How I Made $603,094.00 In 1 Week

How I Made $603,094.00 In 1 Week

The Internet Marketing Uncut

Launch Diary

How I Made $603,094.00 In 1

Week

©Tristan Bull 2008

My name is Tristan Bull Back in September 2008 I generated $603,094.00 from an Internet

Marketing product launch for a product of mine called Internet Marketing Uncut This was my first

attempt at making a lot of money from a product launch and it took a lot of planning and dedication Throughout the months leading up to the launch I kept notes documenting what I was doing and the results I was having This book is designed to show you exactly what I done, the steps I took, the people I worked with and everything in between You can literally look over my shoulder as I go through the entire process

This book is written in past tense as I look back and recall the events that happened during that time This is also done to make the book easier to read as some of the notes I have don’t quiet make sense

on their own Throughout the book I reflect back on everything I did and point out things I would of done differently, things I would of kept the same and things I would of improved on

I also discuss some of the people I interacted with during that time I was lucky enough to get in contact with some big name “guru’s” and I reflect on how helpful they were or weren’t, how I was able to get in touch with them, some of the important things I learned and my overall general

opinion

I wrote this book with the intensions of being both motivational and educational Even though I have

a largely successful launch under my belt there is a high possibility that you have never heard of me before and I like it like that That fact helps me prove that you don’t need to be a massively well known person in the Internet Marketing niche or any niche to make a lot of money Yes it does help and makes things easier but you can still do it even if no one knows who you are

I also want this to be educational and help people so they can go off and recreate what I have done with the same results if not better So I wrote this making sure I didn’t skip any important details, I wanted this to be a “tell all” type book with every detail and every step covered

Lastly I wrote this for the person who wants to make a living online and wants to achieve their dreams but is finding it difficult and getting discouraged and confused I hope this book makes things crystal clear for you and provides hope and inspiration as well as provide you with the tools and resources you need to be a success There is no limit to your possibilities, you deserve success

Chapter One Product

When I first decided I wanted to do a big launch I knew that I need to have a special type of product The simple fact is that if your product sucks then all that is going to happen is that you are going to get a lot of refunds and ultimately make little or no money at all

So I knew that my product was a very important part to this process I have been big fans of both Frank Kern and Jeff Walker and studied their material over and over again I decided that I would model my product and my product launch on Frank’s Mass Control and Jeff’s Product Launch

Formula

One thing I decided on early was the price point Both Frank and Jeff’s products were priced at

$1997 So I decided I would price my product the same Now this was a bit of a risk because no one knew who I was and I didn’t have a strong reputation yet unlike Frank and Jeff who were very well known and pretty much “famous” in the Internet Marketing world

Regardless I decided to stick with it because I believed in the launch process that both Frank and Jeff had taught in their respective products

However if I was going to charge $1997 I knew that I needed to have an EXCELLENT product Not just

a good product or a great product it had to be EXCELLENT I had to rely on my product to do the talking for me, I knew that I couldn’t just get by on my name so I had to create something that was

so good that people would stop and take notice just because of the high quality of the content

I also knew that I would be trying to get many of the big name guru’s to partner with me and I knew

it was going to be hard since I didn’t know any of them and wasn’t a part of their inner circle So the plan was to have a product that was so good all I needed to do was somehow get them to take a look at it and once they did they would agree to partner with me

So when I started creating my product I done so with the thought that big name guru’s would be seeing this so I had to make sure it was up to their standard

After I had figured out the price I had to work out what the product would actually be about I knew what type of product I was going to create that was easy, a video course Video has a higher

perceived value and all the big launches were done in video format So that was a no brainer, I would simply use Camtasia to record my video course

But what would be the topic, what would I actually teach?

At this stage I had been moderately successful online The money I was making online allowed me to work at home full time I was easily able to create info products, put up a website, build a list and make thousands of dollars on a weekly basis

So I decided to teach that entire process Most people just want something that will allow them to work from home or quit their job I already knew how to do that So I figured why don’t I teach that ENTIRE process

Looking back I probably didn’t need to cover as much as I did The product covered every little thing you could think of when it comes to making money online From product creation, to registering a domain, to generating traffic, building a list, jv partners, product launches etc it was a MASSIVE product

Most of the other big launches focused on a particular area Jeff Walker’s PLF focuses on product launches and Frank Kern’s Mass Control focuses on product launches and email marketing I focused

on everything to do with making money online The course ended up being 44 videos long totalling over 9 hours of content and took a little over 2 months to create

Even though it was probably a little too big it was impressive I was extremely confident that it was worth the $1997 price tag and people would be satisfied with their purchase I also had a powerful bargaining tool on my hands My course proved that I knew what I was talking about and that would come in handy when trying to prove myself to potential JV partners

How I actually created my product was fairly simple I already knew a lot of information already but the things I didn’t know I researched I broke everything down in sections such as product creation and list building Then I would research everything I could about each topic and put together a little file containing the best quality info Then I would plan out each individual video by making

PowerPoint presentations and then simply record them using Camtasia

So once I had finished my product it was time to start preparing the actual launch of the product

Chapter Two Preparing The Launch

I wanted to give myself plenty of time to attract JV partners I wanted to dedicate the entire month

of July to finding JV partners and getting them on board I also gave myself enough time to build relationships and rapport so I could get my foot in the door

This was a long process but I was committed

I didn’t really have any big name contacts so I developed a somewhat unique method of getting in touch with potential JV partners

I would go to a salespage for a product I can’t remember which salespage I was on when I first done this but it doesn’t matter just any Internet Marketing product salepage will do I would then look through the testimonials and find the people who had a website in their testimonial I would follow the website and if firstly the site loaded and it looked like it was a fairly successful website I would find the contact details and put them into a spreadsheet in Excel

There are so many Internet Marketing guru’s out there it is hard to remember them all but if you find a salespage and look through the testimonials you will often see many big names that you have just forgotten about and when you click threw to the sites that have a whole bunch of testimonials you can find lots of successful marketers and the process just goes on and on

So I used that method to get as many names and email addresses as I could, I then stored them in a spreadsheet in Excel and created columns that told me if I had sent them an email yet and if they had replied You simply have to keep track of this because it gets to overwhelming and you won’t be able to cope

Once I had a decent sized list of people to contact I opened up a new gmail account specifically for the purpose of contacting JV partners and sent each person an individual email

I didn’t have any set template I used or anything like that All I did was try and make it personal, obviously address them by name and maybe mention one of their products or a recent event they attended Something so it doesn’t seem like that same email is going out to hundreds of others

I would also say that I am happy to provide them with a review copy of my product and to let me know their preferred address so I could send it

One thing that I believe helped me stand out was my high price point It was a $1997 product and I offered 50% commission so they were getting almost $1000 for every sale they made This appealed

to people with big lists because they started to do the numbers in the head thinking they could easily make 5 or 10 sales no problem

An initial email to potential JV partners I would send would look something like this:

This was a huge advantage when getting in contact with some of the bigger names on the Warrior Forum Of course the bigger the name the more PM’s they get so it can be a bit difficult to stand out but you have a very high chance of getting your PM read so just make sure your message is good

So I would search both the Warrior Forum and numerous salespages every day and send out emails Those that replied I would send out a review copy and wait to hear back from them

One of the most pleasing things was that I was getting great feedback from the people who I gave review copies to They watched the videos and loved the course so that was very pleasing I was confident that people would like it but you are always a little nervous when someone else sees your product for the first time So after the first handful of people who reviewed it were happy I was confident I could take it to the big boys

I had created a separate list in Excel containing all the top Internet Marketers I could think of The guys that are household names, the guys that come to mind if I asked you to name 5 top Internet Marketers

Now it was going to be a little more difficult to get in contact with these guys as they would receive 100’s of emails daily and it would be tough to stand out from the crowd and get noticed Another thing that I found difficult was to get taken seriously A lot of the experts assume that you have no idea what you are talking about and you have just smashed together an ebook or something and want them to promote it for you I can understand that because a lot of requests are simply that, I even get those types myself so I could image what these big guys would get

So just trying to let the guru know that you are serious and you are educated was a bigger challenge than I first anticipated

I had two plans of attack to try and get in contact with big name guru’s First one was to simply email them and hope they replied and the second one was to build relationships with people who could get me in contact with some of the big names or at least give me a good recommendation

One method I found quiet effective when trying to contact them directly was to go through their help desk These guys are professionals so customer satisfaction is very important to them So I found that if I wrote a JV proposal through the help desk I was almost guaranteed to get at least a reply

Most of the time the reply would be from a support staff not the guru directly but they would usually pass my request on to him or her

That was a great way to get my product in front of some pretty powerful people

After some time manually searching for JV partners and making requests I came across a guy by the name of Mike Merz Some of you will probably of heard of him before He is a professional JV

broker

So he has big name contacts and can get in touch with them on your behalf

This was the perfect solution for me to get in contact with some of the industry’s biggest names

Chapter Three

JV Notify Pro

Mike Merz offers a service at JvNotifyPro.com where he can announce your launch on his forum to the JVNP community and he can also personally send out JV invitations to some of the biggest names in Internet Marketing

He will do this for a flat fee or a percentage of sales made

Once I found out about Mike I decided to contact him right away and see what his thoughts were and if he would work with me

Over a couple of email consultations we agreed to work together The first step was to announce it

to his community via the JVNP forum Now at this stage I hadn’t set up any affiliate program or anything like that so I actually should of had that all organized before I even contacted Mike

I also had to set up a special affiliate account for Mike so people who signed up on the forum signed

up under Mike

I decided to go with 1shoppingcart.com for this I had never used 1shoppingcart before so it took a little time to work out how everything worked but their video tutorials are pretty good and it didn’t take me to long to get a handle on it

What I needed to do was write up a JV request that Mike would announce to the JVNP community via the forum and his newsletter You are basically competing with every other marketer out there who is launching a product but you are competing for affiliates not sales

The bigger the name you were the more affiliates you got because you were well known and

trusted I remember that the guys from Day Job Killer had just announced their new product around the same time I announced mine So they got the majority of attention but it was ok because their product was launching before mine was

At this stage I had to make a few important decisions, firstly I needed to settle on a date to launch I hadn’t settled on a particular date yet as I wanted to allow myself enough time to get JV partners But I had to decide on a date now so I could announce it on Mike’s forum It was still mid July by that time so I decided on a September 1st launch

That still gave me plenty of time to attract new affiliates and begin the pre-launch phase in April

Another thing I had to decide on was whether or not to give away review copies of my product to the people on Mike’s forum It’s common practise to allow a potential JV partner to review the product so they can feel comfortable promoting it

I just wasn’t too sure if I should make it freely available in a public forum, even if it was full of potential affiliates

After talking to Mike he said it would be best to give out as much as possible so affiliates can fully support and recommend my product So I decided to go with it and I allowed review access to everyone who signed up as a JV partner

Looking back I’m not too sure if this was a good thing or a bad thing I think a lot of people just signed up as a JV so they could get the product for free but on the other hand the genuine affiliates really got behind it 100% once they saw how good the product was

So I think it had it’s good and bad points If I were to do it again I would probably have it so that people had to request a review copy instead of getting one automatically as soon as they signed up

This is a very important step and was crucial in getting my affiliates motivated

During this time I had been going over Frank Kern’s Mass Control launch Looking back at his blog posts and videos One thing I discovered was that he was running a JV competition for his Mass Control launch

A JV competition is where prizes are given to the affiliate or JV partner who accumulates the most sales They usually have a top 10 ranking system and there is a different prize for each position After doing some research I discovered Jeff Walker and Mike Filsaime were doing the same thing They would run JV competitions during their launches and offer prizes to the people who made the most sales

This was a great way to motivate affiliates and with the ranking system it really brings out their competitive sides

So I decided that I must run a JV competition

The problem was I didn’t have as much money as those guys to afford all the cool prizes Also they were pretty much guaranteed to make a profit with their launches because of who they were and the reputation and credibility they had

I didn’t have the name or the credibility or the reputations these guys had so it was still a bit of a risk for me to shell out all this money for prizes especially if the launch didn’t do so well

So I found a simple solution

In the terms of the JV competition I stated that you had to make at least 10 sales to qualify for a prize

This has me covered At $1997 10 sales would be $19,997 which would be more than enough to cover the prizes

So I came up with some really cool prizes Plasma TV’s and gaming consoles seemed to be the standard so I included them but for the 1st prize I offered a 5 night vacation to Queensland, Australia This included accommodation at a 5 star luxury motel and return airfare plus a 3 park super pass to the three theme parks situated on the Gold Coast

This was a really sweet prize and stood out amongst the rest

I was able to cover the cost of the trip by stating that you had to make 10 sales to qualify for any prize

I had a total of 5 prizes So the 5 people who won the prizes all had to generate a minimum of 10 sales each which nearly totalled $100,000 so I was able to easily cover all the prizes

In case you are interested the prizes were:

1st prize – Holdiay

2nd prize – 50” Plasma TV

3 prize – White Apple Macbook

4th prize – Nintendo Wii Bundle

5th prize – Apple iTouch

I highly suggest you run a JV competition if you are planning to do a launch It is a great motivator and will skyrocket your sales

This made my JV offer very attractive Not only did I have a product that was getting positive

reviews, I offered almost $1000 commissions for every sale affiliates made and I had really awesome prizes up for grabs

People wanted to promote my launch because they had a variety of different reasons to

So I continued to search for JV partners on a daily basis as well as get new signups from Mike’s JVNP

At this stage I had around 500 affiliates who had signed up to promote my launch