ke language in business

KE LANGUAGE 4 EYES GROUP IN BUSINESS... Adjective Business terms Decide precisely what topics to discuss and words needed to discuss them... Words and phrases in business processIt help

KE LANGUAGE

4 EYES GROUP

IN BUSINESS

Useful Expressions Business Terms

Formality

BUSINESS TERMS

I How to impact your topic to the audience effectively?

1 Adjective

Business terms

Decide precisely what topics to discuss

and words needed to discuss them.

Targeted adjectives

I How to impact your topic to the

audience effectively?

2 Adverb

Business terms

Adverb

2 Adverb

Kind of adverb

Well, rapidly, slowly, quickly, softly, loudly, aggressively…

Adverbs

of place

Where something happens

Everywhere, up, down, around, out, back…

Adverbs

of time

When something happens

Sometimes, frequently, never, yearly, all day, not long, for a while, since last year…

Adverbs

of certainty

How certain or sure we feel about

an action or event

Certainly, definitely, probably, undoubtedly, surely…

Adverbs

of degree

Intensity or degree of an action, an adjective or another verb

Almost, nearly, quite, just, too, enough, hardly, scarcely, completely, very, extremely…

Sales of real estate in

Vietnam in 2011 are slow.

2 Adverb

Business terms

Bright, promising, uncertain, bleak, generous, attractive, good, limited, negligible, minor, substantial, successful, productive, inconclusive, rapid, steady, insignificant, modest, unprofitable…

Highly Promising, uncertain, attractive, limited, substantial, successful, productive, dramatic… Totally

Uncertain, bleak, unacceptable, non-existent, negligible, enormous, successful, inconclusive, fruitless, insignificant, prohibitive, unbeatable, uncompetitive, unprofitable, unmarketable…

II Words and phrases in business process

It helps you to brainstorm which

words you may need

Business terms

1 Establish

the key

topic

Develop Manufac- ture Launch Distribute Withdraw

Many processes describe a more or less fixed sequence of events

II Words and phrases in business process

3 Look out for

the words that

you hear or read

Placing words together in a determined order

III Word partnership used in business

Business terms

Two words or groups of words that often go together and form

a partnership with

no rule.

Ability to speak and write natural sounding English

Business terms

III Word partnership used in business

to learn word partnerships effectively

hold a meeting

conduct a meeting

conclude a

meeting

chair a meeting

organize a meeting

Business terms

III Word partnership used in business

Business terms

III Word partnership used in business

Presentations are more fluent, more attractive and more persuasive

Try to learn new

word partnership’s

opposite as well

Formality

Formality is the nature of relationship between

people and one’s attitude to the conduct of things around him or her

Formality

I Definition

Example:

“Look before you leap.”

I Definition

“One should hyperaesthetically exercise

macroscopy upon that situs which one will

eventually tenant if one propels oneself into the troposphere.”

Formality

Differences between Formal & Informal English

Informal Formal

1 Phrasal Verbs Latin Verbs

2 Active Voice Passive Voice

3 Direct Language Formulaic Language

4 Possible use of Slang No use of Slang

5 Little use of

Conjunctions

Linking Words

6 Direct Style Modal Usage

7 1st Person Singular 1st Person Plural

Formality

II Rules

We really need to break

into new markets in

Formal Latin

Verbs

II Rules

I was not informed about the change in the schedule.

Formality

Nobody told me about the

change in the schedule.

Informal Active Voice Passive Voice Formal

II Rules

People often make the mistake of thinking that advertising works.

It’s a common

misconception that

advertising works.

Formal Passive Voice

II Rules

Unattributed facts and opinions certainly sound confident

Informal Active Voice

Direct Language Formulaic Language

I’m sorry but … We regret to inform you that …

He withdrew the amount from

an ATM.

Use of Slang No Use of Slang

He had to get some money

out of a hole in the wall …

Notwithstanding that the

payment has been sent the bank fails to acknowledge it

Linking Words

No Linking Word

The bank can’t find the

payment you say you’ve made

Formality

II Rules

Should you require any

assistance, please feel free

to contact us.

We can assist in the

resolution of this matter

Contact on our toll-free

Singular Person Plural Person

I can help you to

solve this problem

Call me!

Formality

II Rules

Formality

Useful expressions

Useful expressions

I Fixed expressions

Have an idea Think of something that

Where do you do business?

Do a deal Make a business

arrangement

My company is trying to do a deal with a company in China

short phrases combined by prepositions: in, at,

on, as, up, under…

Useful expressions

II Sentence qualifiers

Sentenc e

in order to put what you say into context

Useful expressions

II Sentence qualifiers

At least, at present, at the most, at any rate, at best, at first glance…

Ex: Growth in Eastern Europe will be slow At any rate , that’s what the banks are saying.

In practice, in general, in some respects, in effect, in any case, in other word

Ex: In theory , there’s always a market for quality In practice , people want low prices.

In

At

On average, on the contrary, on the whole, on no account, on the other hand…

Ex: It’s not easy doing business in Kuwait On average ,

everything takes three times longer than it does here

On

As a last resort, as things stand, as a direct result, as a matter

of fact, as far as we concerned…

Ex: Internet rates aren’t coming down As a matter of fact , they’re still on the increase.

Up to now, up to a point, up until then…

Ex: It’s time to start thinking about advertising Up to now we’ve been lucky, the product has virtually sold itself.

Under the/no circumstances, under the right conditions…

Ex: Yes, we do need to keep prices down Under no circumstances , though, should we get ourselves into a price war.

Useful expressions

Effects

Short phrases qualify arguments and organize presentation better.

II Sentence qualifiers

Learn by heart, we can use them whenever you need.

Useful expressions

II Sentence qualifiers

Pieces

1 There are 6 packs of 5 pieces of a process

2 Your task: Rearrange 5 pieces into right order.

3 Use your flag

4 The right answer will get 30 points

RESEARCH

carry out cut back on

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