Figure 12.10 displays Search Console Messages.
Search Console
Dashboard
Messages tl}
• Search Appearance 0
• Search Traffic
• Google Index
• C,a,,t Sec:unty Issues
Oth♦r Rtsou,cts
Messages
V•w All Starred Ale-rts
Target country changed tor site ht!p//des,gns mdi.ancamrval comf 0 http:lldo,lgn$.lndlancarnival.com/: Googlebot can't acceằ your sito 0 hnp:lldesigns.indiancamival.com/: Googlebot can't access your site Hew geographic target set for http:J/deslgn$.lndlancarnlval.coml
Figure 12.10: Search Console Messages
3. Search Appearance: It has four options, Structured Data, Data Highlighter, HTML Improvements, and Site Links. Structured Data is used to check the structured data of the Website. Data Highlighter is used to mark and create Marked Up Structured Data in the Website. It allows marking up the data easily by using mouse. Structured data improves the look of the search result. Figure 12.11 displays Search Console Data Highlighter.
Search Console
C>ashboatd Messagu (3) - S.o,ch Appeoran,oo 0
Structure-d Data
~to Htghlighter HTML lmp-011ements Sltehnks
Accelefaled Mobile Pages
• Search Traffic
• Google Index
• C,aw!
Secunty Issues
Data Highlighter
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Figure 12.11: Search Console Data Highlighter
HTML Improvements option displays duplicate Title tags that can be changed and improved.
It also displays Duplicate Meta Descriptions or short and long Meta Descriptions that can be corrected. Refer to Figure 12.12.
Search Console
Dashboa,d
Messages (3)
• Search Appearance 0
Structured Data
Data H19hhghter HT"1L Improvements Site! nks
Accelerated Mobile Pages:
► Search T,affic
• Google Index
► Crawl Secunty Issues Other Resources
HTML Improvements
Last updated May 12 2016
Addressing the following may help your s,teãs user expentnce and perf0<mance
Metl description
Duplicate meta descnpooos Long meta descriplions Short meta descnpt1ons
Missing lit.le tags Oupf1cate tllle tags Long t,Ue tags Short title tags Non-informative I itle tags
Figure 12. 12: Search Console HTML Improvements
Site links are displayed below the site search result. These help users to understand the structure and offer good navigation. Refer to Figure 12.13.
Search Console
Sitelinks
Dashboard Me<•ag••(3)
..,. Search Appearance 8
S1ructuted Data
Srtelinks are automatically generated links that may appear under your site's search results Learn tf you donl want a page to appear as a srtelink, you can demote 1t Only site owners and users With
Data High 1ghter for lhis search resutt: httpã//des,gns incl,ancamiva.l com/ leave empty when demoting a srtehn HTML lmpro-.ements
Sitelinks
Accelerated Mobile Pagn
• Search Traffic
• Google Index
► Crawl Security Issues
Demote this s1tellnk UAl:
Figure 12.13: Search Console Site Links
4. Search Traffic: This is one of the most important options to analyze search behavior of the Website.
Some of the most useful options under Search traffic are as follows:
• Search Analytics: This option displays complete search analytics of a Website including Clicks, Impressions, Position, and Click through Rate (CTR) for various search queries.
Search analytics provides graphical view so that the results can be analyzed properly. Results can also be filtered for specific queries. For example, the following Figure displays Clicks, Average Position, and Impressions for a search query 'Gujarati dress'. Refer to Figure 12.1 ~-
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Pages 14Jrt<'1 •
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Figure 12.14: Search Analytics
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The results can be further categorized and filtered for Countries, Devices, Pages, and Dates.
For example, to check for country wise Clicks, Impressions, Avg CTR, and Avg Position for the query 'Gujarati dress', the Countries option is selected as displayed in Figure 12.15.
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Figure 12.15: Country Specific Search Analytics
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After analyzing the CTR, Position, and Click, Website Owners can take strategic decisions regarding their business and also try to optimize their Website to improve the results.
• Links to Your Site: This option displays the links of your Website from other domains. Good Quality links that are created naturally helps in improved ranking on Google. Figure 12.16 displays Links to a Website from other domains.
Search Console
Dashboard Messages (3)
• Starch Appearance 0
• Search Traffic S.a,ch An.atyt.c.s links to Your Site Internal Links Manual Actions International Targeting Mobde U-sabllrty
• Google Index
• c,a~
Secunty Issues
links to Your Site
Total links 22,666 Who links the m0$l
,ndiancam~I com
quora c:om allevtntun google com
More•
Figure 12.16: Links to Site
I! desig,ns..nclilncar
Your most lirdc&d conlent
22.603 hnp I/designs ,ndiancarnivail c:om/
23 /Mnt$1c:,ttg00ts/txh1bruons""-deh/
16 JE.xh,bltionslall•queens•stason-5-ldtst), 11
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• Mobile Usability: This option displays the Web pages of a Website that are not mobile friendly. The following Figure displays that one page of the Website is not Mobile friendly. It also displays the usability issue, for example, if clickable elements are stuck too close then the page is not mobile friendly. Refer to Figure 12.17.
Search Console
Oashboatd Mess.ages (3)
• Search Ac>pearar,ce 0 .. Scorch Troffte
Starch An.iytics Links to YOIJI Site lintemal Links Manual Actions lintemat,onal Target,ng Mobile U$4bility
Mobile Usability
Fix mobile usabi ty ,ssues affecting your sfle Websfles with mobile u-sabilfly issues wl be demoted in mobile sea,ch results
o No moole usabilily errors detected Be sure to Cheek an site vanants
Figure 12.17: Mobile Usability
5. Google Index: This option displays the Index status of the Website and the errors associated with indexing. It has four sub-options, Index Status, Content keywords, Blocked
Resources, and Remove URLs. The index status sub-option, display the number of pages indexed by the search engine. It also displays the pages that are not indexed because they are blocked by the robots.txt file as shown in Figure 12.18.
Search Console
Dashboard Messages (3)
• Search ,ắlpearance 0
• Search T ri,f!ic
• Google Index Index Status Content Keywôds Blocked Resources Ref'l'IO"leURls
• Crawi Secunty lnuu Othtr Rtsourcts
Index Status Show,ng data tom the last yea,
&sk AdVanced
■Total indexed®
984
"'
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✓ Total indexed ✓ Blocked by robots
■ Blocked by robots @ 0
Figure 12. 18: Index Status
5! designs.ind~
The Content Keywords sub-option displays the keywords that are used within the content of the Website. Blocked Resources sub-option displays any Blocked Resources that may hamper the indexing of the Website.
Quick Test 12.2
1. Which option in Search Console notifies the owner about any issues in the Website?
a. Messages b. Crawl Errors c. URL Errors d. None of these
2. _ _ _ _ _ _ _ option displays the pages that are not indexed by Google.
a. Messages b. Index Status c. Crawl
d. Remove U RLs
6. Crawl: This option is used to analyze crawl errors and crawl statistics of a Website.
The Crawl Errors sub-option displays the Site errors and URL errors. Site errors are errors related to server connectivity or robots.txt. URL errors display the pages that Google could not crawl due to URL errors. There is also an option to Mark these pages as fixed after correcting the issues. Figure 12.19 displays URL errors of a Website.
Search Console
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• C0)91~1~~x ... crawl
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Site Errors
CNS & SCN¢r cooncct.vity o Robots:ixt fetch &
URL Errors
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0.
39 306
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Figure 12.19: Crawl Errors
Crawl Stats option displays the number of pages crawled and number of kilobytes
downloaded by Google bot. This can help Web developers to understand the load caused by Google bot on the server.