Target Market: Customers who use CoBlock are convenience stores, eateries, bars, hotels, or just shop owners who choose to keep their business open on plague days but still ensure their
Trang 1VIETNAM NATIONAL UNIVERSITY HCMC
INTERNATIONAL UNIVERSITY
BUSINESS PLAN
COBLOCK
Entrepreneurship and Small Business
Management
Thursday Morning
Ho Chi Minh city, Vietnam
2021
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Table of Contents
Executive Summary 3
Objectives: 3
Target Market: 3
Products and Services: 3
Competition: 3
Sales Strategy: 4
Financial and Budget Plan: 4
Company Discription 4
About The Company: 4
Establish History: 5
Staff 5
Operation Procedure 6
Factory operation and production 6
Production line operation 9
Marketing Plan 13
Market Description 13
Competition 13
Target Market 13
Product 14
Location: 14
Promotion plan 14
Risk Management 19
Contingency Plans 19
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Executive Summary
2020 was, without a doubt, an extremely threaten year for people's health in the world, with the number of death is over 2 million Although the number of infections in Vietnam was quite small in 2020, to prevent the number from increasing, which we have created CoBlock to prevent the spread of bacteria between employees and customers.
Objectives:
The business's goal is to serve the needs of business stores during the current outbreak situation Throughout the complex evolution of the COVID-19 outbreak, restaurants and grocery stores around the country proactively installed partitions and strictly enforced the Ministry of Health's 5K epidemic prevention regulations As a result, the service of making partitions, with CoBlock shields, we continuously advertise and distribute
Furthermore, the Covid-19 outbreak in Vietnam shows no signs of abating, but people do not want to be cooped up at home for too long As a result, CoBlock aspires to provide consumers with an exclusive dining and entertainment experience while also ensuring effective disease reduction
Target Market:
Customers who use CoBlock are convenience stores, eateries, bars, hotels, or just shop owners who choose to keep their business open on plague days but still ensure their customer safety
We aim to use our unique selling point, which is made from 100% Mica resin, to earn the loyalty of our customers through the quality, and practical value that our products bring
to them
Products and Services:
We provide the services of installing partitions and screens for Covid-19 Besides, we provide installation of UV sterilization equipment and free installation at stores Our factory provides customized design services to make a difference
Competition:
Our main direct competitors are Hoang Gia Furniture, Hung Phat partition wall, Modern Furniture Trading and Production Joint Stock Company
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Sales Strategy:
Mostly, partitions are sold and installed at convenience stores However, we also accept custom orders and deliver to your home In addition, we also display products at our workshops, showrooms at trade centers to help customers visualize the products they want to order
Initially, we want to concentrate our efforts on convenience stores such as Circle K, Family Mart, and the like, before expanding our operations to include a network of hotels, restaurants, offices, and offices, as well as marketing items at the above locations Customers can learn about us through social media, television commercials, Youtube, and other E-Commerce and Distribution channels, as well as our popularity, rather than going viral through social media or word of mouth
Financial and Budget Plan:
For the next three years, we forecasted the expense and benefit In the first year, the gross allocation for operations will be about 900 million VND
Company Discription
Business name: CoBlock Corporation
Type of enterprise: One member limited Liability Company
Head office address: 211-213-213A Dinh Cong Tranh – Ward 1 – Phu Nhuan District – Ho Chi
Minh City
Phone: 08.62943861, Fax: 08.54495514, Email: info@coblock.com.vn
About The Company:
CoBlock is a limited liability company, a leading industrial manufacturing company in Vietnam This started from a company specializing in manufacturing and distributing mica plastic materials since April 2017
Currently, the company operates nationwide and has an office in Ho Chi Minh City Producing UV-Mica screens is the core field that accounts for over 90% of the company's revenue and profit
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Our Promise
We will contribute to better health for people all over the world through the best quality medical equipment That is the company's commitment to customers
Through its products, the enterprise wishes to help people, accept and overcome challenges in the increasingly complicated period of Covid–19 as well as the development of other diseases
Our Philosophy
Since its establishment, the enterprise has constantly engaged in initiatives to address social issues through its business activities By enhancing economic value through the creation of shared value with society and the community, these initiatives have contributed to the growth of the company
Motto "Sustainable Development"
Establish History:
• April 2017-2019
CoBlock Co., Ltd was officially established, on the basis of being a workshop for manufacturing, processing and processing mica plastic for businesses
• December 2019
Besides manufacturing and distributing flexible plastic products to the market, the company also assembles and distributes anti-bacterial integrated separating plastic panels (UV-Mica screen)
Staff
The company has a team of managers and employees with good skills, the company considers this an important resource to help maintain its development in the future
In addition, the company always sees the responsibility to ensure the life and career advancement opportunities of its staff as well as always creating opportunities for everyone to be trained in on-the-job training and training programs so that people can improve their skills and access increasingly innovative and modern technology
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Operation Procedure
Factory operation and production
Visual 1: Factory design structure
Usage purposes Making factory to manufacture the Covid glass
shields
Location Vietnam - Singapore Industrial Area, Thuan
An, Binh Duong province, Ho Chi Minh city
General plant acreage 8250m2 Width: 63 m2 Length: 131 m2
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Water system Industrial bore well + domestic tap water
Current status
• Degree of damage: used factory 85% new
• Operating facility: complete and synchronous infrastructure, convenient for multi-industry workshop Further, possessing available models and production machines
• Inventory warehouse: solidly built, high and airy, Jamil pre-engineered steel truss frame according to industrial park standards The capacity holds about more than 6,000 product units at a time
• The empty area in the factory has not yet been structured recorded as 2/5 area used
• Plant possesses a good feng shui
• The internal road is wide, airy and easy to circulate
• Plant possesses safe exits
The methods of allocating resources, factory operations procedure, as well as plan to re-add and complete the vacant departmental area and business area are demonstrated as below scripts
Pre-operational period: after performing analysis and appraisal of willing purchased
assets values, as well as physical depreciation on a digital technology platform The company has decided to implement a practical plan to allocate financial resources for task production on the basis of subleasing the existing factory structure on the market Particularly, this factory required to possess complete and synchronous infrastructure, as well as convenient for multi-industry workshop In addition, to deduct the amount of proceeding financial-outflow for purchasing handling-industrial machines, and
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production lines, the head-administrative team commits to the action of facilitating based
on the current models of the factory which possess available models and production machines The details of factory design structure and operation allocating block are shown previously on graph
The period of restructuring operational infrastructures and production line: After
performing the sub-lease of the factory to carry out production and business activities, the company offers solutions to optimize product quality and operational performance by restructuring operations facilities and production lines Specifically, it is carried out in the following activities:
1 Performing maintenance and upgrading features for the current production line
2 Completing the restructuring of vacant operating areas, specifically propose the task of adding multi-departmental features including the marketing department to research the market, the finance and sales department to manage operating costs and execute product sales, and finally the tackling biological disinfection process department to handle the process of generating Corona protective shields as the accomplished products
3 Redecorating and generating supplemental values for the entire operating of the general corporation
Standards operating procedure
Factory quality – assets quality standards
1 Conformity in setting up factory structure:
Warehouses and operating blocks must be designed, built, arranged, and meet the requirements for access roads and escape routes There is fully equipped fire prevention and fighting system
The ceiling, walls, and roof of the warehouse must be designed and built to ensure ventilation and air circulation With stands the effect of weather
2 Location of warehouses and factories:
The repository must have a definite address Placed in a convenient place for export, import, transportation, protection
The warehouse is not located near areas with polluted environment
The location of the warehouse and workshop should ensure that there is an adequate source of clean water, requires drainage system, non-polluting and hygienic
3 Sorting in stock: Each type of specific item will have a way to arrange and classify the
appropriate place to store goods to optimize the storage capacity of the warehouse
4 Equip the right equipment and tools/ security factory:
Warehouses need to be equipped with appropriate means and equipment to ensure storage conditions Specifically, such as ventilation fans, air conditioners, freight cars,
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forklifts, thermometers, hygrometers, etc
There are enough equipment, shelves, and shelves to help with the arrangement of goods, avoiding moldy goods on the warehouse floor The distance between the shelves, shelves, and the warehouse floor must be wide enough to ensure the cleaning
of the warehouse, checking and comparing, and loading and unloading goods
Acquire a system to track and protect items from damage caused by external factors, and theft
5 Standard fire protection system:
There are enough equipment and necessary instructions for fire and explosion prevention Requiring automatic fire protection system, fire extinguisher, sand bin, water system and fire hydrant
Establish strict regulations on entry and exit of the warehouse, which only allow people with functions and tasks to access and manage the warehouse
The company will conduct the process of inspecting the factory quality to ensure the efficiency
of its procedure quarterly
Production line operation
1 The process of manufacturing the ultrathin plastic glass:
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2 The process of creating Covid screen shields:
3 The methods of managing product quality and quantity, and the methods of measuring defective products and tackling solutions:
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Component Quality/ Quantity management
Material
Seeking and building close relationships with
economic stakeholders performing as the suppliers
of raw materials
Generating working ecosystems with stakeholders by using several project management methods
Sketch out the work breakout structure of collaborating with suppliers, build up performing baselines, and target for each action
Ensure high-quality raw materials but still affordable with the financial value company must use
Estimating and establishing a clear MRP procedure
Ensuring the optimal productivity values and factory capacity/ arranging effectively amount inventory, preparing to satisfy the demands timely, deducting the queuing time for customers based on the estimated lead time from
suppliers
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Quality management tools are used flexibly to arrange the efficiency of feeding material process
Flow chart
Checklist
Fishbone
Pareto chart
Histogram
Scatter diagrams
Using quantity methods, forecasting, tree decision, probability analysis
Ensure the quality for the inputs of production line Forecasting the demands of customers, optimize the efficiency of making decisions Reduce cost of
purchasing
Production line
Quality management tools are used flexibly to arrange the efficiency of feeding material process
Flow chart
Checklist
Fishbone
Pareto chart
Histogram
Scatter diagrams
Ensure the quality for each product produced within the production line
Quantitative methods
-Use multi-function of quantitative methods to manage product will-producing amount, such as -Estimate the queuing time and define the bottleneck of operation,
in order to maximize the operation productivity
-Conduct forecasting methods for demands
-Based on probability to eliminate the variables of unnecessary components operation (SPSS,
financial, tree decision estimation.)
Ensure the will-producing product amount for the
general operation
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Marketing Plan
Market Description
The COVID-19 pandemic in Vietnam is part of the ongoing worldwide pandemic of coronavirus disease 2019 The Covid pandemic has a negative impact on all aspects of society, including the economy, unemployment, reserve, aviation and tourism, education, medicine, sport, and popular culture According to the WHO, there are 4,579, 1,851, 2,687, and 37 cases of case, treatment, cured, and death cases, respectively In the event
of a pandemic, it is critical to develop a new product to safeguard individuals and maintain a safe distance between citizens As a result, there is a lack of information about the market for specialty products However, that market is thought to have a lot of potential for expansion, which will necessitate meeting client demands Furthermore, there aren't many people focused on solutions like ours in the UV-mica screen market right now Consequently, the market conditions are favorable for us to enter and carry out our business plan
Competition
Nowadays, a large number of businesses have invested in medical equipment and tools to combat the Corona virus Take, for example, ATCHISON JOINT STOCK COMPANY, which is a corporation that focuses on ease and comfort while developing new functional face masks and face shields The spray of droplets through the nose and mouth can be reduced by wearing a mask This will assist in trapping droplets from the respiratory tract and preventing others from shooting
Face masks and shields, on the other hand, appear to have major flaws When wearing a mask for an extended period of time, especially a medical mask, breathing, sweat, and oil will readily irritate skin due to the hot and humid atmosphere beneath Sweat cannot quickly evaporate, making irritation unavoidable for those with sensitive skin Furthermore, the face shield does more harm than good; it reduces visibility, interferes with work, and has long-term negative consequences on the user's eyes
Target Market
The product is designed to be deployed in areas where employees interact with customers frequently A convenience store, a space to exchange information, reception, and payment are only a few examples