The study's findings are restricted by a number of restrictions. We currently view this investigation as exploratory because the subjects of the survey are small, mainly students from all over Ho Chi Minh city, so the reliability is not really high. Further, the study did not use a variety of consumer samples, such as those who participated in all forms of co-creation as well as those who did not. Future research can further explore these effects by interviewing experts and utilizing larger sample sizes (such as nationwide survey expansion) to be able to report effect size differences between contexts in greater depth. In addition, future research can concentrate on in-depth research on a game genre to better clarify satisfaction motivations and co-creation intentions.
Although this study provided an analytical view of value co-creation, we only considered the point of view of the customer (player) as the beneficiary of this process and focused on resource integration and value perception in this regard. This section should be expanded in future studies, such as by looking more closely at the interaction between users and game designers.
The observational scope of the study is still limited to the aspect of consumer expectations and experiences. Future research can expand on aspects derived from game manufacturers and brands to clarify players' co-creation intentions. The study also only identified the motivation that leads to the formation of co-creative intentions. Future research could broaden our understanding of player co-creation behavior (e.g. consider the impact of intentions on player co-creation).
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