CHAPTER 5: CONCLUSION 5.1. Evaluate the new contributions of the topic and the applicability of the research
5.3. Directions for continued research and expansion
First, compare different regions and population groups on green consumption intentions from Ho Chi Minh City, expand the research to other regions in Vietnam or possibly expand internationally for comparison people’s level of awareness and intention to buy green products. For example, different population groups such as youth, adults, workers, and students can also be compared to better understand the differences in consumer behavior and the impact of Artificial Intelligence.
Second, research on the role of AI in building a green product demand forecasting model by analyzing the impact of Al technology in collecting and analyzing data, thereby building a forecasting model of consumer demand for green products. This helps businesses optimize resources and minimize waste in production and supply.
Third, research on the influence of digital media on green consumption intention, examining the impact in promoting environmental awareness and marketing green products to consumers. Evaluate how artificial intelligence technology and data can be used to customize marketing strategies and improve the effectiveness of green marketing campaigns.
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