(Mẫu powerpoint) essential marketing models showeet

ESSENTIAL MARKETING MODELS The 7 P’s Option 1 PRICE PROMOTION PHYSICAL ENVIRONMENT PEOPLE PRODUCT PROCESS PLACE 7 P’s MARKETING MIX Place Lorem ipsum dolor sit amet, consectetur adipisci

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ESSENTIAL MARKETING MODELS

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TABLE OF CONTENTS

List of the Marketing Models

THE 7 P’S THE BCG MATRIX PRICE-QUALITY STRATEGY MODEL

THE MCKINSEY 7S FRAMEWORK

THE MCKINSEY 7S FRAMEWORK DIFFUSION OF DIFFUSION OF INNOVATIONS INNOVATIONS RACE* PLANNING

THE AIDA MODEL Differentiate, Reinforce, Inform, PersuadeDifferentiate, Reinforce, Inform, PersuadeDRIP DRIP Segmentation, Targeting, PositioningSegmentation, Targeting, PositioningSTP STP

THE GE MATRIX PRODUCT LIFE CYCLE SWOT / TOWS

THE ANSOFF MATRIX PORTER’S FIVE FORCES PESTLE ANALYSIS

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The 7 P’s (Option 1)

PRICE

PROMOTION

PHYSICAL ENVIRONMENT

PEOPLE PRODUCT

PROCESS

PLACE

7 P’s MARKETING MIX

Place

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Promotion

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Price

People

Physical Environment

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• Sales promotion

• Public relations

• Direct marketing

• Corporate identity

• Form of promotion

• Credit terms

• Payment methods

• Trade channels

• Coverage

• Assortments

• Locations

• Transportation

• Logistics

• E-commerce

• Business culture

• Core service

• Support

• Exterior/ interior

PRODUCT

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The McKinsey 7S Framework

SHARED VALUES

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STAFF

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The AIDA Model

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BUSINESS UNIT STRENGTH

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The Ansoff Matrix

PRODUCT DEVELOPMENT STRATEGY

MARKET PENETRATION STRATEGY

MARKET DEVELOPMENT STRATEGY

DIVERSIFICATION STRATEGY

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The (Extended) Ansoff Matrix

Market Development Diversification Partial Diversification

Market Expansion Diversification Limited Diversification Partial

Market Penetration Extension Product Development Product

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The BCG Matrix

STARS QUESTION MARKS

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QUESTION MARKS

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CASH COWS

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DOGS

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Diffusion of Innovations (Option 1)

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Diffusion of Innovations (Option 2)

INNOVATORS

2.5%

EARLY ADOPTERS

13.5% EARLY MAJORITY34% LATE MAJORITY34% LAGGARDS16%

People Who Want Newest Things People Who Want Complete Solutions and Convenience

EARLY MARKET THE CHASM MAINSTREAM MARKET

Minimum Feature Set

Whole Product Solution

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DRIP (Option 1)

Differentiate a

product or service

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Product Life Cycle (Option 1)

INTRODUCTION GROWTH MATURITY DECLINE

TIME

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Product Life Cycle (Option 2)

PRODUCT EXTENSION

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Porter’s Five Forces (Option 1)

BARGAINING POWER OF SUPPLIERS

BARGAINING POWER OF BUYERS

THREAT OF NEW ENTRANTS

THREAT OF SUBSTITUTES

COMPETITIVE RIVALRY

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Porter’s Five Forces (Option 2)

INTENSITY OF RIVALRY WITHIN THE INDUSTRY

THREAT OF SUBSTITUTES

BARGAINING POWER OF BUYERS

BARGAINING POWER OF

SUPPLIERS

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THREAT OF NEW ENTRANTS

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Price-Quality Strategy Model

SUPER-VALUE STRATEGY HIGH-VALUE STRATEGY PREMIUM STRATEGY

GOOD-VALUE STRATEGY MEDIUM-VALUE STRATEGY OVERCHARGING STRATEGY

ECONOMY STRATEGY FALSE-ECONOMY STRATEGY STRATEGY RIP-OFF

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Customer Advocacy

E-commerce process, product, price and promotion

Your web site, blog, community and interactive tools

Search engines, social networks, publishers and blogs

REACH PLAN

ACT

CONVERT ENGAGE

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Segmentation, Targeting and Positioning - STP (Option 1)

PRODUCT POSITIONING

- Develop detailed product positioning for selected segments

- Develop a marketing mix for each selected segment

MARKET TARGETING

- Evaluate potential and commercial attractiveness of each segments

- Select one or more segments

MARKET SEGMENTATION

- Identify bases for segmentation

- Determine important characteristics of each market segment S

T

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Segmentation, Targeting and Positioning - STP (Option 2)

MARKET SEGMENTATION

• Identify bases for segmentation

• Determine important characteristics of each market segment

MARKET TARGETING

• Evaluate potential and commercial attractiveness of each segments

• Select one or more segments

PRODUCT POSITIONING

• Develop detailed product positioning for selected

segments

• Develop a marketing mix for each selected segment

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SWOT / TOWS Matrix

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T

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PESTLE Analysis (Option 1)

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PESTLE Analysis (Option 2)

ECONOMIC

POLITICAL

P

E

S T

L E

PESTLE ANALYSIS

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THANK YOU !

Hope you like these marketing models :)

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Tiêu đề	Essential Marketing Models Showeet
Trường học	University of Example
Chuyên ngành	Marketing
Thể loại	presentation

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