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WORK FROM HOME Choose Smart & Live the DreamBy Christine Sutherland SMASHWORDS EDITION * * * * * PUBLISHED BY: Christine Sutherland on Smashwords How to Make More Money: The Simple Strat

WORK FROM HOME Choose Smart & Live the Dream

By Christine Sutherland

SMASHWORDS EDITION

* * * * *

PUBLISHED BY:

Christine Sutherland on Smashwords

How to Make More Money:

The Simple Strategy that Outperforms Stocks and Shares, Real Estate, and Superannuation

Copyright © 2011 by Christine Sutherland

PUBLISHED BY:

The Lifeworks Group Pty Ltd

Work From Home!

Choose Smart and Live the DreamCopyright © 2011 by Christine Sutherland

License Notes

This ebook is licensed for your personal enjoyment only This ebook may not be re-sold, and no part of this book may be used or included in other products You may freely distribute the PDF

of this book in its original form, but may not brand, alter, or mark it any way

Please be discerning regarding whom you forward a copy to Share freely with professionals, entrepreneurs, and business owners who are ethical, pleasant people

If you use this book as a tool to grow your business, remember to follow up promptly You may like to photocopy this book and “lend” copies which you then collect, allowing you opportunity

to present your business at the same time

Thank you for respecting the author's work.

Work From Home Facts

Fact: Right now almost everyone is desperate to secure their financial survival, and they know that a home business, in a proven and widely-respected industry which is immune to economic ups and downs, is their only chance If only they can find such a thing.

Fact: People already know that internet marketing is a lottery, not a business, and are intensely

wary of these and other scams

Fact: Women, and parenting men, are still discriminated against in the workplace.

Fact: Men and women are deserting the traditional workplace in droves in an effort to get quality

and sanity into their and their families’ lives

Fact: A job done at home is still a job, and has no more security than any other job.

Fact: In order to protect your and your family’s financial future, you need a high-grade business

(over 74% of wealthy people accumulated their wealth in a successful business

Fact: Without doing the heaviest-duty due diligence, your chances of picking the right business

are tiny (less than 3%)

FACT: This book is your secret weapon in choosing the right business with the best possible

chance of success

WORK FROM HOME Choose Smart & Live the Dream

CONTENTS FORWARD - Living the Dream Chapter 1 - Home Business, the Good News and the Bad News Chapter 2 - Income Acumen - What You Were NEVER Taught at School or University

Chapter 3 - Your Financial Options Chapter 4 - The Process of Due Diligence Chapter 5 - What Will You Need to Do to Be Successful?

Chapter 6 - What Personal and Professional Qualities Are Required?

Chapter 7 - How Much Money Can You Make?

Chapter 8 - What Next?

ADDENDUM - Fears, Doubts, Junk in the Trunk

Contacts and Support Site

WORK FROM HOME Choose Smart & Live the DreamFORWARD – Living the Dream

The 2 big issues of our time for people with families are:

1 No time

2 No money

Mothers and fathers spend their weeks on an endless treadmill of working for a boss, battling traffic, juggling kids and kids’ activities, cooking, cleaning and general home and yard care, and even struggling to get enough peaceful sleep to support their own physical and psychological health Very few adults actually even get time for their own leisure activities

When a child or a spouse is sick, the remaining partner feels torn and guilty regardless of

whether they decide to go to work or to stay home

When the job requires overtime, likewise – mothers and fathers desperately want to be with their children, but are forced to abandon them for an even greater part of the day because of the need

to do whatever it takes to earn a living so they can keep up with the bills and make enough to provide food and shelter

For women the situation is often particularly grim Women’s working hours typically provide a worse payoff for the time they’re sacrificing because they’re paid at a lower rate Women are often forced to tolerate wide-ranging discrimination and insult in the workplace merely because

they are women From the subtle put-down, to blatant mistreatment, the working environment is often an even more stressful environment for women than it is for men.

As large numbers of people leave home to go to work, whole communities are being laid waste because instead of being thriving hubs, they are mausoleums during the day, and merely a place where people go home to catch an inadequate sleep overnight

When we add to this the fact that missed working hours mean missed pay, and that so few people have job security especially in our deteriorating global economy, the stress becomes intolerable

No wonder disorders like anxiety, depression, anti-social behaviour, sleep disorders, overweight/obesity, and sexual dysfunction are at epidemic levels Families are living in a poisonous

environment that is absolutely not conducive to physical or psychological wellbeing

No wonder people are voting with their feet and moving their working life back home, with a projected 65% increase in people working from home in the next 12 months!

There Are Sound Economic Reasons for Working from Home

Whether it’s a job or a business, working from home instead of from commercial premises makes sound economic sense Analysts estimate that:

- A single home-based worker can save the company approximately $20,000 per year

- By working at home and cutting out work travel, the employee can save $4,000-$21,000 each year for traveling costs

- It’s estimated that at least 50% of current employees could successfully work from home Even

if just 40% of the workforce actually worked from home it would save the economy a massive

$650 billion a year! AND we could cut oil imports by 37%, a great help to the environment!

But a Job at Home is No More Secure than a Job Elsewhere

With even major firms going bust, and more trouble on the way, it’s not surprising that analysts predict 2011 will see a 17-year high in unemployment Almost every major industry is in deep trouble: retail, hospitality, manufacturing, tourism, real estate, the finance industry, housing and construction, and even food production and distribution I know, I see the closures daily.

Almost no-one has job security

A Job at Home Can’t Provide Total Flexibility and Can’t Provide for Your Future

A job at home has the same disadvantages of a job anywhere You still have to operate under the instructions of an employer, and that will determine what work you do, and when

And you are still in the trap of being paid only for the hours that you work, not for what you create You’re bearing the costs of running the business (your home office, your extra electricity and gas, and a myriad of other costs) and yet you’re not getting a return on this investment.You’re certainly not establishing an income that will continue to properly support you in your retirement, or which can deliver a better lifestyle for your family right now

The Great “Work at Home” Scam

It’s a sad fact that the Federal Trade Commission has found that an estimated 90% of “work at home” advertisements are scams or linked to scams Every year the Commission takes hundreds

of legal actions against these but more pop up all the time The commission estimates that from just 4 successfully-prosecuted cases, consumers lost around $30 million!

The Commission also estimates that every year the perpetrators of these scams earn around $750 million

Obviously People Need Sound Advice as Protection Against Rip-offs

The reasons that practically everyone wants to work from home are obvious, logical, and healthy every which way you look at them But people need to realise that if they really want flexibility,

and they really want at least a degree of wealth, then a home business is the best choice.

However unless they plan on being amongst the losers (ie, the poor consumers coughing up $750 million a year thanks to scams) they need sound advice The good news is that this sound advice

is right here, in this simple little book, backed up by online support at no cost

Enjoy reading this book and making the most of it! Any questions about the book, or even if you just want to chat about a business you’re considering, feel free to write to me at info@lifeworks-group.com.au

WORK FROM HOME Choose Smart & Live the Dream

Chapter 1: Home Businesses, the Good News and the Bad News

The good news is that you hold this book in your hands, and that it is indeed possible to build a successful home business, even one that is a million dollar earner, without burning yourself out, without ignoring your children and family, without risking the very home you’re based in, and without spending a lifetime to achieve that

The bad news is that there will be people who read this book in the hope of turning their current home business into a million dollar home business, who will discover that they have chosen the wrong business, or will discover that regardless of which business they may choose, they are not personally or professionally equipped to succeed

I would like to re-assure you that even if you are the latter, it is not too late to change horses, or

to learn how to become successful, provided you have the right attitudes and are open to

learning There’s an old saying “don’t throw good money after bad”, and that has never been more true when it comes to business You can save yourself an awful lot of pain, loss and

suffering by recognizing sooner rather than later that it’s time to “bite the bullet” and hook your wagon to a better opportunity, or to step up and develop yourself personally and/or

professionally

There’s another old saying “you can’t make a silk purse from a pig’s ear” and although that may sound derogatory, if people are negative in their attitude, if they don’t actually like other people,

if they have no interest in growing personally or professionally, then the best advice I can give is

to get the best job they can, and give up on the idea of building a business, because business success is always about the quality of relationships you create and maintain - relationships with customers, colleagues, and your whole wider network

So to sum up, this is a book which shows you exactly why you have so far not been able to make the money you want, so that you can, in a fully-informed manner, decide what’s going to be easier for you: keep doing what you’re doing, or make an intelligent choice to go in a different direction

This is also a book which specifically describes the personal and professional journey required to become the creator of a million dollar home business That’s fun for me to share because I get to spill the beans on one of the most remarkable set of self growth tools the world has ever seen Be prepared, and enjoy!

WORK FROM HOME Choose Smart & Live the DreamChapter 2: Income Acumen – What You Were NEVER Taught at School or University

He sat at the table, head in hands, anguished at his struggle to provide for his family Finally he blurted out “Will somebody just tell me how to earn real money and I’ll do it!” This book is for all those people who simply don’t have enough: enough to live on, enough to escape debt,

enough to fulfill dreams, enough to retire in real comfort This is how to never have too little ever again

Some people end up with a lot of money in spite of having no income acumen For instance a person may marry a very wealthy partner, be given money by their parents, win the lottery, or be paid millions for a talent You could pin your hopes on that, but that would be pretty much leaving things to fate rather than taking control That kind of “roll of the dice” way of becoming wealthy is not what this book is about

You might be relieved to hear that this book is also NOT about internet marketing and I hope by

now you realise that this is for obvious reasons – except for a lucky few, that’s a pretty dumb way to go about achieving and maintaining wealth because no matter how you automate it, it’s still a job And it’s notoriously fickle, with great ideas going from “flavour of the month” to

“yesterday’s garbage” in a blink

You can spend months or years getting to the top of Google, only for the search algorithms to change and to find yourself invisible all over again, and your traffic (and business) down the drain So I would NEVER advise anyone to consider internet marketing as a business – the only people who make money out of it are the gurus who sell off their unwanted secrets because they’re now out of date!

Do you think if someone really does have a strategy to make money from the net, they’re going

to accept even $1000 from you, when they could be enjoying a monopoly all to themselves? Not likely! By the time you see those strategies on sale, they are dead in the water!

So with that in mind, this book is designed to deliver the crucial knowledge of wealth creation and maintenance that hardly anyone is ever taught, and which was certainly not part of any diploma or degree program you may have studied

The simple reason that I can share this information is that the businesses I’m going to be talking about cannot become over-saturated, and are so open to competition that practically anyone can make excellent money, and people who’re prepared to commit can make incredible money And none of that will detract in any way, shape or form, on what I do in my own home business It’s win/win!

In a nutshell, this book outlines the 4 options for making money, and demonstrates that 3 of them are either a poverty trap or leave you exposed to risk, and only 1 of them (the home business model) is simple, rapid, and risk-free, as well as holding the single biggest potential for you to quite literally choose your income, and choose whether that is hands on, or totally passive

income

Will you do this simple strategy? Pretty much 100% of people COULD do this strategy because you don’t need any special skills or knowledge to start out – it’s just that most people don’t, and

as you read more you’ll see why, and you’ll also understand why anyone with an ounce of activity does so well.

pro-However I can guarantee that 99% of the people reading this book will either not take action, or will not take correct action, and are not open to even free learning OR ASSISTANCE to take action using this simple strategy Over the last 37 years I’ve been involved in business, it’s often been tough to watch people who COULD succeed, not even try, or give up at the first hurdle.I’ve reconciled myself with this somewhat over those years, but I still hate to see people struggle,

or short-change themselves, when I know they could be working smarter, and getting a lot more out of life

Read on and decide for yourself whether you are one of the 1% who will benefit from this simple strategy

(Co-incidentally, studies show that by age 65 less than 1% of people will be wealthy With pensions and superannuation likely to crumble as governments seek to support the baby-boomers

as they move into retirement, this is a figure that you need to take very seriously.)

Why Home Businesses Fail

Home businesses fail significantly less than the failure rate of traditional businesses, and slightly less than franchises fail Some people try to blame the failure of home businesses on the business model itself but there is really no evidence for that

The real reasons that home businesses fail are the same reasons that ANY business fails: either the new business owner failed to do adequate due diligence (even though they THOUGHT they did), or the new business owner was simply not personally or professionally equipped to run it successfully

This book will comprehensively cover these matters so that you can literally guarantee your success in your home business, to any level you desire, whether that is a few hundred dollars per month extra, or hundreds of thousands of dollars per month extra

How Much Money Do You Need or Want?

Some people have small dreams and some people have enormous dreams If you were to sit down and make a list of every hope, desire or goal that you had, without once thinking in terms

of money constraints, what would be on that list?

Are you happy to live with those kinds of constraints, or in your heart of hearts would you prefer

to have more choices, and be able to confer the same benefits on your children when they were ready to handle that freedom?

The amount of money that you need or want in order to feel that you have “enough” will be different to what someone else requires If you feel that you can live on a few hundred dollars a week and you feel confident that your current savings can generate that in your retirement, or if you feel confident that your pension or superannuation fund will pay that out in retirement, then maybe you already have all that you require and this book is a waste of time for you Pass it on to someone else Given what’s happening to the economy I’d consider that type of confidence deeply unwise, but it’s not my job to convince people of that

However if you know that you need or want more than what you already have, if you want to get rid of debt, or if you have hopes and dreams that require more cash, or if you want to be able to help your children more, or help a worthy cause dear to your heart, then this book is perfect for you

Likewise if you are currently in a situation that is causing pain because you don’t have enough power of choice in how you spend your time, if you’re being torn from the people who need you because of a job that controls you, then this book is perfect for you

The big message in this book is that unless you already have an adequate, secure source of residual or passive income, then you need to find a way to get that

Trained to Be Poor!

Did you ever hear these words as you were growing up?

“Work hard at school and get good marks so you can get into a good

university course.”

“Work hard at university and get good marks so you can get a good job.”

“Work for 40 or 50 hours a week, for 40 or 50 years, and if you’re lucky you

might end up owning your own home, and retire on about 1/3 of your

working income.”

Most of us have been taught that we need to spend the whole of our working lives accumulating

a lump sum investment (eg, superannuation) which will continue to deliver an income into your retirement and cover all of your increasing expenses over that time (We baby boomers are well aware that pensions and other government support are evaporating by the second.)

If we go along with that view, then depending on the risk level of your investment, you’ll receive somewhere between 4 and 10 percent interest, less whatever tax level you’re categorised at For most people the nest egg which can be accumulated over 40 or 50 years will be somewhere between $500,000 and $1,000,000 dollars, providing an income between $20,000 and $100,000 per annum Statisticians tell us that the average is actually around $30,000 per couple -

absolutely not enough to live on

If you were able to save to that extent, how long would it take you to save that amount of

money? How old would you be by then? What are your chances of getting hold of that cash if you continue doing what you’re currently doing? Is there really a faster way that can short-cut years of arduous saving?

Let’s take a look

WORK FROM HOME Choose Smart & Live the DreamChapter 3: Your Financial Options

Option 1 – Get Another Job or Win a Raise

If you want to stay in the job lottery (and maybe you have no choice while you build up your home business) you can increase your current income and save more money by:

• Getting a second job

• Having your spouse get a second job

• Studying for a better qualification and getting a better job

• Winning a raise in your current position

• Getting a promotion to a higher-paid position

You may be able to increase your income by perhaps $10-20,000 per annum with this strategy, minus tax at a higher rate You should be able to save maybe an extra $7-15,000 per annum with this strategy, and if you did this for 20 years without ever dipping into it, the accumulated

savings and interest would be somewhere between $300,000 and $893,000 At the end of 20 years, that would generate a passive income of between $12,000 and $89,000 per annum, less any taxes payable

Of course, in 20 years that money won’t be worth anything like what those sums represent right now!

For the overwhelming majority of people, this is nowhere near enough to live on, with any degree of comfort, let alone freedom But it’s a choice that the majority of people make, and for some people it may be all that they’re capable of

What usually drives people away from the employment scenario is the pain of not having enough money to live the life of their choice, and also not having control over their time, having to literally ask permission of a boss before making decisions about where to be, and for how long

This latter issue was brought home to me very loud and clear when a colleague described having

to take holiday leave in order to visit a critically ill brother Unfortunately as it turned out it became obvious that he was going to pass away in the relatively near future and of course every shred of her being wanted to be there with him and the rest of the family at such a tragic time

My colleague was put in a position where she actually had to call her boss and literally beg to be allowed to stay, and it was then that she realised she’d been living the life of a slave, where her time was not her own Never again

Option 2 – Start a Business

Only this morning I was looking at a list of our State’s top 100 wealthy people and what stood out was that invariably they were entrepreneurs, and invariably they had made money in

businesses associated with engineering, mining, oil and gas, or large hospitality or education holdings Nowhere was there anyone who’d made big money in small business

Nevertheless it’s quite surprising how many people think that starting their own small business is

a smart way to accumulate wealth or to build an asset which has real value The cold hard facts are that something like 90% of small businesses fail, and that most business owners don’t

actually own a saleable business, but instead have “bought a job”; one that pays poorly and robs them of personal and family time, as well as providing a whole lot of stress

If you’re lucky enough to survive the first 3 years, you certainly will not have made a profit in most cases Most businesses don’t even break even in that time

Starting a business, whether buying a business or building a new business, is an expensive, risk strategy that could lose everything you have worked so hard for

high-Option 3 – Learn to Invest in Property or Shares

Really I should put these in 2 different categories because property investment is so much more secure than investing in shares or trading in shares But one only has to see how property prices have plummeted in the United States virtually overnight, and are still falling month to month in Australia, to realise that even this has its risks

Lots of people think that things can’t get much worse in Australia, but despite our mineral wealth

we are absolutely at the mercy of our international markets If China crashes, or no longer needs our minerals because it has its own (and it currently owns 100% of a massive mining operation

in Western Australia and is about to build another, plus it is working on alternative sources in developing nations where they can secure supplies more cheaply) then our resources sector would crash overnight

As I write this, share prices worldwide are crashing and many analysts are predicting a worse

scenario than the Great Depression.

In relation to share trading there are “outfits” (I won’t dignify them with the word

“organisations”) which promise to teach you to make money on the stock market whether it is doing well or poorly If this were true then don’t you think the most skilful and highly-

experienced brokers in the world would be doing it for themselves? Sure there are success

stories, but most people waste their multi-thousand-dollar training courses and lose money on the stock exchange as well Money they didn’t have

So while investing in blue-chip stocks may be wise, and while prudent property investment may

be wise, both of these require substantial cash or assets in order to secure the shares or property, and both take time to return an income Plus both carry risks, particularly in today’s economic climate

My advice is to look at them, but don’t use them as your main source of income because that would make you 100% exposed to risk You need another “iron in the fire” in order to both accumulate wealth, and assure a continuing, growing income over the years, one that keeps coming whether you work or not, which you can sell or bequeath to your children as you see fit

in your declining years

Option 4 – The No-Risk or Almost-No-Risk, Home Business Residual Income Strategy

Only about 1% of people do really well with this strategy and that’s because 99% of the

population:

• Make the wrong choice because they don’t do proper due diligence I’m going to be spending

a lot of time and space on due diligence in this book so that you will not be one of those people!

• Won’t even look at it because they presume they’re all the same (most times having had only the most appalling experiences of it and watched loved ones lose money and more because they

“bought a dud”) If you’ve had a closed mind to the potential of this type of business, be

prepared for some very pleasant surprises

• Won’t even look at it because they think they have to sell, and “selling” is a dirty word In fact if you have to “sell”, it’s a dud! And anyway, the most high-pressure people in my business

are not those who’ve come from professional sales backgrounds The very worst are ordinary people with a lot of enthusiasm, who come across way too enthusiastic and pushy My hardest job is teaching people NOT to sell NOBODY appreciates being sold at.

• Are not prepared to stick to a simple plan – these people keep trying to re-invent the wheel, only they keep re-inventing it square and wonder why it won’t work You’re not going to get anywhere by ignoring a proven plan in favour of seat-of-the-pants experimentation Some people are just too “maverick” and thereby avoid success, rather than enjoying it

• Think they have no time, when in fact if it’s the real deal they can do it on 1 hour a week Most people I talk to are high-quality professionals or business owners and almost without exception they initially believe they don’t have enough time The problem is that most people don’t manage their time as efficiently as they could – when we work together to streamline their day and make it so much easier, it’s always possible to find at least 1-5 hours that they can conveniently dedicate to building their own successful home business If financial security is important to them, they'll find time If it's not, they won't

• Have an attitude problem and are simply too negative to be involved in a strategy that relies

on authentic relationship building You actually have to like yourself, and like other people, and have a genuine interest in being the best that you can, personally and professionally, and be willing to commit to lifelong learning Anything less will achieve only mediocre results, if any

• Won’t ask for help No-one ever succeeded in business by themselves In every case of a successful business person, there was invariably a whole, giant network of people around him or her Success is a team effort and we need to have the strength of character and maturity to recognise when we’re out of our depth, or when we’ve hit upon a personal or professional weakness, or lack knowledge We need to feel perfectly comfortable about working with more experienced or skilled team members in order to keep moving ahead

This strategy that I’m talking about is network marketing Now put away your garlic and

crosses and listen up.

A few years ago I wrote a book called “Why 98% of Downlines Fail” in an attempt to protect

people involved in network marketing, simply because the problems in the industry were so appalling and so many people were getting hurt I set up a web site with free membership to accompany this free book so that people could get the help they needed, regardless of which company they’d joined

I wrote the “MLM Code of Ethics” because despite the industry peak body having brilliant

ethics, these weren’t being translated to the coalface, except within a handful of model

companies

So I am a fan of the industry in general for the reasons you’ll shortly see, but a pretty loud critic

of the bad practices I’m sure you’ve come across

The reason I’m a critic is that I see too many companies that operate more like pyramid schemes than bona fide businesses, and especially too many companies that have products that are over-

priced or which people don’t really want I also see companies that are still stuck in the cowboy days of the industry, or where a lot of distributors engage in unprofessional, bullying behaviour.

The reason I’m a fan is that this is truly the most egalitarian business model in the world,

where the guy at the bottom can earn more than the guy at the top, if the compensation plan is fair And it’s an industry where it really is possible, provided you pick the right company, to build a sustainable residual income that can deliver any level of wealth that you choose The

good companies provide incredible support and resources and literally work alongside you every

step of the way to give you the expertise you need, and the information you need to reach that

success There are not-so-nice people in every industry, but generally you’ll find good people in good companies.

It’s also an industry which can deliver wealth where there has been poverty, and can protect troubled economies from the impact of local catastrophe It’s an industry that can make every

business person a global business, competing easily on a world scale It’s an industry where an ordinary person, with commitment and diligence, can indeed achieve any income he/she dreams of

The next chapter is about how to avoid even well-meaning duds, and how to pick the strongest, most lucrative and most enduring business you possibly can

WORK FROM HOME Choose Smart & Live the Dream

Chapter 4: The Process of Due Diligence

Crucial to your success is picking the right company, and here’s a simple list of due diligence items that should always be carefully checked but almost never are You can ignore these and just go by gut feeling, or just believe the sales material or information that the company itself has given you, but do that at your peril If you want to achieve wealth, you need to have a

professional approach to the selection of your company, and to the execution of their proven business building strategy

You also need to be skeptical, and avoid gullibility at all costs This means developing a level of sophistication particularly when it comes to checking out scientific claims, because I can tell you that there are the most ridiculous, obscene, claims being made out there by traditional businesses, and by network marketing businesses alike, especially in the area of health and beauty, and even more especially in the area of anti-aging There are companies that are obsolete, but are

desperately hanging onto market share by trying to trick you into thinking they, too, have a genuine anti-aging product, or a genuine weight loss product

The following will help to protect you against being taken for a ride, as a business owner or as a consumer!

The 14 Steps of Due Diligence

1 – You need to have a product or products which many people strongly desire, which is not available any other way or anywhere else, and which is affordable and competitively priced.

Wow, that’s a lot packed into one heading, but I urge you to consider each aspect very carefully

If there isn’t a proven, ravenous consumer market for the product then you’ll be pushing the

“proverbial” uphill every time you show people If it’s a common thing they can get anywhere, trust me, they’d rather keep doing that than change their purchasing habits and buy from you If it’s not affordable, or priced above what people are already buying, then again it’s going to be hard going

There are a lot of network marketing companies where there isn’t actually any real consumer base, and where the only people buying are the distributors in order to get their point score up This is not a real business and there is next to no hope that you will make money There must be

a genuine consumer market of people who are crazy for the product.

So if the product is one that people are crazy for, if it’s a complete monopoly and they can’t get

it anywhere else, and if the price is terrific, then you know you’re not going to have to struggle to move big volumes It’ll just be a matter of sharing it and people will be making up their own minds and pulling out their credit cards

Many companies claim that their products are “the highest quality” or “the most natural” These days that is nowhere near enough! The world is absolutely awash with completely natural,

highest possible quality products and this is no longer a competitive advantage! You need a degree of exclusivity which is way above this in order to really succeed

Why waste your time on boring or dud products when you can be involved with products that are

so exciting and unique that people think of you as their new best friend?

Now here is an incomplete list of the types of products that in my opinion you definitely should avoid:

Coffee – coffee, despite what the MLM company will tell you, is not a differentiated product

They may see it that way, and their distributors may see it that way, but I assure you the general public does not, and that’s what counts Relatively few people are going to think that it’s sensible

or convenient to buy your “special”, expensive coffee by auto-ship from you rather than just pop their favourite brand into their shopping trolley at the supermarket Sure some people are making big money, but it’s hard, hard going, working with this type of product My advice: avoid this type of deal like the plague

Chocolate – exactly as for coffee.

Cleaning products – exactly as for chocolate.

Health drinks – yes, I know there are some good products out there, but the problem is that they

are way, way too expensive and people end up dumping them and going back to their old habits You’re constantly suffering from loss of your customer base, and having to find new customers all over again You simply cannot build a business that will sustain you after retirement on this basis

Jewelry – way too much competition And there’s no guaranteed flow of consumables from

month to month

Clothing – exactly as for jewelry.