END MODULE ASSIGNMENT module business practice explored code ASSIGNMENT 2

- The party's concept will be zombie, as it is the most popular choice 96 votes and this concept is also suitable for Halloween day- Four activities will be held at the party: fashion sh

Module: Business Practice Explored

Code:

Grade (in number):

……… Student: Nguyễn Thanh Nhi

Grade (in words):

……… Student ID: 2145519128 Examiner 1

Cohort: K59BFA (Signature & Full name)

……… Semester: II

Examiner 2 Academic year: 2021-2022 (Signature & Full name)

Head teacher: Trần Quốc Trung ……… Submission date: 29/03/2022

Student’s signature:

Ho Chi Minh City, March 2022

UNIVERSITY OF BEDFORDSHIRE FOREIGN TRADE UNIVERSITY

SCHOOL OF BUSINESS HO CHI MINH CITY CAMPUS

Except where reference is made in the text of the end-module assignment, this

assignment contains no material published elsewhere or extracted in whole or in partfrom an assignment which I have submitted or qualified for or been awarded anotherdegree or diploma

No other person’s work has been used without due acknowledgements in the

1 Introduction:

According to the request of my event organization company, I will provide costed plan for a Halloween party for students from the international education department of FTU

II This report will have three main contents: marketing strategy, human resource

requirements, and financial details In addition, every decision I make will have a

justification

2 Marketing mix:

Through the survey, we know the needs of international students at FTU II for a

Halloween party (LINK SURVEY)

2.1 Product:

- We decided to plan the Halloween party because the students thought this party:

• Provides an opportunity for them to connect and make many new friends

• Show their creativity by dressing up as their favorite characters

• Become more acquainted with Western culture

• Have a fun playtime

- We will organize the party on the lawn because it is not only the most popular choice (83 votes) but also has the capacity of serving up to 2000 guests (according to Van Thanh Tourist Village) Therefore, the lawn is very suitable for party games

- The party's concept will be zombie, as it is the most popular choice (96 votes) and this concept is also suitable for Halloween day

- Four activities will be held at the party: fashion show (77 votes), treasure hunt game (70 votes), make a video/take photographs (64 votes) and modern dance (44 votes) for the following reasons:

• The four activities with the greatest amount of votes

• There are four activities that will make the party more exciting because too few games are one of the reasons that makes them discontented in a party (according to the survey)

• These four activities that are appropriate for a Halloween party

- We will provide parking in the Van Thanh tourism area parking lot to avoid customers having to struggle to find a place to park their vehicles

- The party will be held on Saturday or Sunday because most students prefer to attend a party

on weekends, according to a survey (102 votes)

- According to the students, they want the party to take place in the evening the most (98 votes) and the time they are willing to spend for the party with the highest number of votes is 3-4 hours (81.5%)

- Gifts : each activity will choose three winners who will get a Halloween t-shirt

- We will not provide food or drinks at this party since the students prefer to spend their time enjoying activities, don't want to affect their makeup, and seem to be terrified of sharing a table with strangers

Services:

- We will provide a cleaning service before and after the party because 82 respondents (1st highest) expressed dissatisfaction with the venue's poor hygine.

- Decoration services : create a Halloween atmosphere to attract participants and make the party less boring

- Prepare program planning (questions, "treasure," hiding place, gift, dance band,…) for activities so that the program runs smoothly

- Vehicle security service and security service : ensure the safety of customers' property to make customers feel safe enough to participate in the party

- MC : lighten the mood and guide the program's activities

- Lighting and sound services : make the party lively and spooky

- LED screen : help customers to see the stage and keeping track of the program's progress

- Filming and photography services : take photos and make a video

Quality:

- Van Thanh tourist village is rated 4.2 stars by 2011 reviewers on Google, showing that the quality is quite good The space is spacious(over 8 hectares), airy nature and is known as the " Ốc đảo xanh mượt giữa lòng Sài Gòn”

2.2 Price:

- We use the following Halloween party’costs to calculate ticket price for a customer

(Number of target customer: 600 people):

• The cost of renting a lawn is 167,000VND/person

• The cost of renting equipments (sound+light+stage+LED screen) is 44,000VND/person

• Decoration fee is 5,000VND/person

• The cost of “treasure hunt” activity is 3,400VND/person

• Staff hiring costs is 113,000VND/person

• Photography and video cost 3,400VND/person

• Preparation for possible risks cost 8,400VND/person

 Total cost: 344,200VND/per person

- Total cost plus 10% profit (target revenues)=378,620VND

- As a result, in order to conduct a successful Halloween party, the goal number of customers must be 600, with a ticket price approximately equals to 380,000VND/per ticket Each ticket we will earn 35,800VND=>the total profit: 21,480,000VND (minus the gifts’ cost, it would be

20,660,000VND)

- This ticket price is also very suitable for the amount of money customers are willing to pay for the Halloween party, which ranges from 350,000 VND to 400,000 VND, accounting for 77.8 %(84 votes out of 108 respondents)

2.3 Place:

Channels:

- Our main channel is Facebook, specifically the fanpage “Đào tạo quốc tế- ĐH Ngoại

Thương TP.HCM” to deliver more information to customers because

• We discovered through surveys that customers spend the most time on Facebook (97 votes)

• The fanpage “Đào tạo quốc tế- ĐH Ngoại Thương TP.HCM” is the private page of the FTU2 international education department

- Tickets will be available both online and offline to ensure students without a bank account can also purchase tickets:

+ We will attach a link to each post for students to fill out, and then a registration

number will be emailed to them They may pay via money transfer apps such as

Momo, Sacombank Pay, and others We will send them a QR code after they havepaid for the ticket so that they can scan it to enter the gate

- Advertising promotion : Halloween is one of the festivals that helps us access the customs and habits of Western culture This is also an opportunity to expand the relationship between all students of the international education department as well as create a playground for them to have fun

- Our company will choose to advertise the party information on Facebook in the evening because this is the media as well as the time period most used by customers

- We will contact the following Facebook pages to inform customers about the party: Đào tạo quốc tế - ĐH Ngoại Thương TP.HCM, FTU Connection, FTUNEWS, FTU Zone since they are news and information sites that link with international education department’s students.

2.5 People:

The staff needed for this party will include 49 people:

• Event specialist (1 person)

• Social media staff (3 person)

• Ticket sales staff (3 people)

• Stage technician (3 people)

• Light and sound engineer (4 people)

• Event decorator (5 people)

• Security officer in lawn (5 people), security officer in parking lot (5 people)

Preparation During event Post-event

Ticket sales staff Light and sound engineer Event decorator

Security officer in parkinglot

Modern dance group

- When applying for these positions, employees must have these traits:

• Choose the right employees for each position and assign work for them

• Contact the relevant parties to hire equipments (sound, light, ) and create event

contracts

• Create program ideas, script content, MC script

• Survey of the party location to ensure that everything is fine and in accordance with the agreement

• Budgeting, preparing expenditure reports

• Evaluating event effectiveness

• Prepare necessary items for activities: + Treasure hunt:

 20 questions and 3 suggestions for each

 Place the widgets that contain the answers in various positions

+ Fashion show:  Prepare prize

 Find a modern dance group and sign the contract

- Social media staff:

• Write the content for the party's articles

• Contact the school clubs' fanpages and ask them to assist us in posting articles

• Answer customers' questions about the party on social media platforms

- Ticket sales staff: Design, print, collect customer information, and manage the number of tickets sold in both offline and online formats

- Stage technicians :

• Prepare fire prevention tools in various locations around the lawn area because there will

be a lot of electrical equipment that must be avoided in advance

• Prepare a backup generator and backup lights because the event will take place in the evening.

• Prepare medicine because with such a large number of guests, it is common for

customers participating in the program to have a stroke or to sustain an injury due to tripping,…

• Be ready for rain with large tents and umbrellas - one of the most common risks when planning outdoor parties

- Lighting and sound engineers:

• Prepare music and sounds for activities

• Equipment installation

- Event decorator: decorate the gate, stage, and lawn in accordance with Zombie's concept

- Cleaner: clean up the party place

During event:

- Begin welcoming customers from 5pm to 6pm

- The security officer in parking lot will guide customers to take their motorcycles to the parking lot and the way go to the front desk

- Receptionists: check the ticket or the QR and direct customers to the party area following the instruction board

- At 6pm MC will start the party

- Treasure hunt will be held from 6pm to 7:15pm:

• MC will read the question

• Give suggestions when there is still no answer

• The three people who discover the most treasures will each receive a Halloween t-shirt

- From 7:15pm to 8:30pm, the fashion show which will take place:

• MC will ask which guests want to join and invite them on stage (5 groups and 20 peopleeach one)

• MC gives them numbers and one by one they go on the catwalk

• The MC will then invite each person to take a step forward

• The three people who receive the loudest applause will be declared the winners and will each receive a prize

- The modern dance group will perform between 8:30pm and 8:45pm

+Decorate with dark colored backdrops, human skeletons, fake skulls and

zombies +Wide LED screen works well outdoors, is resistant to water, sun and

can display clear images from a long distance

+Make a misty forest with: fake trees, smoky pumpkins, bats, mysterious boxes,

old crumbling coffins, mummies and zombies On the tree hung bats, giant

poisonous spiders crawling and dried skeletons dangling

+Scary songs are often used on Halloween or in zombie movie

+Eventful music in fashion show and modern dance activities

+LED lights with yellow, orange tones set in pumpkins, devil face balloons

+The dim lighting system, which alternates between dark and bright, combined withcreepy sounds, creates excitement and curiosity for the audience

Positi No Requirements Responsibility/ Job Loc Star End Unif Unit

on &qualifications description atio t time orm cost

n time (VN

D)

Event 1 -At least 3 years -Plan for event -At -At -At For 15

specia experience -Select & manage the the the mal millio

(pre- degree in public -Manage the entire e e e es event

organizational, -Contact theanalytical, and service lessors tocoordinating negotiate and hire

-Excellentproblem-solvingabilities

-Multi-tasker

Social 3 -At least 2 year -Responds to all -At 8am 5:30 For 5

staff -A bachelor's customer questions, offic cloth n/ 1

-Understanding -Communicate to

of best practices school clubs to post

in social media information about-Capability to the party

Ticke 3 -At least 1 year -Increase the -At 8am 5pm For 5

event) required to meet customer’s phone rd

sales targets calls

communication number of tickets-Excellent sold for the day forMicrosoft Office event specialistsoftware and

ticketingsystems

Stage 3 -At least 2 year -Prepare backup -At 3pm 10:1 T- 5

event) -Good -Repair equipment

communication when problems-Flexibility to occur

handle situations -Dismantling the

equipment after the

Light 4 -At least 6 -Installation, repair -At 3pm 10:1 T- 1

event editing, mixing, equipment

event) exterior lighting the party

-Ability to after the event

followinstructions andmaintain aprofessionaldemeanor underduress

-Excellenttroubleshootingand diagnosticabilities

Event 5 -At least 1 year -Choose colors, -At 3pm 10:1 T- 800,0

decor experience paints, furniture, the 5pm shirt 00/1

and decoration skills the venue of the

-Dismantle the

event -Be physically cameras on a hours

and healthy to stand regular basis to

durin or walk for a identify disruptions

g long time, to run or illegal acts

event) in an -Investigate people

emergency, and for suspicious

to apprehend activitysuspects

Secur 5 -At least 1 year -Receive the -At 5pm 11p - 125,0

event healthy to stand customers

and or walk for a - Provide assistance

durin long time, to run to people in need

it's our customer

Recep 3 -At least 1 year -Check the ticket or -At 5pm 9:30 Lon 400,0

skirtorlongblackpant

event) -Excellent camera settings,

communication control lighting,-Proficient with film stock, audio,basic office cameras to achieveequipment the desired result

from the film

Clean 5 -At least 1 year -Clean, stock and -In 9:30 10:4 T- 160,0

MC 2 -Be confident at -Understand the -At 6pm 9pm For 1,500

motivator of -Be on time and

-Be able to -Get to know thememorise the guests andrunning order of understand what isthe show or expected of them

-Be professional professional,

at all times courteous+ready

for the unexpected

4 Financial details: Fixed cost:

• Salary for employees:

No Unit cost (VND) Total cost (VND)

Event specialist 1 15 million/1 event (reference 15,000,000

at Link)

Social media 3 5 million/1 person/1 event 15,000,000

Ticket sales staff 3 3 million /1 person/1 event 9,000,000

(reference at link)

technicians (reference at link)

Light and sound 4 1 million/1 person/1 event 4,000,000

 1 halloween t-shirt (free-size) costs 110,000VND/1 t-shirt on “Shopee”=>660,000VND

 10 peanut filled Chocolate Snickers candy bar(Energy Bar) 35g cost 160,000VND on

“Shopee”

• The cost of renting sound(10,000,000VND)+light(10,000,000VND) equipments, LED

screen(8m2)(5,200,000VND) and setting the stage(backdrop (12m2)(7,800,000VND) and bandstand (12m2)(1,440,000VND)) from “newlinks media”=>26,640,000VND

• Photographing and filming cost 2,000,000VND (from “newlinks media”)

• Decoration fee according to “IPARTY” company : 3,000,000VND

• The cost of brainstorming ideas and buying supplies for activities: 2,000,000VND

• The cost of preparing for possible risks: 5,000,000VND

Total fixed cost: 207,235,000VND

Variable cost:

• Parking fee: 5,000VND/ 1 motorcycle

Sales revenue: Y=380,000*X

Total costs: Y=5,000*X+207,235,000

Y=Y380,000*X=5,000*X+207,235,000

X=552Break even point:552 tickets