Thank you for participating in this survey. Before you answer the survey, you must visit Booksamillion.com. You can browse the site for as long as you wish. Feel free to use any of the features available at the site, purchase any or no items you might want. or simply
look around. When you feel you have a good idea of what the web site is like, return to this survey and answer all the questions. When you are finished, press the submit button.
Purchases:
Did you purchase anything while you visited Booksamillion.com today?
O O
Yes No
Customer Tenure (Screener):
About how many times have you visited Booksamillion.com before today?
O O O O O
Never, this is | Between 1 Between 6 Between I1 | 16 or more my first time | and 5 times | and 10 and 15 times
times times
Intention to Return:
How likely is it that you will visit Booksamillion.com again in the future?
O O O O O O O
Extremely Extremely
Unlikely Likely
Search Mechanisms Used:
Which of the following features of the Booksamillion.com site did you use while visiting it today? (Please check all that apply).
__ BOOK SEARCH __ BROWSE SUBJECTS __ BESTSELLERS __ BARGAINS
REVIEWS
BROWSE FEATURES
THEMES GIFTS __ HOT COIN
_. WEEKLY SPECIALS __ POKEMON COLLECTIBLES
180
__ UPCOMING TITLES __ BIBLE COVERS
__ NEW AND NOTABLE __ ROAD TO ELDORADO | AWARDS
__ STAR WARS __ MUSIC BESTSELLERS | __ NATIONAL BOOK
__ EASTER __ DON'T SWEAT __ CRITICS CIRCLE
__ GREAT MOVIE READS |__ ACCESSORIES —
CALDECOTT/NEWBERY
— CAMPAIGN 2000 __ MAGIC THE __ EDGAR ALLAN POE
GATHERING
__OPRAH'S BOOK CLUB _| __ YO-YOS __ PEN/FAULKNER
__ SEEN IN NEW YORK __ FURBY __ BANK ST. COLLEGE
__ OTHER __ TAE-BO __ PULITZER PRIZES
__ FOR HARRY POTTER | _ OTHER FANS
AUTHORS _— AUTOGRAPHED
BOOKS
__ ANDREW WEILL __ POPULAR BUSINESS eBOOKS
___ DR. SEUSS __ TENDER TIMES __ RIDING THE BULLET
__ JOHN GRISHAM __ OTHER
__ JAN KARON
__ OTHER SERIES
__ LEFT BEHIND
The following questions deal with your experience during your visit to
Booksamillion.com today only (not any past visits to Booksamillion.com). In all questions, the phrase “my activity” means everything you did while visiting
Booksamillion.com. Please answer them by noting how much you agree or disagree with
each statement:
During my last visit to Booksamillion.com ...
Concentration:
Strongly
Disagree
Strongly Agree
...ẽ was absorbed O
intensely in the activity
O
...My attention was
focused on the activity
the activity
.... concentrated fully on | O O
O ...L was deeply
engrossed in the activity OF Of; Oo;
© Oo; OF O| O Oo; O| CO; ©
©| Oo] OF;
O ©| O[j Of; ©
O O
O
Enjoyment:
...[ found my visit O
interesting
isl
...I found my visit enjoyable
...1 found my visit
exciting
©
... found my visit fun © © © © © © ©
Perceived Control:
...1 felt confused
...1 felt calm
...1 felt in control
...1 felt frustrated ©l©I©l© ©l©|l©l© ©i©|O|lO ©I©i©lo© ©I©l©l© ©I©|OIO ©l©l©Il©
Exploratory Behavior:
During my last visit to Booksamillion.com I found myself browsing or exploring without a specific goal in mind.
©
Personality Type:
We'd like to know a little more about you. Read each question carefully and click the answer which you think best describes how you usually feel or act. There are no nght or wrong answers to these questions. Do not think too long about any question.
1) If you were a teacher, would you rather teach
fact courses, or
courses involving theory?
2) Do you usually get along better with imaginative people, or
realistic people?
3) Would you rather be considered a practical person, or
an ingenious person?
4) Do you admire more the people who are
conventional enough never to make themselves conspicuous, or
too original and individual to care whether they are conspicuous or not.
5) Would you rather have as a friend
someone who is always coming up with new ideas, or someone who has both feet on the ground?
6) In reading for pleasure. do you
enjoy odd or original ways of saying things, or like writers who say exactly what they mean?
7) In doing something that many other people do, does it appeal to you more to do it the accepted way, or
invent a way of your own?
Click The Word In Each Pair That Appeals To You More?
8) facts ideas
9) statement concept 10) theory certainty 11) literal figurative
12) imaginative matter-of-fact 13) make create
14) sensible fascinating 15) production design 16) concrete abstract 17) build invent 18) sign symbol 19) accept change 20) known unknown
Click the Answer that Comes Closer to Telling How You Usually Feel or Act ? 21) In your way of living, do you prefer to be
original, or conventional?
22) Is it higher praise to say someone has vision, or
common sense?
183
23) Do you think it more important to be able to see the possibilities in a situation, or to adjust to the facts as they are?
24) Would you rather
support the established methods of doing good, or analyze what is still wrong and attack the problems?
184