END MODULE ASSIGNMENT module business practice explored code ASSIGNMENT 2

Introduction:According to the request of my event organization company, I will provide costed plan for a Halloween party for students from the international education department of FTU I

UNIVERSITY OF BEDFORDSHIRE

SCHOOL OF BUSINESS

-*** -FOREIGN TRADE UNIVERSITY

HO CHI MINH CITY CAMPUS

Ho Chi Minh City, March 2022

Student: Nguyễn Thanh Nhi

FOR EXAMINERS ONLY

Grade (in number):

……… Grade (in words):

……… Examiner 1

(Signature & Full name)

……… Examiner 2

(Signature & Full name)

………

Module: Business Practice Explored

Ho Chi Minh City, March 2022

Except where reference is made in the text of the end-module assignment, this

assignment contains no material published elsewhere or extracted in whole or in part from an assignment which I have submitted or qualified for or been awarded another degree or diploma

No other person’s work has been used without due acknowledgements in the end- module assignment

This end-module assignment has not been submitted for the eveluation of any other modules or the award of any degree or diploma in other tertiary institutions

Ho Chi Minh City, December 202

1 Introduction:

According to the request of my event organization company, I will provide costed plan for a Halloween party for students from the international education department of FTU II.This report will have three main contents: marketing strategy, human resource

requirements, and financial details In addition, every decision I make will have a

justification

2 Marketing mix:

Through the survey, we know the needs of international students at FTU II for a

Halloween party (LINK SURVEY)

2.1 Product:

- We decided to plan the Halloween party because the students thought this party:

• Provides an opportunity for them to connect and make many new friends

• Show their creativity by dressing up as their favorite characters

• Become more acquainted with Western culture

• Have a fun playtime

- We will organize the party on the lawn because it is not only the most popular choice (83 votes) but also has the capacity of serving up to 2000 guests (according to Van Thanh Tourist Village) Therefore, the lawn is very suitable for party games

- The party's concept will be zombie, as it is the most popular choice (96 votes) and this concept is also suitable for Halloween day

- Four activities will be held at the party: fashion show (77 votes), treasure hunt game (70 votes), make a video/take photographs (64 votes) and modern dance (44 votes) for the following reasons:

• The four activities with the greatest amount of votes

• There are four activities that will make the party more exciting because too few gamesare one of the reasons that makes them discontented in a party (according to the survey)

• These four activities that are appropriate for a Halloween party

- We will provide parking in the Van Thanh tourism area parking lot to avoid customers having to struggle to find a place to park their vehicles

- The party will be held on Saturday or Sunday because most students prefer to attend a party on weekends, according to a survey (102 votes)

- According to the students, they want the party to take place in the evening the most (98 votes) and the time they are willing to spend for the party with the highest number of votes is 3-4 hours (81.5%)

- Gifts : each activity will choose three winners who will get a Halloween t-shirt

- We will not provide food or drinks at this party since the students prefer to spend their time enjoying activities, don't want to affect their makeup, and seem to be terrified of sharing a table with strangers

Services:

- We will provide a cleaning service before and after the party because 82 respondents (1st highest) expressed dissatisfaction with the venue's poor hygine.

- Decoration services : create a Halloween atmosphere to attract participants and make theparty less boring

- Prepare program planning (questions, "treasure," hiding place, gift, dance band,…) foractivities so that the program runs smoothly

- Vehicle security service and security service : ensure the safety of customers' property to make customers feel safe enough to participate in the party

- MC : lighten the mood and guide the program's activities

- Lighting and sound services : make the party lively and spooky

- LED screen : help customers to see the stage and keeping track of the program's progress

- Filming and photography services : take photos and make a video

2.2 Price:

- We use the following Halloween party’costs to calculate ticket price for a customer (Number of target customer: 600 people):

• The cost of renting a lawn is 167,000VND/person

• The cost of renting equipments (sound+light+stage+LED screen) is

44,000VND/person

• Decoration fee is 5,000VND/person

• The cost of “treasure hunt” activity is 3,400VND/person

• Staff hiring costs is 113,000VND/person

• Photography and video cost 3,400VND/person

• Preparation for possible risks cost 8,400VND/person

 Total cost: 344,200VND/per person

- Total cost plus 10% profit (target revenues)=378,620VND

- As a result, in order to conduct a successful Halloween party, the goal number of

customers must be 600, with a ticket price approximately equals to 380,000VND/per ticket Each ticket we will earn 35,800VND=>the total profit: 21,480,000VND (minus thegifts’ cost, it would be 20,660,000VND)

- This ticket price is also very suitable for the amount of money customers are willing to pay for the Halloween party, which ranges from 350,000 VND to 400,000 VND,

accounting for 77.8 % (84 votes out of 108 respondents)

• Offline :

- Advertising promotion : Halloween is one of the festivals that helps us access the customs and habits of Western culture This is also an opportunity to expand the relationship between all students of the international education department as well as create a

playground for them to have fun

- Our company will choose to advertise the party information on Facebook in the evening because this is the media as well as the time period most used by customers

- We will contact the following Facebook pages to inform customers about the party: Đào tạo quốc tế - ĐH Ngoại Thương TP.HCM, FTU Connection, FTUNEWS, FTU Zone since they are news and information sites that link with international education

department’s students

2.5 People:

The staff needed for this party will include 49 people:

• Event specialist (1 person)

• Social media staff (3 person)

• Ticket sales staff (3 people)

• Stage technician (3 people)

• Light and sound engineer (4 people)

• Event decorator (5 people)

• Security officer in lawn (5 people), security officer in parking lot (5 people)

Event specialist Event specialist Event specialist

Social media staff Stage technician Light and sound engineerTicket sales staff Light and sound engineer Event decorator

Light and sound engineer Receptionist Social media staff

Cleaner Security officer in lawn

Security officer in parking lot

Modern dance group

- When applying for these positions, employees must have these traits:

• Responsible

• Friendly

• Choose the right employees for each position and assign work for them

• Contact the relevant parties to hire equipments (sound, light, ) and create event contracts

• Create program ideas, script content, MC script

• Survey of the party location to ensure that everything is fine and in accordance with the agreement

• Budgeting, preparing expenditure reports

• Evaluating event effectiveness

• Prepare necessary items for activities:

+ Treasure hunt:

 20 questions and 3 suggestions for each

 Place the widgets that contain the answers in various positions

 Prepare prize

+ Fashion show:

 Prepare prize

+ Modern dance:

 Find a modern dance group and sign the contract

- Social media staff:

• Write the content for the party's articles

• Contact the school clubs' fanpages and ask them to assist us in posting articles

• Answer customers' questions about the party on social media platforms

- Ticket sales staff: Design, print, collect customer information, and manage the number oftickets sold in both offline and online formats

- Stage technicians :

• Prepare fire prevention tools in various locations around the lawn area because there will be a lot of electrical equipment that must be avoided in advance

• Prepare a backup generator and backup lights because the event will take place in the evening.

• Prepare medicine because with such a large number of guests, it is common for customers participating in the program to have a stroke or to sustain an injury due to tripping,…

• Be ready for rain with large tents and umbrellas - one of the most common risks whenplanning outdoor parties

- Lighting and sound engineers:

• Prepare music and sounds for activities

• Equipment installation

- Event decorator: decorate the gate, stage, and lawn in accordance with Zombie's concept

- Cleaner: clean up the party place

During event:

- Begin welcoming customers from 5pm to 6pm

- The security officer in parking lot will guide customers to take their motorcycles to the parking lot and the way go to the front desk

- Receptionists: check the ticket or the QR and direct customers to the party area

following the instruction board

- At 6pm MC will start the party

- Treasure hunt will be held from 6pm to 7:15pm:

• MC will read the question

• Give suggestions when there is still no answer

• The three people who discover the most treasures will each receive a Halloween shirt

t From 7:15pm to 8:30pm, the fashion show which will take place:

• MC will ask which guests want to join and invite them on stage (5 groups and 20 people each one)

• MC gives them numbers and one by one they go on the catwalk

• The MC will then invite each person to take a step forward

• The three people who receive the loudest applause will be declared the winners and will each receive a prize

- The modern dance group will perform between 8:30pm and 8:45pm

• Playround:

+Make a misty forest with: fake trees, smoky pumpkins, bats, mysterious boxes, old crumbling coffins, mummies and zombies On the tree hung bats, giant poisonous spiders crawling and dried skeletons dangling

• Sound:

+Scary songs are often used on Halloween or in zombie movie

+Eventful music in fashion show and modern dance activities

• Light:

+LED lights with yellow, orange tones set in pumpkins, devil face balloons

+The dim lighting system, which alternates between dark and bright, combined with creepy sounds, creates excitement and curiosity for the audience

3 Human resourses:

Loc atio n

Star

t time

End time

Unif orm

Unit cost (VN D)

-Excellent communication skills

-Good leadership qualities-Good organizational, analytical, and coordinating skills

-Excellent problem-solvingabilities

-Multi-tasker

-Plan for event-Select & manage personnel

-Manage the entire event

-Solve problems in the event

-Evaluating event effectiveness-Budgeting and preparing expenditure reports-Contact the service lessors to negotiate and hire equipments

-At the office -At the lawn

-At the offic

e 8am-At the lawn6pm

-At the offic

e 5:3pm-At the lawn9:30pm

Formal clothes

15 millio/1 event

-At the office

8am 5:30

pm

Formal clothes

5 million/ 1 event

- Good communication-Excellent Microsoft Officesoftware and ticketing systems.

-Increase the number of tickets sold

-Answer customer’s phone calls

-Announce total number of tickets sold for the day for event specialist

-At the schoolyard

8am 5pm For

mal clothes

5 millio

n /1 event

-Good communication -Flexibility to handle situations

-Prepare backup equipment-Check the equipment before the event

-Equipment installation-Repair equipment when problems occur

-Dismantling the equipment after the

-At the lawn

3pm 10:1

5pm

shirt and long pant

T-5 millio

n / 1 event

-Ability to follow instructions and maintain a professional demeanor under duress.

-Excellent troubleshooting and diagnostic abilities

-Installation, repair and replacement of audio and light equipments-Diagnosing and troubleshooting equipment

-Choose songs that match activities of the party

-Taking equipments down after the event

-At the lawn

3pm 10:1

5pm

shirt and long pant

T-1 millio

n /1 person/1 event

-Have decoration skills

-Choose colors, paints, furniture, decorations, for party

-Setup and decoratethe venue of the assigned event, in atimely manner

-Dismantle the

-At the lawn

3pm 10:1

5pm

shirt and long pant

T-800,000/1 person/1 event

or walk for a long time, to run

in an emergency, and

to apprehend suspects

cameras on a regular basis to identify disruptions

or illegal acts

-Investigate people for suspicious activity

- Be physically healthy to stand

or walk for a long time, to run

in an emergency, and

to apprehend suspects

-Receive the vehicles, write the card for the customer and arrange them -Vehicles protection for customers

- Provide assistance

to people in need

- Investigate peoplefor suspicious activity or possessions

- Guard the gate+review the ticket to make sure

-At the gate

5pm 11p

m

Bluesecurity uniform

-125,0

00 VND/

1 person/5 hours

it's our customer

- Proficient in Microsoft Office-Multitasker

-Check the ticket or

QR code and record in the computer-Guide the way to the party place for customers

-Provide assistance

to people in need

-At the frontdesk

5pm 9:30

pm

Longsleeved whit

e shirt and blac

k skirt

or long blac

k pant

400,0

00 VND/

1 person/4 hours

-Take photos and videos throughout the party

-Arrange studio sets to best suit camera settings, control lighting, film stock, audio, cameras to achieve the desired result from the film

-At the lawn

5pm 9pm

T-shirt and long pant

300,000/1 person/1 event

-Clean, stock and supply designated facility areas (dusting, sweeping,vacuuming, etc)-Cooperate with the

-In the lawn

9:30pm

10:45pm

shirt and long pant

T-160,000/1 perso

n befor

e the

at all times

-Understand the running order, component times, and memorize the majority of the script

-Be on time and presentable

-Get to know the guests and understand what is expected of them -Always be professional, courteous+ready for the unexpected

-At the stage

6pm 9pm For

mal clothes

1,500,000/

1 person/1 event

4 Financial details:

Fixed cost:

• Salary for employees:

Event specialist 1 15 million/1 event (reference

at Link)

15,000,000

625,000 (1)2,000,000 (2)

400,000/ 1 person/4 hours 300,000/1 person

1,500,000/1 person

3,250,000 900,000 3,000,000

Morden dance 1 group 3,000,000/ 1 repertoire 3,000,000

• The cost of renting sound(10,000,000VND)+light(10,000,000VND) equipments, LED

screen(8m2)(5,200,000VND) and setting the stage(backdrop (12m2)(7,800,000VND) and bandstand (12m2)(1,440,000VND)) from “newlinks media”=>26,640,000VND

• Photographing and filming cost 2,000,000VND (from “newlinks media”)

• Decoration fee according to “IPARTY” company : 3,000,000VND

• The cost of brainstorming ideas and buying supplies for activities: 2,000,000VND

• The cost of preparing for possible risks: 5,000,000VND

 Total fixed cost: 207,235,000VND

Variable cost:

• Parking fee: 5,000VND/ 1 motorcycle

 Sales revenue: Y=380,000*X

 Total costs: Y=5,000*X+207,235,000

 Y=Y380,000*X=5,000*X+207,235,000

 X=552Break even point:552 tickets