Ecommerce Final Test in UEF

TR®C NGHIÆM TMDT docx lOMoARcPSD|15670278 lOMoARcPSD|15670278 1) E commerce can be defined as A) ) the use of the Internet, the Web, and mobile apps to transact business B B) ) the use of any Interne.

C) the digital enablement of transactions and processes within an organization.

D

) any digitally enabled transactions among individuals and organizations

2) Which of the following is an example of e-business?

4)) The term e-commerce refers to the digital enabling of business processes both

inside and outside the firm

Answer:

TRUE/FALSE

5)

6) E-commerce and e-business systems blur together at the business firm boundary,

whereinternal business systems link up with suppliers or customers

participate in thecreation of online content?

12) Which of the following features of e-commerce technology is related to the

concept ofnetwork externalities?

Richness was unrelated to reach

15) Interactivity in the context of e-commerce provides which of the following functionalities?

the enabling of two-way

16) The costs incurred by merchants in having to change product prices (such as the

costs ofreentering prices into computer systems) are referred to as which of the

20) The total number of users or customers an e-commerce business can obtain is a

measure ofwhich of the following?

23) Ubiquity lowers the cognitive energy required to transact in a

marketspace.Answer: TRUE/ FALSE

24) The fact that e-commerce is conducted based on universal standards decreasessearch costsfor consumers

Answer:

TRUE/FALSE

25) Universal standards make price discovery more costly, slower, and less

accurate.Answer: FALSE/TRUE

26) Price transparency refers to the ease with which consumers can find out what

merchants payfor products

Answer:

FALSE/TRUE

27) Personalization involves targeting marketing messages to specific individuals byadjustingthe message based upon a consumer's preferences or past purchasing behavior.Answer:

TRUE/FALSE

28) E-commerce technologies provide a unique, many-to-many model of mass

29) Which type of e-commerce is distinguished by the type of technology used in thetransactionrather than by the nature of the market relationship?

31) Business-to-consumer (B2C) e-commerce in the United States:

37) B2B commerce is the largest type of

e-commerce.Answer: TRUE/ FALSE

38) which of the following statements about e-commerce, in the United States in 2017, is nottrue?

byincreased presence of industry giants

B

The mobile computing and communications platform creates an alternative platform foradvertising, and media viewing

Growth of the Internet of Things slows down

41) All of the following are major social trends in e-commerce in 2017-2018 except for:

A

byon-demand service companies

ast follower advantage.

55) Unfair competitive advantages occur when:

visions of profiting from new technology

57) The early years of e-commerce are considered:

the most promising time in history for the successful implementation of first mover

where for a brief time, consumers had access to all relevantmarket information and transaction costs plummeted

a stunning technological success as the Internet and the Web increased from a few thousandtransactions per year

a dramatic business success as 85% of dot-coms formed since 1995 became flourishing

58) Which of the following best describes the early years of e-commerce?

They were a mixed technological and business success

59) Which of the following is a characteristic of the Reinvention phase of e-commerce?

The market middlemen disappeared

62) Which of the following statements is not true?

Brands remain very important in e-commerce

63) Which of the following is an example of an e-commerce first mover that failed?

64) Which of the following refers to the practice of researching a product online

beforepurchasing it at a physical store?

65) Which of the following was the original "killer app" that made the Internet

commerciallyinteresting and extraordinarily popular?

Unfair competitive advantages are eliminated.

68) Retail e-commerce in the United States is not expected to continue growing at

72) The Reinvention period of e-commerce is as much a sociological phenomenon as

it is atechnological or business phenomenon

2) All of the following are using a subscription revenue model for music except:

D) value proposition4) Which element of the business model refers to the presence of substitute products

in themarket?

A) value propositionB) competitive environmentC) competitive advantageD) market strategy5) Which of the following are Amazon's primary value propositions?

A) personalization and customizationB) selection and convenience

C) reduction of price discovery costD) management of product delivery

A) value propositionB) revenue modelC) market strategyD) competitive advantage7) Which of the following is an example of the subscription revenue model?

A) eHarmonyB) eBayC) E*TradeD) Twitter8) Stickiness is an important attribute for which of the following revenue models?

A) advertising revenue modelB) subscription revenue modelC) transaction fee revenue modelD) sales revenue model

9) Which of the following companies uses a transaction fee revenue model?

A) YahooB) E*TradeC) TwitterD) Sears10) Which of the following is an example of the affiliate revenue model?

A) ScribdB) eBayC) L.L BeanD) MyPoints

11) Which of the following involves a company giving away a certain level of product orservices without charge, but then charging a fee for premium levels of the product or

service?

A) advertising revenue model

B) subscription revenue model

C) freemium strategy

D) transaction fee revenue model

12) Which of the following factors is not a significant influence on a company's

competitiveenvironment?

A) how many competitors are active

B) what the market share of each competitor is

C) the availability of supportive organizational structures

D) how competitors price their products

13) which of the following would be considered an indirect competitor of Priceline?

B) the market is saturated

C) no one firm has differentiated itself within that market

D) a market that has already been tried without success

15) All of the following can be considered a direct or indirect competitor of Amazon except:A) eBay

B) Apple's iTunes Store

C) Walmart

D) Starbucks

16) A perfect market is one in which:

A) there are no competitive advantages or asymmetries because all firms have equal access to allthe factors to production

B) one firm develops an advantage based on a factor of production that other firms cannot

purchase

C) one participant in the market has more resources than the others

D) competition is at a minimum, as each niche market within an industry is served by the

company with the greatest competitive advantage

17) Organizations that typically provide an array of services to start-up companies alongwith asmall amount of funding are referred to as:

A) angel investors

B) crowdfunders

C) incubators

D) venture capital investors

20) Which of the following is not a variation of the e-tailer business model?

24) In general, the key to becoming a successful content provider is to:

A) own the content being provided

B) own the technology by which content is created, presented, and distributed

C) provide online content for free

D) provide other services as well as online content

25) Which of the following was not able to successfully implement a freemium business model?A) Pandora

B) Dropbox

C) LinkedIn

D) Ning

26) All of the following may lead to a competitive advantage except:

A) less expensive suppliers

B) access to global markets

C) lower product prices

D) superior technology

28) Which of the following gives a business model the most credibility with outside investors?A) the firm's management team

B) the firm's value proposition

C) the firm's market opportunity

D) the firm's market strategy

29) Which of the following statements about Foursquare is not true?

A) Foursquare combines a social network business model with location-based technology

B) Foursquare began operating without a revenue model

C) Foursquare's business model faces significant intellectual property concerns

D) Foursquare has been able to command a high valuation from venture capital investors despiteunimpressive revenue and profits

30) Which type of investor typically becomes interested in a start-up company after it hasbegungenerating revenue?

A) incubators

B) angel investors

C) crowdfunders

D) venture capital investors

31) Which of the following is another name for a revenue model?

33) The use by a company of its competitive advantage to achieve more

38) An asymmetry exists whenever all participants in a market have equivalent

resources.Answer: FALSE/ TRUE

39) First movers are often not as successful as follower

firms.Answer: TRUE/ FALSE

43) The business model of e-tailers is quite similar to that of:

46) Portals primarily generate revenue in all of the following ways except:

A) charging advertisers for ad placement

B) collecting transaction fees

C) sales of goods

D) charging subscription fees

47) The basic value proposition of community providers is:

A) they offer a fast, convenient one-stop site where users can focus on their most important

concerns and interests

B) they offer consumers valuable, convenient, time-saving, and low cost alternatives to

traditional service providers

C) they create a digital electronic environment for buyers and sellers to meet, agree on a price,and transact

D) they increase customers' productivity by helping them get things done faster and more

D) e-commerce infrastructure provider

49) All of the following are business models employed in the online music industry except:

A) subscription

B) peer-to-peer streaming

C) download-and-own

D) cloud streaming

50) The financial services, travel services, and job placement services industries typically

use thebusiness model

A) community provider

B) transaction broker

C) market creator

D) e-tailer

which buyers and sellers can meet, display products, search for products, and establish prices.A) market creator

B) community provider

C) e-tailer

D) portal \

52) On-demand service companies are characterized by the free sharing of resources

between thecompany and consumers

C) stayed about the same

D) increased slowly but steadily

59) SupplyOn is an example of a(n):

A) private industrial network

62) Which business strategy involves implementing a new, more efficient set of

businessprocesses that other firms cannot yet obtain?

A) strategy of cost competition

B) scope strategy

C) customer intimacy strategy

D) focus/market niche strategy

63) Which of the following features of e-commerce technology changes industry

structure bylowering barriers to entry but greatly expands the market at the same time?

distributors, and delivery firms with its own production needs using an Internet-based

supplychain management system

A) enable individual customization of the product by consumers

B) implement a strategy of commoditization

C) adopt a strategy of cost competition

D) develop a scope strategy to compete within a narrower market segment

67) A strategy designed to compete within a narrow market or product segment is called a

products and services

71) Scale economies are efficiencies that result from flattening the hierarchy of an

organization.Answer: TRUE/ FALSE

72) A company's strong linkages with its customers increase switching costs.Answer:

TRUE/ FALSE

73) The Internet's universal standards can change industry structure by increasingbarriers toentry and decreasing competition within an industry.

75) E-commerce has increased price competition in nearly all

markets.Answer: TRUE/ FALSE

76) Social technologies change industry structure by shifting programming andeditorialdecisions to consumers and creating substitute entertainment products.Answer: TRUE /

FALSE

D) 1995-through the present

2) Which of the following occurred during the Commercialization phase of

Internetdevelopment?

A) The fundamental building blocks of the Internet were realized in actual hardware and

software

B) Personal computers were invented

C) The Domain Name System was introduced

D) NSF privatized the operation of the Internet's backbone

3) During which phase of the development of the Internet was the Domain Name System(DNS)introduced?

4) The process of slicing digital messages into parcels, sending them along different

communication paths as they become available, and reassembling them at the destinationpoint iscalled:

A) routing

B) the Transmission Control Protocol

C) packet switching

D) the File Transfer Protocol

5) Which of the following is the core communications protocol for the Internet?

A) Telnet

B) FTP

C) TCP/IP

D) TLS

6) The Transport Layer of TCP/IP is responsible for which of the following?

A) placing packets on and receiving them from the network medium

B) addressing, packaging, and routing messages

C) providing communication with the application by acknowledging and sequencing the packets

to and from the application

D) providing a variety of applications with the ability to access the services of the lower layers7) The Internet Layer of TCP/IP is responsible for which of the following?

A) placing packets on and receiving them from the network medium

B) addressing, packaging, and routing messages

C) providing communication with the application by acknowledging and sequencing the packets

to and from the application

D) providing a variety of applications with the ability to access the services of the lower layers

8) An IPv4 address is expressed as a:

A) 32-bit number that appears as a series of four separate numbers separated by semicolons.B) 64-bit number that appears as a series of four separate numbers separated by semicolons.C) 64-bit number that appears as a series of four separate numbers separated by periods

D) 32-bit number that appears as a series of four separate numbers separated by periods

represent anumeric IP address

A) uniform resource locator system

B) Internet protocol addressing schema

C) domain name system

D) assigned numbers and names (ANN) system

10) The address used by a browser to identify the location of content on the Web is called:A) a domain name

B) a uniform resource locator

C) an IP address

D) a file path

centralizedmainframe computing?

A) It is easy to expand capacity by adding servers and clients

B) Each client added to the network increases the network's overall capacity and transmissionspeeds

C) Client/server networks are less vulnerable, in part because the processing load is balancedover many powerful smaller computers rather than concentrated in a single huge computer.D) There is less risk that a system will completely malfunction because backup or mirror serverscan pick up the slack if one server goes down

otherservices which are provided as a shared pool of virtualized resources over the

14) Where does TLS operate within TCP/IP?

A) between the Internet Layer and the Transport Layer

B) between the Transport Layer and the Application Layer

C) between the Network Interface Layer and the Transport Layer

D) between the Internet Layer and the Application Layer

15) Which of the following statements about cloud computing is not true?

A) A public cloud is typically used by companies with stringent privacy and security

requirements

B) Dropbox is an example of a public cloud

C) Hybrid clouds offer both public and private cloud options

D) A private cloud may be hosted internally or externally

16) is used to allow remote login on another computer.

A) Telnet

B) FTP

C) HTTP

D) SSL

clientand a TCP/IP network

A) Ping

B) Telnet

C) Tracert

D) Finger

18) Which of the following technologies has enabled the Internet to grow

exponentially tosupport millions of users, without overloading the network

parcels alongavailable Internet communication paths and on to their destinations?A) routers

23) Which of the following was the original purpose of the Internet?

A) to provide a network that would allow businesses to connect with consumers

B) to link large mainframe computers on different college campuses

C) to develop a military communications system that could withstand nuclear war

D) to enable government agencies to track civilian communications

24) Which of the following is a utility program that allows you to track the path of amessagesent from a client computer to a remote computer on the Internet?

A) Telnet

B) Ping

C) IMAP

D) Tracert

25) Which of the following protocols enables the exchange of routing information

amongdifferent autonomous systems on the Internet?

computer,and vice versa

31) HTTP/2 is supported by almost all the leading web

browsers.Answer: TRUE/ FALSE

32) In a hybrid cloud computing model, firms use their own infrastructure for their mostessentialcore activities

33) TCP/IP operates in which layer of Internet architecture?

A) Network Technology Substrate layer

B) Middleware Services layer

C) Transport Services and Representation Standards layer

D) Applications layer

34) The Web runs in which layer of Internet architecture?

A) Network Technology Substrate layer

B) Middleware Services layer

C) Transport Services and Representation Standards layer

D) Applications layer

35) The layer of Internet architecture that ties the applications to the communicationsnetworkand includes security and authentication services is called the:

A) Network Technology Substrate layer

B) Middleware Services layer

C) Transport Services and Representation Standards layer

D) Applications layer

36) The backbone of the Internet is formed by:

A) Internet Exchange Points (IXPs)

B) Tier 1 ISPs

C) Network Access Points (NAPs)

D) Metropolitan Area Exchanges (MAEs)

37) When talking about the physical elements of the Internet, the term redundancy refers to:A) transmitting multiple copies of a single packet to safeguard against data loss

B) the use of tiered high-speed switching computers to connect the backbone to regional andlocal networks

C) delays in messages caused by the uneven flow of information through the network

D) multiple duplicate devices and paths in a network built so that data can be rerouted if a

breakdown occurs

nonprofitorganizations that monitors Internet policies and practices

A) Internet Engineering Steering Group (IESG)

B) World Wide Web Consortium (W3C)

C) Internet Engineering Task Force (IETF)

D) Internet Society (ISOC)

A) IAB

B) IESG

C) W3C

D) ITU

40) Which of the following is not true about the mobile platform?

A) Most smartphones use Intel chips

B) Smartphones and tablet computers are the primary means to access the Internet, both in theUnited States and worldwide

C) Most smartphones use either Google's Android or Apple's iOS operating systems

D) Smartphones use flash memory chips

41) Which of the following organizations involved with Internet governance has the

UnitedStates recently given up control over?

43) The major hubs in the United States where the Internet backbone intersects with

regional andlocal networks are now commonly referred to as Internet Exchange Points(IXPs)

Answer: TRUE /

FALSE

44) T1 and T3 refer to international telephone standards for digital

communication.Answer: TRUE/ FLASE

45) Bluetooth is a high-speed, fixed broadband wireless local area network for

commercial andresidential use

Answer: TRUE/

FLASE

46) Tier 1 ISPs provide Internet access to consumers and

businesses.Answer: TRUE/ FLASE47.Which of the following is not a concern about IoT?

A) the high cost of sensors

B) 1 minute

C) 10 minutes

D) 1 hour

limitations of today's Internet and the potentialcapabilities of the Internet of the future

48) What type of Internet access technology are Google and Facebook hoping to use toprovideInternet access to remote parts of the world?

A) Bluetooth

B) drones

C) WLANs

D) DSL

49) Which of the following is not a limitation of the current Internet?

A) the continued reliance on cables and wires for connectivity

B) limited bandwidth, which causes congestion and cannot adequately handle video and voicetraffic

C) architectural restrictions, which stipulate that numerous requests for the same file must each

be answered individually, slowing network performance

D) the difficulty in expanding capacity by adding servers and clients

50) Which of the following statements about fiber-optic cable is

not true?

A) It transmits more data at faster speeds than coaxial or twisted pair cable

B) It is thinner and lighter than coaxial or twisted pair cable

C) A majority of U.S homes have fiber connections

D) Telecommunications firms have made substantial investments in fiber optic systems in thelast decade

51) The major technologies used with wireless local area networks are:

A) Wi-Fi and Bluetooth

B) Wi-Fi and WiMax

C) Bluetooth and 3G

D) WiMax and 3G

52) Which of the following is not a quality of service limitation of today's Internet?

A) latency

B) the uneven flow of information packets through the network

C) insufficient bandwidth in the backbone

D) low level of guaranteed service

53) All of the following are involved in the effort to create standards for IoT except:A) AllSeen Alliance.

B) Industrial Internet Consortium

C) Open Connectivity Foundation

D) W3C

flow ofinformation packets through the network?

C) unused, low-powered television channels

D) high altitude balloons

56) Internet2 provides a nationwide 100 gigabit-per-second

network.Answer: TRUE/ FLASE

57) WLAN-based Internet access derives from the same technological foundations astelephone-based wireless Internet access

59) The first web browser to make it possible to view documents on the Web with

coloredbackground, images, and animations was: