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Tiêu đề Coffee Export Business Plan
Trường học Palo Alto Software
Thể loại Business Plan
Năm xuất bản 2020
Định dạng
Số trang 35
Dung lượng 1,43 MB

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Cấu trúc

  • 1.0 Executive Summary

    • Chart: Highlights

    • 1.1 Objectives

    • 1.2 Mission

    • 1.3 Keys to Success

  • 2.0 Company Summary

    • 2.1 Company Ownership

    • 2.2 Company History

      • Table: Past Performance

      • Chart: Past Performance

    • 2.3 Company Locations and Facilities

  • 3.0 Products

    • 3.1 Competitive Comparison

    • 3.2 Sales Literature

    • 3.3 Sourcing

    • 3.4 Technology

    • 3.5 Future Products

  • 4.0 Market Analysis Summary

    • 4.1 Market Segmentation

      • Table: Market Analysis

      • Chart: Market Analysis (Pie)

    • 4.2 Industry Analysis

      • 4.2.1 Competition and Buying Patterns

      • 4.2.2 Main Competitors

      • 4.2.3 Industry Participants

      • 4.2.4 Distribution Patterns

  • 5.0 Strategy and Implementation Summary

    • 5.1 Competitive Edge

    • 5.2 Strategy Pyramid

    • 5.3 Marketing Strategy

      • 5.3.1 Promotion Strategy

      • 5.3.2 Distribution Strategy

      • 5.3.3 Marketing Programs

      • 5.3.4 Positioning Statement

      • 5.3.5 Pricing Strategy

    • 5.4 Sales Strategy

      • 5.4.1 Sales Forecast

        • Table: Sales Forecast

        • Chart: Sales Monthly

        • Chart: Sales by Year

      • 5.4.2 Sales Programs

    • 5.5 Strategic Alliances

    • 5.6 Milestones

      • Table: Milestones

      • Chart: Milestones

  • 6.0 Management Summary

    • 6.1 Management Team

    • 6.2 Management Team Gaps

    • 6.3 Personnel Plan

      • Table: Personnel

  • 7.0 Financial Plan

    • 7.1 Break-even Analysis

      • Chart: Break-even Analysis

      • Table: Break-even Analysis

      • Table: General Assumptions

    • 7.3 Key Financial Indicators

      • Chart: Benchmarks

    • 7.4 Projected Profit and Loss

      • Chart: Gross Margin Monthly

      • Chart: Gross Margin Yearly

      • Table: Profit and Loss

      • Chart: Profit Monthly

      • Chart: Profit Yearly

    • 7.5 Projected Cash Flow

      • Table: Cash Flow

      • Chart: Cash

    • 7.6 Projected Balance Sheet

      • Table: Balance Sheet

    • 7.7 Business Ratios

      • Table: Ratios

  • Table: Sales Forecast

  • Table: Personnel

  • Table: Profit and Loss

  • Table: Cash Flow

  • Table: Balance Sheet

  • Table: General Assumptions

Nội dung

Legal PageThis sample business plan has been made available to users of Bplans com, published by Palo Alto Software Our sample plans were developed by existing companies and new business start ups as research instruments to determine market viability, or funding availability Names, locations and numbers may have been changed, and substantial portions of text may have been omitted to preserve confidentiality and proprietary information You are welcome to use this plan as a starting point to creat.

Executive Summary

Silvera & Sons specializes in exporting high-quality green Arabica coffee beans from Brazil to American specialty roasters and selling to wholesalers in the Brazilian market We are set to increase our production capacity from 72,000 to 120-160,000 60kg bags annually Our coffee is distinguished by its exceptional quality, as we offer the top five percent of Arabica beans available This premium product provides our customers with a unique selling proposition in the specialty coffee sector Over the past six years, we have experienced a surge in demand that has consistently outpaced our supply, leading us to decline requests for larger orders.

We predict growth of thirty percent in the first year with sales exceeding ($BRL) expectations

By the third year, the plant is projected to operate at full capacity, leading to significant profits in BRL, given the current coffee prices Additionally, we have received encouraging feedback from existing importers, indicating that the increased volume of beans will find a ready market.

Our keys to success are:

1 Establishing and maintaining working relationships and contractual agreements with

American importers and Brazilian coffee brokers and wholesalers

2 Bringing the new facility to maximum production within three years of operation

3 Increasing our profit margin with the use of improved technology in the new facility

4 Effectively communicating to current and potential customers, through targeted efforts, our position as a differentiated provider of the highest quality Arabica beans in the world.

Sales Gross Margin Net Profit

Objectives

The objectives of Silvera & Sons:

 Increase production and sale from 78,000/60kg bags per year to approximately

100,000/60kg bags per year in the first year of operation at the proposed facility and reach maximum capacity of 120,000/60kg bags per year by year three

 Increase sales substantially in the first full year of operation

 Establish strategic relationships with 10-15 American importers in Los Angeles, San

 Increase gross margins in the next three years.

Mission

Silvera & Sons Ltda is dedicated to serving coffee importers and enthusiasts by surpassing minimum quality standards while offering premium products at competitive prices We prioritize our relationships with existing and prospective customers, aiming to express our gratitude through exceptional product quality, personalized service, and prompt delivery Our commitment to our customers and Brazil is demonstrated through our honest and responsible business practices.

Keys to Success

The keys to success for Silvera & Sons are:

 Establishing and maintaining working relationships and contractual agreements with

American importers and Brazilian coffee brokers and wholesalers

 Bringing the new facility to maximum production within three years of operation

 Increasing our profit margin with the use of improved technology in the new facility

 Effectively communicating, to current and potential customers, our position as a differentiated provider of the highest quality Arabica beans in the world.

Company Summary

Silvera & Sons specializes in the procurement and preparation of raw coffee in parchment, focusing on post-harvest processing We offer premium green Arabica coffee beans, packaged in 60kg sacks for distribution in the U.S and Brazilian markets Our main clientele consists of American importers and Brazilian wholesalers dedicated to supplying high-quality beans to the specialty roasting sector.

Company Ownership

Silvera & Sons Ltda is a family-owned business specializing in the preparation and export of high-quality Brazilian green Arabica coffee beans Founded and managed by Marco Silvera Sr and his sons, the company emphasizes its commitment to excellence in the coffee industry.

Company History

Silvera & Sons, now in its sixth year of operation, has successfully maintained maximum production and sales since acquiring the plant, which has been in operation for 15 years For 12 of those years, Marco Silvera Sr managed the facility while working for the previous owner, Cafe Fina Currently, the plant operates at full capacity, reflecting the company's commitment to efficiency and growth.

Other Current Liabilities (interest free) $0 $0 $0

Company Locations and Facilities

Silvera & Son's main warehouse and office are situated in Ouro Fino, where the current facility can prepare around 6,000 bags of exportable coffee beans, each weighing 60 kg A new warehouse and preparation facility is planned for the same location, covering 3,500 m² and featuring 30 selecting machines This upgraded facility will have the capacity to prepare 40,000 bags for export and store up to 80,000 bags, while also managing shipping operations.

Products

Silvera & Sons specializes in premium green coffee, exclusively sourced from the southern regions of Brazil, featuring 100% Arabica beans They purchase parchment beans directly from growers, which are then de-husked and packaged into 60kg sacks at their facility The resulting product is fully prepared for sale and export.

Competitive Comparison

In order to differentiate our product, coffee, which is a commodity, from the product offering of competitors, all beans are guaranteed fresh and are shipped within seven days of preparation

Silvera & Sons ensures superior quality by sorting all beans at a 95% standard of screen size 18 and above, surpassing the industry norm of 90% for screen size 17 and above This commitment results in larger, fresher beans for customers Furthermore, all farms supplying coffee to Silvera & Sons practice environmentally sustainable farming, steering clear of pesticides and chemicals in their crop production.

With around ten competitors in our market, our research shows that increasing our capacity could position us among the top four providers by quantity We benefit from established distribution channels and a strong reputation, giving us a competitive edge.

In addition, improvements to our marketing efforts will further separate us from the larger market and from our close competitors.

Sales Literature

Silvera & Sons collaborates with two U.S importers for all shipments and maintains annual relationships with Brazilian wholesalers for internal sales Currently, sales are primarily conducted through personal selling, but future marketing efforts will expand to include a dedicated website, direct mail campaigns targeting specialty roasters and importers, as well as print advertisements in trade publications like Coffee Times, which focuses on important issues in the coffee industry.

Sourcing

Located in Ouro Fino, Minas Gerais, the largest coffee-producing state in Brazil, both existing and proposed facilities benefit from access to high-quality coffee beans With additional financing, we can purchase larger volumes at reduced prices, currently sourcing from six private growers or grower cooperatives We secure contracts six months prior to the harvest to ensure a steady supply.

Technology

Advancements in technology will introduce partially automated selecting machines, enhancing production capacity while reducing the machine-to-operator ratio Improved storage capabilities are expected to lower shipping costs and decrease the need for permanent shipping staff by 35% Upgrades to high-tech information systems will optimize various business operations, particularly in inventory control, shipment tracking, and client communication in import countries.

Future Products

Coffea Robusta serves as an alternative to the Arabica bean, differing significantly in several key aspects Grown at lower elevations, Robusta boasts a higher yield per plant and greater resistance to diseases Additionally, it contains up to twice the caffeine of Arabica, making it a popular choice in the coffee market due to its lower cost and higher availability.

Robusta coffee is commonly available in supermarkets, while Arabica coffee thrives at higher elevations and in nutrient-rich soil, making it the source of the world's finest coffees.

Silvera & Sons sets itself apart in the coffee market by offering premium Bourbon Santos coffee beans, recognized as one of Brazil's finest varieties Committed to excellence, we maintain quality standards that exceed those of approximately ninety-five percent of our competitors, ensuring a truly distinctive product for our customers.

Grown in the mountainous regions around Sao Paulo, this exceptional coffee is highly sought after by specialty roasters globally As a specialized provider, we cater to the needs of both American and Brazilian specialty roasters who recognize the quality of Silvera coffee.

& Sons for our ability to provide the type of beans they require to produce award winning coffee.

Market Analysis Summary

Coffee ranks as the second largest commodity market globally, following oil, with Brazil being the leading producer for the past 200 years Over the last five years, U.S imports of Arabica coffee have surged by 94%, reflecting a similar rise in coffee consumption within Brazil Furthermore, the demand for green coffee exceeds market supply, contributing to record-high estimates for both market prices and crop yields.

The rise of independent specialty roasters in the United States and Brazil signifies a growing demand for high-quality coffee, particularly among discerning customers in the specialty roaster market This sector, which includes major brands like Starbucks and numerous smaller roasters, primarily seeks the premium Arabica bean, renowned for its superior quality Specialty roasters are willing to invest more in these beans, emphasizing unique characteristics such as origin, farming methods, and size to differentiate themselves Additionally, consumers tend to be less sensitive to price when the coffee is exceptional, award-winning, or aligns with current trends The specialty roasting market in the U.S is estimated to be worth one billion dollars, highlighting its significant growth potential.

Market Segmentation

The potential customer groups for Silvera & Sons are:

Market research indicates that there are around 200 American importers of green Arabica coffee located on the West and East Coasts, all of whom are well-equipped to manage our shipment volumes Collectively, these importers bring in approximately four to five million 60kg bags of Brazilian coffee annually, making them a key target market for our business.

 Brazilian green coffee wholesalers: This market serves as a safety valve for our export business By maintaining relationships with Brazilian wholesalers we have an alternative market with established distribution channels

Brazilian specialty roasters are a key focus for our growth strategy, as we aim to maximize capacity and shift towards a more aggressive targeting of this market segment Our goal is to minimize reliance on wholesalers, allowing us to capture the value-added costs as profit We expect this transition to begin around four years after the new facility becomes operational.

U.S Importers (60kg bags) Brazilian Wholesalers (60kg bags)

Industry Analysis

Competition and Buying Patterns

Customer purchase decisions hinge on trust in our selection process and relationships built with Silvera & Sons Our label signifies a commitment to the highest quality standards, which justifies our beans being priced up to nine percent higher than competitors Customers are willing to invest more in our products due to their familiarity with our brand and confidence in the quality we provide, contributing to their success in the marketplace.

Main Competitors

Brazil is home to around 150 exporters of green Arabica beans, with the Brazilian Coffee Exporters Association (ABECafé) noting that 50% of all green coffee exports originate from its 45 member companies Notably, about 80% of these exports are attributed to these members, highlighting their significant role in the country's coffee export industry.

ABECEFE comprises 20 members, and while the market contributions of individual exporters are confidential and not publicly accessible, it is evident that many of the largest competitors are likely among these members This assumption is reinforced by the fact that a significant 60% of all exports come from numerous exporters not affiliated with ABECAFE.

Agro Food Cooxupe Mitsui Alimentos

Allcoffee Cotia Trading Nicchio Cafe

Bramazonia Custudio Forzza Nova America

Cafe do Ponto Esteve N.S da Guia

Cafeeira Carolina Eurobrasil Ottoni & Filhos

Cargill Agricola Fazenda da Serra Porto de Santos

Casas Sendas Guaxupe Ref Oleos Brasil

Comexim JR Exportadora Rio Doce

Comercial Ben MC Coffee Tres Coracoes

Industry Participants

Silvera & Sons specializes in the export and sale of green Arabica beans, operating within a competitive landscape of around 150 Brazilian businesses Notably, about 30 of these companies dominate the market, contributing to approximately 80% of total green Arabica exports In addition to exporting, many of these firms also prepare and sell various coffee products in the Brazilian market.

Green Robusta (Conillon) beans are produced in significantly smaller quantities in Brazil compared to the Arabica variety, making them less prominent in the coffee market In fact, Robusta accounts for less than ten percent of all coffee production in Brazil, and it is often regarded as an inferior species.

 Soluble coffee products: These are instant (water soluble) coffees and are either decaffeinated or not Sales of soluble coffee products account for approximately twelve percent of the total market

Approximately 85% of all roasted and ground coffee, including both decaffeinated and non-decaffeinated varieties, is consumed domestically, accounting for about 27% of the overall coffee market.

 Primary competitors include: Golden Brazil, Bramazonia, Comexim, and Nicchio Cafe.

Distribution Patterns

All of the coffee produced for exportation by Silvera & Sons and approximately eighty-five percent of all coffee produced for exportation in Brazil is shipped from Porto de Santos

Prepared coffee is transported by rail and truck from Silvera & Sons in Ouro Fino to Porto de Santos From there, it is shipped in 40-foot containers to the port of Miami via cargo ship Silvera & Sons covers distribution costs until the shipments arrive in Miami, after which importers take over responsibility for the shipment and any additional distribution charges as outlined in the contract.

Strategy and Implementation Summary

Silvera & Sons aims to enhance its production capabilities to meet the increasing demands of our import partners, enabling us to fulfill larger orders that we are currently unable to accommodate.

Silvera & Sons aims to expand its contracts with West Coast importers in the United States while boosting green coffee sales in the Brazilian market Our strategy focuses on maximizing sales through current channels and developing new accounts via targeted marketing initiatives.

Competitive Edge

Silvera & Sons stands out in the coffee industry due to its strong relationships with American importers and Brazilian coffee growers, as well as green coffee brokers and wholesalers The growing demand for their superior product is evidenced by requests for larger shipments from importers Their coffee beans are larger in size and sourced from growers who use chemicals and pesticides less than two percent of the time Additionally, Silvera & Sons ensures prompt preparation and shipment, delivering a product that is up to one month fresher than that of many competitors.

Strategy Pyramid

Our primary strategy focuses on highlighting the distinctive qualities of our coffee to reach broader audiences in the American and Brazilian markets We offer a premium product that, while classified as a commodity, possesses unique features that make it perfect for niche markets Effectively conveying these exceptional attributes is crucial to our success.

Our products stand out due to exceptional selection and preparation, rigorous quality assurance, and streamlined distribution processes, which have been our focus since inception To effectively convey these strengths, we will employ personal selling, targeted print advertising, and enhance our communication through upgraded information systems and a sophisticated website.

We have identified three specialty publications in the United States and two in Brazil for our print advertising campaign Additionally, we aim to enhance our personal selling initiatives targeting more American importers, which will include inviting them to visit our facilities at our expense.

Marketing Strategy

Promotion Strategy

Building strong relationships is crucial for success in the export business, particularly for Silvera & Sons Importers in Florida have frequently visited our facility, family home, and coffee farms, fostering valuable connections Personal contact has been essential in establishing relationships with West Coast importers, and personal selling will continue to be our primary promotional strategy, spearheaded by Marco Silvera Jr Additionally, we will utilize targeted print advertisements in specialty publications and direct mail campaigns featuring personalized letters to engage both existing and potential clients Our promotional activities are carefully budgeted to maximize impact.

 Personal Selling which includes phone expenses, travel for Silvera & Sons employees and for importers who we invite to Brazil: ($BRL) 35,000 annually

 Print Advertising in three specialty publications and direct mail: ($BRL) 12,000 monthly

 World Wide Web presence: ($BRL) 125,000 to produce a new site and $2,500 annually to maintain the site.

Distribution Strategy

Distribution is one of the greatest challenges faced by Silvera & Sons The distribution system

Marketing Programs

Our key marketing initiative focuses on enhancing personal selling alongside targeted direct mail and print advertising, overseen by Marco Silvera Jr with a budget of BRL 35,000 and a deadline of May 30, 1999 This program aims to secure contractual agreements with 10 new importers, boost brand awareness in the United States, and reinforce our reputation as a leading supplier of premium green Arabica beans.

A crucial component of our marketing strategy is the creation of an advanced website, aimed at enhancing our online visibility and facilitating improved communication and customer data collection The investment for this website is projected to be BRL 125,000.

Positioning Statement

American importers seeking premium Brazilian coffee for specialty roasters will find that Silvera & Sons offers the largest and highest quality coffee beans available Our beans not only surpass minimum quality standards but are also shipped within one week of preparation, guaranteeing freshness and size Perfectly tailored for the specialty roasting market, our products help roasters deliver award-winning coffee.

Pricing Strategy

Silvera & Sons offers premium coffee at prices that are four to nine percent higher than the market average due to our commitment to superior quality standards The pricing of imported coffee in the United States is primarily influenced by the import market, where beans failing to meet our stringent criteria are sold in Brazil at prevailing rates Currently, green coffee is priced at approximately US$ 213.56 per 60kg bag, while Silvera & Sons coffee is priced around US$ 224 per 60kg bag Importers have consistently accepted this premium, recognizing the value of our high-quality product.

Sales Strategy

Sales Forecast

Our current sales forecast indicates robust growth in 1999, followed by a moderate increase in 2000, ultimately reaching maximum production capacity in 2001, which signifies substantial growth compared to the previous year.

Subtotal Direct Cost of Sales $21,242,400 $26,712,000 $37,312,000

Sales Programs

To enhance our sales strategy, we will leverage personal selling by confirming larger orders in writing from American importers and Brazilian wholesalers Our goal is to establish sales agreements with at least six to ten additional American importers Marco Silvera Jr will oversee this initiative, which is due by May 30, with a budget allocation of BRL 24,000.

Strategic Alliances

Our strongest partnerships are with American importers, who not only buy our products in larger volumes but also actively promote us to other importers We have also formed essential alliances with trucking contractors and the Porto de Santos Cafe Commission.

Milestones

The accompanying table shows specific milestones, with responsibilities assigned, dates, and budgets The milestones represented in this plan are those which we have determined to be the most important.

Milestone Start Date End Date Budget Manager Department

Secure Financing 1/1/1999 2/1/1999 $12,000 M Silvera Sr Finance

Establish Import Accounts 1/1/1999 5/1/1999 $18,000 M Silvera Jr Sales & Marketing

Increase Production 1/1/1999 9/1/1999 $18,000 A Silvera Production & Shipping

Hire Intl Legal & Finance Specialist 1/1/2000 3/1/2000 $35,000 TBA Administration

Hire Intl Legal & Finance Specialist

Increase Production Establish Import Accounts

Management Summary

Silvera & Sons is managed by a dedicated team of four full-time employees, with supplementary support provided on a part-time basis and through specialized consultants, particularly for legal issues Further details are available in the subsequent section.

Management Team

Silvera & Sons is organized into three functional areas: product sourcing, sales, and marketing; production and shipping; and finance and administration

Marco Silvera Sr., the 57-year-old CEO and President of Silvera & Sons, brings 30 years of experience in the coffee export industry Before founding Silvera & Sons, he served as the Chief Financial Officer and General Manager at Cafe Fino, where he began his career after earning an accounting degree from the University of Southern California The current Silvera & Sons facility was previously owned by Cafe Fino before its acquisition.

Mr Silvera who had decided to "retire" and wanted to run a small business Cafe Fino had purchased larger facilities and no longer needed the plant

Marco Silvera Jr., the 32-year-old Vice President of Silvera & Sons Ltda, oversees product sourcing, sales, and marketing He holds an MBA from Syracuse University and has extensive experience in the Brazilian stock and commodities market as a broker Previously, he served as an International Sales and Marketing Representative for a prominent agricultural brokerage and supply firm in Sao Paulo Marco is anticipated to follow in his father's footsteps and become the CEO of the company.

Antonio Silvera, a 29-year-old civil engineer, serves as the Vice President in charge of production and shipping After earning his engineering degree from the University of Brazil, Sao Paulo, he spent two years working for the Brazilian government In his current role, he oversees the supervision of all plant employees, ensuring efficient operations within the organization.

Gracie, Renoldo, & Fertado Attorneys at Law, Sao Paulo.

Management Team Gaps

Our organization is currently seeking to address the evolving legal and financial challenges of international business by considering the addition of a dedicated professional to manage these issues, as we have relied on legal consultants thus far Furthermore, with our ongoing growth and the expansion of our team, we are also contemplating the recruitment of a controller to enhance our financial oversight.

Personnel Plan

The personnel plan aims to expand the plant workforce from 11 to between 17 and 20 employees over the next three years, while also enhancing administrative and accounting support with additional hires Furthermore, one new position will be created in the sales and marketing division Importantly, all current employees will be retained, ensuring no relocation is necessary.

Marco Silvera Jr, VP Sales/Mktg $45,000 $48,150 $51,521

Name or Title or Group $0 $0 $0

Name or Title or Group $0 $0 $0

Name or Title or Group $0 $0 $0

Financial Plan

To support our growth, we plan to utilize a mix of long-term debt and cash flow, with approximately eighty percent of the financing for the acquisition of a larger facility and equipment coming from debt Additional technology investments will mainly be funded through cash flow It's crucial to maintain an inventory turnover rate of four or higher to avoid order backlogs and ensure product freshness We have successfully managed our accounts receivable and aim to keep our collection period at 30 days, with thirty percent of our sales conducted on credit.

In addition, we must achieve gross margins of thirty-five percent and hold operating costs no more than sixty-five percent of sales.

Break-even Analysis

Silvera & Sons demonstrates robust sales strength, as indicated by the break-even analysis, ensuring the company's viability The detailed projections of our monthly break-even points are illustrated in the accompanying table and chart.

Average Per-Unit Variable Cost $212.00

Important Assumptions

Important assumptions for this plan are found in the following table These assumptions largely determine the financial plan and require that we secure additional financing.

Key Financial Indicators

Silvera & Sons' expected growth heavily relies on securing essential financing, as current order sizes from importers exceed the production capabilities of our existing plant.

The chart illustrates the fluctuations in key financial indicators, including sales, gross margin, operating expenses, collection days, and inventory turnover Sales are projected to grow by over thirty percent in the first year, twenty percent in the second, and return to thirty percent in the third year before stabilizing While we anticipate an increase in gross margin, our forecasts indicate a decline in the initial two years post-acquisition of the new facility, primarily due to underutilization Additionally, projections for collection days and inventory turnover suggest a downward trend in these metrics.

Projected Profit and Loss

In our inaugural year of production at the new facility, we anticipate achieving impressive sales figures in BRL, with expectations for continued growth in the second and third years Our net earnings are projected to surpass the industry average in BRL.

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Pro Forma Profit and Loss

Other Sales and Marketing Expenses $24,000 $26,500 $28,500

Total Sales and Marketing Expenses $414,492 $342,150 $354,021

Other General and Administrative Expenses $0 $0 $0

Total General and Administrative Expenses $799,050 $807,628 $853,777

Profit Before Interest and Taxes $3,186,078 $4,473,938 $6,834,690

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Projected Cash Flow

Silvera & Sons plans to effectively manage its cash flow for the next three years with a loan backed by the Central Bank of Brazil This financial support is essential to secure the working capital needed for constructing a new production facility, hiring additional staff, and covering distribution costs and other related expenses.

Sales Tax, VAT, HST/GST Received $0 $0 $0

New Other Liabilities (interest-free) $0 $0 $0

Sales of Other Current Assets $0 $0 $0

Sales of Long-term Assets $0 $0 $0

Sales Tax, VAT, HST/GST Paid Out $0 $0 $0

Principal Repayment of Current Borrowing $57,996 $0 $0

Long-term Liabilities Principal Repayment $305,250 $294,636 $0

Net Cash Flow Cash Balance

Projected Balance Sheet

As shown in the balance sheet in the following table, our net will grow quickly by the end of

1999 and to continue steadily through the end of the plan period The monthly projections are in the appendix.

Business Ratios

The table presents standard business ratios that reflect an ambitious growth strategy aimed at achieving maximum production within three years As the new facility reaches full capacity, the return on investment is expected to rise annually Additionally, return on sales and assets remain robust, while the cost of goods is projected to decline due to increased efficiency These projections are based on the selling prices from 1997/98 and align with the industry profile under NAICS code 311920, which pertains to Coffee and Tea Manufacturing.

Profit Before Interest and Taxes 12.13% 13.55% 14.82% 4.36%

Total Debt to Total Assets 59.71% 45.80% 37.46% 27.13%

Pre-tax Return on Net Worth 94.32% 70.74% 65.18% 12.79%

Pre-tax Return on Assets 38.00% 38.34% 40.76% 17.55%

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Unit Prices Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Direct Unit Costs Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Subtotal Direct Cost of Sales $1,844,400 $1,738,400 $1,865,600 $1,759,600 $1,791,400 $1,706,600 $1,696,000 $1,738,400 $1,706,600 $1,696,000 $1,918,600 $1,780,800

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Marco Silvera Jr, VP Sales/Mktg $3,750 $3,750 $3,750 $3,750 $3,750 $3,750 $3,750 $3,750 $3,750 $3,750 $3,750 $3,750

Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Name or Title or Group $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Pro Forma Profit and Loss

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Profit Before Interest and Taxes $308,472 $255,682 $285,730 $260,690 $268,202 $248,170 $245,666 $255,682 $248,170 $245,666 $298,250 $265,698

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Expenditures Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Principal Repayment of Current Borrowing $4,833 $4,833 $4,833 $4,833 $4,833 $4,833 $4,833 $4,833 $4,833 $4,833 $4,833 $4,833

Long-term Liabilities Principal Repayment $0 $27,750 $27,750 $27,750 $27,750 $27,750 $27,750 $27,750 $27,750 $27,750 $27,750 $27,750

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Liabilities and Capital Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Long-term Liabilities $402,000 $3,102,000 $3,074,250 $3,046,500 $3,018,750 $2,991,000 $2,963,250 $2,935,500 $2,907,750 $2,880,000 $2,852,250 $2,824,500 $2,796,750 Total Liabilities $468,435 $6,761,927 $4,899,017 $5,250,880 $4,856,349 $5,004,311 $4,756,533 $4,791,329 $4,860,505 $4,714,734 $4,693,174 $5,147,495 $4,583,555

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

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