Coca cola việt nam analysis (1)

COCA COLA VIỆT NAM PERSON COCA COLA VIỆT NAM TAB LE OF CONTENTS Introduction PESTLE analysis of COCA COLA VIỆT NAM Why PESTLE important to business External Factor Eivaluation (EFE) Matrix Internal Fa.

PERSON

COCA-COLA VIỆT NAM

TAB LE OF CONTENTS Introduction PESTLE analysis

of COCA-COLA VIỆT NAM Why PESTLE important to business

External Factor Eivaluation (EFE) Matrix Internal Factor Evaluation (IFE) Matrix SWOT analys

Critical evaluation of PESTLE and SWOT

Conclusion

Expanding more distribution channels is very reasonable, contributing to the development of

Coca - Cola Vietnam

Political factors

These are all about how and to what degree a government intervenes in the economy This can include – government policy, political stability or instability in overseas markets, foreign trade

policy, tax policy, labour law, environmental law, trade restrictions and so on

Economic factors

Economic factors have a significant impact on how an organisation does business and also how profitable they are Factors include – economic growth, interest rates, exchange rates, inflation, disposable income of

consumers and businesses and so on

PESTLE

S

faoccitoo-crs

ultural factors, are the areas that involve the shared belief and attitudes of the population These factors include – population growth, age distribution, health consciousness, career attitudes and so on These factors are of particular

interest as they have a direct effect on how marketers

understand customers and what drives them

Technological factors

Technological factors affect marketing and the management thereof in three distinct ways such as producing goods and

services, distributing goods and services, communicating with target markets

Legal factors

Legal factors include - health and safety, equal opportunities, advertising standards, consumer rights and laws, product labelling and product safety It is clear that companies need

to know what is and what is not legal in order to trade successfully If an organisation trades globally this becomes

a very tricky area to get right as each country has its own set of rules and regulations

Environmental factors

Environmental factors are those that are influenced of the

surrounding environment and the impact of ecological aspects With the rise in importance of CSR (Corporate

element is becoming more central to how organisations need to conduct their business Factors include climate, recycling procedures, carbon footprint, waste disposal and sustainability

- Accurate and objective information -Potential good or bad, and analysis helps balance everything in the company

-State the external factors affecting the company's development

-Care about health with a weighted score of 0.11

-The growth rate of people's spending

in Vietnam

- Coca Cola received an overall score of 2.73 indicating that the

company's strategies are effective

Internal Factor Evaluation (IFE) Matrix

-Highly rated brand with a weight

score of 0.09

-The company received an overall

score of 2.80, which shows that the

company's strategies have worked

- pTrhoedulecgtaiol nframework changes and the introduction of new and stricter regulations

T

O S

Strengths

stores, supermarkets or online sales platforms

S W O T A N A L Y S I S

Weaknesses

- Sserllvinicge on e- commerce channels

Opportunities

Threats

W

Rural areas account for

75

- Expanding more distribution channels is right

Many remote areas still do not have access to products There are very few grocery stores, markets and supermarkets Large remote area market

Expansion in remote areas helps to increase job opportunities

- Support strategy

Need to pay attention to improve customer service Develop more drinks with different flavors

Support to open agents