IndividualEssay hathy AEN T122WSB 6 21001043

SCHOOL OF Western Sydney University VietnamASSIGNMENT COVER SHEET STUDENT DETAILS Student Student ID UNIT AND TUTORIAL DETAILS Unit Monday 12pm-3:15pm and Thursday 8am-11:15am Lecture

SCHOOL OF Western Sydney University Vietnam

ASSIGNMENT COVER SHEET

STUDENT DETAILS

Student

Student ID

UNIT AND TUTORIAL DETAILS

Unit

Monday (12pm-3:15pm) and Thursday (8am-11:15am)

Lecturer or Tutor

ASSIGNMENT DETAILS

Title: Evolving Roles of Social Media on E-commerce

Length

Due

Date submitted: 10/04/2022 Home campus (where you are

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ARO 00380 08/15

INDIVIDUAL ESSAY

Evolving roles of social media in E-commerce

Full name: Hà Thy Student ID: 21001043 Class: AEn-T122WSB-6 Professor: Gabriel Ryan Western Sydney University Vietnam, April 2022

The age of industry 4.0 seems to be the most successful period in human innovation and development, especially in social media and E-commerce which have a huge influence on people's lives and provide unique good developments It appears to have become a necessary item in the hectic life as a result of certain significant advantages The production and sharing of information, ideas, professional interests, and other material via the Internet, technical devices, and computer networks is enabled via social media applications or programs E-commerce which is also known as Electronic commerce is the purchasing and selling of goods and services using electronic systems It is used by businesses to promote, expand their web presence, and provide excellent customer service Therefore, this essay will show the evolving roles of social media in E-commerce are advertisement, social media pages, private messenger, impulsive buying increasing sales, boosting SEO ranking, and measurable results

With “more than 4.5 billion people are using the internet at the start of 2020” according to the research

by Brahma and Dutta (2020), social media seems to be a potential application that can help enterprises expand their brands Firstly, it plays a role as an advertiser of E-commerce At this, companies have to put sponsored material on social platforms with the purpose is identifying new prospects or retargeting those who have already expressed interest Based on these ads, people who use social media can know the

product as well as the company’s brand although no matter how far they are from the place of purchase That seems to be the best marketing strategy to promote a huge number of customers buying their products because they mainly spend their time on social media instead of other things Such as Montague, Gazal, Wiedenbeck, and Shepherd (2016) indicate that internet advertising is more likely to be noticed than

television advertising, and increasing the frequency of online advertising enhances branding effects

effectively That is also the reason why the agencies start pouring their money into running ads on social media

In addition, people who do business online also can comfortably sell all their goods on the page of social media because it is the basic form to communicate with customers There, it allows people to

constantly update and post information related to products or events in the store On the other hand,

customers may also straightforwardly follow the products as well as the events of the store they prefer, even they can evaluate the attitude, services, or products under the posts Hence, it requires that each company or enterprise has to create unique content and combine eye-catching pictures or videos to ensure an increasing number of viewers and brand awareness Anantharaman and Karpagavalli (2019) consider that the

infographic also includes eye-catching pictures that are pertinent to the topic and aid in the viewer's

comprehension of the information given Therefore, a well-designed and appealing page will serve as a forum for providing honest product reviews while also generating interest in other products sold on your e-commerce site

Furthermore, every social networking program has a function called private messenger, which is

comparable to customer service in that users may ask anything about the products if they wonder or buy products by leaving their individual information such as phone number, address, … Certainly, that is a one

to one communication and it will be kept confidential and not revealed if there is no permission from owners That also helps E-commerce to raise the number of clients purchasing Typically, the research of Schaefer (2016) states that even though Facebook is the most popular social network on the planet, the company's primary focus is on the development of private Facebook Messenger, which includes bots that would let businesses expand "human" engagement through the service It resembles the online stores that everyone can purchase and be advised such as showrooms

Impulsive buying increasing sales is a role that social media brings to people who do business in

E-free to buy everything at any stores they prefer without moving or being afraid of shinning Moreover, products are so simple to obtain that they are bought without much thought Furthermore, the buyer is not required to pick up their item at a physical location It'll be delivered right to their front door As Hong, Zulkiffli, and Nawi (2021) also suppose that online impulsive buying behaviour must be examined since it

is the most profitable method for online merchants, marketers, and platform providers to make money With

so much convenience available just a click away it gradually become popular around the world, especially

in this busy life It can be said that social media networks are extremely momentous to do business online if they want to earn a huge amount of income or profit in E-commerce

Another role is boosting search engine optimization (SEO) ranking Each social media application permits everyone to share, like, or even comment on the posts, that interaction can assist in the promotion

of a business in unpaid search results as well as improve a website's chances of ranking higher in search engines Everyone is likely to be aware of each agency's products at any time or place, and the things they offer will be boosted by people's trust From that, they can construct their private image as well as have a certain position in E-commerce According to Sheffield (2020), “multiple studies demonstrate that web searchers rarely choose to go past the first page of Google results (van Deursen & van Dijk, 2009) and that sites ranked in the top three organic positions receive 58.4% of all user clicks (Goodwin, 2011)” It is crucial to rank high in the search engines because if not, the potential consumers or connections may never contemplate the company’s website and buy its items or hear about its services

Finally, the measurable results are also significantly necessary for people who do business in

E-commerce It is one of the most wonderful features that help companies to be successful in online business, such as Fan Reach or Organic Reach, … It enables businesses to do a comparative analysis of all social media platforms used for marketing and advertising, making it simple to discover platforms where tactics need to be tweaked and those that are complete money pits It is impossible to determine whether

enterprises’ social media marketing methods are working in the company's favor if the outcomes are not

measurable Almost all social networking sites have tools that allow them to not only measure but also observe the outcomes

In conclusion, social media, and E-commerce are extremely familiar to other people around the world It

is an astonishing chance for companies to reach a vast number of clients or potential customers Although internet retail is becoming increasingly competitive in this market, there are still strategies that help

agencies to build their brand image, and another effective strategy to raise brand recognition and drive quality visitors to the websites is through E-commerce social media marketing Besides that, social media not only makes people’s life become more contemporary and affluent but it can also help companies, and agencies procure expected revenue or profit, particularly for those who do business on E-commerce The rapid expansion of internet marketing on a worldwide scale is proof that company entrepreneurship is happening at a breakneck pace Additionally, social media and E-commerce will be continued to become well-known as a result of their worldwide success

REFERENCE LIST

ANANTHARAMAN, R., & KARPAGAVALLI, R (2019) A study on significance of content marketing in brand management strategies in the Era of Digitalization–with special reference to Indian brands Think India Journal, 22(4), 9536-9544

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Brahma, A., & Dutta, R (2020) Role of Social Media and E-Commerce for Business Entrepreneurship International Journal of Scientific Research in Computer Science, Engineering and Information Technology, 01-18 https://d1wqtxts1xzle7.cloudfront.net/65324853/CSEIT206559-with-cover-page-v2.pdf?

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g0ZL-rWhozrhZqPo2v1dLFySw &Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA

Hong, L M., Zulkiffli, W F W., & Nawi, N C (2021) The Factors Influencing Online Impulse Buying Behaviour in Malaysia

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