With an estimated 2% of revenue lost to bad debt and upwards of 10% lost to fraud, you can see why this organization is important to carriers.. Having had the opportunity to attend the f
Trang 1What’s next
Enterprise
TRMA Telecommunications Risk
Management Association – A team huddle for telcos
The telco space is one of constant change “Always on” consumer demand is driving exponential growth, and, although we can agree growth is good, it also creates its own set of unique problems While fraud has always existed, the stakes are very high in this space Carriers have and continue to invest trillions
to ensure their networks are solid, their service is memorable and options
diverse, but in the background, there are fraudsters scheming and consumers walking away from their financial responsibilities, leaving carriers to hold the bag.
Selena Castellanos
Posted October 17, 2019
Trang 2Today’s telcos are facing unprecedented fraudulent attacks Fraudsters are outpacing
solutions and evolving their schemes daily In this digital climate, carriers want to offer the most robust options for engagement, payment and potential sales, supporting a true omni-channel experience Whether subscribers engage on mobile, phone, web or (more than likely)
a series of each during one interaction, these various options can mean vulnerabilities for both the consumer and the carrier alike
Statista reported in August 2019 that the average handset in North America cost $521,
and—let’s be real here—if you enjoy the top-of-the-line iPhone or Samsung, you will likely pay north of $800 Keep in mind this does not include the monthly mobile bill; when you total it all
up, people spend a lot of money here, rarely put their phone down and expect top tier service TRMA was established as a place for carriers to meet and discuss trends and best practices, banding together to help combat the challenges they face With an estimated 2% of revenue lost to bad debt and upwards of 10% lost to fraud, you can see why this organization is
important to carriers
Having had the opportunity to attend the fall session of TRMA in Nashville this week, I got to hear firsthand both the challenges and solutions around fraud and collections, and I’m leaving with renewed optimism, information and a few new friends
Trang 3Collections insights
While collections are not an area that my work touches often, it was astounding to understand how vast and pervasive this area can be Our sessions began by looking at
Champion/Challenger modeling, a technique that allows you to model several strategies or
campaigns against each other to see which make the greatest impact Carriers are using this
to look at their various approaches in debt collection, but also how to retain those customers given the cost is so high for customer acquisition
In addition to the importance of business and strategy modeling was the idea that marketing
and risk teams need to be more closely aligned As you can imagine, these two groups are
oftentimes in a push/pull situation Marketing is trying to get customers to buy the latest package and risk says the consumer cannot qualify for the package…this can create an adversarial climate Working together, creating packages and models for everyone to win is the goal The example might be like selling a car Not everyone will qualify for the latest, fully loaded BMW, but it behooves the entire team to find the right Ford Escape to make the
customer happy and financially capable
If the customer ultimately does get into financial trouble, the goal is to work with them in a positive way, to create a positive customer experience, even amidst a challenging situation
Fraud trends
Fraud is a very real problem for both consumers and carriers alike During this TRMA session,
it became clear that fraud evolves over time and we can see what might have been prevalent last year, has since died down this year Much of the behaviors we see can be tied directly to the economy During a slower economic time like a recession where more financial stressors are seen, the fraud strategies can change
Most prominent fraud trends:
First-party fraud – someone uses their own identity to carry out fraud An example
of this might be credit mulling or using your own credit to acquire goods with no intention of paying it back Think about items that can be turned around quickly for money like handsets
Synthetic fraud (fake credit) – the major crime of the moment This includes credit
washing and social security theft Credit washing is when the user claims the item on their credit report is fake, essentially removing a bad debt or washing their credit There is a surge in the auto industry, but telco is also feeling the sting
Third-party fraud – while identity theft is currently down, it’s not out It happens
during economic down turns or with family fraud (stealing information from relatives’ surges)
Trang 4Account takeover or ATO – can be a hybrid of all three previously mentioned types
of fraud, but in short it is when fraudsters illegally get access to a victim’s bank or online e-commerce account using bots
One thing that everyone in the room could agree on is that having multi-factor authentication is ideal Unfortunately, the current fraud climate requires security and finding solutions that create as little friction as possible for the customer is always a winner Voice and behavioral biometrics allow carriers to do just that, bolsters customer security whilst providing a
streamlined experience for the subscriber If you’d like to read more about Nuance biometrics
in the telecom space, please read this whitepaper, Biometrics in Telecom: Improving
Customer Authentication and Fraud Prevention, done in collaboration with Fierce Wireless.
Having the opportunity to spend time with global telcos and solutions providers was a great experience full of learning, networking and information sharing Looking forward to the next TRMA event in spring 2020
Tags: fraud, Voice Biometrics
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About Selena Castellanos
Selena Castellanos joined Nuance in March 2014 focused on business development and marketing for Voicemail to Text and has taken on several roles including managing a global field marketing team in the mobile division Recently joining the Enterprise team, she leverages her 20+ years of telecommunications sales and marketing experience to support the Nuance Telco Vertical as well as looking after DragonTV from a Product Marketing perspective Selena holds a bachelor’s degree in Psychology and an MBA from Rollins College in Winter Park, Florida
View all posts by Selena Castellanos