3.3.1 Key Partners
The competition is fierce in the commercial arena and poses many formulas for the company. When participating in the market, the Partner is always a companion to make the success and development of the business. The company orients its business partners in the future, including Pacific Marine Equipment & Services Co., Ltd. (supply, repair and warranty for container shaped refraction). Gemadept Logistics Company (transporting refrigerated containers to the location requested by the customer).
Statistical system, warehouse to the North. With a view to always respecting our Customers and Partners. This can be displayed through the content of the company's corporate culture with the philosophy of "Regarding the success of partners and customers as the company's success"
3.3.2 Key Activities
Renting refrigerated container services to store or transport goods. Our products, I have been imported from the major manufacturers, shells in the world. We still provide products with many special techniques and services when renting refrigerated containers:
container picking service, consolidation service, stuffing and/or leaving service, dunnage service, birth container service, short-distance transportation service, air conditioner repair. For refrigerated containers there are many priorities such as being able to store at
the deepest temperature (-20 0 C to -25 0 C). Relatively simple to use (technical supplier will install and show how to operate). Indirect cooling, automatic power-off system, fan cooling. Therefore, the work of preserving fresh or fruit always achieves the highest efficiency. Can be used in any condition whether it is hot or rainy. Prevent all water penetration or activity from the outside environment. Can be combined to become a cold storage with a larger area. When there is no need for refrigeration, we will become a warehouse that can store all kinds of goods.
3.3.3 Key Resources
First, the main source helps maintain production and business activities. Financial resources include the capital of the business, all business funds, cash, bonds and stocks, ... The stronger the financial resources, the more likely the business is to survive and develop, especially in times of worship like today. If a business doesn't have the source to sustain itself and fight the downturn, it will be kicked out of school. Second, one of the most important factors is people. The element is present in all business activities to ensure smooth operation. The factor system in our business, I have a founder compared to the factors that lock in performance at work. Third, the deciding factor is not the customer. It can be said that customers are the vital element - the survival of businesses, businesses that want to survive and develop must have customers, need to maintain and develop customers and find ways to satisfy and sactisfy customers.
request. All businesses seek to keep and attract more of their customers in many forms and as the customer's game to the business is extremely important. Our customers that I target are importers, exporters, freight forwarders, ... Fourth, for resources besides having computers that act as refrigerated container systems, equipment, machinery, ...
equipment generated at the request of the human resources department in the company, we will affect the production activities of the business, but partly help for productive workers of human resources.
3.3.4 Customer Relationship
Customer Relationship is the job of interacting with service users. In order for a business to last long, the relationship between them and customers must be good. The type of business we use is personal support. With this type, consultants will support and answer all questions of customers throughout the purchase cycle. Prices are always transparent through customer service purchase and sale contracts. In case, When there is a negative complaint from a customer, the company will find the best solution to ensure
customer satisfaction. For loyal customers who use many services, they will receive gifts or discount vouchers for the next time they use the service. Therefore, the customer system for businesses is very important, it determines the development of the company 2.3.5 Value Proposition
Our company connects the port system from the North to the South as well as connects Vietnam with commercial ports in Inner Asia to meet the port arrival time requirements. Besides, the package of products and services that GMD wants Focusing on providing each segment of North Central South Cai Mep container shipping with supporting services such as shipping agency, transporting full containers from warehouse to warehouse on shipping routes for customers. dry goods, refractory goods, ... logistics services, connecting goods transportation by domestic and foreign ships with mothers, package handling services at ports, customs clearance...
In addition, To meet the requirements of arrival time to the port of destination, as well as to connect transshipment with the mother ship at the transshipment ports to Europe and America. Gemadept Shipping has a full range of modern equipments. and specialized containers for transporting refrigerated containers and oversized goods (OOG).
3.3.6 Channel
Our company chooses the solution of selling services through 3 main distribution channels such as e-commerce channel, facebook social network channel and branch agency of the company. Understanding that, the company constantly invests in developing management platforms, solutions and tools with high application features to best support customers for its goods.
First about the e-commerce channel, choose websites and applications to reach customers quickly. E-commerce removes the obstacles of space and time, helping customers to participate in different activities. trading floor and search for services that you are interested in anytime, anywhere. With a wide selection of products and services customers can choose and have the opportunity to purchase products and services. In particular, customers can buy products at lower prices due to convenient, easy and abundant information. Therefore, customers can compare prices between suppliers and sellers more conveniently and then find the right price. With e-commerce, customers can easily find information quickly through search engines with more realistic images and sounds. Customers can now enjoy many benefits from online communities. An e-
business environment that allows participants to collaborate; Share information and experiences effectively and quickly.
Second, the core and most important factor is reaching the right target customers, and Facebook can help businesses solve this problem. A Fanpage can represent the face of a business on a social network, helping to reach target customers, as well as a channel to interact with loyal customers, its benefits will not be inferior. a website, in addition, the combined use of these two platforms will help businesses grow in both sales and brand. The benefits that Facebook brings are huge. Facebook channel helps companies reduce marketing costs, provide information about the business to customers quickly, and is an effective communication tool with customers. Facebook is able to analyze data from millions of users on its platform, so businesses can use paid advertising to reach more and more precisely their target audience.
Direct sales channel through company branches, customers and consultants can directly exchange, negotiate to bring the best service and price to customers. Customers will consider giving good direction. Besides, integrated consulting on basic information about the company's products and services. Follow up after sales to take care of customers, maintain and develop relationships with customers.
3.3.7 Customer segment
One of the biggest benefits of customer segmentation is that customers help admins become more efficient. When you divide your customers into groups based on demographics, sectors, and buying behavior, it allows you to accompany their shopping requests and respond to them in a timely manner. In many different fields, from education, government, business to issues related to political development and economic research. Through market research, survey surveys tell us about profession, experience in the field of activity, type of service that customers want to use, ... Bring activities to further divide the budget. show where and as any. This makes the certificate effective at a given point. Deploy a better understanding of customer needs to improve customer service quality
3.3.8 Cost Structure
Costs are one of the key elements of a good business model. Expenses that the company needs to invest: Investment in new refrigerated containers (new / old containers), Cost of upgrading the tracking container system, maintenance and repair costs, CSC and ACE inspection, storage costs warehouse storage (cY/warehouse lease),
operating and marketing costs, staff salaries, overheads, etc. With good quality, modern design and strong performance. The investment cost of a new 100% refrigerated container will be twice as high. However, with used refrigerated containers, the price is quite cheap, but the price is still high. Maintenance, maintenance, repair, specialized products in the process of conversion, repair and maintenance have difficulties.
Equipment replacement costs, maintenance time, and repair costs are also longer.
Therefore, if the business does not regularly transport large volumes of goods, the investment in refrigerated containers will be very costly.
2.3.9 Revenue Stream
The company generates revenue from the sale of services related to container rental. Renting refrigerated containers to customers. Customers will have many options for their products with different sizes and prices. Add to That company but Sale of value- added services, Repair of containers, Sale of transport vehicles. So, revenue from renting and selling products This type of revenue stream is generated by temporarily granting someone the exclusive right to use an asset which can be for a fixed period of time in exchange for a change. fee account. In the face of the lender, this is profitable for the futures business. On the other hand, the lessee or lessee only benefits from incurring expenses for a certain period of time, but does not bear the full cost of ownership. The company allows renting containers by the hour, according to areas in every province across the country. Our service, I have made more people decide to hire. The Asset Sales Revenue stream is most widely understood as originating from the sale of ownership rights to a quality product that generates revenue for the company.