3. Nakitech_SEO and Web Traffic

3. Nakitech_SEO and Web Traffic

SEO and Web Traffic

Presenter: Nguyen Anh Duc – CEO Nakitech Corp

Cell Phone: 0935982718 Email: duc.nguyenanh@nakitech.net

• Search Engine Optimization - A great way to increase

website traffic Search engine optimization provides a way

to optimize the traffic on the website by improving the

website ranking on search engines and helps a business

website to appear on the first page of a search engine

• This Module will give you an insight about how search

engines work and develop SEO strategies

SEO Course Modules

• How Search Engines Works?

• Introduction to SEO

• Factors to get higher ranking in search results

• SEO Process

• SEO Tools

• SEO ROI

• Search Engine Penalties

• SEO Best Practices

• Increasing Website Traffic

How Search Engines Works?

• What is a search engine?

• Classification of search engine

• Terminology Required

• Working of search engine

• Search Engine Indexing

• Local Search and SEO

• Local Ranking Factors

• How Search engine rank pages

• Page Rank

• Crawl Rate

Introduction to SEO

• What is SEO

• Why Search Engine Optimization

• Evolution of SEO

• Google universal search and SEO

• SEO keywords

• On-page/On-site Optimization

• Off-page/Off-site Optimization

• Factors to get higher ranking in search results

• Meta Description

• Sitemap

• URL slug

• Header Tag

• Title Tag

• Keyword

• Internal Links

• Content

• Image ALT and Title Tags

• Keyword Density

• Domain Authority

• Sandbox Effect

• Search Engine Submissions

• Directory Submissions

• Article Writing and submissions

• Press Release writing and submissions

• Blog Posting and comment writing

• Classifieds posting

• Forum Posting

• Business Listing

• Social Bookmarking

• Social Networking

• RSS Feeds

SEO Process

• Define Objectives and Goals

• Research and Analyze

• Tuning the page

• Incorporating SEO in website Design Process

• Generating SEO friendly URLs using URL rewriting

• Develop site structure, Navigation and Sitemap

• Submit to Directories

• Build Links

• Reporting, analysis and maintenance

SEO Tools

• SEO Suite

• Web CEO SEO Suite

• Google Analytics

• Google Keyword Planner

• Google AdSense

• SEMRush

SEO ROI

• Measuring SEO ROI

• ROI

• Lead And Sales

• Cost per lead/sale

• Average Customer lifetime value

• Conversion rate

• Conversion rate per keyword

• Organic traffic

• Rankings

• Conversion Source

• Incoming links

• Page Rank

• Pages indexed

Search Engine Penalties

• Types of Google SEO Penalties

• Wrong/Bad Bad SEO Practices

• Over-optimization

• Removal of www

• Duplicate content

• Paid links

• Content farms

• Cloaking

• Page Hijacking

• Referrer log spamming

• Sybil attack

• URL redirection

SEO Best Practices

• Great user experience

• Lead generation vs Website

• SEO myths

• Common SEO mistakes

• Do’s And Don’ts

• SEO Future

Increasing Website Traffic

( Secret will be disclosed during course)

THANK YOU !

Nam Kinh Technology Corporation (Nakitech Corp)

• Address: 5 Floor – PaxSky Tower, 123 Nguyen Dinh Chieu Street,

6 Ward, 3 District, Ho Chi Minh City.

• Hotline: 0935 982 718 – 0907 053 773

• Email: info@nakitech.net Website: http://www.nakitech.net