UK_Aid_Match_Concept_Note_Hope and Homes for Children

HHC Rwanda, Kigali, Gasabo District, Nyarutarama Road corner SECTION 2: BASIC INFORMATION ABOUT THE PROPOSED PROJECT 2.1 Project title - must be 1 concise sentence maximum 200 characters

UK AID MATCH CONCEPT NOTE FORM

This concept note form is designed to allow you to provide the information that DFID needs to assess how well your proposed appeal and project/programme fits the UK Aid Match criteria Your concept note should set out the underlying idea of the proposal and what your appeal and project/programme will deliver

Please read the UK Aid Match Guidance Notes (G1) before you start working on your concept note to ensure you understand and take into account the UK Aid Match funding criteria

IMPORTANT INFORMATION ON COMPLETING THE CONCEPT NOTE FORM

 The concept note form must be completed using Arial font size 12

 Section 3 of the concept note form must not exceed a total of 4 A4 pages

 Please do not alter the formatting of the form and guidance notes

We do not accept hard copies

Concept notes received after the deadline will not be considered

You may submit only one concept note in each UK Aid Match funding round You will only

be eligible for match funding for one appeal per year

If you have a written agreement from your communications partner, please send this with your concept note

UK AID MATCH CONCEPT NOTE FORM

Application reference number (added by DFID):

SECTION 1: INFORMATION ABOUT THE ORGANISATION APPLYING FOR FUNDS

1.1 Organisation name Hope and Homes for Children

1.2 Registration or charity number (If

applicable)

1089490

Salisbury Wilts SP34LZ

1.5 Main contact person details Name: Rebecca Allenby

Position: Head of Grants Email: Rebecca.allenby@hopeandhomes.org Tel: 01722790111

1.6 What is the name of your appeal ? Unlocking Futures for Children

1.7 What is the name of your

communications partner(s)?

Mumsnet, Grazia, Eastern Daily Press, Riviera Travel, Bear Grylls, Nick Hewer, Natalie Pinkham, Olga Kurylenko, Socialfuel, Clarion

Communications, Salisbury Journal,

1.8 Do you have a written agreement

from your communications partner ?

Yes

1.9 Is your organisation a UK-based

not-for-profit organisation? Yes

1.10 What was your organisation's income in each of the last 3 years (In GB pounds This

figure should be taken from your most recent audited or approved accounts)

Please also provide the average income for this period

Average Income for the 3 year period £6,795,643

1.11 If you are applying as a formal consortium, please list all of the member organisations

in the consortium (note that all members of a consortium must be UK-based not-for-profit organisations.)

1.12 Implementation Partner(s) List all implementation partners i.e those that will be managing

project funds, putting the main partner first This list must include all offices of the applicant that have a role in the project

HHC Rwanda, Kigali, Gasabo District, Nyarutarama Road corner

SECTION 2: BASIC INFORMATION ABOUT THE PROPOSED PROJECT

2.1 Project title - must be 1 concise sentence (maximum 200 characters including spaces),

which includes 3 pieces of information:

i) what change the project will make

ii) who will benefit from the project

iii) the country(ies) in which the project will take place

Reducing poverty and family breakdown among the most vulnerable children and families in

Rwanda and East Africa by supporting the transition from institutional care to family and community based care

2.2 Where will the project be

implemented?

(List the country(ies) Please check that

all named countries are eligible for UK

Aid Match funding)

Rwanda and East Africa Region

2.3 Locality(ies)/Region(s) within

country(ies)

The project will be implemented nationally

2.6 Estimated project duration

2.7 What is the likely total cost of the

project? (In GBP sterling)

£906,600

2.8 How much of the total project cost

(In GBP sterling )would you expect to

be funded by a UK Aid Match grant,

and what percentage does this

represent?

i) £680,000 ii) 75%

SECTION 3: FURTHER INFORMATION ABOUT THE PROPOSED PROJECT

(Maximum 4 pages for the whole of Section 3)

3.1 Which of the Millennium

Development Goals will your

project aim to address?

(Please identify up to three

MDGs in order of priority Insert

'1' for primary MDG focus area;

'2' for secondary MDG focus

area and; '3' for tertiary MDG

focus area)

1 Eradicate extreme poverty and hunger 1

2 Achieve universal primary education

3 Promote gender equality and empower women

4 Reduce child mortality

5 Improve maternal health

6 Combat HIV/AIDS, malaria and other diseases

7 Ensure environmental sustainability

8 Develop a global partnership for development

3.2 What is the evidence that this project is needed at this time, in this location?

Globally, an estimated eight million children are growing up in institutional care (UNICEF 2009) For every child in institutional care there are thousands on the brink of separation from their families Evidence from as early as the 1890’s demonstrates the profoundly negative impact of institutional care on children’s physical, emotional and behavioural development (Chapin 1890, Bowlby 1940, Browne 2009) Institutional care infringes upon a child’s right to a family life as set out in the United Nations Convention on the Rights of the Child (UNCRC) Institutional care is both a symptom and a cause of poverty The majority (94 – 98%) of children placed in institutions have at least one living parent (Browne et al, 2005; 2006; Carter, 2005; Tobis, 2000) Studies consistently show that

poverty is a driving force behind children’s placement into institutions For example, a study in Sri Lanka, Bulgaria and Moldova found that “poverty is a major underlying cause of children being received into institutional care and that such reception into care is a costly, inappropriate and often harmful response to adverse economic circumstances.” (Williamson and Greenberg 2010)

Children growing up in institutions have dramatically reduced opportunities; their ability to develop their potential is severely undermined (K Browne 2009, Carter 2005, Tobis 2000) Young people leaving care struggle to adapt to independent living and often resort to institutional care when they become parents (Csáky, 2009) Institutional care leads to intergenerational transmission of poverty Resources can be more effectively used to combat poverty if reallocated from institutions to

community-based support (Bilson and Cox, 2007) A study in East and Central Africa found

residential care to be 10 times more expensive than community-based care (Swales, 2006)

Supporting the transition from institutional to family-based child protection provides an opportunity

to break the cycle of poverty Hope and Homes for Children (HHC) is the leading organisation focusing on Deinstitutionalisation (DI) globally; the process of reforming child protection systems from institutional to community and family-based care DI is increasingly recognised as a driver of poverty reduction, with wide reaching development dividends including significantly improved educational and health outcomes for children and family resilience 45% of Rwanda’s population are poor and 24% extremely poor (DFID operational plan for Rwanda 2011 – 2015) Over 50% of the population are under 18 (UNICEF 2012) and we estimate that over 470,000 children are living

in families at risk of breakdown Across East and Central Africa governmental responses to the growing numbers of children in need of protection are weak; there is an over-reliance on

institutional care (Swales, 2006) Rwanda is one of the most advanced countries in the region with regards to allocating resources to strengthening families and preventing their separation The Constitution of Rwanda (2003) stresses the role of parents in protecting and promoting children’s rights Since 2001 HHC has been strengthening vulnerable families in Rwanda In 2012 we led in coordination with key partners the first institution closure We developed prevention services to stop the flow of children into the institution (supporting over 500 vulnerable families) and provided family based/family like care for all 51 children living in the institution We were subsequently asked by the Government to support them in conducting a national survey of institutions This revealed that over 3,200 children were living in 33 institutions in December 2011 The survey results and the success

of the pilot project catalysed the development of Rwanda’s Strategy for National Child Care

Reform The Strategy recognises that the transformation of institutions is an entry point to building sustainable child protection The momentum in Rwanda must now be continued Furthermore, our success at country level presents a unique opportunity to catalyse reform in East Africa and for the first time to clearly demonstrate the development dividends that DI brings This project entails three interrelated work streams: 1) Coordinating the national transition from institutional to family based care in Rwanda by focusing on three areas of work: policy development, building the capacity of the social workforce and direct work at community level to support children and families 2)Delivering a regional campaign for child protection reform, capitalizing on the increasing movement in Rwanda, Uganda, Kenya, Tanzania and Ethiopia towards ensuring vulnerable families are supported to care for their children and reforming child protection systems 3) Pooling the evidence from 1) and 2) to publish a study which captures the learning of national and regional reform, evidencing the linkages between reforming child protection in reducing poverty, specifically in an East African context, and providing the basis for scaling reform at the pan African level

3.3 What specific change to improve the lives of poor people is this initiative intended to

achieve?

In Rwanda: Through national reform in Rwanda over 470,000 children living within the most

vulnerable families in the poorest communities will be supported through the community services created as a result of DI Their families will be supported to reduce their vulnerability, create a sustainable path out of poverty and develop the resilience required to stay together and care for their children Over 3,200 children currently living in institutional care will have the opportunity to grow up in family based care, with significantly improved health, education and wellbeing

outcomes Rwandan children will no longer be placed in institutional care The pace of this project over the next three years will be determined by the level of funding available

In the East Africa Region: Children growing up in institutions and families at on the brink of

breakdown in target countries will benefit from increased political commitment to child protection reform, a transfer of funding from institutional care to community based support and increased technical knowhow among NGOs involved in driving the transition The number of children and families to benefit will be confirmed as part of the scoping exercise outlined in 3.3

Globally: Vulnerable children and families will benefit from an increased understanding among key

actors in child protection reform of the development dividends engendered by child protection, and

a resulting acceleration in the implementation of the UN guidelines on alternative care

3.4 How will the change be achieved? Describe briefly the main activities which the project will

undertake and how these will lead to the anticipated change

This project is easily scalable by a) adjusting the pace of capacity building activity in Rwanda b) reducing/increasing the number of target countries included through the regional work

In Rwanda we will reduce poverty, vulnerability and family breakdown by:

- supporting the national roll out of ‘Community Development Networks’ (CDNs) across Rwanda, mobilising key community actors to identify families in extreme poverty and at risk of separation, provide a package of support (e.g income generation, counselling and referrals to other services), seek alternative care where separation cannot be prevented, and monitor children at risk in the community including those reintegrated with families from institutions

- Setting up community development committees to provide on-going support and advice to

families, helping them understand the harmful effects of institutional care, identify strategies to address poverty and risk of separation and increase awareness of the support available to them -Developing training materials on the development of CDNs to be included in the training curricula for the national social workforce which is being developed in partnership with Tulane University and delivered by HHC in partnership with the National Childcare Commission and UNICEF

-Identifying and supporting NGOs working with children and families to share promising practices and gain skills to address the inappropriate use of institutional care to address poverty

-Developing a guide in partnership with the Government of Rwanda to show how the resources from institutional care can be reallocated to community development with a focus on children

-Developing training materials for NGOs and the national social workforce to build their capacity to support children and families in communities and transition children out of institutional care

-Conduct a mid-term evaluation of the project against objectives

At regional level in East Africa we will:

-Map the national situation of children in institutional care and those at risk of separation in Uganda, Kenya, Tanzania, Ethiopia, including government policies, existing child protection provision and NGOs working with children and families

-Identify up to two countries where the preconditions for change are in place and where our

intervention will yield the highest impact

-In the target countries identify NGOs working with children and families in communities and those

in institutional care and build their capacity to address reliance on institutional care and provide family and community based support

-Develop a regional guide for governments on how to better utilise the resources currently invested

in institutional care in community initiatives supporting families at risk of separation and children returning from institutional care

-Develop a ‘how to’ guide for private donors to make the transfer of resources from institutional care

to communities and families

3.5 What evidence exists from past experience (yours, your partners, or other

organisations) to indicate that this approach is likely to be successful?

For the past 15 years, HHC has transformed child protection systems through direct interventions in

15 countries More widely HHC has assembled alliances with over 20 national NGO partners

across a further 12 countries and is recognised as the leading organisation in whole-scale high quality DI, with its model of change recognised as best practice by the WHO and UNICEF

In Rwanda HHC has led the first successful closure of an institution for children in the country Our internal project evaluation showed significant improvements in the outcomes of children across all wellbeing domains including, physical and psychosocial, motor and educational performances This pilot enabled HHC to work in partnership with the Ministry of Gender and Family Promotion

(MIGEPROF) to obtain an accurate overview of the current institutional system and inform policy reform on childcare The combined impact of this was the creation of a government approved National Strategy for Child Protection Reform It is vital that we capitalise on this momentum

through direct implementation, technical assistance and capacity building to ensure the reform is high quality Our proposed regional focus is also based on previous successful experience Our programme in Romania has acted as a catalyst for the promotion of child protection reform across Europe in countries with similar social and economic circumstances Over the past 15 years the numbers of children in institutional care in Romania have decreased from 110,000 to below 9,000 HHC has driven through new legislation which makes it illegal for children under two to be placed in institutions and secured the funding that has put them on track to complete the reform of child care

in Romania Building on this success we have facilitated exchange visits, provided technical

assistance and created demonstration projects piloting child protection system reform in

strategically targeted areas across Central and Eastern Europe This has given us the credibility and evidence to support governments in their reform, bring together civil society actors in a co-ordinated manner, for example through a pan European campaign Opening Doors, and advocate for political and financial support In 2013 HHC played a critical role in negotiating DI as one of the EU’s priorities for its €325 billion budget over the next seven years We now have an opportunity to translate our experience from Romania to Rwanda, capitalise on our early successes in Rwanda and build the momentum for the emerging trend for DI and child protection system reform in the East Africa region This project will allow us to capture the learning and evidence to further support the development dividends created through child protection reform

3.6 Who has been involved in the design process so far?

HHC Rwanda, in consultation with children, families, local authorities, other NGOs, the Rwandan Government and social workforce, UNICEF, USAID, DECOF and The Better Care Network who have just opened a regional office in Kigali This is extremely timely as it will draw attention and

support for the issue of child protection and provide a focal point for organisations involved in child protection to share practice and coordinate actions

3.7 Why do you consider the proposed project to offer good value for money, in terms of the

anticipated benefits and impact on poverty compared to the overall cost of the intervention? This project will support the transition from institutional to family and community based care; a more cost-effective system of care as found by numerous studies (Carter 2005; Bilson and Cox 2007; Tobis 2000, World Bank 1997) Value for Money has been considered in every area of programme

design This project will achieve national and regional impact by influencing national policies and

developing guidelines for governments in target countries It will achieve a multiplier effect by building the capacity of the communities, social care work force and partner NGOs involved in supporting families As an indication of scale we estimate that each of the social care work force trained will work with support circa 100 children per year, with a reach of 500 children over a 5 year period By working with Governments and through existing community structures we limit the

number and value of inputs needed to achieve our outcomes As a result of this project

Government and donor funding will be directed to sustainable community and family support

initiatives rather than expensive and damaging institutions Family based care and child centred community development is proven to yield better outcomes for children and families (Bowlby, 1969 , Glaser, 2000, Beckett et al., 2002; Fisher et al., 1997) The project design is based on a proven model shown to be effective in a range of contexts Financial inputs will be monitored and analysed

alongside project results Our procurement policy meets sector norms and includes clarity on the

specification of goods or services to be purchased, cost comparisons between suppliers and bulk purchasing where it will result in substantial savings HHC has passed DFID’s due diligence

process for a GPAF grant for our work in Sudan in addition to other significant due diligence

processes, including a multi year, multi-million pound grant from the Absolute Return for Kids

3.8 How will the proposed project impact positively on the situation of women and girls, as

well as any other groups which are disadvantaged or excluded groups in the local

project context?

Children without adequate care and protection are commonly stigmatised and excluded, and have inequitable access to education, health, social protection and justice (West & Delap, 2012) Those growing up in institutions are among the most disadvantaged and marginalised in the world (Csaky 2009) This project will significantly reduce the numbers of children separated from their families and entering institutions by supporting the transition from institutional to family based care and ensuring that families are supported to find a sustainable path out of poverty and care for their children This project will have a positive impact of the situation of women and girls Women in Rwanda are more likely to be extremely poor than men, and have less means to raise their

standard of living (DFID operational plan for Rwanda 2011 – 2015) Vulnerable mothers will have

increased access to community based support services allowing them to combat poverty and prevent the unnecessary institutionalisation of their children The project will impact positively on disabled children who can be overrepresented in institutions as a result of stigma, social exclusion and limited support for families caring for children with disabilities (Delap & Saunders et al, 2012 ) Disabilities are exacerbated by poor standards of care in institutions, especially for children under three (This age group is highly represented amongst entries to institutions in Rwanda; 37.5% were aged 0-3 when they entered (MIGEPROF, HHC, 2012)) This project will provide access to

community based support for families of children with disabilities to enable them to care for their children at home in an environment that will nurture children to reach their potential

SECTION 4: INFORMATION ABOUT THE APPEAL

4.1 What is the name of your appeal?

Unlocking Futures for Children

What is the start date of your appeal? 8th September 2014 What is the end date? (maximum appeal length 3 months) 8th December 2014

(3 months) Will your appeal communications focus on one or more specific countries? If so, please name them

The focus will be on Rwanda, the ask will be for funds towards our general work

Does your appeal form part of or coincide with any other campaign your organisation will be running either directly before, after or during your appeal?

The appeal coincides with our 20th Anniversary Year which has enhanced our planned fundraising activity this year

4.2 How much do you expect to raise in eligible donations from UK

4.3 By what methods do you anticipate raising this amount? Where

possible, please estimate the amounts you expect to raise via

each of the methods below

Estimated amount

Media campaign

£30,000 Warm HHC Mailing

Organisation or partner events (eg fetes, auctions) £200,000

Corporate Triathlon

£40,000

20th Anniversary Dinner Volunteer fundraising activities (including sponsorship etc) £60,000

Support Groups

Major gifts

4.4 How will you verify

(i) the number of individuals making eligible donations to your appeal and

(ii) the total amount eligible for match funding?

The UK Aid Match appeal will be allocated a specific code on our relationship management database, Raisers Edge All donations coming into the organisation via the DFID Aid Match appeal will be coded accordingly and we be able to run reports detailing the number of individuals who have donated and the total amount eligible for match funding

4.5 a What is the total estimated audience reach for your appeal

(opportunities to view) that you expect to achieve through

both your own and communications partner(s) channels,

including supporters that subscribe to your mailing lists?

13,744,749

b What is your total supporter base (i.e how many individuals

do you reach through direct communications to individuals in

your organisation’s database)

7,000

c Subtract your answer to b from your answer to a, to give your

estimated eligible opportunities to view 13,737,749

d What are the estimated eligible opportunities to view for

reporting back on how the money has been spent and who

has benefitted at least once in the 12 months following the

appeal

13,611,749

4.6 Show how you have reached your estimated opportunities to

view figures, by indicating what opportunities to view you expect

to achieve through each of the channels below:

Appeal (including reporting the total raised shortly after the end of the appeal)

Reporting back

Community networks (faith groups, schools, places of worship,

special interest groups, bloggers – start a new line for each)

Newspaper articles Eastern

Daily Press 45,000 per article x 3 articles total = 135,000

Salisbury Journal 18,000 x 3 articles

=54,000

Combine

d total 189,000

Eastern Daily Press 45,000

Salisbury Journal 18,000

Combined total 63,000

432,000 x 2

Articles

= 864,000

Combined total 864,000

Grazia 432,000

Total

432,000

radio day will be held

as part of appeal launch Advertising (specify what types, e.g magazine, newspaper, TV,

street)