custom Stable Stable Stable - Due to the concept of our company, the menu is unstable.. - By that, we can let the customer decide thier own drink, which makes it diversified and unique..
Trang 11 Pros:
(Our company)
Starbuck Koi Thé The coffee
house
By word
Price 25k - 60k 30k - 110k 30k - 115k 20k-107k - The brand has the nearest price to (our
company) is TCH
- We have the advantage in price, which is suitable, affordable to the most of college student, officer,
(custom) Stable Stable Stable - Due to the concept of (our company), the menu is unstable
- By that, we can let the customer decide thier own drink, which makes it diversified and unique
Target customer Accessible
for many age groups (12 - 40)
Ages from
25 - 40 Ages from 16 - 40 Ages from 18 - 40 As customers can choose the ingredient to make thier own drink, we can access to many
age group Because they can easily create an unique drink depend on their interest
Trang 22 Cons:
(Our company) Starbuck Koi Thé The coffee
house
By word
Special drink Difficult to
recommend Have difficultyin discovering
Vietnamese’s taste
Limit in drink’s type Easy to create and
recommend
to customers
- Due to the custom drink, we now have difficulty in creating and recommending new drink/recipe to customer
- We need to discuss more to deal with this problem
Ingredient Various Stable Stable Stable - The ingredient has different expiry date &
can’t be stocked right away
Complain Difficult to solve a
problem (not good drink, high price, )
Have standard to deal with customer
Have standard to deal with customer
Have standard to deal with customer
- Though we let the customer make their own drink, there’re some times that they can easily make bad/worse feedback about the drink
- We will take disadvantage in proving that the drink and our procedure are totally qualified