1. Concept of search engine
A search engine is a software that can be accessed through the Internet and searches a database of information based on the user's query. The engine returns a list of results that best fit the user's search criteria. There are several search engines accessible on the Internet today, each with its unique set of capabilities and features.
Archie was the first search engine ever created, and it was used to search for FTP files. Veronica was the first text-based search engine. Google is currently the most popular and well-known search engine. AOL, Ask.com, Baidu, Bing, DuckDuckGo, and Yahoo are some of the other major search engines (Computer Hope, 2021).
2. Concept of SEO
The phrase search engine optimization refers to a wide range of operations that may be carried out to enhance the number of desirable visitors that arrive at your website via search engines (you may also have heard these activities called search engine marketing or search marketing). This covers things like making changes to your content and HTML code on your website. It also includes employing specifically prepared language or documents to connect directly with search engines, as well as chasing additional sources of traffic through listing creation or link attraction. Tracking, research, and competition analysis are also included in the SEO package (Grappone & Couzin, 2011).
Although SEO may involve an advertising component, it is not advertising. It is not public relations (PR), even though it entails monitoring your reputation and building your branding like PR. SEO may appear sophisticated as a constantly growing sector of internet marketing, but its primary purpose is fairly simple: attracting targeted visitors (Grappone & Couzin, 2011).
3. Technical solution to improve website index based on SEO
There are 10 Ways to Improve SEO (That Will Boost Ranking) (Milligan, 2020):
- Use a program that integrates with Google Analytics to track metrics:
Understanding Google Analytics is the most important step you can take to improve your SEO in 2021.
Google Analytics is a useful tool for analyzing your website and making informed data-driven decisions. Metrics can assist you to understand not just how you rank, but also your audience, allowing you to better select content for them.
Google Analytics may be a terrific tool for better targeting your clients over time. Among the metrics you might gather about your website visitors are:
+ What browsers they’re using.
+ The most popular devices used to visit your site.
+ Referral traffic.
+ Understand your competition.
- Identify low-performing pages and refresh them with new content people want to read:
- Content marketers that create high-quality content have one thing in common: they provide users with interesting content subjects. Successful content marketers use trends and discussions to generate new ideas, which means you'll have to review low-performing material at some time.
- Ensure your content is created around a primary keyword and relevant secondary keywords:
Keyword research for your content not only helps you construct the framework of your piece but also allows you to discover what your audience wants to read. Understanding which keywords are suitable for your target audience and content type will assist you in developing a content plan to increase SEO.
Google-friendly writing is predicated on exhibiting a mix of keywords and ordinary language. This means that your material should be created in such a way that it flows organically. Keywords should organically appear in your content so that you don't have to stuff it at the last minute. One method is to find semantically similar terms to your core keyword goal.
- Diversify your backlink portfolio:
Even if you follow all of the on-page technical SEO suggestions, you will not be guaranteed to be on Google's main page. Backlinks are a significant aspect of SEO, and whether you're getting backlinks from high-authority sites is important.
Backlink variety may be obtained from two sources, namely:
+ The nature of the backlink.
+ The URL of the site from which the backlink was obtained.
A broad backlink portfolio tells Google that your site is an authoritative source and that you're earning links naturally rather than using old black hats or other spam strategies.
- Use effective header tags to target google featured snippets:
When creating content, you should consider how you format your material on the page. Every page's content should be properly structured, with the most relevant information at the top of the page.
According to surveys, 80 percent of readers spend most of their time looking at the text at the top of the page.
However, Google does not always index context-based purely on what is at the top of the page. They look at the post as a whole to determine if it's thorough, so keep that in mind while designing your page.
- Remember to optimize images:
Image optimization is sometimes disregarded when it comes to improving SEO. However, when done correctly, it may deliver a significant amount of traffic to your website.
There are several advantages to employing visual content, including:
+ It aids in breaking up a wall of words.
+ This aligns with Google's long-term objective of visual search.
+ Improves the context of your website's information.
+ Enables readers to better understand textual material.
Visual material, like textual information, may benefit from improved SEO. Image optimization helps your content rank higher in Google Image Search while also increasing the visibility of your site.
However, there are a few things you should bear in mind while optimizing photos.
- Make sure your site is mobile-friendly:
According to recent statistics, mobile devices account for more than 60% of all Google searches. As a result, it's critical to ensure that your website is optimized for them. Google rewards mobile-optimized websites.
Similar to desktop optimization, you should concentrate on establishing mobile SEO. You may now conduct independent keyword research and comparisons for mobile and desktop. Using an SEO tool might assist you in gaining useful information about mobile analytics. This allows you to pick which material to tailor to which audience and which keywords to add to your content.
Some feel that designing a website with a mobile-first strategy will benefit your desktop account in the long run. This is because when working on the mobile interface, you can first delete unnecessary components of your website. Using this strategy will assist you in prioritizing your material so that you can develop high-quality content from the start.
- Use clean URLs and Meta descriptions:
Your URL and meta description are critical in assisting Google in understanding what your content is about. Although there are no hard and fast rules about the length of any of these to enhance your rankings, the objective should be to make them both as succinct and clear as possible while including your target keywords.
The following are some best practices for maintaining as clean a URL and meta description as possible:
+ Use a consistent structure that keeps future posts in mind.
+ Avoid superfluous language.
+ Make them keyword-rich.
- Decrease load times on top-performing pages:
One of the key causes of high bounce rates is slow loading times. According to Google, "speed equals income," which simply implies that poor loading times increase the likelihood that your website visitors will abandon your page. As a result, the speed of your website affects your SEO ranking.
An auditing tool may be a useful resource for determining the speed of your website. With a page speed auditing tool, you can discover what is slowing down your website and how to improve its performance. It may also check for typical SEO errors, allowing you to enhance your website's content for an SEO boost.
- Continually learns from your analytics:
Tracking the performance of your website may assist you to discover what works and what doesn't for your target audience. This allows you to develop additional content based on their preferences and dislikes. There are several measures on which to focus and determine how to improve. The list of typical metrics that you should consider reference is provided below:
+ Average time spent on a page.
+ Bounce rate.
+ Traffic sources.