CHAPTER 2: DHB LOGISTICS CO.,LTD INSIGHTS OF MARKETING
2.3. Structure of the organizational management
Figure 3: ORGANIZATIONAL STRUCTURE OF DHB LOGISTICS co., LTD
Role of departments:
2.3.1. Logistics Dữector
Company representative is responsible to the State management agency for all aspects of the company’s business, directly directing business activities, building an assisting apparatus and directing and supervising to other departments.
2.3.2. Documentary Department
- Prepare and handle hnport and export documents: contracts, bills of lading, invoices, delivery orders, delivery papers to ...
- Prepare customs declaration documents, apply for certificates of origin, quality certiíĩcates, official documents, submission to related parties ...
- Contact the customer, coordinate with the field department to do customs clearance
- Store records and vouchers
- Check import and export papers, ensure validity and law - Check and classify goods, ensure goods are legal
- Períồrming customs declaration activities through software - Instruct field staff to do necessary procedures to clear goods 2.3.3. Export- Import Department
- Receive and process information of shipments
- Get D/O, authorization letter at shipping company, agent - Support and advise customers to provide optimal Solutions - Arrange and transfer means to support transportation
- Coordinate with relevant departments to serve customers in the best way - Track delivery progress
2.3.4. Bussiness Department
This is a very important part, playing a key role in the Company. Ensure input and output of the Company, access and market research, product introduction and market expansion as well as attract new customers. Organize the implementation of business plans, calculate prices and make contracts with customers.
Provide information, translate documents, translate for management.
Monitor and supervise the implementation schedule of departments in time with contracts with customers and promptly propose the most effective production and business plans.
- Sales staff offer prices, provide necessary information and convince customers to use the company's Services
- Maintain the existing customer base by keeping in touch regularly, updating policies, new incentives ...
- Expanding customer groups by promoting new Services and customer care
- In charge of support and supervision when problems arise to ensure the best Service quality to customers
- Provide necessary documents for customers
- Handling customer requests quickly and effectively
- Notice of goods status on the way of transportation to customers - Keep track of large orders, solve customer requests promptly 2.3.5. Finance Department
- Managing financial activities throughout the company
- Prepare monthly, quarterly and annual financial plans and periodically report or report at the request of the Director on the tìnancial situation of the company
- Financial analysis, financial assessment of all business activities of the company
- Prepare accounting statistics, monitor financial implementation to propose effective Capital use measures. Provide fast and accurate economic information as prescribed by the Director
2.4. Customers
Any organization, business that wants to do business, operate, survive and grow in the market must be customer centric, identify its target customers and satisfy the needs of those that customer. Therefore, the Company needs to constantly improve Service quality, cut costs to increase price competitiveness, to maintain orders of old customers while attracting new customers for company.
Current customers of the company are quite diverse, in which the appointed goods have 3 big customers: Duy Minh Joint Stock Company, Kiara Garments Vietnam Co., Ltd., TAV Company Limited. In addition, the company has many other partners such as Truông Loc Company Limited, Truông Thanh Co., Ltd., ...
Figure 4: Customers of DHB Logistics Co.,Ltd 2.5. Competitors
Along with the economic development and increasing intemational trade activities, Vietnam's logistics Services market has been explored and has been quite active. According to Vietnam Logistics Services Association, Vietnam has more than 1,000 enterprises providing logistics Services but the number of businesses operating in the field of transport, warehousing, wholesale, retail and fast moving up to nearly 140,000. The number of domestic enterprises accounts for 80% of the total logistics enterprises in Vietnam but only accounts for nearly 25% of the market share. More and more large corporations in the world appear and operate: APL Logistics, Sun Express, Schenker, BirKart, BJ, Emney, Sunil Mezario, Hapag Lloyd, Zim, Maersk Logistics, NYK Logistics, TWT, ect that have high quality and professional human resources, strong and abundant financial resources are taking up 75% market share. This poses a big challenge for the company in the context of VietnanTs logistics market.
However, the company can still compete well with the right steps DHB has surpassed its rivals to win the right to transport equipment for the Hanoi - Lao Cai
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