Stanford d.school Design Process... Start with people — human centered Multidisciplinary — many perspectives Iterative — learn through trial and error Key Elements... Stanford d.scho
Trang 3Human-Centered
Design
Trang 4Stanford d.school Design Process
Trang 6Start with people — human centered Multidisciplinary — many perspectives Iterative — learn through trial and error
Key Elements
Trang 7Stanford d.school Design Process
Start with people — human centered Multidisciplinary — many perspectives Iterative — learn through trial and error
Trang 8Overview
Introductions Human-Centered Design Process Mobile Phone Use in Rural Kenya Improve Design
Motivate other Innovative Interventions Summary
Trang 11M-Development
Trang 13Stanford d.school Design Process
Trang 16To develop empathy:
Observe Engage Immerse
Ideo.org Process
Trang 17Observe
Trang 18Engage
Trang 20Immerse
Trang 21Lack of Mobile Phone Credit (Airtime)
Phone Charging Issues and “Spoiled Batteries”
Learning to Use the Mobile Phone
More
Trang 24
=
Trang 251.4 billion people lack access to electricity
(World Energy Outlook, 2009)
Trang 26Phone Charging
Trang 27Battery Problems
Trang 28• Stolen/replaced at charging kiosk
• Secondhand phones
• Poor quality chargers
Trang 31
“Red and Green Button Use”
Trang 32Phones are good and they help a lot, but the common challenges
people normally have are because
of level of education
Sometimes you have a program
and you don’t even understand , you don’t know how to use it It has been computerized and most of
us have never used a computer
Trang 34Stanford d.school Design Process
Trang 39Summary
Human-Centered Design Process Developing Empathy
Mobile Phone Use in Rural Kenya
Improve design and to motivate other innovative and creative technological interventions
Trang 40Acknowledgements/ Funding
Grants from the NSF/CRA’s CI Fellows Program
supported this research Thank you to Professor Laura
Murphy at Tulane University
Trang 41Susan Wyche spwyche@msu.edu
Thank you!