Web 1.0 potx

“ Web 2.0 is a massive social experimentThis is an opportunity to build a new kind of international understanding, not politician to politician, great man to great man, but citizen to c

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Domain Name Speculation

Giving and Receiving

Peter Steiner, The New Yorker, July 5, 1993

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“ Web 2.0 is a massive social experiment

This is an opportunity to build a new kind

of international understanding, not politician to politician, great man to great man, but citizen to citizen, person to person.

It's a chance for people to look at a computer screen and really, genuinely wonder who's out there looking back at

them ”

It says

IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE

TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES,

VIDEOS AND AUDIO.

http://www.wikipedia.org

• Video Sharing Sites

• Photo Sharing Sites

• Virtual Worlds

• Wikis

(…just to name a few)

SOCIAL-NETWORKING SITES ARE OFFICIALLY MORE POPULAR

THAN MOST CONVENTIONAL

SITES.

Almost

4,000,000

articles

>100,000,000

videos

(65,000 new videos/day)

blogs

1.5 million

residents

of active online users have read a blog

45% have started their own blog

39%

subscribe to an RSS feed

More then 57%

Have

joined a

social

network

55% have uploaded photos

83% have watched video clips

“IN 2008, IF YOU’RE NOT

ON A SOCIAL

NETWORKING SITE,

YOU’RE NOT ON THE

INTERNET.”

IT’S A FUNDAMENTAL SHIFT

IN THE WAY WE

COMMUNICATE.

The old communication model

Only 18% of

TV ad campaigns generate

positive ROI

90% of people who can skip TV ads, do.

The average person is exposed to

advertising

messages/day

ONLY

OF PEOPLE TRUST ADVERTISEMENTS.

OF PEOPLE TRUST THE RECOMMENDATIONS OF OTHER CONSUMERS.

Reason #2

The new communication model is a dialogue.

Which means it’s….

“Content is the new democracy and we the people, are ensuring that our voices are heard.”

Reason #3

% post opinions

about products

& brands

on their blog

think more positively

about

companies that have

blogs

trust bloggers’

opinions on products & services

32

%

96% OF THEM

HAVE JOINED A SOCIAL NETWORK.

They have an average of

53 online friends.

Translation:

A.

Immerse yourself in the conversations.

(any or all of the above are a good place to start!)

Messages are not conversations.

B.

Hint: Share some stuff.

IT’S A

IT’S A DIALOGUE, NOT

Relinquish control.

C.

THE GOAL IS TO:

TRAIN

COMMUNICATE INNOVATE

&…

And Finally Engage!

D

To Make Contact with