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Attributed to Libby Rittenberg and Timothy Tregarthen Saylor.org Figure 9.7 Applying the Marginal Decision Rule The market price is determined by the intersection of demand and supply.

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Attributed to Libby Rittenberg and Timothy Tregarthen Saylor.org

Figure 9.7 Applying the Marginal Decision Rule

The market price is determined by the intersection of demand and

supply As always, the firm maximizes profit by applying the marginal

decision rule It takes the market price, $0.40 per pound, as given and

selects an output at which MR equals MC Economic profit per unit is

the difference between ATC and price (here, $0.14 per pound);

economic profit is profit per unit times the quantity produced ($0.14 ×

6,700 = $938)

Rule" to compute Mr Gortari’s economic

profit Economic profit per unit is the difference between price and

average total cost At the profit-maximizing output of 6,700 pounds of

radishes per month, average total cost (ATC) is $0.26 per pound, as

shown in Panel (b) Price is $0.40 per pound, so economic profit per

unit is $0.14 Economic profit is found by multiplying economic profit

per unit by the number of units produced; the firm’s economic profit is

thus $938 ($0.14 × 6,700) It is shown graphically by the area of the

shaded rectangle in Panel (b); this area equals the vertical distance

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