INTRODUCTION
Features you are recommended to incorporate in the website and how these
II.1.1 Online payment gateway - Accounts registered online: Internet Banking, Mobile Banking, Bank website.
To minimize order cancellations and failed COD shipping orders, sales units can quickly collect payments from customers by integrating a payment gateway on their website This direct payment process encourages customers to complete their purchases, as those who have already paid are less likely to cancel their orders.
Manage transaction history: In addition, sellers can easily manage transaction history and avoid confusion in the store's order payment process.
Enhancing the purchase rate is achievable by streamlining the transaction process, which significantly boosts customer satisfaction A quick and convenient shopping experience not only increases the buy-per-order rate but also encourages repeat purchases This approach optimizes the customer journey and improves overall customer experience, fostering a positive perception of the business.
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Chatbots can effectively replace the need for a secretary or assistant by handling various tasks such as internet research, appointment scheduling, and reminders They also automate the syncing and reporting of purchasing preferences, customer demographics, revenue, and profit on a daily, weekly, and monthly basis By utilizing chatbots for tedious and time-consuming tasks, individuals can free up valuable time for personal activities.
Stimulate buying behavior and increase sales efficiency
Chatbots enhance brand recognition and sales efficiency by automatically sending promotional messages and engaging customers They tailor offers and promotions to meet customer needs, motivating consumer purchases By understanding the nuances of search terms, chatbots provide relevant answers and product recommendations Additionally, they integrate seamlessly with popular messaging apps like Messenger and WeChat, facilitating direct payments through various payment systems.
In a world where customers face overwhelming choices, businesses must prioritize optimizing the shopping experience and ensuring exceptional customer care To meet customer expectations, it's crucial to minimize response times and provide accurate, tailored solutions Being available 24/7 and promptly addressing all customer inquiries will enhance satisfaction and loyalty.
Always online 24/24 and quickly respond to all customer requests
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Chatbots are virtual assistants that operate around the clock, providing instant responses to customer inquiries at any time, day or night Their tireless functionality ensures that they can handle messages continuously, 365 days a year, enhancing customer satisfaction and delivering a seamless service experience.
Handle multiple inbox customers at the same time without confusion
Managing hundreds of daily comments and numerous order inquiries can be overwhelming for any business owner It's crucial to consider whether you can effectively respond to every customer in a timely manner Delays in communication may lead to frustration, and the risk of mixing up customer names, products, or shipping details increases with high volumes of orders.
Chatbots effectively address customer service challenges by ensuring that every customer is attended to promptly, eliminating wait times Major delivery companies, including Taco Bell and Domino's Pizza, have already implemented chatbots to streamline their delivery processes.
Can both sell and take care of customers automatically
Chatbots enable 24/7 online presence for your fanpage, enhancing product sales A recent study reveals that 70% of social media users prefer texting over calling, reflecting a shift towards digital communication With the rise of e-commerce platforms like Tiki and Lazada, consumers increasingly opt for online shopping instead of visiting physical stores This trend allows chatbots to offer personalized product recommendations based on individual customer needs, as they can remember past interactions and tailor responses accordingly.
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By leveraging automated customer information collection, businesses can offer personalized services tailored to individual needs This system remembers key details such as birthdays, anniversaries, and first order dates, allowing chatbots to send timely birthday wishes and promotions As a result, customers appreciate the attentive care and consistent engagement, fostering stronger brand loyalty and recognition.
Bring satisfaction to every customer
In today's competitive market, businesses must enhance the shopping experience by minimizing customer wait times and ensuring prompt, accurate responses to inquiries Customers expect swift service that meets their specific needs, so it's essential to guide them towards relevant products and services Additionally, prioritizing the security of customer information and streamlining data collection processes are crucial for building trust and satisfaction.
Implementing a chatbot can boost productivity equivalent to that of numerous employees, enabling seamless communication with thousands of customers simultaneously This allows businesses to maintain only a minimal number of customer service agents for inquiries beyond the chatbot's capabilities Consequently, companies can significantly lower costs while enhancing revenue and improving customer satisfaction.
Make money through Pop-up Ads
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Pop-up ads, along with banner ads, are commonly utilized by bloggers and websites to generate revenue from their content Additionally, various online services offer tools for creating mobile pop-ups that effectively promote and sell products.
Effective in attracting people's attention
Pop-up ads are proven to be 50% more effective than banner ads in capturing attention, making them an ideal choice for targeting your desired customer segment If your aim is to engage potential customers effectively, utilizing pop-up advertising will yield positive results.
Limit the rate of users skipping ads
Users accessing a website will encounter pop-up ads when navigating to certain areas, as businesses can control the timing of these ads The only way to avoid seeing these advertisements is by installing pop-up blocking software, which ultimately decreases the number of users who bypass your ads.
Biti’s expands the market by combining old and new features
II.2.1 Biti's cooperates with e-commerce channels:
Expanding the market with Haravan:
In 2016, Biti's faced a significant technology crisis that adversely affected both its business performance and online user experience This challenge arose during the launch of successful marketing campaigns like "Di de tro ve" and "Lac Troi," promoting the new Biti's Hunter product line Customers encountered difficulties purchasing products online due to frequent crashes of the sales website, while also being unable to buy directly in stores due to a lack of available inventory In an era where online shopping is seamless, this situation resulted in a poor consumer experience, as customers were unable to view or purchase their desired shoes with just one click.
In early 2017, Biti's partnered with Haravan to completely revamp its online sales system, which included developing an omni-channel sales platform, a user-friendly website, and seamless integration with shipping units and online payment channels This collaboration also involved generating aggregate reports and connecting to Biti's ERP system The Haravan team managed the entire project, leading to a robust platform capable of handling 15,000 visitors simultaneously Following unexpected positive business results, Biti's recognized the value of this partnership and decided to establish a long-term collaboration with Haravan.
From a common and business standpoint, it is not difficult for the two sides to work together and produce great outcomes rapidly "Biti's has planned ten incredibly successful
In recent sales campaigns, online channel sales have surged over tenfold, supported by the addition of five strategic partners in logistics and payment With the expertise of Haravan's professional technical team, order processing and operational times have both been cut by 50%, significantly accelerating the development of sales and advertising programs.
Spread love with Shopee and promote products:
Young shoppers are increasingly turning to e-commerce platforms to find great deals for themselves and their families In response to this trend, Biti's Hunter aims to enhance the shopping experience by promoting enjoyable activities for sales enthusiasts during the ongoing quarantine and challenging epidemic conditions.
The "Hunting for Sale or Hunting for Care" campaign, launched in collaboration with the Shopee platform and Biti's Hunter, aims to inspire young people to contribute to the community during the sale season For every successful order, Biti's Hunter donates a percentage, which is then quadrupled and transformed into Wellbeing Bags These gifts are distributed by the Ho Chi Minh Communist Youth Union's Central Committee as part of the "Million Bags of An Sinh" initiative, supporting those affected by the pandemic The campaign carries a heartfelt message for the youth: "When you're ready to give, Biti's Hunter will join you."
Residents of Ho Chi Minh City and the southern regions are united in spreading positive messages and eagerly anticipating a day when the city is "free of illness" and can return to normalcy By coming together to support one another and share challenges, even the smallest gestures can make a significant impact.
Biti's Hunter has launched a campaign aimed at engaging young people in meaningful ways, emphasizing the importance of care and support in every transaction By participating in the "Hun Sale or Hunt Care" initiative on Shopee, customers contribute 5% of their order value to Biti's fund, which is matched by Biti's Hunter, effectively tripling the impact of their contributions This collaboration with the Ho Chi Minh Communist Youth Union's Central Committee transforms these funds into "loving welfare bags" that are distributed to those in need throughout Ho Chi Minh City, highlighting a noble gesture of community support.
II.2.2 Modern strategies to attract Biti's customers:
Utilizing online payment services for transactions on a website ensures seamless payments for both customers and sellers Since these payments are processed over the Internet, they remain unaffected by physical distance or potential interruptions and delays.
Online payment systems enhance the efficiency of trading, purchasing, and selling goods and services, making the process of pre-ordering entertainment faster and more convenient By streamlining these transactions, businesses can present a more professional image to customers, ultimately improving the overall customer experience.
Biti's has leveraged online payment systems on its website and e-commerce platforms such as Shopee, Lazada, and Tiki, allowing customers to conveniently make payments using ATM cards or e-wallets like Momo and Zalo Pay.
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E-commerce, in particular, will aid in bridging the gap between Bitis and consumers. Customers used to have to go to Biti's store to buy shoes, but now shopping and payment are seamlessly linked Customers only need to go to Biti's website or e-commerce sites like Shopee, Lazada, or Tiki of Biti's to choose their favorite product, and with just one click or one touch of the screen, they can easily order items without having to go through complicated payment procedures.
Biti’s focuses on "technology" to attract potential youthful clients and increase the market:
According to the survey results on Internet use in Vietnam by Vnetwork in February
In 2020, Vietnam saw 68.17 million internet users, representing 70% of the population, with 24% of these individuals making online purchases in the previous year This trend indicates a strong likelihood that online shopping will continue to grow among Vietnamese consumers in the future.
Recent statistics indicate a growing preference among Vietnamese consumers for online shopping, with a notable increase in trust towards online security measures Approximately 95% of Vietnamese internet users fall within the age range of 15 to 25, prompting brands to target this demographic, commonly referred to as Generation Z (Gen Z) This generation, consisting of individuals born between 1996 and 2010, is currently aged between 11 and 25.
Gen Z has been immersed in technology, the internet, and social media from a young age, making them highly engaged with online platforms and shopping This generation frequently interacts with their peers through social media and is significantly influenced by celebrities in their purchasing decisions.
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Many Vietnamese brands struggle to identify the right KOLs and create effective communication strategies However, Biti's successfully partnered with Son Tung M-TP, a beloved figure among Vietnamese Gen Z Their collaboration in the 2016 music video "Lac Troi" sparked a significant social media surge and gained lasting traction on international platforms Within just one week of its release, Biti's Hunter experienced a remarkable 300% increase in sales.
Biti's must evaluate and may confront challenges when implementing
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As e-commerce continues to grow, nearly every retailer is exploring the establishment of an online sales channel While consumers benefit from the convenience of online shopping, concerns over data security are rising To manage and store sensitive information, businesses typically rely on centralized database management systems, which unfortunately become prime targets for cybercriminals seeking to steal data and disrupt transactions This highlights the critical importance of database security in the e-commerce sector Given the increasing risks of data theft and security breaches, enhancing cybersecurity measures is vital, though it can often be a costly, complex, and error-prone endeavor.
Regular data backups are essential for businesses, and investing in secure servers and storage solutions is crucial to prevent data theft Failing to protect sensitive business data and customer information can lead to significant operational issues and damage the brand's reputation among consumers.
Maintaining client privacy is essential for the success of e-commerce, as many online shoppers have fallen victim to scams and fraudulent activities that exploit their personal information Each year, numerous counterfeit websites emerge, targeting unsuspecting consumers, while countless social media accounts and e-commerce store profiles are created with the intent to deceive inexperienced buyers This pervasive threat leads to increased wariness among customers when making online purchases.
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To ensure the accuracy of buyer information on Biti’s website, an online identity verification solution is essential This system enables Biti’s to confirm that buyers provide legitimate details and are genuinely interested in their products By utilizing electronic identification and authentication, users can safeguard their identities, while Biti’s can swiftly detect unauthorized transactions Nevertheless, as electronic transactions continue to rise, service providers encounter significant challenges regarding security and the verification of identities involved in these transactions.
Since the onset of the Covid-19 pandemic, intermediary payment units like Momo wallet and Zalo Pay have surged in popularity in Vietnam, leading to a rapid shift from cash to online payments To accommodate the growing user base, Biti's website must implement multiple security layers for user identity verification, including biometrics, AI, single sign-on, and two-factor authentication, ensuring secure transactions during buying, selling, and exchanging activities.
II.3.3 Convert visitors into paying customers
The primary challenge for e-commerce, including Biti’s, lies in converting website traffic into actual sales Despite high levels of hits, impressions, and clicks, many visitors fail to add items to their carts or take any purchasing action Additionally, some customers may add products to their carts but ultimately do not complete the purchase Thus, the focus must be on enhancing conversion rates to turn visitors into buyers.
17 download by : skknchat@gmail.com convert into leads or customers is a difficult thing for a new business to start an online business like Biti’s.
Customers often hesitate to click the buy button due to poor website experience, unsatisfactory product pricing, or unsuitable shipping costs and times Regardless of the issue's scale, these factors significantly influence potential buyers' decisions To enhance customer satisfaction and drive conversions, Biti's must optimize every aspect of their website, ensuring it aligns with customer needs and preferences.
Attracting potential customers is a crucial challenge for Biti's in the realm of e-commerce, where numerous companies offer diverse products, enhancing customer choices To stand out, businesses must implement attractive pricing, effective promotions, reliable delivery, and, most importantly, ensure high product quality Biti's has successfully launched appealing campaigns, particularly from December 2020 to January, to draw in new clients and boost engagement.
In 2021, purchasing Biti's products allows you to earn exciting rewards, including a chance to win a car Biti's prioritizes product quality, emphasizing durability with sayings like "Shoes only wear out the soles, not the straps" and "Old shoes can still last." This commitment to lasting structure and reliability aims to attract and retain customers.
Apart from focusing on product quality or promotion policies, attracting potential clients is usually a key priority for businesses, especially when Biti's extends its business
Biti's can enhance its customer engagement and boost sales on e-commerce platforms by utilizing customer polls through email to gain insights into consumer preferences Additionally, it is crucial for the company to focus its advertising efforts on the right target audience to effectively attract potential customers Addressing these strategies will be vital for Biti's growth in the competitive online marketplace.
Biti's faces challenges in enhancing Customer Experience through e-commerce strategies A positive customer experience is crucial for e-commerce success, as it encourages repeat purchases and fosters customer loyalty By prioritizing an exceptional online shopping experience, Biti's can boost sales and strengthen its position in the market.
Enhancing customer experience is essential for Biti's long-term success, especially as it expands into e-commerce The company should prioritize a vibrant, user-friendly website that allows shoppers to explore products easily To attract and retain viewers, Biti's must invest in a visually appealing site and a professional support team ready to assist customers Quick responses to inquiries, sending thank-you emails, and conducting customer satisfaction surveys after purchases will further ensure a positive shopping experience.
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Biti's faces the challenge of building consumer loyalty through effective e-commerce strategies Customer loyalty is fostered by positive experiences with products and services, as loyal customers contribute significantly to sales—generating five times more revenue than new customers and achieving a success rate of over 60% compared to just 5-10% for new product sales With a long-standing presence across the country and a history of supporting generations of students, Biti's has earned consumer trust To enhance its e-commerce performance, Biti's must focus on improving customer experience, as satisfied customers are more likely to return This involves consistently enhancing product quality, delivering exceptional customer service, maintaining communication through preferred channels, and informing loyal customers about promotions and new arrivals Long-term customers can also play a role by providing feedback and solutions to further strengthen Biti's customer loyalty.
II.3.7 Analysis of competitors and competition
In a competitive footwear market dominated by renowned brands like Nike, Adidas, and Converse, it is essential for Biti's to stand out among countless options available to consumers By empowering customers to make informed product choices, Biti's can effectively differentiate itself and thrive in the fashion industry.
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Founded in 1982, Biti's is a well-established Vietnamese company that is currently conducting a thorough analysis of its competitors to understand their product offerings, customer acquisition strategies, and retention methods By refreshing its brand image to resonate with younger audiences, Biti's aims to connect more effectively with Vietnamese youth and align with contemporary market trends.
II.3.8 The cost of the product
CONCLUSION
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Incorporating E-commerce and integrating systems for clients is crucial, particularly in light of the ongoing economic fluctuations caused by the pandemic's significant impact.
While executing this plan, we will face unavoidable challenges due to the ever-changing nature of the Ecommerce market Despite being established in the era of technological advancement, this market is subject to fluctuations that can result in significant setbacks if the company invests incorrectly.
Failure is often the stepping stone to success, as every obstacle encountered provides valuable lessons The business landscape is competitive, and while profitability can be challenging, the commitment to delivering exceptional value to customers and the company is crucial By merging traditional and modern elements in its e-commerce strategy, Biti's is poised to expand its reach in the global market.