee has tried its best to

successfully buy the insurance package for customers, helping customers feel more secure while using the service

5.4.2 Facilitating services

 Information:

To achieve fulfillment value from any useful service, customers, and relevant

information, such as the direction to services site, service hours, and other

documentation Especially, new customers and some people do not know about cleaning services or some people busy the whole time for work or their own business They can try

to experience these services which help them not only reduce burden in life but also offers a fresh and comfortable environment especially clean and hygienic for all of the people from older adults to children The company will guarantee the information they provide is both timely and accurate and especially just a few hours, BTASKEE can meeting demand of customers about cleaning through the application of BTASKEE which contain full information of employees staff will serve as well diversity about cleaning services from cleaning housing to cleaning furniture such as sofa, cushions, blinds and some equipment like air conditioning and washing machine event this service can prepare some favorite food or drink for customers when they need All in all, the operation process of services of BTASKEE truly professional from employers to staff The friendly and enthusiastic with all of the people when they need have to support aboutcleaning any things

 Order taking:

The services of BTASKEE quite popular, with plenty of people have busy lives The convenience of This service for customers because they can order services anytime and anywhere they want event immediately because this services will meet the demand of customer just a few hours after they set up on the smartphone about the timetable, kind ofservices and especially they have a right to select employee’s services for example

genders or ages Besides, some stores reside in central areas like districts 10, 7, 2, and GoVap district may support all of the customers when they have misunderstood or wonder about cleaning services Additionally, when customers enjoy the services of BTASKEE alot of time, they will receive a promotion code for these services

 Billing:

Invoice always clearly illustrate detail on the application after customers set up kind of services about time, place, and so on This can make customers know they have to pay how much for services, or they can reject if they do not want to possess these services Although the BTASKEE of the company provides the Hourly Housekeeping App and does not directly provide services, so BTASKEE cannot provide you with a value-added invoice However, you can receive a receipt for payment for the service, via the email registered to receive the arrival at the "Contact and payment" step when scheduling a cleanup

5.4.3 Enhancing services

 Consultation

When BTASKEE is applied, it always supports consultation via phone, or customers can chat and exchange information directly with staff through BASKET's web site All of these things depend on customer selection

 Safekeeping

When BTASKEE is applied, it always supports consultation via phone, or customers can chat and exchange information directly with staff through BASKET's website Both of these items rely on consumer preference

For example , when it comes to cleaning the premises, staff should have a broom, mop, and so on, whether consumers are worried about an unknown service worker bTaskee to take photos for the recipients when registering to use the application Images of

employees will display the image of CTV helping to receive jobs you have posted and uniform Customers can scan the QR code of CTV to identify and identify CTV to work with the QR code scanning feature on the bTaskee application

5.4.4 Place Strategy

bTaskee is the solution, an intermediary mobile app that links "service users" and

"service providers" Just have a smartphone, a btaskee account, users can choose, call the

maid directly to assist with cleaning, taking care of the baby, going to the market,

cooking, and washing at a reasonable cost This is different from the traditional way of finding domestic workers, which takes a lot of time and has to go through many

intermediaries

The bTaskee App can be considered as a bridge between service users and service

providers who directly deal with each other Then, the company will earn a 15%

percentage on the deals

6 Key success factors:

Taskee consistently establishes specific objectives and plans, such as developing

III SWOT analysis

bTaskee's domestic helper service can

solve common maid's problems

More than 7000 helpers have

built up customer trust due to the

service provided The press introduces

and publishes the news

Weaknesses

Some customers really have needs but

don't know how to use the application Equip a customer care team via hotline, message to support users to order

services and appointments according to your requirements without having to manipulate too many steps This will limit the fact that customers do not know how to use the app (Especially older customers) but switch to other services

Because each time the service is used, a

different person will be in charge of the

work, so the customer has to take time

to instruct the person to redo it many

times

updated and stored on the system by staff When there is a new order, the staff will rely on it to confirm with the customer as well as make the job easier and simpler

The booking steps are quite complicated

(Many steps) Equip the care team customers via hotline, messages to support users to

book the type of service and appointment according to their requirements without having to manipulate too many steps This will limit the fact that customers do not know how to use the app (Especially older customers) but switch to other services

Opportunities

Traditional maid model is gradually

losing market share

Service providers in the same industry

have not yet grown and developed with

bTaskee

Customers are increasingly demanding

to use hourly maid services

Model The application of housework

through the application is gaining great

traction in the market

Challenges

Although there are not many

competitors, bTaskee is still not widely

popular with customers

Promote communication through TVC, spread the Customer identification for the service through forms such as displaying POSM in big cities, contacting KOLs, Tiktokers to experience the service and give comments

Develop a promotion plan to attract customers: give many incentives to new and old customers to attract potential customers and retain loyal customers to bTaskee Some typical examples are giving discount vouchers for the first time using the service, increasing accumulated points when referring a new user to the app, when the higher theaccumulated points are equivalent to thecustomer's level ( Diamond - Gold - Silver) Accumulated points when reaching a permissible level can be converted into vouchers to use for the next order

When incidents such as theft or damage

of belongings occur, customers will

easily leave the service

To prevent and fix unexpected problems from the staff, bTaskee will ask every employee Cleaning staff must present full identification, have a clear background before officially operating

on this app In addition, to overcome thesituation of theft, bTaskee can

completely ask its employees to take

pictures before and after cleaning to ensure the interests of both customers and employees After each service use, customers will be commented on the quality of service When each customer

is not satisfied, they can report/complain

to bTaskee for support to solve the problem as quickly as possible In case the error belongs to the app, bTaskee is committed to compensate 100% of the loss for customers

Some customers are still familiar with

the traditional house cleaning service

and have not fully believed in this new

model of maid service

Provide a free trial service for customers

to be more assured of service quality as well as through that to collect commentsfrom customers to find out the

development direction and improve the service

It is easy to lose a maid collaborator

because the customer negotiates

separately when finding a satisfactory

permanent maid

Thanks to preferential policies for customers every time they use the service and attractive salaries for employees, bTaskee can limit this case

in the same day

It is easy to lose customers because they

often order a package with little time

but assign a large amount of work to the

in the old records from the customer orthe customer can note his requirements for the service In addition, staff can

collaborators, making the collaborators

unable to meet all their requirements in

the allotted time

assist customers by negotiating privatelyoutside when guests have other

requirements

IV STP & Customer insight

1 Market Segmenting :

Behavioral: With the growth of internet booking, people now desire to sit at home and

hire a maid who will arrive at your home right away

Demographic: Most of the daytime workers are women between the ages of 25 and 50

The target audience is made up of people who lead busy lives

Psychographic: Individuals who have high standards for the services they use and who

constantly seek out the greatest experiences

Geographic: Busy ladies primarily in urban areas.

2 Target market:

The on-demand services project known as bTaskee is relatively new to the market, but it

is already rather established in three different cities More than 500 people are able to