Introducing Hollywood’s Best Customers pot

Presentation to: Introducing Hollywood’s Best Customers Vuze User vs.. national sample of men and women, N=606  All respondents were required to be 18-44 years of age and access the In

CONFIDENTIAL AND PROPRIETARY Copyright 2009 by Frank N Magid Associates, Inc Any duplication, reproduction or usage of this document or any portion thereof without the written consent of the firm is prohibited

Presentation to:

Introducing Hollywood’s Best Customers

Vuze User vs General Internet: Comparative Data

June 2, 2009

1 © 2009 Frank N Magid Associates, Inc

Demographics:

Vuze Users Skew Single, Male, Fully Employed, With No Children

48%

51%

33%

50%

69%

55%

53%

85%

No Children

Full-time Job

Single

Male

Vuze User General Internet

Methodology

 Vuze User U.S national intercept sample of men and women, N=693

 General Internet U.S national sample of men and women, N=606

 All respondents were required to be 18-44 years of age and access the Internet at least once a week

 Margin of error +/- 4.1% on total sample comparisons at 95 percent confidence level

Spending Power:

Vuze audience skews slightly younger than the General Internet, but still has an equal share of high income

households:

17% Vuze HH Income > $100K

2 © 2009 Frank N Magid Associates, Inc

Spending Power:

Vuze users are Hollywood's best customers.

13 7

6

16 9

8

Purchased On DVD

Rented For Fee Attended In Theater

Avg # Movies Consumed / Year

(Vuze vs General Internet)

Vuze User General Internet

+34%

+34%

+24%

vs.

General Internet

Q In the past 12 months, approximately how many full-length feature movies, if any, have you…?

They purchase more movie tickets, DVDs, and rentals than average Internet users

3 © 2009 Frank N Magid Associates, Inc

Spending Power:

Vuze users are early adopters building the connected living room of the future.

They spend on HDTVs, newer and more expensive computers with bigger screens, and the latest tech devices.

Q Which of the following technology products do you own? Select all that apply.

Q When was the computer you primarily use to connect to the Internet purchased?

Q What was the total price of the computer (including hard drive, monitor, keyboard, mouse, operating system software, etc.) you primarily use to connect to the

Internet?

Q What is the size of the screen for the computer monitor you primarily use to connect to the Internet (diagonal measurement in inches)? If you use more than one

Television

Computer

Devices

9%

27%

28%

39%

56%

8%

6%

28%

60%

31%

35%

41%

53%

63%

20%

29%

38%

65%

Media Center PC Blu Ray DVD Player

Smartphone Home Theater Next Gen Game Console More Expensive (>$2,000) Bigger Screen (>20") New in last 12 months

Own an HDTV

Vuze User General Internet

4 © 2009 Frank N Magid Associates, Inc

Time Spent

Bad news for liveTV– good news for online distribution: Vuze users are spending a

lot of time in front of their HDTVs… but they're watching more than just TV.

They spend more time watching online video - on both their computer and their TV.

Vuze Users are leading the way to multi-platform consumption

Q.How often are you watching the following in comparison to a year ago?

Q.During a typical week, Sunday-Saturday, approximately how many hours per week do you spend using the Internet with a

computer – not including email?

Q.How often, if ever, do you do the following Internet activities?

12%

22%

16%

23%

18%

21%

20%

43%

50%

33%

13%

40%

Watch streaming video on TV

(Daily)

Watch streaming video on computer

(Daily) Watch downloaded video (Daily) Weekly hours spent on Internet Weekly hours spent watching TV Report watching less "live" TV

Vuze User General Internet

hrs

hrs hrs

hrs

5 © 2009 Frank N Magid Associates, Inc

Influencers:

Vuze users are more socially connected, ahead of the curve on technology

purchases, and influence the purchase decisions of others

General Internet

Vuze User

41%

45%

52%

61%

Frequently share

opinions about new

technologies

First or ahead of the

curve when buying new

technologies

Vuze User General Internet

Vuze Users are

opinions leaders with

the power of large

social circles

300 people

193 people

Average Number Of People

“Connected To” Via Social Web Sites

Q Which of the following best describes your adoption of new technologies? New technologies may be new personal or

professional electronics, software, or services Select one

Q.Which of the following best describes your opinions about new technologies? Select one

Q.Consider all the social networking web sites and tools like Facebook, LinkedIn, Twitter, etc., of which you are member

Excluding any duplications, approximately how many people are you “connected to” on these sites?

6 © 2009 Frank N Magid Associates, Inc

for more info contact:

Chris Thun

cthun@vuze.com