(TIỂU LUẬN) entrepreneurship and small business management

6 Factory operation and production...6 Production line operation...9 Marketing Plan .... Target Market: Customers who use CoBlock are convenience stores, eateries, bars, hotels, or just

VIETNAM NATIONAL UNIVERSITY HCMC

Thursday Morning

Ho Chi Minh city, Vietnam

2021

Table of Contents

Executive Summary 3

Objectives: 3

Target Market: 3

Products and Services: 3

Competition: 3

Sales Strategy: 4

Financial and Budget Plan: 4

Company Discription 4

About The Company: 4

Establish History: 5

Staff 5

Operation Procedure 6

Factory operation and production 6

Production line operation 9

Marketing Plan 13

Market Description 13

Competition 13

Target Market 13

Product 14

Location: 14

Promotion plan 14

Risk Management 19

Contingency Plans 19

CoBlock Corporation Business Plan

Executive Summary

2020 was, without a doubt, an extremely threaten year for people's health in the world, with the number of death is over 2 million Although the number of infections in Vietnam was quite small in 2020, to prevent the number from increasing, which we have created CoBlock to prevent the spread of bacteria between employees and customers.

Objectives:

The business's goal is to serve the needs of business stores during the current outbreaksituation Throughout the complex evolution of the COVID-19 outbreak, restaurants andgrocery stores around the country proactively installed partitions and strictly enforced theMinistry of Health's 5K epidemic prevention regulations As a result, the service ofmaking partitions, with CoBlock shields, we continuously advertise and distribute

Furthermore, the Covid-19 outbreak in Vietnam shows no signs of abating, but people donot want to be cooped up at home for too long As a result, CoBlock aspires to provideconsumers with an exclusive dining and entertainment experience while also ensuringeffective disease reduction

Target Market:

Customers who use CoBlock are convenience stores, eateries, bars, hotels, or just shopowners who choose to keep their business open on plague days but still ensure theircustomer safety

We aim to use our unique selling point, which is made from 100% Mica resin, to earn theloyalty of our customers through the quality, and practical value that our products bring

to them

Products and Services:

We provide the services of installing partitions and screens for Covid-19 Besides, weprovide installation of UV sterilization equipment and free installation at stores Ourfactory provides customized design services to make a difference

Sales Strategy:

Mostly, partitions are sold and installed at convenience stores However, we also acceptcustom orders and deliver to your home In addition, we also display products at ourworkshops, showrooms at trade centers to help customers visualize the products theywant to order

Initially, we want to concentrate our efforts on convenience stores such as Circle K,Family Mart, and the like, before expanding our operations to include a network of hotels,restaurants, offices, and offices, as well as marketing items at the above locations.Customers can learn about us through social media, television commercials, Youtube, andother E-Commerce and Distribution channels, as well as our popularity, rather than goingviral through social media or word of mouth

Financial and Budget Plan:

For the next three years, we forecasted the expense and benefit In the first year, the grossallocation for operations will be about 900 million VND

Company Discription

Business name: CoBlock Corporation

Type of enterprise: One member limited Liability Company.

Head office address: 211-213-213A Dinh Cong Tranh – Ward 1 – Phu Nhuan District – Ho Chi

Minh City

Phone: 08.62943861, Fax: 08.54495514, Email: info@coblock.com.vn

About The Company:

CoBlock is a limited liability company, a leading industrial manufacturing company inVietnam This started from a company specializing in manufacturing and distributingmica plastic materials since April 2017

Currently, the company operates nationwide and has an office in Ho Chi Minh City.Producing UV-Mica screens is the core field that accounts for over 90% of the company'srevenue and profit

CoBlock Corporation Business Plan

Our Philosophy

Since its establishment, the enterprise has constantly engaged in initiatives to addresssocial issues through its business activities By enhancing economic value through thecreation of shared value with society and the community, these initiatives havecontributed to the growth of the company

Motto "Sustainable Development"

CoBlock Corporation Business Plan

Operation Procedure

Factory operation and production

Visual 1: Factory design structure

Usage purposes

Location

General plant acreage

CoBlock Corporation Business Plan

General campus acreage

 Pre-operational period: after performing analysis and appraisal of willing

purchased assets values, as well as physical depreciation on a digital technology platform.The company has decided to implement a practical plan to allocate financial resources fortask production on the basis of subleasing the existing factory structure on the market.Particularly, this factory required to possess complete and synchronous infrastructure, aswell as convenient for multi-industry workshop In addition, to deduct the amount ofproceeding financial-outflow for purchasing handling-industrial machines, and

CoBlock Corporation Business Plan

production lines, the head-administrative team commits to the action of facilitating based

on the current models of the factory which possess available models and productionmachines The details of factory design structure and operation allocating block areshown previously on graph

 The period of restructuring operational infrastructures and production line:

After performing the sub-lease of the factory to carry out production and businessactivities, the company offers solutions to optimize product quality and operationalperformance by restructuring operations facilities and production lines Specifically, it iscarried out in the following activities:

1 Performing maintenance and upgrading features for the current productionline

2 Completing the restructuring of vacant operating areas, specificallypropose the task of adding multi-departmental features including the marketingdepartment to research the market, the finance and sales department to manageoperating costs and execute product sales, and finally the tackling biologicaldisinfection process department to handle the process of generating Coronaprotective shields as the accomplished products

3 Redecorating and generating supplemental values for the entire operating

of the general corporation

Standards operating procedure

Factory quality – assets quality standards

1 Conformity in setting up factory structure:

 Warehouses and operating blocks must be designed, built, arranged, and meet therequirements for access roads and escape routes There is fully equipped fireprevention and fighting system

 The ceiling, walls, and roof of the warehouse must be designed and built to ensureventilation and air circulation With stands the effect of weather

2 Location of warehouses and factories:

 The repository must have a definite address Placed in a convenient place for export, import, transportation, protection

 The warehouse is not located near areas with polluted environment

 The location of the warehouse and workshop should ensure that there is an

adequate source of clean water, requires drainage system, non-polluting and hygienic

3 Sorting in stock: Each type of specific item will have a way to arrange and

classify the appropriate place to store goods to optimize the storage capacity of the warehouse

4 Equip the right equipment and tools/ security factory:

 Warehouses need to be equipped with appropriate means and equipment to ensurestorage conditions Specifically, such as ventilation fans, air conditioners, freight cars,

CoBlock Corporation Business Plan

forklifts, thermometers, hygrometers, etc.

 There are enough equipment, shelves, and shelves to help with the arrangement ofgoods, avoiding moldy goods on the warehouse floor The distance between theshelves, shelves, and the warehouse floor must be wide enough to ensure the cleaning

of the warehouse, checking and comparing, and loading and unloading goods

 Acquire a system to track and protect items from damage caused by external factors, and theft

5 Standard fire protection system:

 There are enough equipment and necessary instructions for fire and explosionprevention Requiring automatic fire protection system, fire extinguisher, sand bin, watersystem and fire hydrant

 Establish strict regulations on entry and exit of the warehouse, which only allow people with functions and tasks to access and manage the warehouse

The company will conduct the process of inspecting the factory quality to ensure the efficiency

of its procedure quarterly.

Production line operation

1 The process of manufacturing the ultrathin plastic glass:

CoBlock Corporation Business Plan

2 The process of creating Covid screen shields:

3 The methods of managing product quality and quantity, and the methods of measuring defective products and tackling solutions:

CoBlock Corporation Business Plan

Material

CoBlock Corporation Business Plan

Production line operation

CoBlock Corporation Business Plan

Marketing Plan

Market Description

The COVID-19 pandemic in Vietnam is part of the ongoing worldwide pandemic ofcoronavirus disease 2019 The Covid pandemic has a negative impact on all aspects ofsociety, including the economy, unemployment, reserve, aviation and tourism, education,medicine, sport, and popular culture According to the WHO, there are 4,579, 1,851,2,687, and 37 cases of case, treatment, cured, and death cases, respectively In the event

of a pandemic, it is critical to develop a new product to safeguard individuals andmaintain a safe distance between citizens As a result, there is a lack of information aboutthe market for specialty products However, that market is thought to have a lot ofpotential for expansion, which will necessitate meeting client demands Furthermore,there aren't many people focused on solutions like ours in the UV-mica screen marketright now Consequently, the market conditions are favorable for us to enter and carry outour business plan

Competition

Nowadays, a large number of businesses have invested in medical equipment and tools tocombat the Corona virus Take, for example, ATCHISON JOINT STOCK COMPANY,which is a corporation that focuses on ease and comfort while developing new functionalface masks and face shields The spray of droplets through the nose and mouth can bereduced by wearing a mask This will assist in trapping droplets from the respiratory tractand preventing others from shooting

Face masks and shields, on the other hand, appear to have major flaws When wearing amask for an extended period of time, especially a medical mask, breathing, sweat, and oilwill readily irritate skin due to the hot and humid atmosphere beneath Sweat cannotquickly evaporate, making irritation unavoidable for those with sensitive skin.Furthermore, the face shield does more harm than good; it reduces visibility, interfereswith work, and has long-term negative consequences on the user's eyes

Target Market

The product is designed to be deployed in areas where employees interact with customersfrequently A convenience store, a space to exchange information, reception, and paymentare only a few examples

CoBlock Corporation Business Plan

Market size:

• The increase in awareness of body protection and the return to daily life

• The potential market share: Circle K Vietnam has more than 300 stores in major cities such as Hanoi, Ho Chi Minh, Ha Long, Vung Tau, and Can Tho

Product

Product Description:

We will provide a safe and comfortable working space for service companies andconvenience stores Besides, the product is easy to use, install and improve the workingquality We strive to bring superior products & solutions at a lower cost than currentsolutions on the market, based on advanced technology

• The product is designed to ensure absolute safety for human health, creating a

continuous sterilization environment even when people are present

Location:

To facilitate transportation and optimize resources, our factory is located in Thu Ducdistrict You can find out information and can witness the physical products at showroomDistrict 1 by person

Promotion plan

Creating awareness:

Promotion through ads on social media platforms, coupons for the first commercialtransaction, offer the reasonable contract, and ads on popular apps and the publictransportation

Getting partner to try products:

We contact the partner companies and show them the convenience and breakthrough ofthe product More than that, piloting to evaluate the effectiveness of the product hassatisfied customers

Providing information:

The UCV-screen is recommended as a simple way to help release droplets from the

CoBlock Corporation Business Plan

respiratory tract into the air and sing to others when people watch, breathe, converse orraise their voices This is call as source control virus This is especially important inlocations where people are close together or where social distancing measures aredifficult to maintain.

Financial Data

Financial plan depends on important assumptions, most of which are shown in the following

table as annual assumptions

The yearly figures in each are assumptions only The numbers reflect 100% enrollment, a full staff of instructors and a payroll increase each year - which will include tuition reimbursement,pay increases, vacation pay, bonuses and state required certifications.

Startup expense

Factory rent fee

Factory update cost

Maintenance and upgrade costs in the production line

Factory quality management cost

Risk cost

Cost of business structure planning

The cost of building relationships with stakeholders

Material quality management cost

Product development and maintenance costs

Certificate of standardization of the product

Quality and quantity management costs in the production line

Operating cost

Payroll

Factory cost

Business cost

Material quality management cost

Product development and

maintenance costs

Quality and quantity management

costs in the production line

Office location

Warranty fee

Website

Insurance

Other

Total operating Cost

CoBlock Corporation Business Plan

Material Cost per unit

UV light

700,000 ₫/unitdevice

Total Total operating Cost Total expense

Cost of good Gross margin

Gross margin (%)

CoBlock Corporation Business Plan

Plastic with UVlight device (nocustom)

Plastic with UVlight device (withcustom)

Plastic replacementservices

CoBlock Corporation Business Plan

1 Financial crisis

+ Postpone promotional campaigns

+ Cut operational and variable costs

2 Failure in marketing strategy

+Run Awareness campaign (because our business is new to the market and many people

do not understand the seriousness of Covid–19)

+Offer 5% discount on showing the latest receipt

3 Failure in pricing strategy

Survey customers and change the strategy to perceived value pricing