Nakitech_Introduction of E-commerce and Internet Marketing

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Introduction of E-commerce and Internet Marketing

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Presenter: Nguyen Anh Duc – CEO Nakitech Corp

Cell Phone: 0935982718 Email: duc.nguyenanh@nakitech.net

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• Internet marketing or Digital marketing or Online Marketing generally refers to the selling, promoting products

and services via internet through websites, e-mail, social media and other online media.

• It combines creative and technical features of the Internet with design, development, advertising and sales using

websites with effective contents for a product or service The use of the Internet increases interactions and

engagement between customers and the brand

• This module is an introduction to the Ins and Outs of the internet marketing & ecommerce and learns internet

marketing techniques

Namkinh Technology Corporation

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Introduction of E-commerce and Internet Marketing Course Modules

• Understanding E-Business and E-Commerce

• Introduction to Internet Marketing

• Stages of Internet Marketing Planning

• Internet Marketing Techniques

• Guidelines for a Successful Internet Marketing

• E-Commerce and Internet Marketing Policies

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Understanding E-Business and E-Commerce

• Benefits of E-Business Using the Internet

• Evolution of E-Commerce

• Skills required for a Successful Marketer

• E-Commerce Classification

• Types of E-Business Models

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Introduction to Internet Marketing

• Why to Use Internet for Marketing

• Impact of Internet on Businesses

• Benefits of Internet Marketing

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Stages of Internet Marketing Planning

• Determining corporate Business strategy

• Evaluating the market and customer needs

• Organizing market research information in logical units

• Developing market strategy

• Determining the type of customer experience

• Preparing information for the product that a Business wants to provide

• Planning the marketing program

• Evaluating the results and accommodating feedbacks

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Internet Marketing Techniques

• Email Marketing

• Video Advertising

• Banner Advertising

• Affiliate Marketing

• Blog Advertising

• Podcast Advertising

• Advertising on Search Engines

• Social Media Advertising

• Mobile Advertising

• Viral Marketing

• Limitations of Internet Marketing

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Guidelines for a Successful Internet Marketing

• Preparation

• Discipline

• Flexibility

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E-Commerce and Internet Marketing Policies

• Types of Policies

• Use Policy

• Copyright and Trademark policy

• Links and Third Party Content Policy

• Privacy Policy

• Indemnity Policy

• Liability Policy

• Arbitration Policy

• Security Policies

• Policy Content

• US CAN-SPAM Act

• Laws Against E-mail Spam

• Minnesota Law Against E-mail Spam

• U.S Communications Decency Act

• Digital Millennium Copyright Act

• SPY ACT

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THANK YOU !

Nam Kinh Technology Corporation (Nakitech Corp)

• Address: 5 Floor – PaxSky Tower, 123 Nguyen Dinh Chieu Street, 6 Ward, 3 District, Ho Chi Minh City.

• Hotline: 0935 982 718 – 0907 053 773

• Email: info@nakitech.net Website: http://www.nakitech.net

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