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Trang 1Work Smart, Get Rich Making $100s a day with just hours of work
Written by Jim Regan http://www.thenetfool.com
Copyright 2008
Trang 2Welcome to Work Smart, Get Rich
This is Jim, author and owner of the popular stock market and make money online blog The Net Fool Dot Com, here to talk to you about one
of the most popular methods that internet marketers will use to make money on the internet
This method is the fastest and easiest way to turn an insane profit with little to no experience in the field, and I am going to show you step by step how you can be earnings upwards of $100 every day with just a few hours of work
Before we start, I would love for all of you to swing by my blogging website for FREE tips and tricks to make money online This is a great resource for all of you who don’t want to shell out $10 every time you want to learn a new method of making money through an eBook So get on over to http://www.thenetfool.com and subscribe to my RSS
Enough introductions, let’s get right down and dirty I have personally used this method to generate hundreds, and have friends doing the same The secret of internet marketing is realizing that people out there on the internet are suckers, waiting to be exploited by you to turn some fast profits No, I’m not talking about making blog websites (although mine now does pull quite a steady income), and no I’m not talking about making some over-your-head product or landing page filled with Google AdSense advertisements to try and solicit some clicks here and there
Nope This method is even easier…
I’m talking about the power of eBooks!
Trang 3You heard me correctly; this eBook is all about how selling eBooks, just like this one, can make you rich
There’s a reason there are thousands of these little beauties floating around on the internet No matter how repeated the information might
be, there are going to be interested buyers By making eBooks on various subjects, and marketing them effectively, it is very easy to achieve sales anywhere from $100-$1000 every day… the sky is the limit for your earnings potential!
Table of Contents:
1 You Are A Sucker!
2 Finding A Niche Topic
3 Writing the eBook
4 Creating Your First Sales Pitch
5 Selling Your Book on Forums and Message Boards
6 Registering A “Winner” Domain Name
7 Setting Up Your Own Niche/Targeted Sales Website
8 Command and Conquer
9 Conclusion & Final Words
Trang 41 You Are a Sucker!
Admit it, you bought this eBook… and that makes you a sucker doesn’t it? I’m not trying to rub in the fact that you paid $10 for information that anyone knowledgeable would give you for free, although this is sadly true, I’m trying to reiterate the notion that there are people on the internet that will buy what you put out if it is marketed effectively
People have often asked me how selling eBooks (internet-books) could possibly be an effective source of revenue… I say, why not?
Let’s take my friend Tony for an example
Tony is the owner of an oddly popular eBook and landing website
“secretsofskateboarding.com” This is basically a book that he wrote over the summer about skateboarding Nothing special that you couldn’t learn on WikiPedia, just skateboarding tricks like jumping and flipping In fact, I’m not even so sure that he knows how to skateboard
at all
His results? One afternoon, I was working with Tony and stopped by his room after class He showed me his ClickBank account (popular website for marketing that we will discuss) where he was earnings $100+ every day, on a bad day All he was doing at that point was sitting back and watching the suckers buy his book over and over again
Lesson learned, once you market, the fun comes to you
What’s more, is that writing an eBook is just a function of finding a topic that is well-targeted that interests you, and spending an hour (or more depending on length) to write up a winner Then, just rinse and repeat all you want and market like crazy, making easy money
Trang 52 Finding a Niche Topic
Okay, so now that you see how many people are interested in buying your totally worthless product, you need a topic to write about Know
in the back of your mind that you need to write well, this can’t be a sloppy mess or word will get around that you are not a reputable seller People want to feel that they are getting something, so despite the fact that you may think what you are writing is complete garbage, keep in mind that somebody out there wants the information to be able to know what you know
Finding a topic can be one of the harder things at this point, so definitely stick to your guns… but only if those guns are profitable
I am interested in the stock market, internet marketing, blogging and guitars (example) So let’s figure out what I can write about that will be well received An eBook about whoosits or whatsees may be profitable, but remember that if you don’t know what you are talking about… you shouldn’t be writing about it
There’s a difference between exploiting someone and ripping them off
The key in choosing a good topic, is choosing a topic that ranks well in Google Basically, what we want is the highest amount of searches in Google as possible, with the lowest amount of results In effect, we want a topic that is both heavily-trafficked, and something that we actually have the opportunity of ranking #1 in This can take some time, but it will be time well spent in the end
Best tool out there for doing this with minimal effort? The SEO Book Keyword Suggestion Tool from Aaron Wall’s popular search engine optimization website
Trang 6Let’s talk about just how to use the SEO Book Keyword Suggestion Tool Below is a snapshot of the keyword suggestion interface, a simple search box where you can type in what your interest’s are
Essentially, this ingenious tool is a combination of different things, on each term you enter, it will tell you how it performs in Google, Yahoo and MSN… the big three search engines I want you to focus on Google, since it is obviously the most important of the three
Say I am interested in guitars, so I use the tool to search “guitar” in the designated search area and see what the results are:
We really don’t care too much about the Cost-Per-Click (CPC) that Google estimates, because we aren’t going to be placing ads on this website, it is simply going to be used to sell our eBook
Out of the term listed for “guitar”, I’m liking “free guitar tabs” because
it is something I can write about, it has a good amount of traffic… but not too many results, so I can get competitively ranked.
Trang 7Okay, so we have our effective keywords all worked out Preferably, again, you want a topic to write about that will be able to sell well once you move to your own sales page, register your own domain name, etc
My example eBook is going to be made about guitars, but I will focus on tablature (sheet music) and write about how you can learn from tab music, play tab music, and get tab music… marketing it with the “free guitar tabs” keyword so that I can get some great traffic to my book with interested people
3 Writing the eBook
Sitting down and writing a book can be a daunting task In reality, it is nothing more than writing an email… so long as you have some decent writing skills in hand I am going to assume that you took all of the English (or comparable language) classes that you need, and can write confidently, but without making many grammatical mistakes
Rule One: It doesn’t have to be long!
My friend Jason from TheUniversityKid.com recently made an eBook titled “lazy-riches” that he was able to pump out in 45 minutes Basically, it was an easy 15 page book about a simple, already discovered, method of building up campaigns and “flipping” them for profits Nothing new, but it sold fast Eventually, he made a sales page and sold it away for $4,000 So the man made upwards of 4 thousand dollars with less than an hours’ work This is what we want
Some people feel like you need a special eBook writer or whatnot to actually write the thing… while some people do use a special editor, the rest of the world and myself use Microsoft Word Have Microsoft Word? Then you already own the best eBook writing tool in the business Congratulations
Trang 8So sit yourself down at your computer, load up a new Microsoft Word document, and create your eBook Make sure there is a somewhat convincing front page, preferably with an image, to sell your product as legitimate from the get-go Save it in a pdf (Adobe Reader) format and you are ready to go
Note: If you cannot save as a pdf, there is a readily available free plugin from the Microsoft website, just follow this link for more information
You’ve got your targeted phrase, and now you’ve got your eBook I would recommend no less than 15 pages, and no more than 125 If you are going for something more extravagant and time consuming, feel free to create a dictionary But otherwise, it is just as easy (as we saw in the example with Jason) to create a well-selling eBook that is less than twenty pages Nothing but the good stuff!
4 Creating Your First Sales Pitch
We are going to do a two-step process here First, we are going to market the eBook in some forums and databases in order to gain credibility on the market place, and get some good reviews to post Then, we are going to set up the targeted website to really bring in the bacon But before we can start in with any of that, we need to create a sort of salesman pitch to make the thing appealing
Let’s worry about placement later, for now… I am going to focus on the text you are going to post in the forums where you plan to sell your new eBook Below is an example from a sales page on DigitalPoint
Trang 9Basically, we need something short, sweet and to the point
I want you to just sit down and write up a mock-post of a forum-based sales page This should tell people a few things:
- Intro
- What You Are Getting
- How You Have Used The Methods
- What it “Should Be Worth”
- What You Are Selling It For
Other than this, it is really up to your discretion Some things you will want to do are emphasize how amazing and revolutionary this eBook is Despite that fact that everyone knows it is more than likely repeated and boring information, people want to feel that they are getting something amazing
Don’t worry, a little seller’s talk is referred to in law as “puffery” and is not illegal, so long as you are not promising something there is no way they can get
Here are some effective marketing tools to consider in your pitch:
- Tell them you are only selling 20 or so copies, make them feel that things are running out of supply and they need to buy
Trang 10- Stress how much you can make off of your product, or how much the knowledge is worth Basically, make them feel like the knowledge they will get form reading will outweigh the cost of the book
- Give away a cheaper “review” copy if you wish This will usually entice a few buyers to do this and give you a positive review which you can then turn around and slap on all of your sales pages as “evidence” of the method working
5 Selling Your Book on Forums and Message Boards
I want to recommend selling your eBook on some forums and message boards before setting up your sales page altogether You’ll want to build a user base and make sure that it will sell before you go on and spend some time creating a website to house it By this point, you should have the formatted text that you want to use on the forums to advertise, now is just a matter of choosing where to do your business
Please keep in mind, that you should make sells through PayPal, so if you don’t already have an account (you should by now)… sign up at
http://www.paypal.com
Trang 11The important thing about marketing through a forum, in my opinion, is having a reputation there People simply aren’t going to trust a user with 2 posts offering them a “revolutionary” book So make sure that you spend a week at each of these forums if you aren’t already a member to go around and post often… I recommend at LEAST 25 posts
to make the sale This will be time well spent
The #1 Place You Need To Advertise: DigitalPoint Forums
DigitalPoint is one of the most respected communities on the internet, and you can make thousands here selling your stuff, so this is really all that you need Get on over to their “Buy, Sell & Trade” section and make your post to sell that eBook like lightening!
If you already have a listing at
DigitalPoint, there are a few other
places to consider Remember, DP is
the best place to go… so the rest are
completely optional
- US FreeAds
- Bizz Wizz
- On Your Web
- Squidoo
- HubPages
Again, these are really just some random places I have seen people make a few sales I haven’t used them myself, and would really just rather use DigitalPoint and be done with it
Trang 126 Registering A “Winner” Domain Name
Alright, so your eBook sold like hotcakes… didn’t it?! All you really need
is 10 sales… then you have enough money to buy the domain name, web hosting and have money left over to have a profit if things go south Just a rule of thumb I feel that if you have made 10 sales, then you have a product that is good enough to continue and really bring in the money
A good domain name is everything to a
website Not only should it serve as a
brand, so that people get some name
recognition, but it should perform well in
Search Engine Optimization (SEO) Don’t
let the word SEO scare you Basically you
want the following in a domain name:
1 Short, memorable keywords
a e.g: namename.com , not gfo29dk.com
2 Short domain name
a e.g: namename.com , not nametextnamelongtext.com
3 Simple name, no craziness
a Okay, you can have hyphens Name-name.com is a LOT better than nametext23s.com My point is that you should first look for something that is just a combination
of two words or one word and a number If you can’t get
it, try with hyphens Never resort to crazy misspellings and such
4 “.com” ONLY!
a I’m sorry, you can make the case for “.net”, “.org” or what have you, but “.com” is and will be the best