This pdF is a sample of the trend database & Monthly Snapshot potx

TREND DATABASE This is asmall sample aimed at illustrating the key features of our Trend Database just one part of our 2013 Premium Service.. Featuring all our trends theory, stats, opp

trend

vate) PREMIUM

com

This PDF is asample of the Trend Database

& Monthly Snapshot

TREND DATABASE MONTHLY SNAPSHOT

For more information please go here: www.trendwatching.com/premium And if you have any questions, please contact Paul Backman.

1] TREND DATABASE

This is asmall sample aimed at illustrating the key features of

our Trend Database (just one part of our 2013 Premium Service)

Featuring all our trends (theory, stats, opportunities and

more) and 7,000+ trend-related innovations (indexed and

searchable by trend and industry), the Trend Database Is perfect

for when you need inspiration for a new strategy, product/

service or campaign

On top of that, up to 200 new examples are added each

month, and all content can be easily downloaded in various

formats, then tailored and presented to your team

1.1 TREND DATABASE » PREMIUM GATEWAY

e008 / ; Gateway | trendwatching.co x

If you are Looking for

help, advice or have any

questions to ask about

our 2015 Premium

Service, please contact

, our Head

of Client Services He'll

get back to you right

away

You can also download

our 2013 Premium

Service Handbook below

which gives an overview

of what you have access

to and how to make the

Browse the Trend Database »

Download* the new 100+ page 2013 Trend Report, featuring eight major themes, 40+ trends, and numerous examples, statistics and opportunities to

run with in the next 12 months

Download the 2013 Trend Report »

Check out our new

SOUTH & CENTRAL AMERICA + ASIA PACIFIC

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Compiled by trendwatching.com's offices in Sao Paulo and

Singapore, these new stand-alone reports each feature 40+

must-see local and regional consumer trends, insights and examples Available in PDF and PPT, the reports WILL surprise and inspire you to come up with world-beating innovations and profitably apply all insights - wherever you are in the world As someone interested in consumer trends, we're delighted to offer you an exclusive 15% limited-time Premium client discount

Further information and pre-order now »

YOUR 2013 PREMIUM SERVICE HANDBOOK

An overview of the 2013 Premium Service, to help you understand what you have access to and how to make the most of it oo

1.2 TREND DATABASE » TREND DATABASE

: 6) PREMIUM HT: ca - 2015 Trend Report Industry Trend Reports Tips Stats Center L Your Accou

Keyword search the Database

by trends, industries & time

[ All trends +} (All industries +] (Alltime

Use the sidebar opposite to browse the Trend Database:

Tre n d N avi gator @ 1 Search the Trend Database by typing in a keyword, and then refine your search by filtering with your

Browse all trends, grouped by key theme desired trend and/or industry and/or date Alternatively just search by using a keyword, or one of the

Scan all our 100+ trends and 5,000+ examples, indexed by trend and industry

avigator enables you to see the trends and their relations, grouped by key theme

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1.3 TREND DATABASE » TREND NAVIGATOR

Search the Database

Trend Database 2015 Trend Report Industry Trend Reports Tips K6 vn, Contact Bookmarks

Scan all of our 100+ trends and 7,000+ related

examples, indexed by trend and industry

Search ase by typing in a keyword, and then refine your search by filtering with your desire:

@ trend and/or industry and/or date Alternatively just search by using a keyword, or one of the dropdowns

individually

2 The Trend Navigator enables you to see the trends and their relations, grouped by key theme

3 Justclick on a trend to see all related theory, insights, opportunities and examples

4 Orclick on an industry to see all examples that fit into that industry

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1.3 TREND DATABASE » TREND NAVIGATOR

Search the Database

Scan all of our 100+ trends and 7,000+ related

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Use the sidebar opposite to browse the Trend Database:

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ee a ae trend and/or industry and/or date Alternatively just search by using a keyword, or one of the dropdowns

individually

STATUS 2 The Trend Navigator enables you to see the trends and their relations, grouped by key theme

UNIQUENESS & IDENTITY 3 Justclick on a trend to see all related theory, insights, opportunities and examples

Orclick on an industry to see all examples that fit into that industry

LOCAL

GENEROSITY

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explore trend theory & related real-world

Why consumers will forever love free

@ © ® / >\Trend: BRAND MOVEMENTS x

Brand campaigns with a higher purpose that attract consumers who want to be part of

something greater than themselves

Why is it hap

Consumers are always Looking to be“part of something greater than themselves,

whether it’s a connection with a higher being, discovering their higher purpose,

membership in a like-minded community, and more

They welcome brands to help them in this, as Long as the campaign is genuine and

has that special }UMAN touch

In January 2013, US-based brand launched the “Generation Know” campaign

Wh mật does th TS mean for you? which involved television ads, alongside a social network-style website The campaign centered on the

issue of vaginal , faising awareness of this and opening up a dialog The Generation Know site

The key is to be authentic, reLevant, and appeal to the deeper reasons why consumers featured short documentaries and testimonials from women on issues surrounding vaginal health Site

are attracted to you Find a topic that consumers care about and aligns with your users could also ask their own questions or comment on any of the points raised

brand

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Similar to social movements, your brand movement should encourage consumers to

share and participate With social networks and online platforms, this is easier than eee

ever

© © © ¿ trend: BRAND MOVEMENTS x

Brand campaigns with a higher purpose that attract consumers who want to be part of

something greater than themselves

Why is it happening?

Consumers are always looking to be part of something greater than themselves,

whether it’s a connection with a higher being, discovering their higher purpose,

membership in a like-minded community, and more

They welcome brands to help them in this, as Long as the campaign is genuine and

has that special AN touch

What does this mean for you?

The key is to be authentic, relevant, and appeal to the deeper reasons why consumers

are attracted to you Find a topic that consumers care about and aligns with your

brand

Similar to social movements, your brand movement should encourage consumers to

share and participate With social networks and online platforms, this is easier than

les Stats Center

AUTOMOTIVE Manufacturers BEAUTY & PERSONAL CARE Cosmetics

Grooming & Personal Hygiene CONSUMER ELECTRONICS Computing & Software Domestic Appliances EDUCATION

FASHION Accessories & Jewelry Apparel

Footwear FINANCIAL SERVICES FOOD & BEVERAGE Food & Drink Supermarkets GOVERNMENT & PUBLIC SECTOR HEALTH

Fitness & Wellbeing Medical & Pharmaceuticals HOME & GARDEN

Domestic Care Interiors & Furniture MEDIA & ENTERTAINMENT Music

Publishing Newspapers & Magazines Television & Film

MOBILE & TELECOMS Handsets & Accessories NONPROFIT & SOCIAL CAUSE Charities & Social Enterprises TRANSPORT

Airlines Bikes

Contact Bookmarks  Your Accoun

en on issues surrounding vaginal health Site

ny of the points raised

1.6 TREND DATABASE » BOOKMARKS

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| Ỷ S ` | | | N € & | iN e Select any pre-existing folders to add the curren

- raion added to a ‘default’ folder if nothing is selected

the real world’

What is it?

Long gone are the days when ‘online’ was synonymous with social isolation and Lon

Now technology is driving people to connect and meet up en masse with others in ft

world’ Separate with commas to add multiple folders The current post is

automatically added to any new folders you create (e.g my new

>) folder, my second folder)

Why is it happening:

People are social beings They enjoy connecting with others

With the explosion in smartphone use, consumers are constantly online - TT

flexible, mobile lives where they are part of groups and communities Even i

world, belonging is key and sharing interests with others is easier than ever

But people also love the real world, and nothing beats meeting others face-

to-face

Now with real-time information readily available and a host of tools including

maps, social networks, a Long List of events (especially in cities!) to go to, consumers

can easily find others’ whereabouts and arrange serendipitous, spontaneous

meet-ups

What does this mean for you?

If you’re purely an online brand or community, MASS MINGLING can help

you build a temporary or permanent real-world presence After all, every

business wants to be where its customers (physically) are

In thinking about how to organize people who have met online to meet offline, why not

www.trendwatching.com | TREND DATABASE SAMPLE

OO ý NHere you'll find tips on how \ Sy 3

Trend Database 2015 Trend Report Industry Trend Reports Tips Stats Center Contact Bookmarks & Your Accourn

2013 Trend Report: Trend Database: Industry Trend Reports: Apply:

Annual report on key consumer trends Extensive online database indexing Curated selection of consumer trends Toolkit to inspire trend-led innovation for the year ahead in PDF and 100+ consumer trends and 7,000+ trend we're tracking for 15 B2C industries in with downloadable ideation exercises

PowerPoint, as well as a printed version &xamples PDF and PowerPoint and launch tips

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Trend Handouts: Monthly Updates: Stats Center: Bonus Content:

1 page PDF summaries and a few Up to 200 new trend examples added Online stats resource indexed by trend, PowerPoint versions of our free monthly examples that illustrate each trend in online in PowerPoint and a PDF Monthly industry, region and keywords Trend Briefings and more! Ga

the Database Download sample Snapshot

com

1.8 TREND DATABASE » STATS CENTER

authentic, good, and honest

Here's a Listing of all

trends in the database

A

@ ACCESS ALL AREAS (1) Knowledge is power for both consumers and brands

@ AHEAD (0) Emerging market consumers are getting

AHEAD

e@ ALERTING (45) Consumers love being given relevant timely

information

BENCHMARKED LIFE (39)

With new tools, consumers Can now track,

monitor & manage every aspect of thei lives

BIDCONOMY (2)

Why consumers will embrace intention-based websites that have sellers bidding for their business

@ BRAND MOVEMENTS (53)

Branding with 2 higher purpose

www.trendwatching.com | TREND DATABASE SAMPLE

Industry Trend Reports

e F-FEEDBACK (17)

How consumers are turning to friends, fans and followers for feedback on their purchase decisions

e F-ME (14) Why consumers love products that physically

represent thew social networks

e F-RATED (26)

Why consumers are lapping up the ratings, recommendations and reviews from their

social networks e© F-TOGETHER (30) Despite physical distances, online consumption has gone social

@ FAKETASTIC (75)

Many consumers enjoy shamelessly unnatural

goods, products and experiences e@ FAMILY VALUES (18) The endless opportunities for brands to cater

to families e© FAUX REAL (21) Nostalgia with 2 practical twist e@ FEMALE FEVER (109) Women are getting wealthier and spending more than ever before

G

@ GAME ON (307) it's time for brands to come out and play e@ GENERATION G (3) For many consumers, giving and sharing és the

new status symbol

e GIFTING GALORE (34) Why helping consumers give is good

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P2P (158) Why consumers prefer cutting out the middleman, and exchanging and selling directly to each other instead PERKONOMICS (77) it's the little extras that make 2 difference PINK PROFITS (42)

Countless opportunities to cater to the LGBTQ

community PLANNED SPONTANEITY (0)

Why consumers prefer PLANNED SPONTANEITY over making rigid plans

PLAYSUMERS (1)

Why consumers are embracing gamification’ in

their daily lives POINT & KNOW (137) Why consumers are embracing mobile

technologies that allow them to literally point, know (& buy) anything

POPUPPING (230)

Why adding surprise and urgency to any consumption experience will delight

consumers PRESUMERS (13)

Why consumer involvement pre-launch is set

“consumer” is increasingly blurring

Products is now the norm

REAL WORLD LIKING (15)

How consumers can now physically ‘tike*

something simultaneously in the reat world and on their social networks

RECOMMERCE (42)

Consumers ave unlocking the value of their past purchases

RED CARPET (32) Mtn henndin mem emt lene mect thin ent mnemnt ine

2 MONTHLY SNAPSHOT

This is a sample of the Monthly Snapshot that was sent to

existing Premium clients in September 2012

Along with adding up to 200 new examples to the Trend

Database each month, we send clients a curated

selection of the month’s examples, highlighting

key trends, plus a selection of recent innovations

categorized by 15 B2C industries

Hyperlinked throughout, the Snapshot PDF makes it simple

to jump straight to the relevant trend, example or industry

in the Trend Database

www.trendwatching.com | MONTHLY SNAPSHOT SAMPLE

HRCA ey FREUD LORY UNA

FEATURED THEME: It INC

SEPTEMBER 2012 SNAPSHOT

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PREMIUM

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