presentation-enrollment-webcast-05-08-20-2

MB Lufkin Jay Goff Matthew Ward

Jim Hundrieser

May 2020

E N R O L L M E N T

I N T R O D U C T I O N S

Dr MB Lufkin

Presidents

42% Enrollment

27 % Finance

20% Duration of pandemic

14% Uncertainty

9% Completion

5% Access

R E C E N T D ATA - C O N C E R N S

42% Enrollment 27% Finances

20% Duration of

Pandemic 14% Uncertainty

President

1 in 10 plan to wait

a year full-time enrollment 1 in 6 reconsidering

14% unlikely to return to campus in

fall

20% decrease in new enrollment

VP Enrollment

N E T R E V E N U E S

R i s k A s s e s s m e n t

International

Summer Revenues Population

Merit Aid Categories

Commuter

vs

Residential

YIELD STRATEGIES

• New applicants

• Current admits

• Current deposits

• Orientation

• Welcome Weeks

SCHOLARSHIPS

• Time to incent

• Modeling

• Impact to net revenues

• Incentives for participation

TECHNOLOGY

• Less concerned about visual perfection; seeking authentic feel of campus or students

• Multiple engagement

E N G A G E P E R S P E C T I V E S T U D E N T S

H O W A R E Y O U

S U P P O R T I N G A D M I S S I O N S ?

VIDEO TOURS

• Looking safe and clean

• Labs

• School spirit – give it some feel

PORTRAY CONFIDENCE

• Ready to open messages

• Staff fully trained with new or updated safety protocols

• Flexibility options for late students or unwilling students who want to enroll, but not

SELF-GUIDED CAMPUS TOURS

• Staging prime spaces

• Risk Mitigation

• Staff Training

E N R O L L M E N T – S O C I A L D I S TA N C I N G

Half Return

• Double rooms become singles

• Common areas

• Labs

• Funding available is half

Staggered Start / Stops

• Online for first 4 weeks

• Move in for 8 weeks

• Final 4 weeks at home

Most Return

• Residence halls

• Lecture halls

• Dining halls

• Welcome sessions

V A L U E A D D O F AT T E N D I N G

EASE IN STARTING

• Deadlines need to flexible

• Options

• Funding / payment plans

• Incentives for

MEETING NEEDS

• Tools

• Services

• Care

• Compassion

• Flexibility

WORTH THE INVESTMENT

• Distinctive programs or

experiences

• Training and online

engagement tools

• Tout successes of spring

Q u e s t i o n s