It’s good for business.Graphic Design Manual Healthy Workplaces Working together for risk prevention www.healthy-workplaces.eu... Graphic Design Manual | Healthy Workplaces Campaign 2012
Trang 1Safety and health at work is everyone’s concern It’s good for you It’s good for business.
Graphic Design Manual
Healthy Workplaces
Working together for risk prevention
www.healthy-workplaces.eu
Trang 2Graphic Design Manual | Healthy Workplaces Campaign 2012-13 Contents
Trang 3Graphic Design Manual | Healthy Workplaces Campaign 2012-13 1 Introduction
Healthy Workplaces
Working together
for risk prevention
“If you can get the leadership right, you can achieve fantastic safety
HeAd Of SAfeTY, OLYMPIC deLIVeRY AUTHORITY
Introduction
Trang 4Graphic Design Manual | Healthy Workplaces Campaign 2012-13 2 General remarks
Trang 5Graphic Design Manual | Healthy Workplaces Campaign 2012-13 3 Use of the Healthy Workplaces logo
Trang 63 Use of the Healthy Workplaces logo | Clear Space
Graphic Design Manual | Healthy Workplaces Campaign 2012-13
Trang 73 Use of the Healthy Workplaces logo | Dos and Don’ ts
Don’ t scale unproportionally
≥ 12 mmThe minimum height for the HWC mark with 1 line of text
is 12 mm
Graphic Design Manual | Healthy Workplaces Campaign 2012-13
Trang 8Ustrud modiam incipsum il inibh exerili
Si exero odolorpero corerae ss
Si exero odolorpero corerae ss
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Polychromatic versionUse this version for coloured prints in CMYK with a colour printer or for offset printing
Greyscale versionUse this version for greyscale/black and white
Monochromatic versionUse this version for black and white prints, engravings and stamps
Negative versionUse this version for black and white prints
3 Use of the Healthy Workplaces logo | Language Versions
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Spot colour versionUse this version for coloured offset printing with Pantone colours
RGB versionUse this version for all applications on screen:
websites, online banners, electronic mails, PowerPoint presentations
3 Use of the Healthy Workplaces logo | Language Versions
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3 Use of the Healthy Workplaces logo | Language Versions
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Swedish
3 Use of the Healthy Workplaces logo | Language Versions
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When the printing will be using the spot logo colours, a PMS version of the file should
be used
When the logo will only be viewed on screen (for example, a powerpoint presentation), either a vector file (as described above) or a jpeg or png file can be used The resolution should be a minimum of 150dpi at 100% size For use on screen, the RGB colourmode is appropriate
At all times, the logo must be scaled proportionately so that it does not become stretched
or squashed (See pages 7 & 8)
3 Use of the Healthy Workplaces logo | Web and desktop publishing
Use in desktop publishing Use on web
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EU-OSHA Corporate Blue
EU-OSHA Dark Grey
CMYK: 00/0/0/80 RGB: 88/88/90Pantone: 425 CHexadecimal: #58585A
HW Campaign Materials Light Green
4 Campaign colours | Corporate and Healthy Workplaces colours
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4 Campaign colours | Accent Colours
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Trang 21Graphic Design Manual | Healthy Workplaces Campaign 2012-13
EU-OSHA Corporate Blue
Corporate Gradient Blue
These accent colours belong to another brand cluster
Contrasting accent colour
4 Campaign colours | Colour Combinations
Trang 22Graphic Design Manual | Healthy Workplaces Campaign 2012-13 4 Campaign colours | Illustration colours
Figure Red
CMYK: 0/100/100/0 RGB: 227/0/15Transparency: normalOpacity: 80%
Figure Blue
CMYK: 75/60/0/0 RGB: 78/112/175Transparency: multiplyOpacity: 100%
NB figure Blue is the Corporate Blue at 75%
Figure Green
CMYK: 62/0/100/22 RGB: 92/153/35Transparency: multiplyOpacity: 100%
used on fi gures over the green paper background
Trang 23Graphic Design Manual | Healthy Workplaces Campaign 2012-13
Headline: Myriad Pro Condensed,
34/36 pt, tracking +10
Subheadline: Myriad Pro Light Condensed,
24/24 pt (first line: 36 pt), tracking +15
Sub-Subheadline: Myriad Pro Semibold Condensed, 11/12 pt, tracking +20
Body text: Myriad Pro Regular, 9 pt/12 pt This is an example of the body text,
quarum unam incolunt Belgae, aliam Aquitani, tertiam qui ipsorum lingua eltae nostra
Emphasized text: Myriad Pro Bold, 9/12 pt, tracking +10 omes lingu anters
Gallos bye aquitanis garuma flumen an Belgis Matrona et Sequana divudent bifferunt
Paragraph headline: Myriad Pro Bold, 9/12 pt, tracking +10
Propterea quod a cultu atque humanitate provinciae longime absunt minimeque:
Bullet Point, tab interspace 2.5 mm saepe commeant atque rolquae ad efminandos
– Sub-Bullet Point (a dash), tab interspace 2.5 mm + indention 2.5 mm feugiam blo
Headlines: Myriad Pro Condensed
Subheadlines: Myriad Pro Light Condensed
Negative version of headline and subheadline
Type hierarchy exemplary for DIN A4
reviews which are edited only in English, are set as fully justified
5 Typography | Type Hierarchy | DIN A4
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Headline: Myriad Pro Condensed,
24/24 pt, tracking +10
Subheadline: Myriad Pro Light Condensed,
17/18 pt (first line: 24 pt), tracking +15
Sub-Subheadline: Myriad Pro Semibold Condensed, 11/12 pt, tracking +20
Body text: Myriad Pro Regular, 9 pt/12 pt This is an example of the body text,
quarum unam incolunt Belgae, aliam Aquitani, tertiam qui ipsorum lingua eltae nostra
Emphasized text: Myriad Pro Bold, 9/12 pt, tracking +10 omes lingu anters
Gallos bye aquitanis garuma flumen an Belgis Matrona et Sequana divudent bifferunt
Paragraph headline: Myriad Pro Bold, 9/12 pt, tracking +10
Propterea quod a cultu atque humanitate provinciae longime absunt minimeque:
Bullet Point, tab interspace 2,5 mm saepe commeant atque rolquae ad efminandos
– Sub-Bullet Point (a dash), tab interspace 2,5 mm + indention 2,5 mm feugiam blo
– Sub-Bullet Point (a dash), tab interspace 2,5 mm + indention 2,5 mm iurem
Head Subhead
URL: Myriad Pro Bold, 25/30 pt, tracking +10
Head: Myriad Pro Condensed, 125/125 pt, tracking +10
Subhead: Myriad Pro Light Condensed, 85/85 pt (first line: 125 pt), tracking +15
5 Typography | Type Hierarchy | DIN A5 & DIN A2
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The headline is always coloured
in EU-OSHA Corporate Blue apart from the case where a negative version in white is necessary
Headline fonts
5 Typography | Headline Fonts
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The sub-subheadline is always coloured in EU-OSHA Corporate Blueapart from the case where a negative version in white is necessary
Headline fonts
5 Typography | Headline Fonts
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in the Healthy Workplaces green apart from the case where a negative version in white is necessary
The body text is always coloured
in black, 0/0/0/100 apart from the case where a negative version in white is necessary
5 Typography | Body Fonts
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5 Typography | Emphasis Fonts
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1234567890.,;&/€( )@
Emphasis fonts
5 Typography | Emphasis Fonts
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The emphasised text is coloured in EU-OSHA Corporate Blue and
in the Healthy Workplaces greenapart from the case where a negative version in white is necessary
5 Typography | Online Fonts
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Safety and health at work is everyone’s concern It’s good for you It’s good for business.
Campaign Guide
Healthy Workplaces
Working together for risk prevention
6 Page layout | Cover Design Basics | Obligatory Design Elements | Primary Campaign Material
Description of the obligatory design elements -
Primary Campaign Material
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Healthy Workplaces Working together for risk prevention
Worker Participation in Occupational Safety and Health
A PRACTICAL GUIDE
Description of the obligatory design elements -
Secondary Campaign Material
8
10
6 Page layout | Cover Design Basics | Obligatory Design Elements | Secondary Campaign Material
When the item does not fall under the category of primary campaign material, but it still relates to the campaign, the design reverts to the standard corporate Healthy Workplaces style
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Healthy Workplaces
Working together for risk prevention
Safety and health at work is everyone’s concern It’s good for you It’s good for business.
• not fixed to a baseline grid
Call-Out Bubble Slogan1
Myriad Pro Light CondensedSize: 46/46 pt, tracking +30 Colour: EU-OSHA Corporate Blue
• not fixed to a baseline grid
Call-Out Bubble Slogan2
Myriad Pro BoldSize: 71/77 pt, paragraph space before +1Colour: EU-OSHA Corporate Blue
• not fixed to a baseline grid
Corporate slogan
Myriad Pro RegularSize: 15/17 pt, tracking +20, moved up +2 pt
Colour: EU-OSHA Corporate Blue
• text box must be dragged to the vertical extent of the space between the image area and the edge of the paper; the text must be vertically centred within it
• not fixed to a baseline grid
6 Page layout | Promotion Materials | Poster
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Safety and health at work is everyone’s concern It’s good for you It’s good for business.
Campaign Guide Management Leadership and Worker Participation in Occupational Safety and Health
Healthy Workplaces
Working together for risk prevention
www.healthy-workplaces.eu
Healthy Workplaces
Working together for risk prevention
Safety and health at work is everyone’s concern It’s good for you It’s good for business.
www.healthy-workplaces.eu
TE-31-11-181-EN-P
Management leadership and worker participation
Benefi ts of management leadership
and worker participation:
• reduced costs and increased productivity;
• worker absence and turnover rates are lower;
• fewer accidents;
• improved standing among suppliers and partners;
• greater awareness and control of workplace risks;
• a better reputation for corporate social responsibility
among investors, customers and communities.
Safety and health at work is everyone’s concern
It’s good for you It’s good for business.
European Agency for Safety and Health at Work
Gran Vía 33, 48009 Bilbao, SPAIN
Tel +34 94 479 4360
E-mail: information@osha.europa.eu
www.healthy-workplaces.eu
www.healthy-workplaces.eu
Healthy Workplaces is Europe’s
biggest occupational safety and
health campaign.
The European Agency for Safety and Health at Work
(EU-OSHA) contributes to making Europe a safer, healthier
and more productive place to work The Agency researches,
develops, and distributes reliable, balanced, and impartial
safety and health information and organises pan-European
awareness raising campaigns Set up by the European
Union in 1996 and based in Bilbao, Spain, the Agency brings
together representatives from the European Commission,
Member State governments, employers’ and workers’
organisations, as well as leading experts in each of the
EU-27 Member States and beyond.
The Healthy Workplaces Campaign is backed by the
EU Council Presidencies, the European Parliament, the
European Commission, and by the European Social Partners
and is coordinated at the national level by the Agency’s
network of focal points (www.healthy-workplaces.eu/fops)
Coloured figures over green paper background form the primary illustration
Note:
Figures in secondary graphic are used on the poster with arms un-linked to create a visual comparison between ‘working together‘ and
‘not working together‘
This is possible because the poster is primarily a large image with no extra headings in a heading area
Figures in primary illustration
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8 | EU-OSHA – European Agency for Safety and Health at Work
Campaign Guide
EU-OSHA – European Agency for Safety and Health at Work | 9
Campaign Guide
Benefits of good safety and health
Addressing health and safety provides opportunities to improve
business efficiency as well as safeguarding workers These have been
analysed in the recent European Survey of Enterprises on New and
Emerging Risks (ESENER) 9
Benefits can include:
reduced costs and reduced risks — employee absence and
investors, customers and communities;
increased productivity — employees are healthier, happier and
•
better motivated.
9 EU-OSHA – European Agency for Safety and Health at Work, Worker representation and
consultation on health and safety - Analysis of the findings of the European Survey of Enterprises
on New and Emerging Risks, 2012
© EU-OSHA/Jim Holmes
“Whatever an organisation’s size, leadership from the top and the active participation of workers are crucial to successful health and safety management That is why I am inviting large and small enterprises, public or private, from all sectors
to embrace this campaign.” CHRISTA SEDLATSCHEK, EU-OSHA DIRECTOR
Prevention is the cornerstone of Europe’s approach to managing risks In practice, this means analysing work processes to identify short- and long-term risks and then taking action to either eliminate or mitigate them In simple terms, prevention is about managing work-related risks with the ultimate aim of reducing the number occupational illnesses.
Ultimate responsibility for managing risk lies with employers and top management, but their efforts are bound to fail without active worker places special emphasis on the importance of leadership by top management and owners working in tandem with active worker participation.
Working together for risk prevention
To help promote these core themes the Healthy Workplaces Campaign 2012–13 has the following strategic objectives:
promote the core message that workers and
foster the inclusion of occupational safety and
prevention culture in Europe.
10 | EU-OSHA – European Agency for Safety and Health at Work Campaign Guide
EU-OSHA – European Agency for Safety and Health at Work | 11
Campaign Guide
Completely avoiding risk is simply not possible
in many sectors, with the chemicals industry being a prime example Employees at BASF, one of the world’s largest chemicals companies,
of tackling each risk individually, the company the entire company culture to one that puts safety first.
The centrepiece of this programme was a campaign to reduce the time lost due to injuries and to occupational diseases by 80 % from 2002 to 2020 By 2008 this had started to bear fruit, with time lost to injuries down by
46 % and time lost to occupational diseases down by 23 %.
The company puts these results down to implementation of the strategies indicated below.
Management demonstrates credible and
•
visible commitment to safety by setting a good example, making safety a priority and ensuring clarity in all matters relating
responsibility Each employee and manager
is expected to comply with all applicable rules and regulations, act in a risk-conscious manner, respond to hazards and learn from their own mistakes and those made by others.
•
to speak openly about safety within a climate
of trust across the organisation At the same time it tries to promote learning while respecting knowledge and experience.
Prevention is about managing risks Risks are managed by people working together.
EU-CASE STUDY
BASF – putting safety first
What does prevention mean
in practice?
The general principles of prevention are set out in Article 6 of the Framework Directive (see below) It is vital that employers, workers and their representatives understand these principles if eliminate — risks.
The basic principles of risk prevention are:
adapt to technical progress;
prioritise collective protective measures over
•
individual protective measures;
give appropriate instructions to workers.
9 The health and safety of Great Britain: be part of the solution, Health and Safety Executive, June 2009.
Benefits of worker participation include:
lower accident rates;
a joint initiative with the full participation of workers’ representatives This included a specific reporting procedure for slip and trip injuries and an analysis of the causes of these injuries
Once the root causes were discovered, joint briefings for managers, supervisors and workers’
representatives were convened to share the findings These findings were then shared with leaflets, etc
After three years, this campaign led to a
60 % reduction in slip and trip accidents After
a further 18 months, a similar campaign was launched to try and reduce manual handling injuries This resulted in a 40 % reduction in such injuries within two years.
What is worker participation
in practice?
In essence, it is employees and managers taking
an active role in identifying problems and devising solutions This means in practice:
effective and open dialogue that involves
•
genuinely listening to each other’s concerns;
joint problem solving and decision making;
•
participation in the development of safety and
•
health policies and practices;
participation of employees in the promotion
improve workplace safety, health and wellbeing;
putting in place arrangements so this can
•
happen in practice.
© EU-OSHA/Jim Holmes
Medium fi gures with call-out bubble holding quote
Small fi gures
Figures sit on bottom gridline of publication, above page number details
Large fi gures
Over a green box, fi gures stand on the baseline of the box and extend off one side
Medium fi gures over green background
Figures - Small & medium
Figures in secondary graphic