Table A1.1: Extended voluntary folic acid fortification scenarios for Australia
Food Baseline Lower* Moderate Higher Rationale/Notes
Bread Market share based on
four figures for different breads, either 15%, 16%, 20% or 100%
20% market share 25% market share 30% market share Industry information indicates not a large uptake proposed in future, and will mostly be in products marketed to target
population. Folic acid concentrations were based on analysed values.
Flour (white) 5% market share Same as Baseline Same as Baseline Same as Baseline Industry information indicates not targeting this food for fortification given small consumption and not specifically used by target group. Folic acid concentrations were based on analysed values.
Flour
(wholemeal) Not fortified Not fortified 5% market share 5% market share To be the same as for white flour.
Yeast extract Assumes 100% fortified
(i.e. 100% vegemite) Same as Baseline Same as Baseline Same as Baseline The folic acid concentration was based on analysed values.
Pasta Not fortified Not fortified 2.5% market share 5% market share Industry information indicates not targeting
this food for fortification given not specifically used by target group and large volume of imported products. A pasta product was recently identified as being fortified with folic acid, therefore this concentration was used in the scenarios.
Breakfast cereal Folic acid concentrations assigned to individual breakfast cereals i.e. no market share weighting.
Same as Baseline Same as Baseline Same as Baseline Assumed no further uptake of voluntary fortification. Most of the breakfast cereal market is fortified and it may not be realistic to assume 100%. Folic acid concentrations were based on analysed values.
Food Baseline Lower* Moderate Higher Rationale/Notes Low/reduced fat
milk
5% market share 5% market share 10% market share 20% market share Industry information used to determine Moderate and Higher market shares based on major brands in the low/reduced fat milk market adding folic acid. There is no current fortification permission; however, the one currently fortified milk is labelled as a 'Formulated supplementary food'. It is assumed that whole/'full cream' milk would not be fortified. The concentration of the identified fortified milk was used in the scenarios.
Low/reduced fat flavoured/fruit yoghurt
Not fortified Not fortified 50% market share 100% market share Industry information indicates the potential for high uptake in this category due to its high consumption by the target group. There is no current fortification permission. The folic acid concentration was based on that provided in the submission by industry at DAR for voluntary fortification for low/reduced fat plain yoghurt.
Low/reduced fat
plain yoghurt Not fortified Folic acid
concentrations assigned to individual
low/reduced fat yoghurt (assumed 100% market share)
Same as Lower
voluntary proposal Same as Lower
voluntary proposal Not many individual food codes in the NNS relating to this food therefore assumed 100% market share. There is no current fortification permission. The folic acid concentration was based on that provided in the submission by industry at DAR for voluntary fortification for this food group.
Diet ready-to-eat meals
Not fortified Folic acid
concentrations assigned to individual diet ready- to-eat meals (assumed 100% market share)
Same as Lower voluntary proposal
Same as Lower voluntary proposal
Not many individual food codes in the NNS relating to this food therefore assumed 100% market share. There is no current fortification permission. The folic acid concentration was based on that provided in the industry proposal.
Food Baseline Lower* Moderate Higher Rationale/Notes
Juices 50% market share used
for commercial orange juice.
Mixed fruit juices (breakfast style) assumed to be 100% folic acid fortified.
Same as Baseline 40% market share which extends to other single and mixed juices Mixed fruit juices (breakfast style) assumed to be 100%
folic acid fortified.
50% market share which extends to other single and mixed juices Mixed fruit juices (breakfast style) assumed to be 100%
folic acid fortified.
The market share (based, in this case, on the proportion of the category consumed in the NNS) for orange juice as a proportion of all juice available is 60%. At Baseline, 50% of those were fortified (i.e. 30% of the fruit juice market). This has been increased slightly for Moderate and Higher models to a small degree given this food may be consumed by all family members. The folic acid concentration was based on the level as analysed in orange juice in Australia (30 àg/100 ml).
Soy beverages NNS specified whether fortified. Others assigned 50% market share weighting.
Same as Baseline Same as Baseline Same as Baseline
Other milk
substitutes 100% market share Same as Baseline Same as Baseline Same as Baseline Folic acid concentrations were based on analysed values.
Infant food 10% market share Same as Baseline Same as Baseline Same as Baseline Folic acid concentrations were based on analysed values.
Meal replacement products
100% fortified Same as Baseline Same as Baseline Same as Baseline Folic acid concentrations were based on analysed values.
Food Baseline Lower* Moderate Higher Rationale/Notes Formulated
beverages
Not fortified Same as Baseline Fortified* Fortified* Because there is no current data on the
consumption of formulated beverages in Australia, a different approach was taken to assign a folic acid concentration. A
concentration was assigned to soft drinks that were assumed to be replaced with formulated beverages in the diet (data generated from a previous FSANZ
application – A470 Formulated Beverages).
The concentration was based on that currently permitted in the Code. A market share weighting of 5% was applied to these soft drinks, which represents the proportion of formulated beverages in the total soft drink market (provided by industry). * The industry proposed that for the Moderate and Higher scenarios, 100% of formulated beverages would be fortified.
Ready to drink tea Not fortified Same as Baseline Fortified* Fortified* Because there is no current data on the
consumption of ready to drink tea in Australia, a different approach was taken to assign a folic acid concentration. A
concentration was assigned to soft drinks that were assumed to be replaced with ready to drink tea in the diet (data generated from a previous FSANZ application – A470 Formulated Beverages). The concentration was based on that currently permitted in the Code. A market share weighting of 2% was applied to these soft drinks, which
represents the proportion of ready to drink teas in the total soft drink market (provided by industry). * The industry proposed that for the Moderate scenario, 50% of ready to drink teas would be fortified and 100% in the Higher scenario.
Food Baseline Lower* Moderate Higher Rationale/Notes Low fat, low
sugar biscuits (containing
<200 g/kg fat and
<50 g/kg sugar)
Not fortified Not fortified 5% market share 10% market share Currently permitted to be fortified however
there is no current uptake. Industry
information indicates the potential for some products in this market (savoury biscuits) to be fortified. The folic acid concentration was based on that currently permitted in the code.
* As presented in the FAR. Assumed to be equivalent to a 'low' voluntary uptake.
Table A1.2: Extended voluntary folic acid fortification scenarios for New Zealand
Commodity Baseline Lower* Moderate Higher Rationale/Notes
Bread Folic acid concentrations
assigned to individual breads i.e. no market share weighting.
Those with individual concentrations, keep as for Baseline. Market share set at 20% for other breads.
Those with individual concentrations, keep as for Baseline. Market share to increase to 25% for other breads.
Those with individual concentrations, keep as for Baseline.
Market share to increase to 30% for other breads.
General assumption of increase. Market share for Lower proposal the same as for Australia. Folic acid concentrations were based on analysed values.
Flour (white) Not fortified Not fortified 5% market share 5% market share Baseline based on no current voluntary
fortification of flour in New Zealand.
Moderate and higher models based on Australian data. The folic acid
concentration was based on that analysed in Australia.
Flour
(wholemeal) Not fortified Not fortified 5% market share 5% market share Baseline based on no current voluntary
fortification of flour in New Zealand.
Moderate and Higher models based on Australian data. The folic acid
concentration was based on that analysed in Australia.
Yeast extract Folic acid concentrations assigned to individual yeast extracts i.e. no market share weighting.
Same as Baseline Same as Baseline Same as Baseline Folic acid concentrations were based on analysed values.
Commodity Baseline Lower* Moderate Higher Rationale/Notes
Pasta Not fortified Not fortified 2.5% market share 5% market share Australian industry information indicates
that industry are not targeting this food for fortification given it isn’t specifically used by target group and the large volume of imported products. A pasta product was recently identified in Australia as being fortified with folic acid, therefore this concentration was used in the scenarios.
Breakfast cereal Folic acid concentrations assigned to individual breakfast cereals i.e. no market share weighting
Same as Baseline Same as Baseline Same as Baseline Assumed no further uptake of voluntary fortification. Most of the breakfast cereal market is fortified and it may not be realistic to assume 100%. Folic acid concentrations were based on analysed values.
Low/reduced fat milk
Not fortified Not fortified 10% market share 20% market share Industry information used to determine
Moderate and Higher market shares based on major brands in the low/reduced fat milk market adding folic acid. There is no current fortification permission;
however, the one currently fortified milk is available in Australia and is labelled as a 'Formulated supplementary food'. It is assumed that whole/'full cream' milk would not be fortified. The concentration of the identified fortified milk was used in the scenarios.
Commodity Baseline Lower* Moderate Higher Rationale/Notes Low/reduced fat
flavoured/fruit yoghurt
Not fortified Not fortified 50% market share 100% market share Australian industry information indicates the potential for high uptake in this category due to its high consumption by the target group. There is no current fortification permission. The
concentration was based on that provided in the submission by Australian industry at DAR for voluntary fortification for low/reduced fat plain yoghurt.
Low/reduced fat
plain yoghurt Not fortified Folic acid
concentrations assigned to individual
low/reduced fat yoghurt (assumed 100% market share)
Same as Lower
voluntary proposal Same as Lower
voluntary proposal Not many individual food codes in the NNS relating to this food therefore assumed 100% market share. There is no current fortification permission. The concentration was based on that provided in the Lower proposal (100 àg/100 g).
Diet ready-to-eat
meals Not included in NNS Not included in NNS Not included in NNS Not included in NNS
Juices 25% market share used
for commercial orange juice or orange and other fruit juice mixtures
Same as Baseline 40% market share, which extends to other juices
50% market share, which extends to others juices
The market share for orange juice and orange and other fruit juice (based, in this case, on the proportion of the category consumed in the NNS) as a proportion of all juice available is 60%. At Baseline, 25% of those were fortified (i.e. 15% of the fruit juice market). This has been increased based on market share data from Australian industry. The
concentration was based on the level as analysed in orange juice in New Zealand (44 àg/100 ml).
Soy beverages 100% market share Same as Baseline Same as Baseline Same as Baseline Folic acid concentrations were based on analysed values.
Commodity Baseline Lower* Moderate Higher Rationale/Notes Other milk
substitutes
100% market share Same as Baseline Same as Baseline Same as Baseline Folic acid concentrations were based on analysed values.
Infant food Folic acid concentration assigned to one cereal.
No others reported to be fortified.
Same as Baseline Same as Baseline Same as Baseline Folic acid concentrations were based on analysed values.
Meal replacement products
Folic acid concentrations assigned to individual products i.e. no market share weighting.
Same as Baseline Same as Baseline Same as Baseline Folic acid concentrations were based on analysed values.
Formulated
beverages Not included Same as Baseline Fortified* Fortified* Because there is no current data on the
consumption of formulated beverages in New Zealand, a different approach was taken to assign a folic acid concentration.
A concentration was assigned to soft drinks that were assumed to be replaced with formulated beverages in the diet (data generated from a previous FSANZ application: A470 – Formulated
Beverages). The concentration was based on that currently permitted in the Code. A market share weighting of 5% was applied to these soft drinks, which represents the proportion of formulated beverages in the total soft drink market (provided by industry). *The Industry proposed that for the Moderate and Higher scenarios, 100% of formulated beverages would be fortified.
Commodity Baseline Lower* Moderate Higher Rationale/Notes
Ready to drink tea Not fortified Same as Baseline Fortified* Fortified* Because there is no current data on the
consumption of ready to drink tea in New Zealand, a different approach was taken to assign a folic acid concentration. A concentration was assigned to soft drinks that were assumed to be replaced with ready to drink tea in the diet (data generated from a previous FSANZ application: A470 – Formulated
Beverages). The concentration was based on that currently permitted in the Code. A market share weighting of 2% was applied to these soft drinks, which represents the proportion of ready to drink teas in the total soft drink market
(provided by industry). * The Industry proposed that for the Moderate scenario, 50% of ready to drink teas would be fortified and 100% in the Higher scenario.
Low fat, low sugar biscuits (containing
<200 g/kg fat and
<50 g/kg sugar)
Not fortified Not fortified 5% market share 10% market share Currently permitted to be fortified
however there is no current uptake.
Industry information indicates the potential for some products in this market (savoury biscuits) to be fortified. The folic acid concentration was based on that currently permitted in the Code.
* Assumed to be equivalent of a 'low' voluntary uptake.